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Posts from the ‘SaaS’ Category

Cloud Computing Market Projected To Reach $411B By 2020

  • Worldwide public cloud services market revenue is projected to grow 18.5% in 2017 reaching $260.2B, up from $219.6B in 2016.
  • 2016 worldwide SaaS revenue exceeded Gartner’s previous forecast by $48.2B.
  • SaaS revenue is expected to grow 21% in 2017 reaching $58.6B by the end of this year.
  • Infrastructure as a Service (IaaS) is projected to grow 36.6% in 2017 alone, reaching $34.7B this year making this area the fastest growing of all cloud services today.

Gartner’s latest worldwide public cloud services revenue forecast published earlier this month predicts Infrastructure-as-a-Service (IaaS), currently growing at a 23.31% Compound Annual Growth Rate (CAGR), will outpace the overall market growth of 13.38% through 2020. Software-as-a-Service (SaaS) revenue is predicted to grow from $58.6B in 2017 to $99.7B in 2020. Taking into account the entire forecast period of 2016 – 2020, SaaS is on pace to attain 15.65% compound annual growth throughout the forecast period, also outpacing the total cloud market. The following graphic compares revenue growth by cloud services category for the years 2016 through 2020. Please click on the graphic to expand it for easier reading.

Catalysts driving greater adoption and correspondingly higher CAGRs include a shift Gartner sees in infrastructure, middleware, application and business process services spending. In 2016, Gartner estimates approximately 17% of the total market revenue for these areas had shifted to the cloud. Gartner predicts by 2021, 28% of all IT spending will be for cloud-based infrastructure, middleware, application and business process services. Another factor is the adoption of Platform-as-a-Service (PaaS). Gartner notes that enterprises are confident that PaaS can be a secure, scalable application development platform in the future.  The following graphic compares the compound annual growth rates (CAGRs) of each cloud service area including the total market. Please click on the graphic to expand it for easier reading.

Source: Gartner Forecasts Worldwide Public Cloud Services Revenue to Reach $260 Billion in 2017

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Gartner’s Top 10 Predictions For IT In 2018 And Beyond

  • In 2020, AI will become a positive net job motivator, creating 2.3M jobs while eliminating only 1.8M jobs.
  • By 2020, IoT technology will be in 95% of electronics for new product designs.
  • By 2021, 40% of IT staff will be versatilists, holding multiple roles, most of which will be business, rather than technology-related.

These and many other insights are being presented earlier this month at the Gartner Symposium/ITxpo 2017 being held in Orlando, Florida. Gartner’s predictions and the series of assumptions supporting them illustrate how CIOs must seek out and excel in the role of business strategist first, technologist second. In 2018 and beyond CIOs will be more accountable than ever for revenue generation, value creation, and the development and launch of new business models using proven and emerging technologies. Gartner’s ten predictions point to the future of CIOs as collaborators in new business creation, selectively using technologies to accomplish that goal.

The following are Gartner’s ten predictions for IT organizations for 2018 and beyond:

