Skip to content

Posts from the ‘Analytics’ Category

2021 State Of The Machine Learning Market: Enterprise Adoption Is Strong

data science, machine learning, enterprise software, AI, artificial Intelligence
  • 59% of all large enterprises are deploying data science (DS) and machine learning (ML) today.
  • Nearly 50% of all organizations have up to 25 or more ML models in use today.
  • 29% of enterprises are refreshing their data science and machine learning models every day.
  • The higher the data literacy an enterprise can achieve before launching Data Science & Machine Learning initiatives, the higher the probability of success.

These and many other insights defining the state of the data science and machine learning market in 2021 are from Dresner Advisory Services’ 2021 Data Science and Machine Learning Market Study. The 7th annual report is noteworthy for its depth of analysis and insight into how data science and machine learning adoption is growing stronger in enterprises. In addition, the study explains which factors drive adoption and determine the key success factors that matter the most when deploying data science and machine learning techniques. The methodology uses crowdsourcing techniques to recruit respondents from over 6,000 organizations and vendors’ customer communities. As a result, 52% of respondents are from North America and 34% from EMEA, with the balance from Asia-Pacific and Latin America. 

“The perceived importance of data science and machine learning correlates with organizational success with BI, with users that self-report as completely successful with BI almost twice as likely to rate data science as critical,” said Jim Ericson, vice president, and research director at Dresner Advisory. “The perceived level of data literacy also correlates directly and positively with the current or likely future use of data science and machine learning in 2021.” 

Key insights from the study include the following:

  • 59% of large enterprises are deploying data science and machine learning in production today.  Enterprises with 10K employees or more lead all others in adopting and using DS and ML techniques, most often in R&D and Business Intelligence Competency Center (BICC)-related work. Large-scale enterprises often rely on DS and ML to identify how internal processes and workflows can be streamlined and made more cost-efficient. For example, the CEO of a manufacturing company explained on a recent conference call that DS and ML pilots bring much-needed visibility and control across multiple plants and help troubleshoot inventory management and supply chain allocation problems.
machine learning
  • The importance of data science and ML to enterprises has doubled in eight years, jumping from 25% in 2014 to 70% in 2021. The Dresner study notes that a record level of enterprises sees data science and ML as critically important to their business in 2021. Furthermore, 90% of enterprises consider these technologies essential to their operations, rating them critically important or very important. Successful projects in Business Intelligence Competency Centers (BICC) and R&D helped data science and ML gain broad adoption across all organizations. Larger-scale enterprises with over 10K employees are successfully scaling data science and ML to improve visibility, control, and profitability in organizations today.
machine learning
  • Enterprises dominate the recruiting and retention of data science and machine learning talent. Large-scale enterprises with over 10K employees are the most likely to have BI experts and data scientists/statisticians on staff. In addition, large-scale enterprises lead hiring and retention in seven of the nine roles included in the survey. It’s understandable how the Business Intelligence (BI) expertise of professionals in these roles is helping remove the roadblocks to getting more business value from data science and machine learning. Enterprises are learning how to scale data science and ML models to take on problems that were too complex to solve with analytics or BI alone.    
machine learning
  • 80% of DS and ML respondents most want model lifecycle management, model performance monitoring, model version control, and model lineage and history at a minimum. Keeping track of the state of each model, including version control, is a challenge for nearly all organizations adopting ML today. Enterprises reach ML scale when they can manage ML models across their lifecycles using an automated system. The next four most popular features of model rollback, searchable model repository, collaborative, model co-creation tools, and model registration and certification are consistent with the feedback from Data Science teams on what they need most in an ML platform. 
machine learning
  • Financial Services prioritize model lifecycle management and model performance monitoring to achieve greater scale from the tens of thousands of models they’re using today. Consistent with other research that tracks ML adoption by industry, the Dresner study found that Financial Services leads all other industries in their need for the two most valuable features of ML platforms, model lifecycle management and model performance monitoring. Retail and Wholesale are reinventing their business models in real-time to become more virtual while also providing greater real-time visibility across supply chains. ML models in these two industries need automated model version control, model lineage and history, model rollback, collaborative, model co-creation tools, and model registration and certification. In addition, retailers and Wholesalers are doubling down on data science and machine learning to support new digital businesses, improve supply chain performance and increase productivity.
machine learning
  • Enterprises need support for their expanding range of regression models, text analytics functions, and ensemble learning. Over the last seven years, text analytics functions and sentiment analysis’ popularity has continually grown. Martech vendors and the marketing technologists driving the market are increasing sentiment analysis’ practicality and importance. Recommendation engines and geospatial analysis are also experiencing greater adoption due to martech changing the nature of customer- and market-driven analysis and predictive modeling. 
machine learning
  • R, TensorFlow, and PyTorch are considered the three most critical open-source statistical and machine learning frameworks in 2021. Nearly 70% of respondents consider R important to getting work done in data science and ML. The R language has established itself as an industry standard and is well-respected across DevOps, and IT teams in financial services, professional services, consulting, process, and discrete manufacturing. Tensorflow and Pytorch are considered important by the majority of organizations Dresner’s research team interviewed. They’re also among the most in-demand ML frameworks today, with new applicants having experience in all three being recruited actively today.   
machine learning
  • Data literacy predicts DS and ML program success rates. 64% of organizations say they have extremely high literacy rates, implying that DS and ML have reached mainstream adoption thanks partly to BI literacy rates in the past. Enterprises that prioritize data literacy by providing training, certification, and ongoing education increase success odds with ML. A bonus is that employees will have a chance to learn marketable skills they can use in their current and future positions. Investing in training to improve data literacy is a win/win.
machine learning
  • On-database analytics and in-memory analytics (both 91%), and multi-tenant cloud services (88%) are the three most popular technologies enterprises rely on for greater scalability. Dresner’s research team observes that the scalability of data science and machine learning often involves multiple, different requirements to address high data volumes, large numbers of users, data variety while supporting analytic throughput. Apache Spark support continues to grow in enterprises and is the fourth-most relied-on industry support for ML scalability.   
machine learning

10 Ways AI And Machine Learning Are Improving Marketing In 2021

  • AI and Machine Learning are on track to generate between $1.4 Trillion to $2.6 Trillion in value by solving Marketing and Sales problems over the next three years, according to the McKinsey Global Institute. 
  • Marketers’ use of AI soared between 2018 and 2020, jumping from 29% in 2018 to 84% in 2020, according to Salesforce Research’s most recent State of Marketing Study. 
  • AI, Machine Learning, marketing & advertising technologies, voice/chat/digital assistants, and mobile tech & apps are the five technologies that will have the greatest impact on the future of marketing, according to Drift’s 2020 Marketing Leadership Benchmark Report.

Chief Marketing Officers (CMOs) and the marketing teams they lead are expected to excel at creating customer trust, a brand that exudes empathy and data-driven strategies that deliver results. Personalizing channel experiences at scale works when CMOs strike the perfect balance between their jobs’ emotional and logical, data-driven parts. That’s what makes being a CMO today so challenging. They’ve got to have the compassion of a Captain Kirk and the cold, hard logic of a Dr. Spock and know when to use each skill set. CMOs and their teams struggle to keep the emotional and logical parts of their jobs in balance.

Asked how her team keeps them in balance, the CMO of an enterprise software company told me she always leads with empathy, safety and security for customers and results follow. “Throughout the pandemic, our message to our customers is that their health and safety come first and we’ll provide additional services at no charge if they need it.” True to her word, the company offered their latest cybersecurity release update to all customers free in 2020.  AI and machine learning tools help her and her team test, learn and excel iteratively to create an empathic brand that delivers results.

The following are ten ways AI and machine learning are improving marketing in 2021:

1.    70% of high-performance marketing teams claim they have a fully defined AI strategy versus 35% of their under-performing peer marketing team counterparts. CMOs who lead high-performance marketing teams place a high value on continually learning and embracing a growth mindset, as evidenced by 56% of them planning to use AI and machine learning over the next year. Choosing to put in the work needed to develop new AI and machine learning skills pays off with improved social marketing performance and greater precision with marketing analytics. Source: State of Marketing, Sixth Edition. Salesforce Research, 2020.

10 Ways AI And Machine Learning Are Improving Marketing In 2021

2.    36% of marketers predict AI will have a significant impact on marketing performance this year. 32% of marketers and agency professionals were using AI to create ads, including digital banners, social media posts and digital out-of-home ads, according to a recent study by Advertiser Perceptions. Source: Which Emerging Tech Do Marketers Think Will Most Impact Strategy This Year?, Marketing Charts, January 5, 2021.

