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Posts from the ‘Machine learning’ Category

How Machine Learning Improves Manufacturing Inspections, Product Quality & Supply Chain Visibility

Bottom Line: Manufacturers’ most valuable data is generated on shop floors daily, bringing with it the challenge of analyzing it to find prescriptive insights fast – and an ideal problem for machine learning to solve.

Manufacturing is the most data-prolific industry there is, generating on average 1.9 petabytes of data every year according to the McKinsey Global Insititute. Supply chains, sourcing, factory operations, and the phases of compliance and quality management generate the majority of data.

The most valuable data of all comes from product inspections that can immediately find exceptionally strong or weak suppliers, quality management and compliance practices in a factory. Manufacturing’s massive problem is in getting quality inspection results out fast enough across brands & retailers, other factories, suppliers and vendors to make a difference in future product quality.

How A Machine Learning Startup Is Revolutionizing Product Inspections

Imagine you’re a major brand or retailer and you’re relying on a network of factories across Bangladesh, China, India, and Southeast Asia to produce your new non-food consumer goods product lines including apparel. Factories, inspection agencies, suppliers and vendors that brands and retailers like you rely on vary widely on ethics, responsible sourcing, product quality, and transparency. With your entire consumer goods product lines (and future sales) at risk based on which suppliers, factories and product inspection agencies you choose, you and your companies’ future are riding on the decisions you make.

These career- and company-betting challenges and the frustration of gaining greater visibility into what’s going on in supply chains to factory floors led Carlos Moncayo Castillo and his brothers Fernando Moncayo Castillo and Luis Moncayo Castillo to launch Inspectorio. They were invited to the Target + Techstars Retail Accelerator in the summer of 2017, a competition they participated in with their cloud-based inspection platform that includes AI and machine learning and pervasive support for mobile technologies. Target relies on them today to bring greater transparency to their supply chains. “I’ve spent years working in non-food consumer goods product manufacturing seeing the many disconnects between inspections and suppliers, the lack of collaboration and how gaps in information create too many opportunities for corruption – I had to do something to solve these problems,” Carlos said. The many problems that a lack of inspection and supply chain visibility creates became the pain Inspectorio focused on solving immediately for brands and retailers. The following is a graphic of their platform:

Presented below are a few of the many ways the combining of a scalable inspection cloud platform combined with AI, machine learning and mobile technologies are improving inspections, product quality, and supply chain visibility:

  • Enabling the creation of customized inspector workflows that learn over time and are tailored to specific products including furniture, toys, homeware and garments, the factories they’re produced in, quality of the materials used. Inspectorio’s internal research has found 74% of all inspections today are done manually using a pen and paper, with results reported in Microsoft Word, Excel or PDFs, making collaboration slow and challenging. Improving the accuracy, speed and scale of inspection workflows including real-time updates across production networks drive major gains in quality and supply chain performance.
  • Applying constraint-based algorithms and logic to understand why there are large differences in inspection results between factories is enabling brands & retailers to manage quality faster and more completely. Uploading inspections in real-time from mobile devices to an inspection platform that contains AI and machine learning applications that quickly parse the data for prescriptive insights is the future of manufacturing quality. Variations in all dimensions of quality including factory competency, supplier and production assembly quality are taken into account. In a matter of hours, inspection-based data delivers the insights needed to avert major quality problems to every member of a production network.
  • Reducing risk, the potential for fraud, while improving the product and process quality based on insights gained from machine learning is forcing inspection’s inflection point. When inspections are automated using mobile technologies and results are uploaded in real-time to a secure cloud-based platform, machine learning algorithms can deliver insights that immediately reduce risks and the potential for fraud. One of the most powerful catalysts driving inspections’ inflection point is the combination of automated workflows that deliver high-quality data that machine learning produces prescriptive insights from. And those insights are shared on performance dashboards across every brand, retailer, supplier, vendor and factory involved in shared production strategies today.
  • Matching the most experienced inspector for a given factory and product inspection drastically increases accuracy and quality. When machine learning is applied to the inspector selection and assignment process, the quality, and thoroughness of inspections increase. For the first time, brands, retailers, and factories have a clear, quantified view of Inspector Productivity Analysis across the entire team of inspectors available in a given region or country. Inspections are uploaded in real-time to the Inspectorio platform where advanced analytics and additional machine learning algorithms are applied to the data, providing greater prescriptive insights that would have ever been possible using legacy manual methods. Machine learning is also making recommendations to inspectors on which defects to look for first based on the data patterns obtained from previous inspections.
  • Knowing why specific factories and products generated more Corrective Action/Preventative Action (CAPA) than others and how fast they have been closed in the past and why is now possible. Machine learning is making it possible for entire production networks to know why specific factory and product combinations generate the most CAPAs. Using constraint-based logic, machine learning can also provide prescriptive insights into what needs to be improved to reduce CAPAs, including their root cause.
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Which Analytics And BI Technologies Will Be The Highest Priority In 2019?

  • 82% of enterprises are prioritizing analytics and BI as part of their budgets for new technologies and cloud-based services.
  • 54% say AI, Machine Learning and Natural Language Processing (NLP) are also a high investment priority.
  • 50% of enterprises say their stronger focus on metrics and Key Performance Indicators (KPIs) company-wide are a major driver of new investment in analytics and BI.
  • 43%  plan to both build and buy AI and machine learning applications and platforms.
  • 42% are seeking to improve user experiences by automating discovery of data insights and 26% are using AI to provide user recommendations.

These and many other fascinating insights are from the recent TDWI Best Practices Report, BI and Analytics in the Age of AI and Big Data. An executive summary of the study is available online here. The entire study is available for download here (39 PP., PDF, free, opt-in). The study found that enterprises are placing a high priority on augmenting existing systems and replacing older technologies and data platforms with new cloud-based BI and predictive analytics ones. Transforming Data with Intelligence (TDWI) is a global community of AI, analytics, data science and machine learning professionals interested in staying current in these and more technology areas as part of their professional development. Please see page 3 of the study for specifics regarding the methodology.

Key takeaways from the study include the following:

  • 82% of enterprises are prioritizing analytics and BI applications and platforms as part of their budgets for new technologies and cloud-based services. 78% of enterprises are prioritizing advanced analytics, and 76% data preparation. 54% say AI, machine learning and Natural Language Processing (NLP) are also a high investment priority. The following graphic ranks enterprises’ investment priorities for acquiring or subscribing to new technologies and cloud-based services by analytics and BI initiatives or strategies. Please click on the graphic to expand for easier reading.

  • Data warehouse or mart in the cloud (41%), data lake in the cloud (39%) and BI platform in the cloud (38%) are the top three types of technologies enterprises are planning to use. Based on this finding and others in the study, cloud platforms are the new normal in enterprises’ analytics and Bi strategies going into 2019. Cloud data storage (object, file, or block) and data virtualization or federation (both 32%) are the next-most planned for technologies by enterprises when it comes to investing in the analytics and BI initiatives. Please click on the graphic to expand for easier reading.

  • The three most important factors in delivering a positive user experience include good query performance (61%), creating and editing visualizations (60%), and personalizing dashboards and reports (also 60%). The three activities that lead to the least amount of satisfaction are using predictive analytics and forecasting tools (27% dissatisfied), “What if” analysis and deriving new data (25%) and searching across data and reports (24%). Please click on the graphic to expand for easier reading.

  • 82% of enterprises are looking to broaden the base of analytics and BI platforms they rely on for insights and intelligence, not just stay with the solutions they have in place today. Just 18% of enterprises plan to add more instances of existing platforms and systems. Cloud-native platforms (38%), a new analytics platform (35%) and cloud-based data lakes (31%) are the top three system areas enterprises are planning to augment or replace existing BI, analytics, and data warehousing systems in. Please click on the graphic to expand for easier reading.