  1. By 2021, early adopter brands that redesign their websites to support visual- and voice-search will increase digital commerce revenue by 30%. Gartner has found that voice-based search queries are the fastest growing mobile search type. Voice and visual search are accelerating mobile browser- and mobile app-based transactions and will continue to in 2018 and beyond. Mobile browser and app-based transactions are as much as 50% of all transactions on many e-commerce sites today. Apple, Facebook, Google and Microsoft’s investments in AI and machine learning will be evident in how quickly their visual- and voice-search technologies accelerate in the next two years.
  2. By 2020, five of the top seven digital giants will willfully “self-disrupt” to create their next leadership opportunity. The top digital giants include Alibaba, Amazon, Apple, Baidu, Facebook, Google, Microsoft, and Tencent. Examples of self-disruption include AWS Lambda versus traditional cloud virtual machines, Alexa versus screen-based e-commerce, and Apple Face ID versus Touch ID.
  3. By the end of 2020, the banking industry will derive $1B in business value from the use of blockchain-based cryptocurrencies. Gartner estimates that the current combined value of cryptocurrencies in circulation worldwide is $155B (as of October 2017), and this value has been increasing as tokens continue to proliferate and market interest grows. Cryptocurrencies will represent more than half of worldwide blockchain global business value-add through year-end 2023 according to the Gartner predictions study.
  4. By 2022, most people in mature economies will consume more false information than true information. Gartner warns that while AI is proving to be very effective in creating new information, it is just as effective at distorting data to create false information as well. Gartner predicts that before 2020, untrue information will fuel a major financial fraud made possible through high-quality falsehoods moving the financial markets worldwide. By the same year, no significant internet company will fully succeed in its attempts to mitigate this problem. Within three years a significant country will pass regulations or laws seeking to curb the spread of AI-generated false information.
  5. By 2020, AI-driven creation of “counterfeit reality,” or fake content, will outpace AI’s ability to detect it, fomenting digital distrust. AI and machine learning systems today can categorize the content of images faster and more consistently accurate than humans. Gartner cautions that by 2018, a counterfeit video used in a satirical context will begin a public debate once accepted as real by one or both sides of the political spectrum. In the next year, there will be a 10-fold increase in commercial projects to detect fake news according to the predictions study.
  6. By 2021, more than 50% of enterprises will be spending more per annum on bots and chatbot creations than traditional mobile app developments. Gartner is predicting that by 2020, 55% of all large enterprises will have deployed (used in production) at least one bot or chatbot. Rapid advances in natural-language processing (NLP) make today’s chatbots much better at recognizing the user intent than previous generations. According to Gartner’s predictions study, NLP is used to determine the entry point for the decision tree in a chatbot, but a majority of chatbots still use scripted responses in a decision tree.
  7. By 2021, 40% of IT staff will be versatilists, holding multiple roles, most of which will be business, rather than technology-related. By 2019, IT technical specialist hires will fall by more than 5%. Gartner predicts that 50% of enterprises will formalize IT versatilist profiles and job descriptions. 20% of IT organizations will hire versatilists to scale digital business. IT technical specialist employees will fall to 75% of 2017 levels.
  8. In 2020, AI will become a positive net job motivator, creating 2.3M jobs while eliminating only 1.8M jobs. By 2020, AI-related job creation will cross into positive territory, reaching 2 million net-new jobs in 2025. Global IT services firms will have massive job churn in 2018, adding 100,000 jobs and dropping 80,000. By 2021 Gartner predicts, AI augmentation will generate $2.9T in business value and recover 6.2B hours of worker productivity.
  9. By 2020, IoT technology will be in 95% of electronics for new product designs. Gartner predicts IoT-enabled products with smartphone activation emerging at the beginning of 2019.
  10. Through 2022, half of all security budgets for IoT will go to fault remediation, recalls and safety failures rather than protection. Gartner predicts IoT spending will increase sharply after 2020 following better methods of applying security patterns cross-industry in IoT security architectures, growing at more than 50% compound annual growth rate (CAGR) over current rates.The total IoT security market for products will reach $840.5M by 2020, and a 24% CAGR for IoT security from 2013 through 2020. Combining IoT security services, safety systems, and physical security will lead to a fast-growing global market. Gartner predicts exponential growth in this area, exceeding more than $5B in global spending by year-end 2020.

Gartner has also made an infographic available of the top 10 Strategic Technology Trends for 2018, in addition to an insightful article on Smarter with Gartner.  You can find the article here, at Gartner Top 10 Strategic Technology Trends for 2018.

Sources:

Gartner Reveals Top Predictions for IT Organizations and Users in 2018 and Beyond

Smarter With Gartner, Gartner Top 10 Strategic Technology Trends for 2018

Top Strategic Predictions for 2018 and Beyond: Pace Yourself, for Sanity’s Sake (client access reqd)

Gartner’s Hype Cycle for Emerging Technologies, 2017 Adds 5G, Edge Computing For First Time

  • Gartner added eight new technologies to the Hype Cycle this year including 5G, Artificial General Intelligence, Deep Learning, Edge Computing, Serverless PaaS.
  • Virtual Personal Assistants, Personal Analytics, Data Broker PaaS (dbrPaaS) are no longer included in the Hype Cycle for Emerging Technologies.

The Hype Cycle for Emerging Technologies, 2017 provides insights gained from evaluations of more than 2,000 technologies the research and advisory firms tracks. From this large base of technologies, the technologies that show the most potential for delivering a competitive advantage over the next five to 10 years are included in the Hype Cycle.

The eight technologies added to the Hype Cycle this year include 5G, Artificial General Intelligence, Deep Learning, Deep Reinforcement Learning, Digital Twin, Edge Computing, Serverless PaaS and Cognitive Computing. Ten technologies not included in the hype cycle for 2017 include 802.11ax, Affective Computing, Context Brokering, Gesture Control Devices, Data Broker PaaS (dbrPaaS), Micro Data Centers, Natural-Language Question Answering, Personal Analytics, Smart Data Discovery and Virtual Personal Assistants.

The three most dominant trends include Artifical Intelligence (AI) Everywhere, Transparently Immersive Experiences, and Digital Platforms. Gartner believes that key platform-enabling technologies are 5G, Digital Twin, Edge Computing, Blockchain, IoT Platforms, Neuromorphic Hardware, Quantum Computing, Serverless PaaS and Software-Defined Security.

