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Posts from the ‘Analytics Predictions 2015’ Category

Sep 11

Roundup Of Analytics, Big Data & BI Forecasts And Market Estimates, 2016

  • World map technologyBig Data & business analytics software worldwide revenues will grow from nearly $122B in 2015 to more than $187B in 2019, an increase of more than 50% over the five-year forecast period.
  • The market for prescriptive analytics software is estimated to grow from approximately $415M in 2014 to $1.1B in 2019, attaining a 22% CAGR.
  • By 2020, predictive and prescriptive analytics will attract 40% of enterprises’ net new investment in business intelligence and analytics.

Making enterprises more customer-centric, sharpening focus on key initiatives that lead to entering new markets and creating new business models, and improving operational performance are three dominant factors driving analytics, Big Data, and business intelligence (BI) investments today. Unleashing the insights hidden in unstructured data is providing enterprises with the potential to compete and improve in areas they had limited visibility into before. Examples of these areas include the complexity of B2B selling and service relationships,  healthcare services, and maintenance, repair, and overhaul (MRO) of complex machinery. All organizations face the daunting task of integrating systems together to enable greater process visibility. enosiX is taking a leadership role in this area, offering real-time integration between SAP and Salesforce systems, giving enterprises the opportunity to be more responsive to suppliers, resellers, partners and most importantly, customers.

Presented below are a roundup of recent analytics and big data forecasts and market estimates:

  • The global big data market will grow from $18.3B in 2014 to $92.2B by 2026, representing a compound annual growth rate of 14.4 percent. Wikibon predicts significant growth in all four sub-segments of big data software through 2026. Data management (14% CAGR), core technologies such as Hadoop, Spark and streaming analytics (24% CAGR), databases (18% CAGR) and big data applications, analytics and tools (23% CAGR) are the four fastest growing sub-segments according to Wikibon. Source: Wikibon forecasts Big Data market to hit $92.2B by 2026.

Wikibon big data forecast 2016

analytics market shares

IDC FutureScape

  • The Total Data market is expected to nearly double in size, growing from $69.6B in revenue in 2015 to $132.3B in 2020. The specific market segments included in 451 Research’s analysis are operational databases, analytic databases, reporting and analytics, data management, performance management, event/stream processing, distributed data grid/cache, Hadoop, and search-based data platforms and analytics. Source: Total Data market expected to reach $132bn by 2020; 451 Research, June 14, 2016.

Worldwide total revenue by segment

overall adoption of big data

  • Improving customer relationships (55%) and making the business more data-focused (53%) are the top two business goals or objectives driving investments in data-driven initiatives today. 78% of enterprises agree that collection and analysis of Big Data have the potential to change fundamentally the way they do business over the next 1 to 3 years. Source: IDG Enterprise 2016 Data & Analytics Research, July 5, 2016.

Data Helps Customer Focused Organizations

  • Venture capital (VC) investment in Big Data accelerated quickly at the beginning of the year with DataDog ($94M), BloomReach ($56M), Qubole ($30M), PlaceIQ ($25M) and others receiving funding. Big Data startups received $6.64B in venture capital investment in 2015, 11% of total tech VC.  M&A activity has remained moderate (FirstMark noted 35 acquisitions since their latest landscape was published last year). Source: Matt Turck’s blog post, Is Big Data Still a Thing? (The 2016 Big Data Landscape).

big data landscape

  • IDC forecasts global spending on cognitive systems will reach nearly $31.3 billion in 2019 with a five-year compound annual growth rate (CAGR) of 55%. More than 40% of all cognitive systems spending throughout the forecast will go to software, which includes both cognitive applications (i.e., text and rich media analytics, tagging, searching, machine learning, categorization, clustering, hypothesis generation, question answering, visualization, filtering, alerting, and navigation). Also included in the forecasts are cognitive software platforms, which enable the development of intelligent, advisory, and cognitively enabled solutions.  Source:  Worldwide Spending on Cognitive Systems Forecast to Soar to More Than $31 Billion in 2019, According to a New IDC Spending Guide.
  • Big Data Analytics & Hadoop Market accounted for $8.48B in 2015 and is expected to reach $99.31B by 2022 growing at a CAGR of 42.1% from 2015 to 2022. The rise of big data analytics and rapid growth in consumer data capture and taxonomy techniques are a few of the many factors fueling market growth. Source: Stratistics Market Research Consulting (PDF, opt-in, payment reqd).

Additional sources of market information: 

Analytics Trends 2016 The Next Evolution, Deloitte.

Big data analytics, Ericsson White Paper Uen 288 23-3211 Rev B | October 2015

Big Data and the Intelligence Economy in Canada Big Data: Big Opportunities to Create Business Value, EMC.

The Forrester Wave™: Big Data Hadoop Distributions, Q1 2016

The Forrester Wave™: Big Data Hadoop Cloud Solutions, Q2 2016

The Forrester Wave™: Big Data Text Analytics Platforms, Q2 2016

The Forrester Wave™: Big Data Streaming Analytics, Q1 2016

The Forrester Wave™: Customer Analytics Solutions, Q1 2016

From Big Data to Better Decisions: The ultimate guide to business intelligence today (Domo)

Gartner Hype Cycle for Business Intelligence and Analytics, 2015

IBM: Extracting business value from the 4 V’s of big data

IDC Worldwide Big Data Technology and Services 2012 – 2015 Forecast

Opportunities in Telecom Sector: Arising from Big Data. Deloitte, November 2015

Who will win as Finance doubles down on analytics?

Nov 8

1 Comment

Salesforce On The State Of Analytics, 2015

  • analytics predictions 2015Between 2015 and 2020, the number of data sources analyzed by enterprises will jump 83%.
  • 9 out of 10 enterprise leaders believe analytics is absolutely essential or very important to their overall business strategies and operational outcomes.
  • 54% of marketers say marketing analytics is absolutely critical or very important to creating a cohesive customer journey.
  • High performing enterprises are 5.4x more likely than underperformers to primarily use analytics tools to gain strategic insights from Big Data.

These and many other interesting insights are from the 2015 State of Analytics study from Salesforce Research. Salesforce conducted the study in mid-2015, generating 2,091 responses from business leaders from enterprises (not limited to Salesforce customers). Geographies included in the study include the U.S., Canada, Brazil, U.K., France, Germany, Japan, and Australia.  While Salesforce is a leading provider of analytics, the report strives to deliver useful insights beyond just endorsing their product direction.

10 insights and predictions on the state of analytics include the following:

  • Between 2015 and 2020, the number of data sources analyzed will jump 83%. Salesforce Research found that the number of data sources actively analyzed by businesses has grown just 20% in the last five years. This is projected to accelerate rapidly, attaining a compound annual growth rate of 120% in the 10-year forecast period. High performing enterprises will be relying on a projected 50 different data sources by 2020, leading all performance categories tracked in the study.

data explosion

  • Relying on manual processes to get all the data in one view (53%) is one of the greatest challenges enterprises face today. Additional factors driving enterprises to integrate more data sources into their analytics applications include finding that too much data is left unanalyzed (53%), spending too much time updating spreadsheets (52%), and analysis is performance by business analysts, not end users of the data (50%).  All of these factors and those shown in the graphic below form the catalyst that is driving greater legacy, 3rd party and broader enterprise data integration into analytics applications.

lack of automation

  • 9 out of 10 enterprise leaders believe analytics is absolutely essential or very important to their overall business strategies and operational outcomes. In addition, 84% of high performers are projecting that the importance of analytics will increase substantially or somewhat in the next two years. 65% of all business leaders surveyed are predicting that the importance of analytics will increase substantially or somewhat in the next two years.

analytics is critical to driving business strategy

  • High performing enterprises are 4.6x more likely than underperformers to agree that data is driving their business decisions. In addition, 60% of high performing enterprises’ leaders agree with the statement that their organizations have moved beyond numbers keeping score to data driving business decisions. Salesforce Research also found that 43% of high performers rely on empirical data, developing hypotheses and then experimenting and observing the outcomes before making a decision.

data drives decisions

  • Driving operational efficiencies and facilitating growth (both 37%) are the two areas enterprises are initially focused on with analytics today.  Once analytics apps are delivering insights and are part of daily workflows, enterprises expand their use into optimizing operational processes (35%), identifying new revenue streams (33%) and predicting customer behavior (32%). The following graphic provides a comparison of the top ten use cases.

analytics every corner

  • High performance enterprises consistently analyze more than 17 different kinds of data across their analytics apps.  In contrast, underperforming organizations only analyze 10 different data sources, and moderate performers, 15. The following graphic provides an overview of the top ten most-used sources of data.

companies track a wide variety of data

  • High performers are 3.5x more likely than underperformers to extensively use mobile reporting tools to analyze data wherever they are. 55% of high performing enterprises are more likely to be extensively using mobile reporting tools to analyze data.  The following graphic compares mobile analytics adoption across high, medium and low performing enterprises.

top teams tap mobile analytics

  • Speed of deployment (68%), ease of use for business users (65%) and self-service and data discovery tools (61%) are the three top three priorities leaders place on selecting new analytics apps.  Mobile capabilities to explore and share data (56%) and cloud deployment (54%) are the fourth and fifth factors leaders mentioned.  The following graphic compares the decision factors that go into selecting an analytics app.

decision factor analytics app

  • Industries who have the greater analytics adoption today (over 50% of users active on apps and tools) include high tech (36%) and financial services (32%). Automotive (30%) and media & communications (30%) also have attained significant adoption.

adoption

  • High performing enterprises are 5.4x more likely than underperformers to primarily use analytics tools to gain strategic insights from Big Data. Leaders in high performance enterprises see the value of Big Data (76%) to a much greater extent than their lower performing counterparts (14%).   High performing enterprises are 3.1x more likely than underperformers to be confident in ability to manage data from internal systems, customers, and third parties.