  • The majority of enterprises plan to both build and buy Artificial Intelligence (AI) and machine learning (ML) solutions so that they can customize them to their specific needs. 43% of enterprises surveyed plan to both build and buy AI and ML applications and platforms, a figure higher than any other recent survey on this aspect of enterprise AI adoption. 13% of responding enterprises say they will exclusively build their own AI and ML applications.

  • Capitalizing on machine learning’s innate strengths of applying algorithms to large volumes of data to find actionable new insights (54%) is what’s most important to the majority of enterprises. 47% of enterprises look to AI and machine learning to improve the accuracy and quality of information. And 42% are configuring AI and machine learning applications and platforms to augment user decision making by giving recommendations. Please click on the graphic to expand for easier reading.

10 Ways Machine Learning Is Revolutionizing Sales

  • Sales teams adopting AI are seeing an increase in leads and appointments of more than 50%, cost reductions of 40%–60%, and call time reductions of 60%–70% according to the Harvard Business Review article Why Salespeople Need to Develop Machine Intelligence.
  • 62% of highest performing salespeople predict guided selling adoption will accelerate based on its ability rank potential opportunities by value and suggest next steps according to Salesforces’ latest State of Sales research study.
  • By 2020, 30% of all B2B companies will employ AI to augment at least one of their primary sales processes according to Gartner.
  • High-performing sales teams are 4.1X more likely to use AI and machine learning applications than their peers according to the State of Sales published by Salesforce.
  • Intelligent forecasting, opportunity insights, and lead prioritization are the top three AI and machine learning use cases in sales.

Artificial Intelligence (AI) and machine learning show the potential to reduce the most time-consuming, manual tasks that keep sales teams away from spending more time with customers. Automating account-based marketing support with predictive analytics and supporting account-centered research, forecasting, reporting, and recommending which customers to upsell first are all techniques freeing sales teams from manually intensive tasks.

The Race for Sales-Focused AI & Machine Learning Patents Is On

CRM and Configure, Price & Quote (CPQ) providers continue to develop and fine-tune their digital assistants, which are specifically designed to help the sales team get the most value from AI and machine learning. Salesforces’ Einstein supports voice-activation commands from Amazon Alexa, Apple Siri, and Google. Salesforce and other enterprise software companies continue aggressively invest in Research & Development (R&D). For the nine months ended October 31, 2018, Salesforce spent $1.3B or 14% of total revenues compared to $1.1B or 15% of total revenues, during the same period a year ago, an increase of $211M according to the company’s 10Q filed with the Securities and Exchange Commission.

The race for AI and machine learning patents that streamline selling is getting more competitive every month. Expect to see the race of sales-focused AI and machine learning patents flourish in 2019. The National Bureau of Economic Research published a study last July from the Stanford Institute For Economic Policy Research titled Some Facts On High Tech Patenting. The study finds that patenting in machine learning has seen exponential growth since 2010 and Microsoft had the greatest number of patents in the 2000 to 2015 timeframe. Using patent analytics from PatentSight and ipsearchIAM published an analysis last month showing Microsoft as the global leader in machine learning patents with 2,075.  The study relied on PatentSight’s Patent Asset Index to rank machine learning patent creators and owners, revealing Microsoft and Alphabet are dominating today. Salesforce investing over $1B a year in R&D reflects how competitive the race for patents and intellectual property is.

10 Ways Machine Learning Is Revolutionizing Sales

Fueled by the proliferation of patents and the integration of AI and machine learning code into CRM, CPQ, Customer Service, Predictive Analytics and a wide variety of Sales Enablement applications, use cases are flourishing today. Presented below are the ten ways machine learning is most revolutionizing selling today:

 

  1. AI and machine learning technologies excel at pattern recognition, enabling sales teams to find the highest potential new prospects by matching data profiles with their most valuable customers. Nearly all AI-enabled CRM applications are providing the ability to define a series of attributes, characteristics and their specific values that pinpoint the highest potential prospects. Selecting and prioritizing new prospects using this approach saves sales teams thousands of hours a year.
  2. Lead scoring and nurturing based on AI and machine learning algorithms help guide sales and marketing teams to turn Marketing Qualified Leads (MQL) into Sales Qualified Leads (SQL), strengthening sales pipelines in the process. One of the most important areas of collaboration between sales and marketing is lead nurturing strategies that move prospects through the pipeline. AI and machine learning are enriching the collaboration with insights from third-party data, prospect’s activity at events and on the website, and from previous conversations with salespeople. Lead scoring and nurturing relies heavily on natural language generation (NLG) and natural-language processing (NLP) to help improve each lead’s score.
  3. Combining historical selling, pricing and buying data in a single machine learning model improves the accuracy and scale of sales forecasts. Factoring in differences inherent in every account given their previous history and product and service purchasing cycles is invaluable in accurately predicting their future buying levels. AI and machine learning algorithms integrated into CRM, sales management and sales planning applications can explain variations in forecasts, provided they have the data available. Forecasting demand for new products and services is an area where AI and machine learning are reducing the risk of investing in entirely new selling strategies for new products.
  4. Knowing the propensity of a given customer to churn versus renew is invaluable in improving Customer Lifetime Value. Analyzing a diverse series of factors to see which customers are going to churn or leave versus those that will renew is among the most valuable insights AI and machine learning is delivering today. Being able to complete a Customer Lifetime Value Analysis for every customer a company has provides a prioritized roadmap of where the health of client relationships are excellent versus those that need attention. Many companies are using Customer Lifetime Value Analysis as a proxy for a customer health score that gets reviewed monthly.
  5. Knowing the strategies, techniques and time management approaches the top 10% of salespeople to rely on to excel far beyond quota and scaling those practices across the sales team based on AI-driven insights. All sales managers and leaders think about this often, especially in sales teams where performance levels vary widely. Knowing the capabilities of the highest-achieving salespeople, then selectively recruiting those sales team candidates who have comparable capabilities delivers solid results. Leaders in the field of applying AI to talent management include Eightfold whose approach to talent management is refining recruiting and every phase of managing an employee’s potential. Please see the recent New York Times feature of them here.
  6. Guided Selling is progressing rapidly from a personalization-driven selling strategy to one that capitalized on data-driven insights, further revolutionizing sales. AI- and machine learning-based guided selling is based on prescriptive analytics that provides recommendations to salespeople of which products, services, and bundles to offer at which price. 62% of highest performing salespeople predict guided selling adoption will accelerate based on its ability rank potential opportunities by value and suggest next steps according to Salesforces’ latest State of Sales research study.
  7. Improving the sales team’s productivity by using AI and machine learning to analyze the most effective actions and behaviors that lead to more closed sales. AI and machine learning-based sales contact and customer predictive analytics take into account all sources of contacts with customers and determine which are the most effective. Knowing which actions and behaviors are correlated with the highest close rates, sales managers can use these insights to scale their sales teams to higher performance.
  8. Sales and marketing are better able to define a price optimization strategy using all available data analyzing using AI and machine learning algorithms. Pricing continues to be an area the majority of sales and marketing teams learn to do through trial and error. Being able to analyze pricing data, purchasing history, discounts are taken, promotional programs participated in and many other factors, AI and machine learning can calculate the price elasticity for a given customer, making an optimized price more achievable.
  9. Personalizing sales and marketing content that moves prospects from MQLs to SQLs is continually improving thanks to AI and machine learning. Marketing Automation applications including HubSpot and many others have for years been able to define which content asset needs to be presented to a given prospect at a given time. What’s changed is the interactive, personalized nature of the content itself. Combining analytics, personalization and machine learning, marketing automation applications are now able to tailor content and assets that move opportunities forward.
  10. Solving the many challenges of sales engineering scheduling, sales enablement support and dedicating the greatest amount of time to the most high-value accounts is getting solved with machine learning. CRM applications including Salesforce can define a salesperson’s schedule based on the value of the potential sale combined with the strength of the sales lead, based on its lead score. AI and machine learning optimize a salesperson’s time so they can go from one customer meeting to the next, dedicating their time to the most valuable prospects.