10 Ways AI And Machine Learning Are Improving Marketing In 2021

3.    High-performing marketing teams are averaging seven different uses of AI and machine learning today and just over half (52%) plan on increasing their adoption this year. High-performing marketing teams and the CMOs lead them to invest in AI and machine learning to improve customer segmentation. They’re also focused on personalizing individual channel experiences. The following graphic underscores how quickly high-performing marketing teams learn then adopt advanced AI and machine learning techniques to their competitive advantage. Source: State of Marketing, Sixth Edition. Salesforce Research, 2020.

10 Ways AI And Machine Learning Are Improving Marketing In 2021

4.    Marketers use AI-based demand sensing to better predict unique buying patterns across geographic regions and alleviate stock-outs and back-orders. Combining all available data sources, including customer sentiment analysis using supervised machine learning algorithms, it’s possible to improve demand sensing and demand forecast accuracy. ML algorithms can correlate location-specific sentiment for a given product or brand and a given product’s regional availability. Having this insight alone can save the retail industry up to $50B a year in obsoleted inventory.  Source: AI can help retailers understand the consumer, Phys.org. January 14, 2019.

10 Ways AI And Machine Learning Are Improving Marketing In 2021

5.    Disney is applying AI modeling techniques, including machine learning algorithms, to fine-tune and optimize its media mix model. Disney’s approach to gaining new insights into its media mix model is to aggregate data from across the organization including partners, prepare the model data and then transform it for use in a model. Next, a variety of models are used to achieve budget and media mix optimization. Then compare scenarios. The result is a series of insights that are presented to senior management. The following dashboard shows the structure of how they analyze AI-based data internally. The data shown is, for example only; this does not reflect Disney’s actual operations.   Source: How Disney uses Tableau to visualize its media mix model (https://www.tableau.com/best-marketing-dashboards)

10 Ways AI And Machine Learning Are Improving Marketing In 2021

6.    41% of marketers say that AI and machine learning make their greatest contributions to accelerating revenue growth and improving performance. Marketers say that getting more actionable insights from marketing data (40%) and creating personalized consumer experiences at scale (38%) round out the top three uses today. The study also found that most marketers, 77%, have less than a quarter of all marketing tasks intelligently automated and 18% say they haven’t intelligently automated any tasks at all. Marketers need to look to AI and machine learning to automated remote, routine tasks to free up more time to create new campaigns. Source: Drift and Marketing Artificial Intelligence Institute, 2021 State of Marketing AI Report.

10 Ways AI And Machine Learning Are Improving Marketing In 2021

7.    Starbucks set the ambitious goal of being the world’s most personalized brand by relying on predictive analytics and machine learning to create a real-time personalization experience. The global coffee chain faced several challenges starting with how difficult it was to target individual customers with their existing IT infrastructure. They were also heavily reliant on manual operations across their thousands of stores, which made personalization at scale a formidable challenge to overcome. Starbucks created a real-time personalization engine that integrated with customers’ account information, the mobile app, customer preferences, 3rd party data and contextual data. They achieved a 150% increase in user interaction using predictive analytics and AI, a 3X improvement in per-customer net incremental revenues. The following is a diagram of how DigitalBCG (Boston Consulting Group) was able to assist them. Source: Becoming The World’s Most Personalized Brand, DigitalBCG.  

10 Ways AI And Machine Learning Are Improving Marketing In 2021

8.    Getting personalization-at-scale right starts with a unified Customer Data Platform (CDP) that can use machine learning algorithms to discover new customer data patterns and “learn” over time.  For high-achieving marketing organizations, achieving personalization-at-scale is their highest and most urgent priority based on Salesforce Research’s most recent State of Marketing survey. And McKinsey predicts personalization-at-scale can create $1.7 trillion to $3 trillion in new value. For marketers to capture a part of this value, changes to the mar-tech stack (shown below) must be supported by clear accountability and ownership of channel and customer results. Combining a modified mar-tech stack with clear accountability delivers results.   Source: McKinsey & Company, A technology blueprint for personalization at scale. May 20, 2019. By Sean Flavin and Jason Heller.

10 Ways AI And Machine Learning Are Improving Marketing In 2021

9.    Campaign management, mobile app technology and testing/optimization are the leading three plans for a B2C company’s personalization technologies. Just 19% of enterprises have adopted AI and machine learning for B2C personalization today. The Forrester Study commissioned by IBM also found that 55% of enterprises believe the technology limitations inhibit their ability to execute personalization strategies. Source: A Forrester Consulting Thought Leadership Paper, Commissioned by IBM, Personalization Demystified: Enchant Your Customers By Going From Good To Great, February 2020.

10 Ways AI And Machine Learning Are Improving Marketing In 2021

10. Successful AI-driven personalization strategies deliver results beyond marketing, delivering strong results enterprise-wide, including lifting sales revenue, Net Promoter Scores and customer retention rates. When personalization-at-scale is done right, enterprises achieve a net 5.63% increase in sales revenue, 10.26% increase in order frequency, uplifts in average order value and an impressive 13.25% improvement in cross-sell/up-sell opportunities. The benefits transcend marketing alone and drive higher customer satisfaction metrics as well.   Source: A Forrester Consulting Thought Leadership Paper, Commissioned by IBM, Personalization Demystified: Enchant Your Customers By Going From Good To Great, February 2020.

10 Ways AI And Machine Learning Are Improving Marketing In 2021

CMOs and their teams rely on AI and machine learning to iteratively test and improve every aspect of their marketing campaigns and strategies. Striking the perfect balance between empathy and data-driven results takes a new level of data quality which isn’t possible to achieve using Microsoft Excel or personal productivity tools today. The most popular use of AI and machine learning in organizations is delivering personalization at scale across all digital channels. There’s also increasing adoption of predictive analytics based on machine learning to fine-tune propensity models to improve up-sell and cross-sell results. 

Bibliography

AI can help retailers understand the consumer, Phys.org. January 14, 2019

Brei, Vinicius. (2020). Machine Learning in Marketing: Overview, Learning Strategies, Applications and Future Developments. Foundations and Trends® in Marketing. 14. 173-236. 10.1561/1700000065.

Conick, H. (2017). The past, present and future of AI in marketing. Marketing News, 51(1), 26-35.

Drift and Marketing Artificial Intelligence Institute, 2021 State of Marketing AI Report.

Huang, M. H., & Rust, R. T. (2021). A strategic framework for artificial intelligence in marketing. Journal of the Academy of Marketing Science, 49(1), 30-50.

Jarek, K., & Mazurek, G. (2019). MARKETING AND ARTIFICIAL INTELLIGENCE. Central European Business Review, 8(2).

Libai, B., Bart, Y., Gensler, S., Hofacker, C. F., Kaplan, A., Kötterheinrich, K., & Kroll, E. B. (2020). Brave new world? On AI and the management of customer relationships. Journal of Interactive Marketing51, 44-56.

Ma, L., & Sun, B. (2020). Machine learning and AI in marketing–Connecting computing power to human insights. International Journal of Research in Marketing, 37(3), 481-504.

McKinsey & Company, A technology blueprint for personalization at scale. May 20, 2019

McKinsey Global Institute, Visualizing the uses and potential impact of AI and other analytics, April 17, 2018, | Interactive   

Microsoft Azure AI Gallery (https://gallery.azure.ai/)

Pedersen, C. L. Empathy‐based marketing. Psychology & Marketing.

Sinha, M., Healey, J., & Sengupta, T. (2020, July). Designing with AI for Digital Marketing. In Adjunct Publication of the 28th ACM Conference on User Modeling, Adaptation and Personalization (pp. 65-70).

State of Marketing, Sixth Edition. Salesforce Research, 2020.

Where AIOps Is Delivering Results Today

Where AIOps Is Delivering Results Today

Bottom Line: Capitalizing on AI and machine learning’s inherent strengths to create contextual intelligence in real-time, LogicMonitor’s early warning and failure prevention systems reflect where AIOps is delivering results today.

LogicMonitor’s track record of making solid contributions to their customers’ ability to bring greater accuracy, insight, and precision into monitoring all IT assets is emerging as a de facto industry standard. Recently I was speaking with a startup offering Hosted Managed Services of a variety of manufacturing applications, and the must-have in their services strategy is LogicMonitor LM Intelligence. LogicMonitor’s AIOps platform is powered by LM Intelligence, enabling customers’ businesses to gain early warning into potential trouble spots in IT operations stability and reliability. LogicMonitor does the hard work for you with automated alert thresholds, AI-powered early warning capabilities, customizable escalation chains, workflows, and more.