Key takeaways from this year’s Hype Cycle include the following:

  • Heavy R&D spending from Amazon, Apple, Baidu, Google, IBM, Microsoft, and Facebook is fueling a race for Deep Learning and Machine Learning patents today and will accelerate in the future – The race is on for Intellectual Property (IP) in deep learning and machine learning today. The success of Amazon Alexa, Apple Siri, Google’s Google Now, Microsoft’s Cortana and others are making this area the top priority for R&D investment by these companies today. Gartner predicts deep-learning applications and tools will be a standard component in 80% of data scientists’ tool boxes by 2018. Amazon Machine Learning is available on Amazon Web Services today, accessible here.  Apple has also launched a Machine Learning JournalBaidu Research provides a site full of useful information on their ongoing research and development as well. Google Research is one of the most comprehensive of all, with a wealth of publications and research results.  IBM’s AI and Cognitive Computing site can be found here. The Facebook Research site provides a wealth of information on 11 core technologies their R&D team is working on right now. Many of these sites also list open positions on their R&D teams.
  • 5G adoption in the coming decade will bring significant gains for security, scalability, and speed of global cellular networks – Gartner predicts that by 2020, 3% of network-based mobile communications service providers (CSPs) will launch 5G networks commercially. The Hype Cycle report mentions that from 2018 through 2022 organizations will most often utilize 5G to support IoT communications, high definition video and fixed wireless access. AT&T, NTT Docomo, Sprint USA, Telstra, T-Mobile, and Verizon have all announced plans to launch 5G services this year and next.
  • Artificial General Intelligence is going to become pervasive during the next decade, becoming the foundation of AI as a Service – Gartner predicts that AI as a Service will be the enabling core technology that leads to the convergence of AI Everywhere, Transparently Immersive Experiences and Digital Platforms. The research firm is also predicting 4D Printing, Autonomous Vehicles, Brain-Computer Interfaces, Human Augmentation, Quantum Computing, Smart Dust and Volumetric Displays will reach mainstream adoption.

Sources:

Gartner Identifies Three Megatrends That Will Drive Digital Business Into the Next Decade

Gartner Hype Cycle for Emerging Technologies, 2017 (client access required)

How Artificial Intelligence Is Revolutionizing Enterprise Software In 2017

future-of-artificial-intelligence-and-big-data

  • 81% of IT leaders are currently investing in or planning to invest in Artificial Intelligence (AI).
  • Cowen predicts AI will drive user productivity to materially higher levels, with Microsoft at the forefront.
  • Digital Marketing/Marketing Automation, Salesforce Automation (CRM) and Data Analytics are the top three areas ripe for AI/ML adoption.
  • According to angel.co, there are 2,200+ Artificial Intelligence start-ups, and well over 50% have emerged in just the last two years.
  • Cowen sees Salesforce ($CRM), Adobe ($ADBE) and ServiceNow ($NOW) as well-positioned to deliver and monetize new AI-based application services.

These and many other fascinating insights are from the Cowen and Company Multi-Sector Equity Research study, Artificial Intelligence: Entering A Golden Age For Data Science (142 pp., PDF, client access reqd). The study is based on interviews with 146 leading AI researchers, entrepreneurs and VC executives globally who are involved in the field of artificial intelligence and related technologies. Please see the Appendix of the study for a thorough overview of the methodology. This study isn’t representative of global AI, data engineering and machine learning (ML) adoption trends. It does, however, provide a glimpse into the current and future direction of AI, data engineering, and machine learning.  Cowen finds the market is still nascent, with CIOs eager to invest in new AI-related initiatives. Time-to-market, customer messaging, product positioning and the value proposition of AI solutions will be critical factors for winning over new project investments.

Key takeaways from the study include the following:

  • Digital Marketing/Marketing Automation, Salesforce Automation (CRM) and Data Analytics are the top three areas ripe for AI/ML adoption. Customer self-service, Enterprise Resource Planning (ERP), Human Resource Management (HRM) and E-Commerce are additional areas that have upside potential for AI/ML adoption. The following graphic provides an overview of the areas in software that Cowen found the greater potential for AI/ML investment.

Artificial Intelligence: Entering A Golden Age For Data Science

  • 81% of IT leaders are currently investing in or planning to invest in Artificial Intelligence (AI). Based on the study, CIOs have a new mandate to integrate AI into IT technology stacks. The study found that 43% are evaluating and doing a Proof of Concept (POC) and 38% are already live and planning to invest more.  The following graphic provides an overview of company readiness for machine learning and AI projects.

How Artificial Intelligence Is Revolutionizing Enterprise Software In 2017

  • Market forecasts vary, but all consistently predict explosive growth. IDC predicts that the Cognitive Systems and AI market (including hardware & services) will grow from $8B in 2016 to $47B in 2020, attaining a Compound Annual Growth Rate (CAGR) of 55%. This forecast includes $18B in software applications, $5B in software platforms, and $24B in services and hardware. IBM claims that Cognitive Computing is a $2T market, including $200B in healthcare/life sciences alone. Tractica forecasts direct and indirect applications of AI software to grow from $1.4B in 2016 to $59.8B by 2025, a 52% CAGR.