How AI & Machine Learning Are Redefining The War For Talent

These and many other fascinating insights are from Gartner’s recent research note, Cool Vendors in Human Capital Management for Talent Acquisition (PDF, 13 pp., client access reqd.) that illustrates how AI and machine learning are fundamentally redefining the war for talent. Gartner selected five companies that are setting a rapid pace of innovation in talent management, taking on Human Capital Management’s (HCM) most complex challenges. The five vendors Gartner mentions in the research note are AllyO, Eightfold, jobpal, Knack, and Vettd. Each has concentrated on creating and launching differentiated applications that address urgent needs enterprises have across the talent acquisition landscape. Gartner’s interpretation of the expanding Talent Acquisition Landscape is shown below (please click on the graphic to expand):

Source: Gartner, Cool Vendors in Human Capital Management for Talent Acquisition, Written by Jason Cerrato, Jeff Freyermuth, John Kostoulas, Helen Poitevin, Ron Hanscome. 7 September 2018

Company Growth Plans Are Accelerating The War For Talent

The average employee’s tenure at a cloud-based enterprise software company is 19 months; in the Silicon Valley, this trends to 14 months due to intense competition for talent according to C-level executives leading these companies. Fast-growing enterprise cloud computing companies and many other businesses like them need specific capabilities, skill sets, and associates who know how to unlearn old concepts and learn new ones. Today across tech and many other industries, every company’s growth strategy is predicated on how well they attract, engage, screen, interview, select and manage talent over associates’ lifecycles.

Of the five companies Gartner names as Cool Vendors in the field of Human Capital Management for Talent Acquisition, Eightfold is the only one achieving personalization at scale today. Attaining personalization at scale is essential if any growing business is going to succeed in attracting, acquiring and growing talent that can support their growth goals and strategies. Eightfold’s approach makes it possible to scale personalized responses to specific candidates in a company’s candidate community while defining the ideal candidate for each open position.

Gartner finds Eightfold noteworthy for its AI-based Talent Intelligence Platform that combines analysis of publicly available data, internal data repositories, HCM systems, ATS tools, and spreadsheets then creates ontologies based on organization-specific success criteria. Each ontology, or area of talent management interest, is customizable for further queries using the app’s easily understood and navigated user interface. Gartner also finds that Eightfold.ai is one of the first examples of a self-updating corporate candidate database. Profiles in the system are now continually updated using external data gathering, without applicants reapplying or submitting updated profiles. The Eightfold.ai Talent Intelligence Platform is shown below:

Taking A Data-Driven Approach to Improve Diversity

AI and machine learning have the potential to remove conscious and unconscious biases from hiring decisions, leading to hiring decisions based on capabilities and innate skills. Many CEOs and senior management teams are enthusiastically endorsing diversity programs yet struggling to make progress. AI and machine learning-based approaches like Eightfold’s can help to accelerate them to their diversity goals and attain a more egalitarian workplace. Data is the great equalizer, with a proven ability to eradicate conscious and unconscious biases from hiring decisions and enable true diversity by equally evaluating candidates based on their experience, growth potential and strengths.

Conclusion

At the center of every growing business’ growth plans is the need to attract, engage, recruit, and retain the highest quality employees possible. As future research in the field of HCM will show, the field is in crisis because it’s relying more on biases than solid data. Breaking through the barrier of conscious and unconscious biases will provide contextual intelligence of an applicant’s unique skills, capabilities and growth trajectories that are far beyond the scope of any resume or what an ATS can provide. The war for talent is being won today with data and insights that strip away biases to provide prospects who are ready for the challenges of helping their hiring companies grow.

Google Needs To Make Machine Learning Their Growth Fuel

  • In 2017 Google outspent Microsoft, Apple, and Facebook on R&D spending with the majority being on AI and machine learning.
  • Google needs new AI- and machine learning-driven businesses that have lower Total Acquisition Costs (TAC) to offset the rising acquisition costs of their ad and search businesses.
  • One of the company’s initial forays into AI and machine learning was its $600M acquisition of AI startup DeepMind in January 2014.
  • Google has launched two funds dedicated solely to AI: Gradient Ventures and the Google Assistant Investment Program, both of which are accepting pitches from AI and machine learning startups today.
  • On its Q4’17 earnings call, the company announced that its cloud business is now bringing in $1B per quarter. The number of cloud deals worth $1M+ that Google has sold more than tripled between 2016 and 2017.
  • Google’s M&A strategy is concentrating on strengthening their cloud business to better compete against Amazon AWS and Microsoft Azure.

These and many other fascinating insights are from CB Insight’s report, Google Strategy Teardown (PDF, 49 pp., opt-in). The report explores how Alphabet, Google’s parent company is relying on Artificial Intelligence (AI) and machine learning to capture new streams of revenue in enterprise cloud computing and services. Also, the report looks at how Alphabet can combine search, AI, and machine learning to revolutionize logistics, healthcare, and transportation. It’s a thorough teardown of Google’s potential acquisitions, strategic investments, and partnerships needed to maintain search dominance while driving revenue from new markets.

Key takeaways from the report include the following:

  • Google needs new AI- and machine learning-driven businesses that have lower Total Acquisition Costs (TAC) to offset the rising acquisition costs of their ad and search businesses. CB Insights found Google is experiencing rising TAC in their core ad and search businesses. With the strategic shift to mobile, Google will see TAC escalate even further. Their greatest potential for growth is infusing greater contextual intelligence and knowledge across the entire series of companies that comprise Alphabet, shown in the graphic below.

  • Google has launched two funds dedicated solely to AI: Gradient Ventures and the Google Assistant Investment Program, both of which are accepting pitches from AI and machine learning startups today. Gradient Ventures is an ROI fund focused on supporting the most talented founders building AI-powered companies. Former tech founders are leading Gradient Ventures, assisting in turning ideas into companies. Gradient Venture’s portfolio is shown below:

  • In 2017 Google outspent Microsoft, Apple, and Facebook on R&D spending with the majority being on AI and machine learning. Amazon dominates R&D spending across the top five tech companies investments in R&D in 2017 with $22.6B. Facebook leads in percent of total sales invested in R&D with 19.1%.

  • Google AI led the development of Google’s highly popular open source machine software library and framework Tensor Flow and is home to the Google Brain team. Google’s approach to primary research in the fields of AI, machine learning, and deep learning is leading to a prolific amount of research being produced and published. Here’s the search engine for their publication database, which includes many fascinating studies for review. Part of Google Brain’s role is to work with other Alphabet subsidiaries to support and lead their AI and machine learning product initiatives. An example of this CB Insights mentions in the report is how Google Brain collaborated with autonomous driving division Waymo, where it has helped apply deep neural nets to vehicles’ pedestrian detection The team has also been successful in increasing the number of AI and machine learning patents, as CB Insight’s analysis below shows:

  • Mentions of AI and machine learning are soaring on Google quarterly earnings calls, signaling senior management’s prioritizing these areas as growth fuel. CB Insights has an Insights Trends tool that is designed to analyze unstructured text and find linguistics-based associations, models and statistical insights from them. Analyzing Google earnings calls transcripts found AI and machine learning mentions are soaring during the last call.