Engineers who are working at the Hosted Managed Services provider I recently spoke with say LM Intelligence is the best use case of AI and machine learning to provide real-time alerts, contextual insights, discover new patterns in data, and make automation achievable. The following is an example of the LM Intelligence dashboard:

Where AIOps Is Delivering Results Today

How LogicMonitor’s Architecture Supports AIOps

One of the core strengths LogicMonitor continues to build on is integration, which they see as essential to their ability to excel at providing AIOps support for their customers. Their architecture is shown below. By providing real-time integration to public cloud platforms, combined with control over the entire IT infrastructure structure along with over 2,000 integrations from network to cloud, LogicMonitor excels at unifying diverse IT environments into a single, cohesive AIOps-based intelligence system.  The LogicMonitor platform collects cloud data through our cloud collectors. These collectors retrieve metrics such as the cloud provider health and billing information by making API calls to the cloud services. The collector is a Windows Service or background process that is installed in a virtual machine. This collector then pulls metrics from the different devices using a variety of different methods, including SNMP, WMI, perf Mon JMX, APIs, and scripts.

Where AIOps Is Delivering Results Today

Using AIOps To Monitor, Analyze, Automate

LogicMonitor has created an architecture that’s well-suited to support the three dominant dimensions of AIOps, including Monitoring, Analytics (AIOps), and Automating. Their product and services strategies in the past have reflected a strong focus on Monitoring. The logic of prioritizing Monitoring as a product strategy area was to provide the AI and machine learning models with enough data to train on so they could identify anomalies in data patterns faster. Their 2018/2019 major releases in the Monitor area reflect how the unique strength they have of capturing and making use of any IT asset that can deliver a signal is paying off. Key Monitor developers recently include the following:

  • Kubernetes Monitoring
  • Service Insight
  • Topology
  • Remote Sessions
  • Netflow
  • Configuration Monitoring
  • Public Cloud Monitoring
  • Applications Monitoring

LogicMonitor’s core strengths in AIOps are in the Anomaly Detection and Early Warning System areas of their product strategy. Their rapid advances in the Early Warning System development show where AIOps is delivering solid results today. Supporting the Early Warning System, there are Dynamic Thresholds and Root Cause Analysis based on Dependencies as well.

The Automate area of their product strategy shows strong potential for future growth, with the ServiceNow integration having upside potential. Today Alert Chaining and Workflow support integrations to Ansible, Terraform, Slack, Microsoft, Teama, Putter, Terraform, OpsGenie, and others.

Conclusion

LogicMonitor’s platform handles 300B metrics on any given day and up to 10B a month, with over 28K collectors deployed integrated with approximately 1.4M devices being monitored. Putting AI and machine learning to work, interpreting the massive amount of data the platform captures every day to fine-tune their Early Warning and Failure Prevention Systems, is one of the most innovative approaches to AIOps today. Their AIOps Early Warning System is using machine learning Algorithms to fine-tune Root Cause Analysis and Dynamic Thresholds continually. AIOps Log Intelligence is also accessing the data to complete Automatic Log Anomaly Detection, Infrastructure change detection, and Log Volume Reduction to Signal analysis.

 

 

 

10 Ways AI Is Improving New Product Development

10 Ways AI Is Improving New Product Development

  • Startups’ ambitious AI-based new product development is driving AI-related investment with $16.5B raised in 2019, driven by 695 deals according to PwC/CB Insights MoneyTree Report, Q1 2020.
  • AI expertise is a skill product development teams are ramping up their recruitment efforts to find, with over 7,800 open positions on Monster, over 3,400 on LinkedIn and over 4,200 on Indeed as of today.
  • One in ten enterprises now uses ten or more AI applications, expanding the Total Available Market for new apps and related products, including chatbots, process optimization and fraud analysis, according to MMC Ventures.

From startups to enterprises racing to get new products launched, AI and machine learning (ML) are making solid contributions to accelerating new product development. There are 15,400 job positions for DevOps and product development engineers with AI and machine learning today on Indeed, LinkedIn and Monster combined. Capgemini predicts the size of the connected products market will range between $519B to $685B this year with AI and ML-enabled services revenue models becoming commonplace.

Rapid advances in AI-based apps, products and services will also force the consolidation of the IoT platform market. The IoT platform providers concentrating on business challenges in vertical markets stand the best chance of surviving the coming IoT platform shakeout. As AI and ML get more ingrained in new product development, the IoT platforms and ecosystems supporting smarter, more connected products need to make plans now how they’re going to keep up. Relying on technology alone, like many IoT platforms are today, isn’t going to be enough to keep up with the pace of change coming.   The following are 10 ways AI is improving new product development today:

  • 14% of enterprises who are the most advanced using AI and ML for new product development earn more than 30% of their revenues from fully digital products or services and lead their peers is successfully using nine key technologies and tools. PwC found that Digital Champions are significantly ahead in generating revenue from new products and services and more than a fifth of champions (29%) earn more than 30% of revenues from new products within two years of information. Digital Champions have high expectations for gaining greater benefits from personalization as well. The following graphic from Digital Product Development 2025: Agile, Collaborative, AI-Driven and Customer Centric, PwC, 2020 (PDF, 45 pp.) compares Digital Champions’ success with AI and ML-based new product development tools versus their peers:

10 Ways AI Is Improving New Product Development

 

  • 61% of enterprises who are the most advanced using AI and ML (Digital Champions) use fully integrated Product Lifecycle Management (PLM) systems compared to just 12% of organizations not using AI/ML today (Digital Novices). Product Development teams the most advanced in their use of AL & ML achieve greater economies of scale, efficiency and speed gains across the three core areas of development shown below. Digital Champions concentrate on gaining time-to-market and speed advantages in the areas of Digital Prototyping, PLM, co-creation of new products with customers, Product Portfolio Management and Data Analytics and AI adoption:

10 Ways AI Is Improving New Product Development

  • AI is actively being used in the planning, implementation and fine-tuning of interlocking railway equipment product lines and systems.  Engineer-to-order product strategies introduce an exponential number of product, service and network options. Optimizing product configurations require an AI-based logic solver that can factor in all constraints and create a Knowledge Graph to guide deployment. Siemens’ approach to using AI to find the optimal configuration out of 1090 possible combinations provides insights into how AI can help with new product development on a large scale. Source: Siemens, Next Level AI – Powered by Knowledge Graphs and Data Thinking, Siemens China Innovation Day, Michael May, Chengdu, May 15, 2019.

10 Ways AI Is Improving New Product Development

  • Eliminating the roadblocks to getting new products launched starts with using AI to improve demand forecast accuracy. Honeywell is using AI to reduce energy costs and negative price variance by tracking and analyzing price elasticity and price sensitivity as well. Honeywell is integrating AI and machine-learning algorithms into procurement, strategic sourcing and cost management getting solid returns across the new product development process. Source: Honeywell Connected Plant: Analytics and Beyond. (23 pp., PDF, no opt-in) 2017 Honeywell User’s Group.

10 Ways AI Is Improving New Product Development

  • Relying on AI-based techniques to create and fine-tune propensity models that define product line extensions and add-on products that deliver the most profitable cross-sell and up-sell opportunities by product line, customer segment and persona. It’s common to find data-driven new product development and product management teams using propensity models to define the products and services with the highest probability of being purchased. Too often, propensity models are based on imported data, built-in Microsoft Excel, making their ongoing use time-consuming. AI is streamlining creation, fine-tuning and revenue contributions of up-sell and cross-sell strategies by automating the entire progress. The screen below is an example of a propensity model created in Microsoft Power BI.

10 Ways AI Is Improving New Product Development

  • AI is enabling the next generation of frameworks that reduce time-to-market while improving product quality and flexibility in meeting unique customization requirements on every customer order. AI is making it possible to synchronize better suppliers, engineering, DevOps, product management, marketing, pricing, sales and service to ensure a higher probability of a new product succeeding in the market. Leaders in this area include BMC’s Autonomous Digital Enterprise (ADE). BMC’s ADE framework shows the potential to deliver next-generation business models for growth-minded organizations looking to run and reinvent their businesses with AI/ML capabilities and deliver value with competitive differentiation enabled by agility, customer centricity and actionable insights. The ADE framework is capable of flexing and responding more quickly to customer requirements than competitive frameworks due to the following five factors: proven ability to deliver a transcendent customer experience; automated customer interactions and operations across distributed organizations; seeing enterprise DevOps as natural evolution of software DevOps; creating the foundation for a data-driven business that operates with a data mindset and analytical capabilities to enable new revenue streams; and a platform well-suited for adaptive cybersecurity. Taken together, BMC’s ADE framework is what the future of digitally-driven business frameworks look like that can scale to support AI-driven new product development. The following graphic compares the BMC ADE framework (left) and the eight factors driving digital product development as defined by PwC (right) through their extensive research. For more information on BMC’s ADE framework, please see BMC’s Autonomous Digital Enterprise site. For additional information on PwC’s research, please see the document Digital Product Development 2025: Agile, Collaborative, AI-Driven and Customer Centric, PwC, 2020 (PDF, 45 pp.).