Artificial Intelligence: Entering A Golden Age For Data Science

  • According to CBInsights, the number of financing transactions to AI start-ups increased 10x over the last six years, from 67 in 2011 to 698 in 2016. Accenture states that the total number of AI start-ups has increased 20-fold since 2011. The top verticals include FinTech, Healthcare, Transportation and Retail/e-Commerce. The following graphic provides an overview of the AI annual funding history from 2011 to 2016.

Artificial Intelligence: Entering A Golden Age For Data Science

  • Algorithmic trading, image recognition/tagging, and patient data processing are predicted to the b top AI uses cases by 2025. Tractica forecasts predictive maintenance and content distribution on social media will be the fourth and fifth highest revenue producing AI uses cases over the next eight years. The following graphic compares the top 10 uses cases by projected global revenue.

ai-use-cases

  • Machine Learning is predicted to generate the most revenue and is attracting the most venture capital investment in all areas of AI. Venture Scanner found that ML raised $3.5B to date (from 400+ companies), far ahead of the next category, Natural Language Processing, which has seen just over $1Bn raised to date (from 200+ companies). Venture Scanner believes that Machine Learning Applications and Machine Learning Platforms are two relatively early stage markets that stand to have some of the greatest market disruptions.

Artificial Intelligence: Entering A Golden Age For Data Science

  • Cowen predicts that an Intelligent App Stack will gain rapid adoption in enterprises as IT departments shift from system-of-record to system-of-intelligence apps, platforms, and priorities. The future of enterprise software is being defined by increasingly intelligent applications today, and this will accelerate in the future. Cowen predicts it will be commonplace for enterprise apps to have machine learning algorithms that can provide predictive insights across a broad base of scenarios encompassing a company’s entire value chain. The potential exists for enterprise apps to change selling and buying behavior, tailoring specific responses based on real-time data to optimize discounting, pricing, proposal and quoting decisions.

Artificial Intelligence: Entering A Golden Age For Data Science

  • According to angel.co, there are 2,200+ Artificial Intelligence start-ups, and well over 50% have emerged in just the last two years. Machine Learning-based Applications and Deep Learning Neural Networks are experiencing the largest and widest amount of investment attention in the enterprise.
  • Accenture leverages machine learning in 40% of active Analytics engagements, and nearly 80% of proposed Analytics opportunities today. Cowen found that Accenture’s view is that they are in the early stages of AI technology adoption with their enterprise clients.  Accenture sees the AI market growing exponentially, reaching $400B in spending by 2020. Their customers have moved on from piloting and testing AI to reinventing their business strategies and models.

How AWS And Azure Competing Is Improving Public Cloud Adoption

Global Cloud

  • Public Cloud spending is predicted to grow at quickly, attaining 16% year-over-year growth in 2017.
  • Cowen’s AWS segment model is predicting Revenue and EBITDA to grow 25% and 26.8% annually from 2017 to 2022.
  • Microsoft Azure is viewed as the platform that customers would most likely purchase or renew going forward (28% of total vs. AWS at 22%, GCP at 15%, and IBM at 10%).

These and many other fascinating insights are from Cowen’s study published this week, Public Cloud V: AWS And Azure Still Leading The Pack (58 pp., PDF, client access reqd.). Cowen partnered with Altman Vilandrie & Company to complete the study. The study relies on a survey sample of 551 respondents distributed across small, medium and enterprises who are using Public Cloud platforms and services today.  For purposes of the survey, small businesses have less than 500 employees, medium-sized businesses as 500 to 4,999 employees, and enterprises as more than 5,000 employees. The study provides insight on a range of topics including cloud spending trends, workload migration dynamics, and vendor positioning. Please see pages 5,6 & 7 for additional details regarding the methodology.

The more AWS and Azure compete to win customers, the greater the innovation and growth in public cloud adoption as the following key takeaways illustrate:

  • Existing Public Cloud customers predict spending will grow 16% year-over-year in 2017. Existing mid-market Public Cloud customers predict spending will increase 18% this year. SMBs who have already adopted Public Cloud predict a 17% increase in spending in 2017, and enterprises, 13%. Public Cloud providers are the most successful upselling and cross-selling mid-market companies this year as many are relying on the cloud to scale their global operations to support growth.