  • Google’s M&A strategy is concentrating on strengthening their cloud business to better compete against Amazon AWS and Microsoft Azure. Google acquired Xively in Q1 of this year followed by Cask Data and Velostrata in Q2. Google needs to continue acquiring cloud-based companies who can accelerate more customer wins in the enterprise and mid-tier, two areas Amazon AWS and Microsoft Azure have strong momentum today.

Where Business Intelligence Is Delivering Value In 2018

  • Executive Management, Operations, and Sales are the three primary roles driving Business Intelligence (BI) adoption in 2018.
  • Dashboards, reporting, end-user self-service, advanced visualization, and data warehousing are the top five most important technologies and initiatives strategic to BI in 2018.
  • Small organizations with up to 100 employees have the highest rate of BI penetration or adoption in 2018.
  • Organizations successful with analytics and BI apps define success in business results, while unsuccessful organizations concentrate on adoption rate first.
  • 50% of vendors offer perpetual on-premises licensing in 2018, a notable decline over 2017. The number of vendors offering subscription licensing continues to grow for both on-premises and public cloud models.
  • Fewer than 15% of respondent organizations have a Chief Data Officer, and only about 10% have a Chief Analytics Officer today.

These and many other fascinating insights are from Dresner Advisory Service’s  2018 Wisdom of Crowds® Business Intelligence Market Study. In its ninth annual edition, the study provides a broad assessment of the business intelligence (BI) market and a comprehensive look at key user trends, attitudes, and intentions.  The latest edition of the study adds Information Technology (IT) analytics, sales planning, and GDPR, bringing the total to 36 topics under study.

“The Wisdom of Crowds BI Market Study is the cornerstone of our annual research agenda, providing the most in-depth and data-rich portrait of the state of the BI market,” said Howard Dresner, founder and chief research officer at Dresner Advisory Services. “Drawn from the first-person perspective of users throughout all industries, geographies, and organization sizes, who are involved in varying aspects of BI projects, our report provides a unique look at the drivers of and success with BI.” Survey respondents include IT (28%), followed by Executive Management (22%), and Finance (19%). Sales/Marketing (8%) and the Business Intelligence Competency Center (BICC) (7%). Please see page 15 of the study for specifics on the methodology.

Key takeaways from the study include the following:

  • Executive Management, Operations, and Sales are the three primary roles driving Business Intelligence (BI) adoption in 2018. Executive management teams are taking more of an active ownership role in BI initiatives in 2018, as this group replaced Operations as the leading department driving BI adoption this year. The study found that the greatest percentage change in functional areas driving BI adoption includes Human Resources (7.3%), Marketing (5.9%), BICC (5.1%) and Sales (5%).

  • Making better decisions, improving operational efficiencies, growing revenues and increased competitive advantage are the top four BI objectives organizations have today. Additional goals include enhancing customer service and attaining greater degrees of compliance and risk management. The graph below rank orders the importance of BI objectives in 2018 compared to the percent change in BI objectives between 2017 and 2018. Enhanced customer service is the fastest growing objective enterprises adopt BI to accomplish, followed by growth in revenue (5.4%).

  • Dashboards, reporting, end-user self-service, advanced visualization, and data warehousing are the top five most important technologies and initiatives strategic to BI in 2018. The study found that second-tier initiatives including data discovery, data mining/advanced algorithms, data storytelling, integration with operational processes, and enterprise and sales planning are also critical or very important to enterprises participating in the survey. Technology areas being hyped heavily today including the Internet of Things, cognitive BI, and in-memory analysis are relatively low in the rankings as of today, yet are growing. Edge computing increased 32% as a priority between 2017 and 2018 for example. The results indicate the core aspect of excelling at using BI to drive better business decisions and more revenue still dominate the priorities of most businesses today.
  • Sales & Marketing, Business Intelligence Competency Center (BICC) and   Executive Management have the highest level of interest in dashboards and advanced visualization. Finance has the greatest interest in enterprise planning and budgeting. Operations including manufacturing, supply chain management, and services) leads interest in data mining, data storytelling, integration with operational processes, mobile device support, data catalog and several other technologies and initiatives. It’s understandable that BICC leaders most advocate end-user self-service and attach high importance to many other categories as they are internal service bureaus to all departments in an enterprise. It’s been my experience that BICCs are always looking for ways to scale BI adoption and enable every department to gain greater value from analytics and BI apps. BICCs in the best run companies are knowledge hubs that encourage and educate all departments on how to excel with analytics and BI.

  • Insurance companies most prioritize dashboards, reporting, end-user self-service, data warehousing, data discovery and data mining. Business Services lead the adoption of advanced visualization, data storytelling, and embedded BI. Manufacturing most prioritizes sales planning and enterprise planning but trails in other high-ranking priorities. Technology prioritizes Software-as-a-Service (SaaS) given its scale and speed advantages. The retail & wholesale industry is going through an analytics and customer experience revolution today. Retailers and wholesalers lead all others in data catalog adoption and mobile device support.

  • Insurance, Technology and Business Services vertical industries have the highest rate of BI adoption today. The Insurance industry leads all others in BI adoption, followed by the Technology industry with 40% of organizations having 41% or greater adoption or penetration. Industries whose BI adoption is above average include Business Services and Retail & Wholesale. The following graphic illustrates penetration or adoption of Business Intelligence solutions today by industry.

  • Dashboards, reporting, advanced visualization, and data warehousing are the highest priority investment areas for companies whose budgets increased from 2017 to 2018. Additional high priority areas of investment include advanced visualization and data warehousing. The study found that less well-funded organizations are most likely to lead all others by investing in open source software to reduce costs.

  • Small organizations with up to 100 employees have the highest rate of BI penetration or adoption in 2018. Factors contributing to the high adoption rate for BI in small businesses include business models that need advanced analytics to function and scale, employees with the latest analytics and BI skills being hired to also scale high growth businesses and fewer barriers to adoption compared to larger enterprises. BI adoption tends to be more pervasive in small businesses as a greater percentage of employees are using analytics and BI apps daily.

  • Executive Management is most familiar with the type and number of BI tools in use across the organization. The majority of executive management respondents say their teams are using between one or two BI tools today. Business Intelligence Competency Centers (BICC) consistently report a higher number of BI tools in use than other functional areas given their heavy involvement in all phases of analytics and BI project execution. IT, Sales & Marketing and Finance are likely to have more BI tools in use than Operations.

  • Enterprises rate BI application usability and product quality & reliability at an all-time high in 2018. Other areas of major improvements on the part of vendors include improving ease of implementation, online training, forums and documentation, and completeness of functionality. Dresner’s research team found between 2017 and 2018 integration of components within product dropped, in addition to scalability. The study concludes the drop in integration expertise is due to an increasing number of software company acquisitions aggregating dissimilar products together from different platforms.

Five Reasons Why Machine Learning Needs To Make Resumes Obsolete

  • Hiring companies nationwide miss out on 50% or more of qualified candidates and tech firms incorrectly classify up 80% of candidates due to inaccuracies and shortcomings of existing Applicant Tracking Systems (ATS), illustrating how faulty these systems are for enabling hiring.
  • It takes on average 42 days to fill a position, and up to 60 days or longer to fill positions requiring in-demand technical skills and costs an average $5,000 to fill each position.
  • Women applicants have a 19% chance of being eliminated from consideration for a job after a recruiter screen and 30% after an onsite interview, leading to a massive loss of brainpower and insight every company needs to grow.