10 Ways AI Is Improving New Product Development

  • Using AI to analyze and provide recommendations on how product usability can be improved continuously. It’s common for DevOps, engineering and product management to run A/B tests and multivariate tests to identify the usability features, workflows and app & service responses customers prefer. Based on personal experience, one of the most challenging aspects of new product development is designing an effective, engaging and intuitive user experience that turns usability into a strength for the product. When AI techniques are part of the core new product development cycle, including usability, delivering enjoyable customer experiences, becomes possible. Instead of a new app, service, or device is a chore to use, AI can provide insights to make the experience intuitive and even fun.
  • Forecasting demand for new products, including the causal factors that most drive new sales is an area AI is being applied to today with strong results. From the pragmatic approaches of asking channel partners, indirect and direct sales teams, how many of a new product they will sell to using advanced statistical models, there is a wide variation in how companies forecast demand for a next-generation product. AI and ML are proving to be valuable at taking into account causal factors that influence demand yet had not been known of before.
  • Designing the next generation of Nissan vehicles using AI is streamlining new product development, trimming weeks off new vehicle development schedules. Nissan’s pilot program for using AI to fast-track new vehicle designs is called DriveSpark. It was launched in 2016 as an experimental program and has since proven valuable for accelerating new vehicle development while ensuring compliance and regulatory requirements are met. They’ve also used AI to extend the lifecycles of existing models as well. For more information, see the article, DriveSpark, “Nissan’s Idea: Let An Artificial Intelligence Design Our Cars,” September 2016.
  • Using generative design algorithms that rely on machine learning techniques to factor in design constraints and provide an optimized product design. Having constraint-optimizing logic within a CAD design environment helps GM attain the goal of rapid prototyping. Designers provide definitions of the functional requirements, materials, manufacturing methods and other constraints. In May 2018, General Motors adopted Autodesk generative design software to optimize for weight and other key product criteria essential for the parts being designed to succeed with additive manufacturing. The solution was recently tested with the prototyping of a seatbelt bracket part, which resulted in a single-piece design that is 40% lighter and 20% stronger than the original eight component design. Please see the Harvard Business School case analysis, Project Dreamcatcher: Can Generative Design Accelerate Additive Manufacturing? for additional information.

Additional reading:

2020 AI Predictions, Five ways to go from reality check to real-world payoff, PwC Consulting

Accenture, Manufacturing The Future, Artificial intelligence will fuel the next wave of growth for industrial equipment companies (PDF, 20 pp., no opt-in)

AI Priorities February 2020 5 ways to go from reality check to real-world pay off, PwC, February, 2020 (PDF, 16 pp.)

Anderson, M. (2019). Machine learning in manufacturing. Automotive Design & Production, 131(4), 30-32.

Bruno, J. (2019). How the IIoT can change business models. Manufacturing Engineering, 163(1), 12.

Digital Factories 2020: Shaping The Future Of Manufacturing, PwC DE., 2017 (PDF, 48 pp.)

Digital Product Development 2025: Agile, Collaborative, AI Driven and Customer Centric, PwC, 2020 (PDF, 45 pp.)

Enabling a digital and analytics transformation in heavy-industry manufacturing, McKinsey & Company, December 19, 2019

Global Digital Operations 2018 Survey, Strategy&, PwC, 2018

Governance and Management Economics, 7(2), 31-36.

Greenfield, D. (2019). Advice on scaling IIoT projects. ProFood World

Hayhoe, T., Podhorska, I., Siekelova, A., & Stehel, V. (2019). Sustainable manufacturing in industry 4.0: Cross-sector networks of multiple supply chains, cyber-physical production systems and AI-driven decision-making. Journal of Self-

Industry’s fast-mover advantage: Enterprise value from digital factories, McKinsey & Company, January 10, 2020

Kazuyuki, M. (2019). Digitalization of manufacturing process and open innovation: Survey results of small and medium-sized firms in japan. St. Louis: Federal Reserve Bank of St Louis.

‘Lighthouse’ manufacturers lead the way—can the rest of the world keep up?  McKinsey & Company, January 7, 2019

Machine Learning in Manufacturing – Present and Future Use-Cases, Emerj Artificial Intelligence Research, last updated May 20, 2019, published by Jon Walker

Machine learning, AI are most impactful supply chain technologies. (2019). Material Handling & Logistics

MAPI Foundation, The Manufacturing Evolution: How AI Will Transform Manufacturing & the Workforce of the Future by Robert D. Atkinson, Stephen Ezell, Information Technology and Innovation Foundation (PDF, 56 pp., opt-in)

Mapping heavy industry’s digital-manufacturing opportunities, McKinsey & Company, September 24, 2018

McKinsey, AI in production: A game changer for manufacturers with heavy assets, by Eleftherios Charalambous, Robert Feldmann, Gérard Richter and Christoph Schmitz

McKinsey, Digital Manufacturing – escaping pilot purgatory (PDF, 24 pp., no opt-in)

McKinsey, Driving Impact and Scale from Automation and AI, February 2019 (PDF, 100 pp., no opt-in).

McKinsey, ‘Lighthouse’ manufacturers, lead the way—can the rest of the world keep up?,by Enno de Boer, Helena Leurent and Adrian Widmer; January, 2019.

McKinsey, Manufacturing: Analytics unleashes productivity and profitability, by Valerio Dilda, Lapo Mori, Olivier Noterdaeme and Christoph Schmitz, March, 2019

McKinsey/Harvard Business Review, Most of AI’s business uses will be in two areas,

Morey, B. (2019). Manufacturing and AI: Promises and pitfalls. Manufacturing Engineering, 163(1), 10.

Preparing for the next normal via digital manufacturing’s scaling potential, McKinsey & Company, April 10, 2020

Reducing the barriers to entry in advanced analytics. (2019). Manufacturing.Net,

Scaling AI in Manufacturing Operations: A Practitioners Perspective, Capgemini, January, 2020

Seven ways real-time monitoring is driving smart manufacturing. (2019). Manufacturing.Net,

Siemens, Next Level AI – Powered by Knowledge Graphs and Data Thinking, Siemens China Innovation Day, Michael May, Chengdu, May 15, 2019

Smart Factories: Issues of Information Governance Manufacturing Policy Initiative School of Public and Environmental Affairs Indiana University, March 2019 (PDF, 68 pp., no opt-in)

Smartening up with Artificial Intelligence (AI) – What’s in it for Germany and its Industrial Sector? (52 pp., PDF, no opt-in) McKinsey & Company.

Team predicts the useful life of batteries with data and AI. (2019, March 28). R & D.

The AI-powered enterprise: Unlocking the potential of AI at scale, Capgemini Research, July 2020

The Future of AI and Manufacturing, Microsoft, Greg Shaw (PDF, 73 pp., PDF, no opt-in).

The Rise of the AI-Powered Company in the Postcrisis World, Boston Consulting Group, April 2, 2020

Top 8 Data Science Use Cases in Manufacturing, ActiveWizards: A Machine Learning Company Igor Bobriakov, March 12, 2019

Walker, M. E. (2019). Armed with analytics: Manufacturing as a martial art. Industry Week

Wang, J., Ma, Y., Zhang, L., Gao, R. X., & Wu, D. (2018). Deep learning for smart manufacturing: Methods and applications. Journal of Manufacturing Systems, 48, 144–156.

Zulick, J. (2019). How machine learning is transforming industrial production. Machine Design

How To Improve Channel Sales With AI-Based Knowledge Sharing Networks

How To Improve Channel Sales With AI-Based Knowledge Sharing Networks

Bottom Line: Knowledge-sharing networks have been improving supply chain collaboration for decades; it’s time to enhance them with AI and extend them to resellers to revolutionize channel selling with more insights.

The greater the accuracy and speed of supply chain-based data integration and knowledge, the greater the accuracy of custom product orders. Add to that the complexity of selling CPQ and product configurations through channels, and the value of using AI to improve knowledge sharing networks becomes a compelling business case.

Why Channels Need AI-Based Knowledge Sharing Networks Now

Automotive, consumer electronics, high tech, and industrial products manufacturers are combining IoT sensors, microcontrollers, and modular designs to sell channel-configurable smart vehicles and products. AI-based knowledge-sharing networks are crucial to the success of their next-generation products. Likewise, to sell to any of these manufacturers, suppliers need to be pursuing the same strategy. AI-based services, including Amazon Alexa, Microsoft Cortana, and Google Voice and others, rely on knowledge-sharing networks to collaborate with automotive supply chains and strengthen OEM partnerships. The following graphic reflects how successful Amazon’s Alexa Automotive OEM sales team is at using knowledge-sharing networks to gain design wins across their industry.