Public Cloud Spending, 2017

  • AWS dominates awareness levels with SMBs who have existing Public Cloud deployments, with Microsoft Azure the most known and considered in enterprises. Consistent with many other surveys of Public Cloud adoption, IBM SoftLayer scored better in enterprises than any other segment including SMBs (71% vs. 58%). Google Cloud Platform has its strongest awareness levels in SMBs, attributable to the adoption of their many cloud-based applications in this market segment. They trail AWS, Azure, and SoftLayer in the enterprise, however. Across all existing companies who have adopted Public Cloud, the majority are most aware of AWS and Microsoft Azure. The second graphic provides an overview of awareness across the entire respondent base.

test

  • Microsoft is the most-used Public Cloud and the most likely to be purchased or renewed by 28% of all respondents. While AWS is the most reviewed Public Cloud across all respondents, Microsoft Azure is the most used. When asked which Public Cloud provider they are likely to purchase or renew, the majority of respondents said Microsoft Azure (28%), followed by AWS (22%), Google Cloud Platform (15%) and IBM SoftLayer (10%). The following graphic compares awareness, reviewed and use levels by Public Cloud platform.

Comparative Analysis Of Most Used Public Cloud Provider

  • Only 37% of current Azure users expect to add or replace their Public Cloud provider, compared to 53% of current AWS users and 50% of GCP users. The study found that approximately 40% of respondents expect to add or replace their cloud provider in the next two years, compared to 43% who predicted that last year. Companies who have adopted Microsoft Azure are least likely to replace/add other vendors, as only 37% of current Azure users expect to add or replace, compared to 53% of current AWS users and 50% of GCP users.

substitute

  • AWS and Azure dominate all seven facets of user experience included in the survey. AWS has the best User Interface, API Complexity, and Reporting & Billing. Microsoft Azure leads all Public Cloud providers globally in the areas of Management & Monitoring, Software & Data Integration, Technical Support and Training &   Google Cloud Platform is 3rd on all seven facts of user experience.

user

  • 18% of workloads are supported by Public Cloud today with SMBs and mid-market companies slightly leading enterprises (16%). Overall, 38% of all workloads are supported with on-premise infrastructure and platforms, increasing to 43% for enterprises. The following graphic illustrates the percentage of workloads supported by each infrastructure type.

Infrastructure

  • 77% of existing Public Cloud adopters are either likely or very likely to add a SaaS workload in the next two years, led by mid-market companies (81%). SMBs (76%) and enterprises (73%) are also likely/very likely to add SaaS workloads in the next two years. The majority of these new SaaS workloads will be in the areas of Testing & Development, Web Hosting, and e-mail and communications.

Comparing

  • Cowen’s AWS segment model is predicting Revenue and EBITDA to have a five-year Compound Annual Growth Rate (CAGR) of 25% and 26.8% from 2017 to 2022. AWS Net Income is predicted to increase from $2.7B in 2017 to $8.2B in 2022, attaining a projected 24.5% CAGR from 2017 to 2022. Revenue is predicted to soar from an estimated $16.8B in 2017 to $51.5B in 2022, driving a 25% CAGR in the forecast period.

Five Strategies For Improving Customer Relationships Using Salesforce Integration

Bottom line: Defining salesforce integration strategies from the customers’ perspective that streamline every aspect of their relationship with your company drives greater revenue, earns trust and creates upsell and cross-sell opportunities in the future.

In the most competitive selling situations the company that has exceptional insights into what matters most to prospects and customers win the most deals. It’s not enough to just have a CRM system that is hard-wired into the core customer-facing processes of a business. To win more sales cycles companies are getting the most from every system they have available. From SAP Enterprise Resource Planning (ERP) systems to legacy pricing, operations, services, pricing, and CRM systems, companies winning more deals today can use Salesforce integration as a catalyst for driving more revenue.

Five Strategies For Improving Customer Relationships Using Salesforce Integration

  1. Making the Configure-Price-Quote (CPQ) process more efficient for customers and prospects by integrating ERP data into every quote. Today speed is a feature every system must have to stay competitive. Being able to create quotes that include the date the proposed configuration will ship and coordinate with services and programs delivery while providing order status from ERP systems is winning deals today. The tighter the ERP system integration, the better the quote accuracy in a CPQ system and the higher the chance of winning a sale. The following table shows the many benefits of having a well-integrated CPQ process.