It’s time the hiring process gets smarter, more infused with contextual intelligence, insight, evaluating candidates on their mastery of needed skills rather than judging candidates on resumes that reflect what they’ve achieved in the past. Enriching the hiring process with greater machine learning-based contextual intelligence finds the candidates who are exceptional and have the intellectual skills to contribute beyond hiring managers’ expectations. Machine learning algorithms can also remove any ethic- and gender-specific identification of a candidate and have them evaluated purely on expertise, experiences, merit, and skills.

The hiring process relied on globally today hasn’t changed in over 500 years. From Leonardo da Vinci’s handwritten resume from 1482, which reflects his ability to build bridges and support warfare versus the genius behind Mona Lisa, Last Supper, Vitruvian Man, and a myriad of scientific discoveries and inventions that modernized the world, the approach job seekers take for pursuing new positions has stubbornly defied innovation. ATS apps and platforms classify inbound resumes and provide rankings of candidates based on just a small glimpse of their skills seen on a resume. When what’s needed is an insight into which managerial, leadership and technical skills & strengths any given candidate is attaining mastery of and at what pace.  Machine learning broadens the scope of what hiring companies can see in candidates by moving beyond the barriers of their resumes. Better hiring decisions are being made, and the Return on Investment (ROI) drastically improves by strengthening hiring decisions with greater intelligence. Key metrics including time-to-hire, cost-to-hire, retention rates, and performance all will improve when greater contextual intelligence is relied on.

Look Beyond Resumes To Win The War For Talent

Last week I had the opportunity to speak with the Vice President of Human Resources for one of the leading technology think tanks globally. He’s focusing on hundreds of technical professionals his organization needs in six months, 12 months and over a year from now to staff exciting new research projects that will deliver valuable Intellectual Property (IP) including patents and new products.

Their approach begins by seeking to understand the profiles and core strengths of current high performers, then seek out matches with ideal candidates in their community of applicants and the broader technology community. Machine learning algorithms are perfectly suited for completing the needed comparative analysis of high performer’s capabilities and those of candidates, whose entire digital persona is taken into account when comparisons are being completed. The following graphic illustrates the eightfold.ai Talent Intelligence Platform (TIP), illustrating how integrated it is with publicly available data, internal data repositories, Human Capital Resource Management (HRM) systems, ATS tools. Please click on the graphic to expand it for easier reading.

The comparative analysis of high achievers’ characteristics with applicants takes seconds to complete, providing a list of prospects complete with profiles. Machine learning-derived profiles of potential hires meeting the high performers’ characteristics provided greater contextual intelligence than any resume ever could. Taking an integrated approach to creating the Talent Intelligence Platform (TIP) yields insights not available with typical hiring or ATS solutions today. The profile below reflects the contextual intelligence and depth of insight possible when machine learning is applied to an integrated dataset of candidates. Please click on the graphic to expand it for easier reading. Key elements in the profile below include the following:

  • Career Growth Bell Curve – Illustrates how a given candidate’s career progressions and performance compares relative to others.

  • Social Following On Public Sites –  Provides a real-time glimpse into the candidate’s activity on Github, Open Stack, and other sites where technical professionals can share their expertise. This also provides insight into how others perceive their contributions.

  • Highlights Of Background That Is Relevant To Job(s) Under Review Provides the most relevant data from the candidate’s history in the profile so recruiters and managers can more easily understand their strengths.

  • Recent Publications – Publications provide insights into current and previous interests, areas of focus, mindset and learning progression over the last 10 to 15 years or longer.

  • Professional overlap that makes it easier to validate achievements chronicled in the resume – Multiple sources of real-time career data validate and provide greater context and insight into resume-listed accomplishments.

The key is understanding the context in which a candidate’s capabilities are being evaluated. And a 2-page resume will never give enough latitude to the candidate to cover all bases. For medium to large companies – doing this accurately and quickly is a daunting task if done manually – across all roles, all the geographies, all the candidates sourced, all the candidates applying online, university recruiting, re-skilling inside the company, internal mobility for existing employees, and across all recruitment channels. This is where machine learning can be an ally to the recruiter, hiring manager, and the candidate.

Five Reasons Why Machine Learning Needs To Make Resumes Obsolete

Reducing the costs and time-to-hire, increasing the quality of hires and staffing new initiatives with the highest quality talent possible all fuels solid revenue growth. Relying on resumes alone is like being on a bad Skype call where you only hear every tenth word in the conversation. Using machine learning-based approaches brings greater acuity, clarity, and visibility into hiring decisions.

The following are the five reasons why machine learning needs to make resumes obsolete:

  1. Resumes are like rearview mirrors that primarily reflect the past. What needed is more of a focus on where someone is going, why (what motivates them) and what are they fascinated with and learning about on their own. Resumes are rearview mirrors and what’s needed is an intelligent heads-up display of what their future will look like based on present interests and talent.
  2. By relying on a 500+-year-old process, there’s no way of knowing what skills, technologies and training a candidate is gaining momentum in. The depth and extent of mastery in specific areas aren’t reflected in the structure of resumes. By integrating multiple sources of data into a unified view of a candidate, it’s possible to see what areas they are growing the quickest in from a professional development standpoint.
  3. It’s impossible to game a machine learning algorithm that takes into account all digital data available on a candidate, while resumes have a credibility issue. Anyone who has hired subordinates, staff, and been involved in hiring decisions has faced the disappointment of finding out a promising candidate lied on a resume. It’s a huge let-down. Resumes get often gamed with one recruiter saying at least 60% of resumes have exaggerations and in some cases lies on them. Taking all data into account using a platform like TIP shows the true candidate and their actual skills.
  4. It’s time to take a more data-driven approach to diversity that removes unconscious biases. Resumes today immediately carry inherent biases in them. Recruiter, hiring managers and final interview groups of senior managers draw their unconscious biases based on a person’s name, gender, age, appearance, schools they attended and more. It’s more effective to know their skills, strengths, core areas of intelligence, all of which are better predictors of job performance.
  5. Reduces the risk of making a bad hire that will churn out of the organization fast. Ultimately everyone hires based in part on their best judgment and in part on their often unconscious biases. It’s human nature. With more data the probability of making a bad hire is reduced, reducing the risk of churning through a new hire and costing thousands of dollars to hire then replace them. Having greater contextual intelligence reduces the downside risks of hiring, removes biases by showing with solid data just how much a person is qualified or not for a role, and verifies their background strengths, skills, and achievements. Factors contributing to unconscious biases including gender, race, age or any other factors can be removed from profiles, so candidates are evaluated only on their potential to excel in the roles they are being considered for.

Bottom line: It’s time to revolutionize resumes and hiring processes, moving them into the 21st century by redefining them with greater contextual intelligence and insight enabled by machine learning.

 

Five Ways Machine Learning Can Save Your Company From A Security Breach Meltdown

  • $86B was spent on security in 2017, yet 66% of companies have still been breached an average of five or more times.
  • Just 55% of CEOs say their organizations have experienced a breach, while 79% of CTOs acknowledge breaches have occurred. One in approximately four CEOs (24%) aren’t aware if their companies have even had a security breach.
  • 62% of CEOs inaccurately cite malware as the primary threat to cybersecurity.
  • 68% of executives whose companies experienced significant breaches in hindsight believe that the breach could have been prevented by implementing more mature identity and access management strategies.

These and many other fascinating findings are from the recently released Centrify and Dow Jones Customer Intelligence study, CEO Disconnect is Weakening Cybersecurity (31 pp, PDF, opt-in).

One of the most valuable findings from the study is how CEOs can reduce the risk of a security breach meltdown by rethinking their core cyber defense strategy by maturing their identity and access management strategies.

However, 62% of CEOs have the impression that multi-factor authentication is difficult to manage. Thus, their primary security concern is primarily driven by how to avoid delivering poor user experiences. In this context, machine learning can assist in strengthening the foundation of a multi-factor authentication platform to increase effectiveness while streamlining user experiences.