The following are a few of the many reasons why creating and continually fine-tuning an AI-based knowledge-sharing network is an evolving strategy worth paying attention to:

  • Supply chains are the primary source of knowledge that must permeate an organization’s structure and channels for the company to stay synchronized to broader market demands. For CPQ channel selling strategies to thrive, they need real-time pricing, availability, available-to-promise, and capable-to-promise data to create accurate, competitive quotes that win deals. The better the supplier collaboration across supply chains and with channel partners, the higher the probability of selling more. A landmark study of the Toyota Production System by Professors Jeffrey H Dyer & Kentaro Nobeoka found that Toyota suppliers value shared data more than cash, making knowledge sharing systems invaluable to them (Dyer, Nobeoka, 2000).
  • Smart manufacturing metrics also need to be contributing real-time data to knowledge sharing systems channel partners use, relying on AI to create quotes for products that can be built the fastest and are the most attractive to each customer. Combining manufacturing’s real-time monitoring data stream of ongoing order progress and production availability with supply chain pricing, availability, and quality data all integrated to a cloud-based CPQ platform gives channel partners what they need to close deals now. AI-based knowledge-sharing networks will link supply chains, manufacturing plants, and channel partners to create smart factories that drive more sales. According to a recent Capgemini study, manufacturers are planning to launch 40% more smart factories in the next five years, increasing their annual investments by 1.7 times compared to the previous three years, according to their recent Smart factories @ scale Capgemini survey. The following graphic illustrates the percentage growth of smart factories across key geographic regions, a key prerequisite for enabling AI-based knowledge-sharing networks with real-time production data:
  • By closing the data gaps between suppliers, manufacturing, and channels, AI-based knowledge-sharing networks give resellers the information they need to sell with greater insight. Amazon’s Alexa OEM marketing teams succeeded in getting the majority of design-in wins with automotive manufacturers designing their next-generation of vehicles with advanced electronics and AI features. The following graphic from Dr. Dyer’s and Nobeoka’s study defines the foundations of a knowledge-sharing network. Applying AI to a mature knowledge-sharing network creates a strong network effect where every new member of the network adds greater value.
  • Setting the foundation for an effective knowledge sharing network needs to start with platforms that have AI and machine learning designed in with structure that can flex for unique channel needs. There are several platforms capable of supporting AI-based knowledge-sharing networks available, each with its strengths and approach to adapting to supply chain, manufacturing, and channel needs. One of the more interesting frameworks not only uses AI and machine learning across its technology pillars but also takes into consideration that a company’s operating model needs to adjust to leverage a connected economy to adapt to changing customer needs. BMC’s Autonomous Digital Enterprise (ADE) is differentiated from many others in how it is designed to capitalize on AI and Machine Learning’s core strengths to create innovation ecosystems in a knowledge-sharing network. Knowledge-sharing networks thrive on continuous learning. It’s good to see major providers using adaptive and machine learning to strengthen their platforms, with BMC’s Automated Mainframe Intelligence (AMI) emerging as a leader. Their approach to using adaptive learning to maintain data quality during system state changes and link exceptions with machine learning to deliver root cause analysis is prescient of where continuous learning needs to go.  The following graphic explains the ADE’s structure.

Conclusion

Knowledge-sharing networks have proven very effective in improving supply chain collaboration, supplier quality, and removing barriers to better inventory management. The next step that’s needed is to extend knowledge-sharing networks to resellers and enable knowledge sharing applications that use AI to tailor product and service recommendations for every customer being quoted and sold to. Imagine resellers being able to create quotes based on the most buildable products that could be delivered in days to buying customers. That’s possible using a knowledge-sharing network. Amazon’s success with Alexa design wins shows how their use of knowledge-sharing systems helped to provide insights needed across automotive OEMs wanted to add voice-activated AI technology to their next-generation vehicles.

References

BMC, Maximizing the Value of Hybrid IT with Holistic Monitoring and AIOps (10 pp., PDF).

BMC Blogs, 2019 Gartner Market Guide for AIOps Platforms, December 2, 2019

Cai, S., Goh, M., De Souza, R., & Li, G. (2013). Knowledge sharing in collaborative supply chains: twin effects of trust and power. International journal of production Research51(7), 2060-2076.

Capgemini Research Institute, Smart factories @ scale: Seizing the trillion-dollar prize through efficiency by design and closed-loop operations, 2019.

Columbus, L, The 10 Most Valuable Metrics in Smart Manufacturing, Forbes, November 20, 2020

Jeffrey H Dyer, & Kentaro Nobeoka. (2000). Creating and managing a high-performance knowledge-sharing network: The Toyota case. Strategic Management Journal: Special Issue: Strategic Networks, 21(3), 345-367.

Myers, M. B., & Cheung, M. S. (2008). Sharing global supply chain knowledge. MIT Sloan Management Review49(4), 67.

Wang, C., & Hu, Q. (2020). Knowledge sharing in supply chain networks: Effects of collaborative innovation activities and capability on innovation performance. Technovation94, 102010.

 

10 Ways Enterprises Are Getting Results From AI Strategies

10 Ways Enterprises Are Getting Results From AI Strategies

  • One in 10 enterprises now use 10 or more AI applications; chatbots, process optimization, and fraud analysis lead a recent survey’s top use cases according to MMC Ventures.
  • 83% of IT leaders say AI & ML is transforming customer engagement, and 69% say it is transforming their business according to Salesforce Research.
  • IDC predicts spending on AI systems will reach $97.9B in 2023.

AI pilots are progressing into production based on their combined contributions to improving customer experience, stabilizing and increasing revenues, and reducing costs. The most successful AI use cases contribute to all three areas and deliver measurable results. Of the many use cases where AI is delivering proven value in enterprises today, the ten areas discussed below are notable for the measurable results they are providing.

What each of these ten use cases has in common is the accuracy and efficiency they can analyze and recommend actions based on real-time monitoring of customer interactions, production, and service processes. Enterprises who get AI right the first time build the underlying data structures and frameworks to support the advanced analytics, machine learning, and AI techniques that show the best potential to deliver value. There are various frameworks available, with BMC’s Autonomous Digital Enterprise (ADE) encapsulating what enterprises need to scale out their AI pilots into production. What’s unique about BMC’s approach is its focus on delivering transcendent customer experiences by creating an ecosystem that uses technology to cater to every touchpoint on a customer’s journey, across any channel a customer chooses to interact with an enterprise on.

10 Areas Where AI Is Delivering Proven Value Today

Having progressed from pilot to production across many of the world’s leading enterprises, they’re great examples of where AI is delivering value today. The following are 10 areas where AI is delivering proven value in enterprises today

  • Customer feedback systems lead all implementations of AI-based self-service platforms. That’s consistent with the discussions I’ve had with manufacturing CEOs who are committed to Voice of the Customer (VoC) programs that also fuel their new product development plans. The best-run manufacturers are using AI to gain customer feedback better also to improve their configure-to-order product customization strategies as well. Mining contact center data while improving customer response times are working on AI platforms today. Source: Forrester study, AI-Infused Contact Centers Optimize Customer Experience Develop A Road Map Now For A Cognitive Contact Center.
  • McKinsey finds that AI is improving demand forecasting by reducing forecasting errors by 50% and reduce lost sales by 65% with better product availability. Supply chains are the lifeblood of any manufacturing business. McKinsey’s initial use case analysis is finding that AI can reduce costs related to transport and warehousing and supply chain administration by 5% to 10% and 25% to 40%, respectively. With AI, overall inventory reductions of 20% to 50% are possible. Source: Smartening up with Artificial Intelligence (AI) – What’s in it for Germany and its Industrial Sector? McKinsey & Company.

10 Ways Enterprises Are Getting Results From AI Strategies

  • The majority of CEOs and Chief Human Resource Officers (CHROs) globally plan to use more AI within three years, with the U.S. leading all other nations at 73%. Over 63% of all CEOs and CHROs interviewed say that new technologies have a positive impact overall on their operations. CEOs and CHROs introducing AI into their enterprises are doing an effective job at change management, as the majority of employees, 54%, are less concerned about AI now that they see its benefits. C-level executives who are upskilling their employees by enabling them to have stronger digital dexterity skills stand a better chance of winning the war for talent. Source: Harris Interactive, in collaboration with Eightfold Talent Intelligence And Management Report 2019-2020 Report.

10 Ways Enterprises Are Getting Results From AI Strategies

  • AI is the foundation of the next generation of logistics technologies, with the most significant gains being made with advanced resource scheduling systems. AI-based techniques are the foundation of a broad spectrum of next-generation logistics and supply chain technologies now under development. The most significant gains are being made where AI can contribute to solving complex constraints, cost, and delivery problems manufacturers are facing today. For example, AI is providing insights into where automation can deliver the most significant scale advantages. Source: McKinsey & Company, Automation in logistics: Big opportunity, bigger uncertainty, April 2019. By Ashutosh Dekhne, Greg Hastings, John Murnane, and Florian Neuhaus.