business-impact-of-an-integrated-cpq-process

  1. Creating an omni-channel experience for customers needs to start with ERP, legacy, 3rd party and Salesforce integration that sets the foundation to exceed customer experiences daily. Providing a unified experience across every channel is challenging yet attainable, with market leaders using a series of integration strategies to provide this level of insight so customers’ expectations are exceeded in every single interaction. Only by integrating CRM systems including Salesforce with SAP ERP systems can any company hope to deliver a consistent, excellent series of experiences across all channels, all the time.
  1. Set up sales teams for exceptional performance with tightly integrated mobile apps that accelerate sales cycles. By using mobile apps that integrate SAP ERP systems, Salesforce CRM, and legacy systems into simplified, highly efficient workflows, sales teams can close more deals without having to come back to their offices.  Senior management teams can get more done using mobile apps that are an extension of their SAP ERP systems as well. Mobile apps are revolutionizing productivity thanks to SAP and Salesforce integration.
  1. Attaining high product quality levels that exceed customer expectations by providing every manufacturing department real-time visibility into quality inspections and inventory control. By integrating inbound inspection, inventory control, and quality management data across manufacturing, Bunn can deliver products that exceed customer expectations. Bunn’s product quality inspectors can perform and record results right at the machines being tested. The warehouse management system can scan and record inventory counts in real time to SAP. Maintaining high levels of product quality are what make Bunn’s beverage equipment machines a market standard globally today.
  1. Making new product launches more successful by having a tightly integrated approach to selling, producing and servicing new products that are in step with customers’ changing needs. From apparel to high-tech and financial services, customers are rapidly redefining which channels they choose to purchase through, how they choose to customize products, and which services they prefer to bundle in.  Integrating Salesforce, e-commerce and ERP systems into a single, unified workflow that is designed to provide customers exactly what they need is essential for enabling new product launches to succeed. With an integrated system across Salesforce, ERP, distribution and pricing systems, new product launches can scale globally quicker and still allow for personalization to customers’ unique preferences.  Salesforce integration is essential for successful new product introductions as the entire launch process gains speed, scale, and simplicity as a result.

Originally published on the enosiX blog, Five Strategies For Improving Customer Relationships Using Salesforce Integration. 

Roundup Of Analytics, Big Data & BI Forecasts And Market Estimates, 2016

  • World map technologyBig Data & business analytics software worldwide revenues will grow from nearly $122B in 2015 to more than $187B in 2019, an increase of more than 50% over the five-year forecast period.
  • The market for prescriptive analytics software is estimated to grow from approximately $415M in 2014 to $1.1B in 2019, attaining a 22% CAGR.
  • By 2020, predictive and prescriptive analytics will attract 40% of enterprises’ net new investment in business intelligence and analytics.

Making enterprises more customer-centric, sharpening focus on key initiatives that lead to entering new markets and creating new business models, and improving operational performance are three dominant factors driving analytics, Big Data, and business intelligence (BI) investments today. Unleashing the insights hidden in unstructured data is providing enterprises with the potential to compete and improve in areas they had limited visibility into before. Examples of these areas include the complexity of B2B selling and service relationships,  healthcare services, and maintenance, repair, and overhaul (MRO) of complex machinery. All organizations face the daunting task of integrating systems together to enable greater process visibility. enosiX is taking a leadership role in this area, offering real-time integration between SAP and Salesforce systems, giving enterprises the opportunity to be more responsive to suppliers, resellers, partners and most importantly, customers.

Presented below are a roundup of recent analytics and big data forecasts and market estimates:

  • The global big data market will grow from $18.3B in 2014 to $92.2B by 2026, representing a compound annual growth rate of 14.4 percent. Wikibon predicts significant growth in all four sub-segments of big data software through 2026. Data management (14% CAGR), core technologies such as Hadoop, Spark and streaming analytics (24% CAGR), databases (18% CAGR) and big data applications, analytics and tools (23% CAGR) are the four fastest growing sub-segments according to Wikibon. Source: Wikibon forecasts Big Data market to hit $92.2B by 2026.

Wikibon big data forecast 2016

analytics market shares

IDC FutureScape

  • The Total Data market is expected to nearly double in size, growing from $69.6B in revenue in 2015 to $132.3B in 2020. The specific market segments included in 451 Research’s analysis are operational databases, analytic databases, reporting and analytics, data management, performance management, event/stream processing, distributed data grid/cache, Hadoop, and search-based data platforms and analytics. Source: Total Data market expected to reach $132bn by 2020; 451 Research, June 14, 2016.

Worldwide total revenue by segment

overall adoption of big data

  • Improving customer relationships (55%) and making the business more data-focused (53%) are the top two business goals or objectives driving investments in data-driven initiatives today. 78% of enterprises agree that collection and analysis of Big Data have the potential to change fundamentally the way they do business over the next 1 to 3 years. Source: IDG Enterprise 2016 Data & Analytics Research, July 5, 2016.

Data Helps Customer Focused Organizations

  • Venture capital (VC) investment in Big Data accelerated quickly at the beginning of the year with DataDog ($94M), BloomReach ($56M), Qubole ($30M), PlaceIQ ($25M) and others receiving funding. Big Data startups received $6.64B in venture capital investment in 2015, 11% of total tech VC.  M&A activity has remained moderate (FirstMark noted 35 acquisitions since their latest landscape was published last year). Source: Matt Turck’s blog post, Is Big Data Still a Thing? (The 2016 Big Data Landscape).