Five Ways Machine Learning Saves Companies From Security Breach Meltdowns

Machine learning is solving the security paradox all enterprises face today. Spending millions of dollars on security solutions yet still having breaches occur that are crippling their ability to compete and grow, enterprises need to confront this paradox now. There are many ways machine learning can be used to improve enterprise security. With identity being the primary point of attacks, the following are five ways machine learning can be leveraged in the context of identity and access management to minimize the risk of falling victim to a data breach.

  1. Thwarting compromised credential attacks by using risk-based models that validate user identity based on behavioral pattern matching and analysis. Machine learning excels at using constraint-based and pattern matching algorithms, which makes them ideal for analyzing behavioral patterns of people signing in to systems that hold sensitive information. Compromised credentials are the most common and lethal type of breach. Applying machine learning to this challenge by using a risk-based model that “learns’ behavior over time is stopping security breaches today.
  2. Attaining Zero Trust Security (ZTS) enterprise-wide using risk scoring models that flex to a businesses’ changing requirements. Machine learning enables Zero Trust Security (ZTS) frameworks to scale enterprise-wide, providing threat assessments and graphs that scale across every location. These score models are invaluable in planning and executing growth strategies quickly across broad geographic regions. CEOs need to see multi-factor authentication as a key foundation of ZTS frameworks that can help them grow faster. Machine learning enables IT to accelerate the development of Zero Trust Security (ZTS) frameworks and scale them globally. Removing security-based roadblocks that get in the way of future growth needs to be the highest priority CEOs address. A strong ZTS framework is as much a contributor to revenue as is any distribution or selling channel.
  3. Streamlining security access for new employees by having persona-based risk model profiles that can be quickly customized by IT for specific needs. CEOs most worry about security’s poor user experience and its impacts on productivity. The good news is that the early multi-factor authentication workflows that caused poor user experiences are being redefined with contextual insights and intelligence based on more precise persona-based risk scoring models. As the models “learn” the behaviors of employees regarding access, the level of authentication changes and the experience improves. By learning new behavior patterns over time, machine learning is accelerating how quickly employees can gain access to secured services and systems.
  4. Provide predictive analytics and insights into which are the most probable sources of threats, what their profiles are and what priority to assign to them. CIOs and the security teams they manage need to have enterprise-wide visibility of all potential threats, ideally prioritized by potential severity. Machine learning algorithms are doing this today, providing threat assessments and defining which are the highest priority threats that CIOs and their teams need to address.
  5. Stop malware-based breaches by learning how hackers modify the code bases in an attempt to bypass multi-factor authentication. One of the favorite techniques for hackers to penetrate an enterprise network is to use impersonation-based logins and passwords to pass malware onto corporate servers. Malware breaches can be extremely challenging to track. One approach that is working is when enterprises implement a ZTS framework and create specific scenarios to trap, stop and destroy suspicious malware activity.

10 Ways Machine Learning Is Revolutionizing Manufacturing In 2018

  • Improving semiconductor manufacturing yields up to 30%, reducing scrap rates, and optimizing fab operations is achievable with machine learning.
  • Reducing supply chain forecasting errors by 50% and lost sales by 65% with better product availability is achievable with machine learning.
  • Automating quality testing using machine learning is increasing defect detection rates up to 90%.

Bottom line: Machine learning algorithms, applications, and platforms are helping manufacturers find new business models, fine-tune product quality, and optimize manufacturing operations to the shop floor level.

Manufacturers care most about finding new ways to grow, excel at product quality while still being able to take on short lead-time production runs from customers. New business models often bring the paradox of new product lines that strain existing ERP, CRM and PLM systems by the need always to improve time-to-customer performance. New products are proliferating in manufacturing today, and delivery windows are tightening. Manufacturers are turning to machine learning to improve the end-to-end performance of their operations and find a performance-based solution to this paradox.

The ten ways machine learning is revolutionizing manufacturing in 2018 include the following:

  • Improving semiconductor manufacturing yields up to 30%, reducing scrap rates, and optimizing fab operations are is achievable with machine learning. Attaining up to a 30% reduction in yield detraction in semiconductor manufacturing, reducing scrap rates based on machine learning-based root-cause analysis and reducing testing costs using AI optimization are the top three areas where machine learning will improve semiconductor manufacturing. McKinsey also found that AI-enhanced predictive maintenance of industrial equipment will generate a 10% reduction in annual maintenance costs, up to a 20% downtime reduction and 25% reduction in inspection costs. Source: Smartening up with Artificial Intelligence (AI) – What’s in it for Germany and its Industrial Sector? (52 pp., PDF, no opt-in) McKinsey & Company.

  • Asset Management, Supply Chain Management, and Inventory Management are the hottest areas of artificial intelligence, machine learning and IoT adoption in manufacturing today. The World Economic Forum (WEF) and A.T. Kearney’s recent study of the future of production find that manufacturers are evaluating how combining emerging technologies including IoT, AI, and machine learning can improve asset tracking accuracy, supply chain visibility, and inventory optimization. Source: Technology and Innovation for the Future of Production: Accelerating Value Creation (38 pp., PDF, no opt-in) World Economic Forum with A.T. Kearney.

  • Manufacturer’s adoption of machine learning and analytics to improve predictive maintenance is predicted to increase 38% in the next five years according to PwC. Analytics and MI-driven process and quality optimization are predicted to grow 35% and process visualization and automation, 34%. PwC sees the integration of analytics, APIs and big data contributing to a 31% growth rate for connected factories in the next five years. Source: Digital Factories 2020: Shaping the future of manufacturing (48 pp., PDF, no opt-in) PriceWaterhouseCoopers

  • McKinsey predicts machine learning will reduce supply chain forecasting errors by 50% and reduce lost sales by 65% with better product availability. Supply chains are the lifeblood of any manufacturing business. Machine learning is predicted to reduce costs related to transport and warehousing and supply chain administration by 5 to 10% and 25 to 40%, respectively. Due to machine learning, overall inventory reductions of 20 to 50% are possible. Source: Smartening up with Artificial Intelligence (AI) – What’s in it for Germany and its Industrial Sector? (52 pp., PDF, no opt-in) McKinsey & Company.

  • Improving demand forecast accuracy to reduce energy costs and negative price variances using machine learning uncovers price elasticity and price sensitivity as well. Honeywell is integrating AI and machine-learning algorithms into procurement, strategic sourcing and cost management. Source: Honeywell Connected Plant: Analytics and Beyond. (23 pp., PDF, no opt-in) 2017 Honeywell User’s Group.

  • Automating inventory optimization using machine learning has improved service levels by 16% while simultaneously increasing inventory turns by 25%. AI and machine learning constraint-based algorithms and modeling are making it possible scale inventory optimization across all distribution locations, taking into account external, independent variables that affect demand and time-to-customer delivery performance. Source: Transform the manufacturing supply chain with Multi-Echelon inventory optimization, Microsoft, March 1, 2018.