10 Ways Enterprises Are Getting Results From AI Strategies

  • AI sees the most significant adoption by marketers working in $500M to $1B companies, with conversational AI for customer service as the most dominant. Businesses with between $500M to $1B lead all other revenue categories in the number and depth of AI adoption use cases. Just over 52% of small businesses with sales of $25M or less are using AI for predictive analytics for customer insights. It’s interesting to note that small companies are the leaders in AI spending, at 38.1%, to improve marketing ROI by optimizing marketing content and timing. Source: The CMO Survey: Highlights and Insights Report, February 2019. Duke University, Deloitte, and American Marketing Association. (71 pp., PDF, free, no opt-in).
  • A semiconductor manufacturer is combining smart, connected machines with AI to improve yield rates by 30% or more, while also optimizing fab operations and streamlining the entire production process. They’ve also been able to reduce supply chain forecasting errors by 50% and lost sales by 65% by having more accurate product availability, both attributable to insights gained from AI. They’re also automating quality testing using machine learning, increasing defect detection rates up to 90%. These are the kind of measurable results manufacturers look for when deciding if a new technology is going to deliver results or not. These and many other findings from the semiconductor’s interviews with McKinsey are in the study, Smartening up with Artificial Intelligence (AI) – What’s in it for Germany and its Industrial Sector? . The following graphic from the study illustrates the many ways AI and machine learning are improving semiconductor manufacturing.

10 Ways Enterprises Are Getting Results From AI Strategies

  • AI is making it possible to create propensity models by persona, and they are invaluable for predicting which customers will act on a bundling or pricing offer. By definition, propensity models rely on predictive analytics including machine learning to predict the probability a given customer will act on a bundling or pricing offer, e-mail campaign or other call-to-action leading to a purchase, upsell or cross-sell. Propensity models have proven to be very effective at increasing customer retention and reducing churn. Every business excelling at omnichannel today rely on propensity models to better predict how customers’ preferences and past behavior will lead to future purchases. The following is a dashboard that shows how propensity models work. Source: customer propensities dashboard is from TIBCO.
  • AI is reducing logistics costs by finding patterns in track-and-trace data captured using IoT-enabled sensors, contributing to $6M in annual savings. BCG recently looked at how a decentralized supply chain using track-and-trace applications could improve performance and reduce costs. They found that in a 30-node configuration, when blockchain is used to share data in real-time across a supplier network, combined with better analytics insight, cost savings of $6M a year is achievable. Source: Boston Consulting Group, Pairing Blockchain with IoT to Cut Supply Chain Costs, December 18, 2018, by Zia Yusuf, Akash Bhatia, Usama Gill, Maciej Kranz, Michelle Fleury, and Anoop Nannra.
  • Detecting and acting on inconsistent supplier quality levels and deliveries using AI-based applications is reducing the cost of bad quality across electronic, high-tech, and discrete manufacturing. Based on conversations with North American-based mid-tier manufacturers, the second most significant growth barrier they’re facing today is suppliers’ lack of consistent quality and delivery performance. Using AI, manufacturers can discover quickly who their best and worst suppliers are, and which production centers are most accurate in catching errors. Manufacturers are using dashboards much like the one below for applying machine learning to supplier quality, delivery, and consistency challenges. Source: Microsoft, Supplier Quality Analysis sample for Power BI: Take a tour.

10 Ways Enterprises Are Getting Results From AI Strategies

  • Optimizing Shop Floor Operations with Real-Time Monitoring and AI is in production at Hitachi today. Combining real-time monitoring and AI to optimize shop floor operations, providing insights into machine-level loads and production schedule performance, is now in production at Hitachi. Knowing in real-time how each machine’s load level impacts overall production schedule performance leads to better decisions managing each production run. Optimizing the best possible set of machines for a given production run is now possible using AI.  Source: Factories of the Future: How Symbiotic Production Systems, Real-Time Production Monitoring, Edge Analytics, and AI Are Making Factories Intelligent and Agile, Youichi Nonaka, Senior Chief Researcher, Hitachi R&D Group and Sudhanshu Gaur Director, Global Center for Social Innovation Hitachi America R&D.

10 Ways Enterprises Are Getting Results From AI Strategies

Additional reading:

15 examples of artificial intelligence in marketing, eConsultancy, February 28, 2019

4 Positive Effects of AI Use in Email Marketing, Statista, March 1, 2019

4 Ways Artificial Intelligence Can Improve Your Marketing (Plus 10 Provider Suggestions), Forbes, Kate Harrison, January 20, 2019

Artificial Intelligence: The Next Frontier? McKinsey Global Institute (PDF, 80 pp., no opt-in)

Artificial Intelligence: The Ultimate Technological Disruption Ascends, Woodside Capital Partners. (PDF,

DHL Trend Research, Logistics Trend Radar, Version 2018/2019 (PDF, 55 pp., no opt-in)

2018 (43 pp., PDF, free, no opt-in).

Digital/McKinsey, Smartening up with Artificial Intelligence (AI) – What’s in it for Germany and its Industrial Sector? (PDF, 52 pp., no opt-in)

How To Win Tomorrow’s Car Buyers – Artificial Intelligence in Marketing & Sales, McKinsey Center for Future Mobility, McKinsey & Company. February 2019. (44 pp., PDF, free, no opt-in)

How Top Marketers Use Artificial Intelligence On-Demand Webinar with Vala Afshar, Chief Digital Evangelist, Salesforce and Meghann York, Director, Product Marketing, Salesforce

In-depth: Artificial Intelligence 2019, Statista Digital Market Outlook, February 2019 (client access reqd).

bes Insights and Quantcast Study (17 pp., PDF, free, opt-in),

Marketing & Sales Big Data, Analytics, and the Future of Marketing & Sales, (PDF, 60 pp., no opt-in), McKinsey & Company.

McKinsey & Company, Automation in logistics: Big opportunity, bigger uncertainty, April 2019. By Ashutosh Dekhne, Greg Hastings, John Murnane, and Florian Neuhaus

McKinsey & Company, Notes from the AI frontier: Modeling the impact of AI on the world economy, September 2018 By Jacques Bughin, Jeongmin Seong, James Manyika, Michael Chui, and Raoul Joshi

Papadopoulos, T., Gunasekaran, A., Dubey, R., & Fosso Wamba, S. (2017). Big data and analytics in operations and supply chain management: managerial aspects and practical challenges. Production Planning & Control28(11/12), 873-876.

Powerful pricing: The next frontier in apparel and fashion advanced analytics, McKinsey & Company, December 2018

Winning tomorrow’s car buyers using artificial intelligence in marketing and sales, McKinsey & Company, February 2019

World Economic Forum, Impact of the Fourth Industrial Revolution on Supply Chains (PDF, 22 pgs., no opt-in)

World Economic Forum, Supply Chain 4.0 Global Practices, and Lessons Learned for Latin America and the Caribbean (PDF, 44 pp., no opt-in)

Worldwide Spending on Artificial Intelligence Systems Will Grow to Nearly $35.8 Billion in 2019, According to New IDC Spending Guide, IDC; March 11, 2019

 

What You Need To Know About Location Intelligence In 2020

What You Need To Know About Location Intelligence In 2020

  • 53% of enterprises say that Location Intelligence is either critically important or very important to achieving their goals for 2020.
  • Leading analytics and platform vendors who offer Location Intelligence include Alteryx, Microsoft, Qlik, SAS, Tableau and TIBCO Software.
  • Location Intelligence vendors providing specialized apps and platforms include CARTO, ESRI, Galigeo, MapLarge, and Pitney Bowes.
  • Product Managers need to consider how adding Location Intelligence can improve the contextual accuracy of marketing, sales, and customer service apps and platforms.
  • Marketers need to look at how they can capitalize on smartphones’ prolific amounts of location data for improving advertising, buying, and service experiences for customers.
  • R&D, Operations, and Executive Management lead all other departments in their adoption and use of Location Intelligence this year.
  • Enterprises favor cloud-based Location Intelligence deployments in 2020, with on-premise deployments also seeing new sales this year.

These and many other fascinating insights are from Dresner Advisory Services’ 2020 Location Intelligence Market Study, their 7th annual report that examines enterprise end-users’ requirements and features including geocoding support, location intelligence visualization, analytics capabilities, and third-party GIS integration. The study is noteworthy for its depth of insights into industry adoption of Location Intelligence and how user requirements drive industry capabilities. Dresner Advisory Services defines location intelligence as a form of Business Intelligence (BI), where the dominant dimension used for analysis is location or geography. Most typically, though not exclusively, analyses are conducted by viewing data points overlaid onto an interactive map interface.