big data landscape

  • IDC forecasts global spending on cognitive systems will reach nearly $31.3 billion in 2019 with a five-year compound annual growth rate (CAGR) of 55%. More than 40% of all cognitive systems spending throughout the forecast will go to software, which includes both cognitive applications (i.e., text and rich media analytics, tagging, searching, machine learning, categorization, clustering, hypothesis generation, question answering, visualization, filtering, alerting, and navigation). Also included in the forecasts are cognitive software platforms, which enable the development of intelligent, advisory, and cognitively enabled solutions.  Source:  Worldwide Spending on Cognitive Systems Forecast to Soar to More Than $31 Billion in 2019, According to a New IDC Spending Guide.
  • Big Data Analytics & Hadoop Market accounted for $8.48B in 2015 and is expected to reach $99.31B by 2022 growing at a CAGR of 42.1% from 2015 to 2022. The rise of big data analytics and rapid growth in consumer data capture and taxonomy techniques are a few of the many factors fueling market growth. Source: Stratistics Market Research Consulting (PDF, opt-in, payment reqd).

Additional sources of market information: 

Analytics Trends 2016 The Next Evolution, Deloitte.

Big data analytics, Ericsson White Paper Uen 288 23-3211 Rev B | October 2015

Big Data and the Intelligence Economy in Canada Big Data: Big Opportunities to Create Business Value, EMC.

The Forrester Wave™: Big Data Hadoop Distributions, Q1 2016

The Forrester Wave™: Big Data Hadoop Cloud Solutions, Q2 2016

The Forrester Wave™: Big Data Text Analytics Platforms, Q2 2016

The Forrester Wave™: Big Data Streaming Analytics, Q1 2016

The Forrester Wave™: Customer Analytics Solutions, Q1 2016

From Big Data to Better Decisions: The ultimate guide to business intelligence today (Domo)

Gartner Hype Cycle for Business Intelligence and Analytics, 2015

IBM: Extracting business value from the 4 V’s of big data

IDC Worldwide Big Data Technology and Services 2012 – 2015 Forecast

Opportunities in Telecom Sector: Arising from Big Data. Deloitte, November 2015

Who will win as Finance doubles down on analytics?

2015 Gartner CRM Market Share Update

  • Worldwide customer relationship management (CRM) software totaled $26.3B in 2015, up 12.3% from $23.4B in 2014.
  • SaaS revenue grew 27% yr-over-yr, more than double overall CRM market growth in 2015.
  • Asia/Pacific grew the fastest of all regions globally, increasing 9% 2015, closely followed by greater China with 18.4% growth.

These and many other insights into the current state of the global CRM market are from Gartner’s Market Share Analysis: Customer Relationship Management Software, Worldwide, 2015 (PDF, client access) published earlier this month.  The top five CRM vendors accounted for 45% of the total market in 2015. Salesforce dominated in 2015, with a 21.1% annual growth rate and absolute growth of over $902M in CRM revenue, more than the next ten providers combined. Gartner found that Salesforce leads in revenue in the sales and customer service and support (CSS) segments of CRM, and is now third in revenue in the marketing segment. Gartner doesn’t address how analytics are fundamentally redefining CRM today, which is an area nearly every C-level and revenue team leader I’ve spoken with this year is prioritizing for investment. The following graphic and table compare 2015 worldwide CRM market shares.

CRM Market Share 2015

table 1

Adobe, Microsoft, and Salesforce Are Growing Faster Than The Market

Adobe grew the fastest between 2014 and 2015, increasing worldwide sales 26.9%. Salesforce continues to grow well above the worldwide CRM market average, increasing sales 21.1%. Microsoft increased sales 20% in the last year.  The worldwide CRM market grew 12.3% between 2014 and 2015.

Spending by vendor 2015

 Analytics, Machine Learning, and Artifical Intelligence Are The Future Of CRM

Advanced analytics, machine learning and artificial intelligence (AI) will revolutionize CRM in the next three years. Look to the five market leaders in 2015 to invest heavily in these areas with the goal of building patent portfolios and increasing the amount of intellectual property they own. Cloud-based analytics platforms offer the scale, speed of deployment, agility, and ability to rapidly prototype analytics workflows that support the next generation of CRM workflows. My recent post on SelectHub, Selecting The Best Cloud Analytics Platform: Trends To Watch In 2016, provides insights into how companies with investments in CRM systems are making decisions on cloud platforms today. Based on insights gained from discussions with senior management teams, I’ve put together an Intelligent Cloud Maturity Model that underscores why scalability of a cloud-based analytics platform is a must-have for any company.
cloud-maturity-model

Sources:  Gartner Says Customer Relationship Management Software Market Grew 12.3 Percent

The Best Cloud Computing Companies And CEOs To Work For In 2016

careeer startEmployees would most recommend Zerto, FusionOps, Google, OutSystems, AppDirect, Sumo Logic, Cloudera, HyTrust, Tableau Software and Domo to their friends looking for a cloud computing company to work for in 2016. These and other insights are from an analysis completed today to determine the best cloud computing firms and CEOs to work for this year.