  • Combining real-time monitoring and machine learning is optimizing shop floor operations, providing insights into machine-level loads and production schedule performance. Knowing in real-time how each machine’s load level impacts overall production schedule performance leads to better decisions managing each production run. Optimizing the best possible set of machines for a given production run is now possible using machine learning algorithms. Source: Factories of the Future: How Symbiotic Production Systems, Real-Time Production Monitoring, Edge Analytics and AI Are Making Factories Intelligent and Agile, (43 pp., PDF, no opt-in) Youichi Nonaka, Senior Chief Researcher, Hitachi R&D Group and Sudhanshu Gaur Director, Global Center for Social Innovation Hitachi America R&D

  • Improving the accuracy of detecting costs of performance degradation across multiple manufacturing scenarios reduces costs by 50% or more. Using real-time monitoring technologies to create accurate data sets that capture pricing, inventory velocity, and related variables gives machine learning apps what they need to determine cost behaviors across multiple manufacturing scenarios. Source: Leveraging AI for Industrial IoT (27 pp., PDF, no opt-in) Chetan Gupta, Ph.D. Chief Data Scientist, Big Data Lab, Hitachi America Ltd. Date: Sept. 19th, 2017

  • A manufacturer was able to achieve a 35% reduction in test and calibration time via accurate prediction of calibration and test results using machine learning. The project’s goal was to reduce test and calibration time in the production of mobile hydraulic pumps. The methodology focused on using a series of machine learning models that would predict test outcomes and learn over time. The process workflow below was able to isolate the bottlenecks, streamlining test and calibration time in the process. Source: The Value Of Data Science Standards In Manufacturing Analytics (13 pp., PDF, no opt-in) Soundar Srinivasan, Bosch Data Mining Solutions And Services

  • Improving yield rates, preventative maintenance accuracy and workloads by the asset is now possible by combining machine learning and Overall Equipment Effectiveness (OEE). OEE is a pervasively used metric in manufacturing as it combines availability, performance, and quality, defining production effectiveness. Combined with other metrics, it’s possible to find the factors that impact manufacturing performance the most and least. Integrating OEE and other datasets in machine learning models that learn quickly through iteration are one of the fastest growing areas of manufacturing intelligence and analytics today. Source: TIBCO Manufacturing Solutions, TIBCO Community, January 30, 2018

Additional reading:

Artificial Intelligence (AI) Delivering Breakthroughs in Industrial IoT (26 pp., PDF, no opt-in) Hitachi

Artificial Intelligence and Robotics and Their Impact on the Workplace (120 pp., PDF, no opt-in) IBA Global Employment Institute

Artificial Intelligence: The Next Digital Frontier? (80 pp., PDF, no opt-in) McKinsey and Company

Big Data Analytics for Smart Manufacturing: Case Studies in Semiconductor Manufacturing (20 pp., PDF, no opt-in), Applied Materials, Applied Global Services

Connected Factory and Digital Manufacturing: A Competitive Advantage, Shantanu Rai, HCL Technologies (36 pp., PDF, no opt-in)

Demystifying AI, Machine Learning, and Deep Learning, DZone, AI Zone

Digital Factories 2020: Shaping the future of manufacturing (48 pp., PDF, no opt-in) PriceWaterhouseCoopers

Emerging trends in global advanced manufacturing: Challenges, Opportunities, And Policy Responses (76 pp., PDF, no opt-in) University of Cambridge

Factories of the Future: How Symbiotic Production Systems, Real-Time Production Monitoring, Edge Analytics and AI Are Making Factories Intelligent and Agile, (43 pp., PDF, no opt-in) Youichi Nonaka, Senior Chief Researcher, Hitachi R&D Group and Sudhanshu Gaur Director, Global Center for Social Innovation Hitachi America R&D

Get started with the Connected factory preconfigured solution, Microsoft Azure

Honeywell Connected Plant: Analytics and Beyond. (23 pp., PDF, no opt-in) 2017 Honeywell User’s Group.

Impact of the Fourth Industrial Revolution on Supply Chains (22 pp., PDF, no opt-in) World Economic Forum

Leveraging AI for Industrial IoT (27 pp., PDF, no opt-in) Chetan Gupta, Ph.D. Chief Data Scientist, Big Data Lab, Hitachi America Ltd. Date: Sept. 19th, 2017

Machine Learning & Artificial Intelligence Presentation (14 pp., PDF, no opt-in) Erik Hjerpe Volvo Car Group

Machine Learning Techniques in Manufacturing Applications & Caveats, (44 pp., PDF, no opt-in), Thomas Hill, Ph.D. | Exec. Director Analytics, Dell

Machine learning: the power and promise of computers that learn by example (128 pp., PDF, no opt-in) Royal Society UK

Predictive maintenance and the smart factory (8 pp., PDF, no opt-in) Deloitte

Priore, P., Gómez, A., Pino, R., & Rosillo, R. (2014). Dynamic scheduling of manufacturing systems using machine learning: An updated reviewAi Edam28(1), 83-97.

Smartening up with Artificial Intelligence (AI) – What’s in it for Germany and its Industrial Sector? (52 pp., PDF, no opt-in) McKinsey & Company

Technology and Innovation for the Future of Production: Accelerating Value Creation (38 pp., PDF, no opt-in) World Economic Forum with A.T. Kearney

The Future of Manufacturing; Making things in a changing world (52 pp., PDF, no opt-in) Deloitte University Press

The transformative potential of AI in the manufacturing industry, Microsoft, by Sanjay Ravi, Managing Director, Worldwide Discrete Manufacturing, Microsoft, September 25, 2017

The Value Of Data Science Standards In Manufacturing Analytics (13 pp., PDF, no opt-in) Soundar Srinivasan, Bosch Data Mining Solutions And Services

TIBCO Manufacturing Solutions, TIBCO Community, January 30, 2018

Transform the manufacturing supply chain with Multi-Echelon inventory optimization, Microsoft, March 1, 2018.

Turning AI into concrete value: the successful implementers’ toolkit (28 pp., PDF, no opt-in) Capgemini Consulting

Wuest, T., Weimer, D., Irgens, C., & Thoben, K. D. (2016). Machine learning in manufacturing: advantages, challenges, and applicationsProduction & Manufacturing Research4(1), 23-45.

10 Ways Machine Learning Is Revolutionizing Marketing

 

  • 84% of marketing organizations are implementing or expanding AI and machine learning in 2018.
  • 75% of enterprises using AI and machine learning enhance customer satisfaction by more than 10%.
  • 3 in 4 organizations implementing AI and machine learning increase sales of new products and services by more than 10% according to Capgemini.

Measuring marketing’s many contributions to revenue growth is becoming more accurate and real-time thanks to analytics and machine learning. Knowing what’s driving more Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQL), how best to optimize marketing campaigns, and improving the precision and profitability of pricing are just a few of the many areas machine learning is revolutionizing marketing.

The best marketers are using machine learning to understand, anticipate and act on the problems their sales prospects are trying to solve faster and with more clarity than any competitor. Having the insight to tailor content while qualifying leads for sales to close quickly is being fueled by machine learning-based apps capable of learning what’s most effective for each prospect and customer. Machine learning is taking contextual content,  marketing automation including cross-channel marketing campaigns and lead scoring, personalization, and sales forecasting to a new level of accuracy and speed.

The strongest marketing departments rely on a robust set of analytics and Key Performance Indicators (KPIs) to measure their progress towards revenue and customer growth goals. With machine learning, marketing departments will be able to deliver even more significant contributions to revenue growth, strengthening customer relationships in the process.

The following are 10 ways machine learning is revolutionizing marketing today and in the future:

  1. 57% of enterprise executives believe the most significant growth benefit of AI and machine learning will be improving customer experiences and support. 44% believe that AI and machine learning will provide the ability to improve on existing products and services. Marketing departments and the Chief Marketing Officers (CMOs) running them are the leaders devising and launching new strategies to deliver excellent customer experiences and are one of the earliest adopters of machine learning. Orchestrating every aspect of attracting, selling and serving customers is being improved by marketers using machine learning apps to more accurately predict outcomes. Source: Artificial Intelligence: What’s Possible for Enterprises In 2017 (PDF, 16 pp., no opt-in), Forrester, by Mike Gualtieri, November 1, 2016. Courtesy of The Stack.

  1. 58% of enterprises are tackling the most challenging marketing problems with AI and machine learning first, prioritizing personalized customer care, new product development. These “need to do” marketing areas have the highest complexity and highest benefit. Marketers haven’t been putting as much emphasis on the “must do” areas of high benefit and low complexity according to Capgemini’s analysis. These application areas include Chatbots and virtual assistants, reducing revenue churn, facial recognition and product and services recommendations. Source:  Turning AI into concrete value: the successful implementers’ toolkit, Capgemini Consulting. 2017. (PDF, 28 pp., no opt-in).

  1. By 2020, real-time personalized advertising across digital platforms and optimized message targeting accuracy, context and precision will accelerate. The combined effect of these marketing technology improvements will increase sales effectiveness in retail and B2C-based channels. Sales Qualified Lead (SQL) lead generation will also increase, potentially reducing sales cycles and increasing win rates. Source: Can Machines be Creative? How Technology is Transforming Marketing Personalization and Relevance, IDC White Paper Sponsored by Gerry Brown, July 2017.

  1. Analyze and significantly reduce customer churn using machine learning to streamline risk prediction and intervention models. Instead of relying on expensive and time-consuming approaches to minimize customer churn, telecommunications companies and those in high-churn industries are turning to machine learning. The following graphic illustrates how defining risk models help determine how actions aimed at averting churn affect churn impact probability and risk. An intervention model allows marketers to consider how the level of intervention could affect the probability of churn and the amount of customer lifetime value (CLV). Source: Analyzing Customer Churn by using Azure Machine Learning.

  1. Price optimization and price elasticity are growing beyond industries with limited inventories including airlines and hotels, proliferating into manufacturing and services. All marketers are increasingly relying on machine learning to define more competitive, contextually relevant pricing. Machine learning apps are scaling price optimization beyond airlines, hotels, and events to encompass product and services pricing scenarios. Machine learning is being used today to determine pricing elasticity by each product, factoring in channel segment, customer segment, sales period and the product’s position in an overall product line pricing strategy. The following example is from Microsoft Azure’s Interactive Pricing Analytics Pre-Configured Solution (PCS). Source: Azure Cortana Interactive Pricing Analytics Pre-Configured Solution.

  1. Improving demand forecasting, assortment efficiency and pricing in retail marketing have the potential to deliver a 2% improvement in Earnings Before Interest & Taxes (EBIT), 20% stock reduction and 2 million fewer product returns a year. In Consumer Packaged Goods (CPQ) and retail marketing organizations, there’s significant potential for AI and machine learning to improve the entire value chain’s performance. McKinsey found that using a concerted approach to applying AI and machine learning across a retailer’s value chains has the potential to deliver a 50% improvement of assortment efficiency and a 30% online sales increase using dynamic pricing. Source:  Artificial Intelligence: The Next Frontier? McKinsey Global Institute (PDF, 80 pp., no opt-in)

  1. Creating and fine-tuning propensity models that guide cross-sell and up-sell strategies by product line, customer segment, and persona. It’s common to find data-driven marketers building and using propensity models to define the products and services with the highest probability of being purchased. Too often propensity models are based on imported data, built in Microsoft Excel, making their ongoing use time-consuming. Machine learning is streamlining creation, fine-tuning and revenue contributions of up-sell and cross-sell strategies by automating the entire progress. The screen below is an example of a propensity model.

  1. Lead scoring accuracy is improving, leading to increased sales that are traceable back to initial marketing campaigns and sales strategies. By using machine learning to qualify the further customer and prospect lists using relevant data from the web, predictive models including machine learning can better predict ideal customer profiles. Each sales lead’s predictive score becomes a better predictor of potential new sales, helping sales prioritize time, sales efforts and selling strategies. The following two slides are from an excellent webinar Mintigo hosted with Sirius Decisions and Sales Hacker. It’s a fascinating look at how machine learning is improving sales effectiveness. Source: Give Your SDRs An Unfair Advantage with Predictive (webinar slides on Slideshare).

  1. Identifying and defining the sales projections of specific customer segments and microsegments using RFM (recency, frequency and monetary) modeling within machine learning apps is becoming pervasive. Using RFM analysis as part of a machine learning initiative can provide accurate definitions of the best customers, most loyal, biggest spenders, almost lost, lost customers and lost cheap customers.
  2. Optimizing the marketing mix by determining which sales offers, incentive and programs are presented to which prospects through which channels is another way machine learning is revolutionizing marketing. Specific sales offers are created supported by contextual content, offers, and incentives. These items are made available to an optimization engine which uses machine learning logic to continually try to predict the best combination of marketing mix elements that will lead to a new sale, up-sell or cross-sell. Amazon’s product recommendation feature is an example of how their e-commerce site is using machine learning to increase up-sell, cross-sell and recommended products revenue.

Data Sources On Machine Learning’s Impact On Marketing:

4 Ways to Use Machine Learning in Marketing Automation, Medium, March 30, 2017

84 percent of B2C marketing organizations are implementing or expanding AI in 2018. Infographic. Amplero.
AI, Machine Learning, and their Application for Growth, Adelyn Zhou. SlideShare/LinkedIn.  Feb. 8, 2018.

AI: The Next Generation of Marketing Driving Competitive Advantage throughout the Customer Life Cycle (PDF, 10 pp., no opt-in), Forrester, February 2017.

An Executive’s Guide to Machine Learning, McKinsey Quarterly. June 2015.

Artificial Intelligence for Marketers 2018: Finding Value beyond the Hype, eMarketer. (PDF, 20 pp., no opt-in). October 2017

Artificial Intelligence: The Next Frontier? McKinsey Global Institute (PDF, 80 pp., no opt-in)

Artificial Intelligence: The Ultimate Technological Disruption Ascends, Woodside Capital Partners. (PDF, 111 pp., no opt-in). January 2017.

AWS Announces Amazon Machine Learning Solutions Lab, Marketing Technology Insights

B2B Predictive Marketing Analytics Platforms: A Marketer’s Guide, (PDF, 36 pp., no opt-in) Marketing Land Research Report.
Four Use Cases of Machine Learning in Marketing, June 28, 2018, Martech Advisor,
How Artificial Intelligence and Machine Learning Will Reshape Small Businesses, SMB Group (PDF, 8 pp., no opt-in) May 2017.

How Machine Learning Helps Sales Success (PDF, 12 pp., no opt-in) Cognizant

Inside Salesforce Einstein Artificial Intelligence A Look at Salesforce Einstein Capabilities, Use Cases and Challenges, Doug Henschen, Constellation Research, February 15, 2017

Machine Learning for Marketers (PDF, 91 pp., no opt-in) iPullRank

Machine Learning Marketing – Expert Consensus of 51 Executives and Startups, TechEmergence. May 15, 2017.

Marketing & Sales Big Data, Analytics, and the Future of Marketing & Sales, (PDF, 60 pp., no opt-in), McKinsey & Company.

Sizing the prize – What’s the real value of AI for your business and how can you capitalize? (PDF, 32 pp., no opt-in) PwC, 2017.

The New Frontier of Price Optimization, MIT Technology Review. September 07, 2017.

The Power Of Customer Context, Forrester (PDF, 20 pp., no opt-in) Carlton A. Doty, April 14, 2014. Provided courtesy of Pegasystems.

Turning AI into concrete value: the successful implementers’ toolkit, Capgemini Consulting. 2017. (PDF, 28 pp., no opt-in)

Using machine learning for insurance pricing optimization, Google Cloud Big Data and Machine Learning Blog, March 29, 2017

What Marketers Can Expect from AI in 2018, Jacob Shama. Mintigo. January 16, 2018.

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