“When we began covering Location Intelligence in 2014, we saw the potential for the topic to gain mainstream interest,” said Howard Dresner, founder, and chief research officer at Dresner Advisory Services. “With the growth in visualization and the emergence of the Internet of Things (IoT), incorporating maps and location into business analyses have become increasingly important to many organizations.” Please see page 11 for a description of the methodology and page 13 for an overview of study demographics. Wisdom of Crowds® research is based on data collected on usage and deployment trends, products, and vendors.

Key insights from the study that provides an excellent background on the current state of location intelligence in 2020 include the following:

  • R&D, Operations, and Executive Management lead all enterprise areas in adoption with Location Intelligence being considered critical to their ongoing operations. The majority of Marketing & Sales leaders see Location Intelligence as very important to their ongoing operations. The following graphic compares how important Location Intelligence is to each of the seven departments included in the survey:
  • 90% of Government organizations consider Location Intelligence to be critical or very important to their ongoing operations. Healthcare providers have the second-highest number of organizations who rate Location Intelligence as critical. The study found that mean importance levels are similar across Business Services, Financial Services, Manufacturing, and Consumer Services organizations and decline further among Technology, Retail/Wholesale, and Higher Education segments.
  • Data visualization/mapping dominates all other Location Intelligence use cases in 2020, with over 70% of organizations considering it critical or very important to accomplishing their goals. The study found that the majority of other use cases haven’t achieved the broad adoption data visualization & mapping has. Despite the lower levels of criticality assigned to the nine other use cases, they each show the potential to streamline essential marketing, sales, and operational areas of an enterprise. Site planning/site selection, geomarketing, territory management/optimization, and logistics optimization make up a tier of secondary interest that taken together streamlines supply chains while making an organization easier to buy from. The Dresner research team also defines the third tier of use cases led by fleet routing and citizen services, followed by IoT & smart cities, indoor mapping, and real estate investment/pricing analysis. Despite IoT being over-promoted by vendors, just over 50% of enterprises say the technology is not important to them at this time. The following graphic compares Location Intelligence use cases by the level of criticality as defined by responding organizations:
  • R&D leads all departments in data visualization/mapping adoption, reflecting the high level of importance this use case has across entire enterprises as well. Additional departments and functional areas relying on data visualization/mapping include Operations, Business Intelligence Competency Center (BICC), and Executive Management. Geomarketing is seeing the most significant adoption in Marketing & Sales. Operations lead all other functional areas in the adoption of logistics optimization and fleet routing use cases. Dresner’s research team found that R&D’s interest in Location Intelligence, which varies across use cases, may reflect the use of packaged applications as well as select custom development.
  • Map-based visualization, dashboard inclusion of maps, and drill-down navigation through map interfaces are the three highest priority features enterprises look for today. These three features are considered very important to between 64% to 67% of leaders interviewed. Layered visualizations, multi-layer support, and custom region definition are the next most important features. The following graphic provides an overview of prioritized Location intelligence visualization features.
  • Executive Management, BICC, and Operations have the highest level of interest in map-based visualizations that further accelerate the adoption of Location Intelligence across enterprises. Executive Management also leads all others in their interest in dashboard inclusion of maps and custom map support. Executive Management’s increasing adoption of multiple Location intelligence use cases is a catalyst driving greater enterprise-wide adoption. R&D’s prioritizing the layering of visualizations on top of maps, offline mapping and animation of data on maps are leading indicators of these use cases attaining greater enterprise adoption in future years.
  • Four of the top ten Location Intelligence features are considered very important/critical to enterprises, reflecting a maturing market. The most popular (counting, quantifying, or grouping) is critical or very important to 46% of organizations and at least important to nearly 70%. Another indicator of how quickly Location Intelligence is maturing in enterprises is the advanced nature of analytics features being relied on today. Predicting trends and volatility, detecting clusters and outliers, and measuring distances reflect how multiple departments in enterprises are collaborating using Location Intelligence to achieve their shared goals.
  • Government dominates the use of data visualization/mapping with a strong interest in site planning/site selection, citizen services, fleet routing, and territory management. Business Services are most interested in using Location Intelligence for Indoor Mapping and IoT & Smart Cities. Geomarketing is the most adopted feature in Higher Education, Financial Services, Healthcare, and Retail/Wholesale. Manufacturing and Retail/Wholesale lead all other industries in their adoption of Logistics Optimization. The following graphic provides insights into Location Intelligence use case by industry:
  • Executive Management and Business Intelligence Competency Centers (BICC) most prioritize Location Intelligence applications that have built-in or native geocoding. Enterprises are looking at how built-in or native geocoding can scale across their Location Intelligence use cases and broader BI strategy with Executive Management taking the lead on achieving this goal. Automated geocoding support and street-level geocoding support are also a high priority to Executive Management. Marketing/Sales lead all other departments in their interest in geofencing/reverse geofencing, indicating enterprises are beginning to use these geocoding features to achieve greater accuracy in their marketing and selling strategies. It’s interesting to note that geofencing/reverse geofencing has progressed from R&D in previous studies to Marketing/Sales putting the highest priority on it today. Dresner’s research team interprets the shift to customer-facing strategies being an indicator of broader enterprise adoption for geofencing/reverse geofencing.
  • 61% of organizations say Google integration is essential to their Location Intelligence strategies. Google continues to dominate organizations’ roadmaps as the integration of choice for adding more GIS data to Location Intelligence strategies. ESRI is the second choice with 45% of organizations naming it as an integration requirement. Database extensions (30%) are the next most cited, followed by OpenStreetMap (20%). All other choices are requirements at less than 20% of organizations.

The Best Machine Learning Startups To Work For In 2020 Based On Glassdoor

The Best Machine Learning Startups To Work For In 2020 Based On Glassdoor

  • Duolingo, HOVER, Ironclad, Orbital Insight, People.ai, Dataiku, DeepMap, Cobalt, Aktana, Chorus.ai, Noodle Analytics, Inc. (Noodle.ai), Signal AI, Augury, SparkCognition, and KONUX are the most likely to be recommended by their employees to friends looking for a machine learning startup to work for in 2020.
  • 96% of the employees of the 15 highest rated machine learning startups would recommend their company to a friend looking for a new job, and 98% approve of their CEOs.
  • Across all machine learning startups with Glassdoor ratings, 74% of employees would recommend the startup they work for to a friend, and 81% approve of their CEO.
  • There are over 230 cities globally who have one or more machine learning startups in operation today with Crunchbase finding 144 in San Francisco, 60 in London, 69 in New York, 82 in Tel Aviv, 22 in Toronto, 20 in Paris, 18 in Seattle and the remainder distributed over 223 global locations.

These and many other insights are from a Crunchbase Pro analysis completed today using Glassdoor data to rank the best machine learning startups to work for in 2020. Demand reminds high for technical professionals with machine learning expertise.  According to Indeed, Machine Learning Engineer job openings grew 344% between 2015 to 2018 and have an average base salary of $146,085 according to their  Best Jobs In The U.S. Study. You can read the study shows that technical professionals with machine learning expertise are in an excellent position to bargain for the average base salary of at least $146,085 or more.

Methodology

In response to readers’ most common requests of which machine learning startups are the best to work for, a Crunchbase Pro query was created to find all machine learning startups who had received Seed, Early Stage Venture, or Late Stage Venture financing. The 2,682 machine learning startups Crunchbase is tracking were indexed by Total Funding Amount by startup to create a baseline.

Next, Glassdoor scores of the (%) of employees who would recommend this company to a friend and (%) of employees who approve of the CEO were used to find the best startups to work for. 79 of the 150 machine learning startups have 15 or more Glassdoor reviews and are included in the analysis. 41 have less than 15 reviews and 30 have no reviews. The table below is a result of the analysis, and you can find the original Microsoft Excel data set here.

The Best Machine Learning Startups To Work For In 2020 Based On Glassdoor

 

 

AI Skills Among The Most In-Demand For 2020

AI Skills Among The Most In-Demand For 2020

Python, React (web), Angular, machine learning, and Docker will be the five most popular tech skills in 2020.

  • TensorFlow is the most popular tech skill of the last three years, exponentially increasing between 2016 and 2019 based on Udemy’s
  • Udemy sees robust demand for AI and data science skills, in addition to web development frameworks, cloud computing, and IT certifications, including AWS, CompTIA & Docker.
  • SAP expertise is projected to be the fastest-growing process-related skill set in 2020.