To keep the rankings and analysis completely impartial and fair, the latest Computer Reseller News list, The 100 Coolest Cloud Computing Vendors Of 2016 is the basis of the rankings. Cloud computing companies are among the most competitive there are about salaries, performance and sign-on bonuses and a myriad of perks and benefits. They are also attracting senior management teams that have strong leadership skills, many of whom are striving to create distinctive company cultures. The most popular request from Forbes readers are for recommendations of the best cloud computing companies to work for, and that’s what led to this analysis.

Using the 2016 CRN list as a baseline to compare the Glassdoor.com scores of the (%) of employees who would recommend this company to a friend and (%) of employees who approve of the CEO, the table below is provided. You can find the original data set here. There are many companies listed on the CRN list that doesn’t have than many or any entries on Glassdoor, and they are excluded from the rankings shown below but are in the original data set. If the image below is not visible in your browser, you can view the rankings here.

best cloud computing companies to work for in 2016 large

The highest rated CEOs on Glassdoor as of February 3rd, 2016 include the following:

  • Ziv Kedem, Zerto, 100%
  • Gary Meyers, FusionOps, 100%
  • Christian Chabot, Tableau Software, 100%
  • John Burton, Nintex, 100%
  • Rob Mee, Pivotal, 100%
  • Rajiv Gupta, Skyhigh Networks, 100%
  • Ken Shaw Jr., Infrascale, 100%
  • Beau Vrolyk, Engine Yard, 100%
  • Ramin Sayar, Sumo Logic, 99%
  • Sundar Pichai, Google, 98%
  • Lew Cirne, New Relic, 97%
  • Daniel Saks, AppDirect, 96%
  • James M. Whitehurst, Red Hat, 96%
  • Marc Benioff, Salesforce, 96%
  • Tom Kemp, Centrify, 95%
  • Jeremy Roche, FinancialForce, 95%

Five Key Take-Aways From North Bridge’s Future Of Cloud Computing Survey, 2015  

  • bostonSaaS is the most pervasive cloud technology used today with a presence in 77.3% of all organizations, an increase of 9% since 2014.
  • IT is moving significant processing to the cloud with 85.9% of web content management, 82.7% of communications, 80% of app development and 78.9% of disaster recovery now cloud-based.
  • Seeking simple and clear relationships, over 50% of enterprises opt for online purchasing or direct to provider purchasing of cloud services. Online buying is projected to increase over the next two years up to 56%.
  • Vendor leadership/consolidation continues to take hold with 75% of enterprises using fewer than ten

These and many other insights are from North Bridge Growth Equity and Venture Partners’ Future of Cloud Computing Survey published on December 15th. North Bridge and Wikibon collaborated on the study, interviewing 952 companies across 38 different nations, with 65% being from the vendor community and 35% of enterprises evaluating and using cloud technologies in their operations  The slide deck is accessible on SlideShare here:

Key takeaways from the study include the following:

  1. Wikibon forecasts the SaaS is worth $53B market today and will grow at an 18% Compound Annual Growth Rate (CAGR) from 2014 to 2026. By 2026, the SaaS market will be worth $298.4B according to the Wikibon forecast. The fastest growing cloud technology segment is Platform-as-a-Service (PaaS), which is valued at $2.3B today, growing at a CAGR of 38% from 2014 to 2026.  Infrastructure-as-a-Service (IaaS) has a market value of $25B and is growing at a 19% CAGR in the forecast period.  Please see the graphic from the report below and a table from Wikibon’s excellent study, Public Cloud Market Forecast 2015-2026 by Ralph Finos published in August.

SaaS Graphic from North Bridge study

 

Public Cloud Vendor Revenue Projection

  1. Cloud-based applications are becoming more engrained in core business processes across enterprises. The study found that enterprises are migrating significant processing, systems of engagement and systems of insight to the cloud beyond adoption levels of the past.  81.3% of sales and marketing, 79.9% of business analytics, 79.1% of customer service and 73.5% of HR & Payroll activities have transitioned to the cloud. The impact on HR is particularly noteworthy as in 2011; it was the third least likely sector to be disrupted by cloud computing.
  1. 78% of enterprises expect their SaaS investments to deliver a positive Return on Investment (ROI) in less than three months. 58% of those enterprises who have invested in Platform-as-a-Service (PaaS) expect a positive ROI in less than three months.
  1. Top inhibitors to cloud adoption are security (45.2%), regulatory/compliance (36%), privacy (28.7%), lock-in (25.8%) and complexity (23.1%). Concerns regarding interoperability and reliability have fallen off significantly since 2011 (15.7% and 9.9% respectively in 2015).
  1. Total private financing for cloud and SaaS startup has increased 4X over the last five years. North Bridge and Wikibon found that average deal size rose 1.8X in the same period. The following graphic provides an overview of cloud and SaaS finance trends from 2010 to present.

cloud and saas financing

 

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