These and many other fascinating insights are from Udemy for Business’ 2020 Workplace Learning Trends Report: The Skills of the Future (48 pp., PDF, opt-in).  The report provides compelling evidence of how important it is to prepare workforces for the future of work in an AI-enabled world. Udemy predicts 2020 will be the year AI goes mainstream. The report states that “In the world of finance, investment funds managed by AI and computers account for 35% of America’s stock market today,” citing a recent article in The Economist, The rise of the financial machines. The following are the key insights from the report:

  • Python, React (web), Angular, machine learning, and Docker will be the five most popular tech skills in 2020. TensorFlow, OpenCV, and neural networks are the foundational skills many data scientists are pursuing and perfecting today to advance their AI-based career strategies. Mastering those three skills is essential for understanding and developing AI apps and platforms. TensorFlow is a free and open-source software library for dataflow and differentiable programming across a range of tasks. It is a symbolic math library and is also used for machine learning applications such as neural networks. The following is a comparison of the top 10 most popular tech skills in 2020 and the top 10 tech skills that grew in popularity between 2016 and 2019.

AI Skills among the Most In-Demand For 2020

Udemy for Business’ 2020 Workplace Learning Trends Report: The Skills of the Future

  • The top 10 emerging tech skills in 2020 will be web development, quantum computing, and Internet of Things IoT). Udemy analyzed the emerging skills that over 40M people are learning on Udemy today, and found that Gatsby.js, a new web development framework tool, is gaining rapid adoption. Additional web development tools include React Hooks, Next.js, and SwiftUI, a user interface tool for Apple apps. Entirely new skills, including quantum computing and ESP32, used in the IoT development, are also among the top 1 emerging tech skills of 2020.

AI Skills among the Most In-Demand For 2020

Udemy for Business’ 2020 Workplace Learning Trends Report: The Skills of the Future

  • SAP enterprise software expertise, knowledge of the ISO/IEC 27001 standard, information security, and Microsoft Dynamics 365 are projected to be the four of the fastest-growing process and tools skills in 2020. Udemy also found a strong interest in Robotic Process Automation (RPA) and Business Process Management (BPM). Robotic Process Automation (RPA) refers to the use of process automation tools to quickly replicate how human beings perform routine daily office work using popular productivity apps, including Microsoft Excel, databases, or web applications.

AI Skills among the Most In-Demand For 2020

Udemy for Business’ 2020 Workplace Learning Trends Report: The Skills of the Future

 

  • Chef Software expertise, network security, penetration testing, Linux security, and AWS Certified Cloud are predicted among the fastest-growing skills for IT professionals in 2020. Chef software is prevalent in IT organizations and is used for streamlining the task of configuring & maintaining a company’s servers. Chef has invested in integrating with many of the most popular cloud-based platforms, including Rackspace, Microsoft Azure, and Amazon Elastic Compute Cloud, to automatically provision and configure new machines.

AI Skills among the Most In-Demand For 2020

Udemy for Business’ 2020 Workplace Learning Trends Report: The Skills of the Future

 

5 Proven Ways Manufacturers Can Get Started With Analytics

5 Proven Ways Manufacturers Can Get Started With Analytics

Going into 2020, manufacturers are at an inflection point in their adoption of analytics and business intelligence (BI). Analytics applications and tools make it possible for them to gain greater insights from the massive amount of data they produce every day. And with manufacturing leading all industries on the planet when it comes to the amount of data generated from operations daily, the potential to improve shop floor productivity has never been more within reach for those adopting analytics and BI applications.

Analytics and BI Are High Priorities In Manufacturing Today

Increasing the yield rates and quality levels for each shop floor, machine and work center is a high priority for manufacturers today. Add to that the pressure to stay flexible and take on configure-to-order and engineer-to-order special products fulfilled through short-notice production runs and the need for more insight into how each phase of production can be improved. Gartner’s latest survey of heavy manufacturing CIOs in the 2019 CIO Agenda: Heavy Manufacturing, Industry Insights, by Dr. Marc Halpern. October 15, 2018 (Gartner subscription required) reflects the reality all manufacturers are dealing with today. I believe they’re in a tough situation with customers wanting short-notice production time while supply chains often needing to be redesigned to reduce or eliminate tariffs. They’re turning to analytics to gain the insights they need to take on these challenges and more. The graphic below is from Gartner’s latest survey of heavy manufacturing CIOs, it indicates the technology areas where heavy manufacturing CIOs’ organizations will be spending the largest amount of new or additional funding in 2019 as well as the technology areas where their organizations will be reducing funding by the highest amount in 2019 compared with 2018:

Knowing Which Problems To Solve With Analytics

Manufacturers getting the most value from analytics start with a solid business case first, based on a known problem they’ve been trying to solve either in their supply chains, production or fulfillment operations. The manufacturers I’ve worked with focus on how to get more orders produced in less time while gaining greater visibility across production operations. They’re all under pressure to stay in compliance with customers and regulatory reporting; in many cases needing to ship product quality data with each order and host over 60 to 70 audits a year from customers in their plants. Analytics is becoming popular because it automates the drudgery of reporting that would otherwise take IT team’s days or weeks to do manually.

As one CIO put it as we walked his shop floor, “we’re using analytics to do the heavy data crunching when we’re hosting customer audits so we can put our quality engineers to work raising the bar of product excellence instead of having them run reports for a week.” As we walked the shop floor he explained how dashboards are tailored to each role in manufacturing, and the flat-screen monitors provide real-time data on how five key areas of performance are doing. Like many other CIOs facing the challenge of improving production efficiency and quality, he’s relying on the five core metrics below in the initial roll-out of analytics across manufacturing operations, finance, accounting, supply chain management, procurement, and service:

  • Manufacturing Cycle Time – One of the most popular metrics in manufacturing, Cycle Time quantifies the amount of elapsed time from when an order is placed until the product is manufactured and entered into finished goods inventory. Cycle times vary by segment of the manufacturing industry, size of manufacturing operation, global location and relative stability of supply chains supporting operations. Real-time integration, applying Six Sigma to know process bottlenecks, and re-engineering systems to be more customer-focused improve this metrics’ performance. Cycle Time is a predictor of the future of manufacturing as this metric captures improvement made across systems and processes immediately.
  • Supplier Inbound Quality Levels – Measuring the dimensions of how effective a given supplier is at consistently meeting a high level of product quality and on-time delivery is valuable in orchestrating a stable supply chain. Inbound quality levels often vary from one shipment to the next, so it’s helpful to have Statistical Process Control (SPC) charts that quantify and show the trends of quality levels over time. Nearly all manufacturers are relying on Six Sigma programs to troubleshoot specific trouble spots and problem areas of suppliers who may have wide variations in product quality in a given period. This metric is often used for ranking which suppliers are the most valuable to a factory and production network as well.
  • Production Yield Rates By Product, Process, and Plant Location – Yield rates reflect how efficient a machine or entire process is in transforming raw materials into finished products. Manufacturers rely on automated and manually-based approaches to capture this metric, with the latest generation of industrial machinery capable of producing its yield rate levels over time. Process-related manufacturers rely on this metric to manage every production run they do. Microprocessors, semiconductors, and integrated circuit manufacturers are continually monitoring yield rates to determine how they are progressing against plans and goals. Greater real-time integration, improved quality management systems, and greater supply chain quality and compliance all have a positive impact on yield rates. It’s one of the key measures of production yield as it reflects how well-orchestrated entire production processes are.
  • Perfect Order Performance – Perfect order performance measures how effective a manufacturer is at delivering complete, accurate, damage-free orders to customers on time. The equation that defines the perfect order Index (POI) or perfect order performance is the (Percent of orders delivered on time) * (Percent of orders complete) * (Percent of orders damage free) * (Percent of orders with accurate documentation) * 100. The majority of manufacturers are attaining a perfect order performance level of 90% or higher, according to The American Productivity and Quality Center (APQC). The more complex the product lines, configuration options, including build-to-order, configure-to-order, and engineer-to-order, the more challenging it is to attain a high, perfect order level. Greater analytics and insights gained from real-time integration and monitoring help complex manufacturers attained higher perfect order levels over time.
  • Return Material Authorization (RMA) Rate as % Of Manufacturing – The purpose of this metric is to define the percentage of products shipped to customers that are returned due to defective parts or not otherwise meeting their requirements. RMAs are a good leading indicator of potential quality problems. RMAs are also a good measure of how well integrated PLM, ERP and CRM systems, resulting in fewer product errors.

Conclusion

The manufacturers succeeding with analytics start with a compelling business case, one that has an immediate impact on the operations of their organizations. CIOs are prioritizing analytics and BI to gain greater insights and visibility across every phase of manufacturing. They’re also adopting analytics and BI to reduce the reporting drudgery their engineering, IT, and manufacturing teams are faced with as part of regular customer audits. There are also a core set of metrics manufacturers rely on to manage their business, and the five mentioned here are where many begin.

%d bloggers like this: