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Posts from the ‘AI’ Category

10 Ways AI Is Accelerating DevOps

10 Ways AI is Accelerating DevOps

Looking to reduce the delays DevOps teams are challenged with, software development tool providers are accelerating the pace of integrating AI- and Machine Learning technologies into their apps and platforms. Accelerating every phase of the Software Development Lifecycle (SDLC) while increasing software quality is the goal. And the good news is use cases are showing those goals are being accomplished, taking DevOps to a new level of accuracy, quality, and reliability.

What’s particularly fascinating about the ten ways AI is accelerating DevOps is how effective it is proving to be in assisting developers with the difficult, time-consuming tasks that take away from coding. One of the most time-consuming tasks is managing the many iterations and versions of requirements documents. A leader in using AI to streamline every phase of the SDLC and assist with managing requirements is Jira Software from Atlassian, widely considered the industry standard in this area of DevOps.

The following are ten ways AI is accelerating DevOps today:

  1. Improving DevOps productivity by relying on AL and ML to autosuggest code segments or snippets in real-time to accelerate development. DevOps teams interviewed for this article from several leading enterprise software companies competing in CRM, Supply Chain Management, and social media markets say this use case of AI is the most productive and has generated the greatest gains in accuracy. Initial efforts at using AI to autocomplete code were hit or miss, according to a DevOps lead at a leading CRM provider. She credits DevOps’ development tools providers’ use of supervised machine learning algorithms with improving how quickly models learn and respond to code requests. Reflecting what the DevOps teams interviewed for this article prioritized as the most valuable AI development in DevOps, Microsoft’s Visual Studio Intellicode has over 6 million installs as of today.
  2. Streamlining Requirements Management using AI is proving effective at improving the accuracy and quality of requirements documents capturing what users need in the next generation of an app or platform.  AI is delivering solid results streamlining every phase of creating, editing, validating, testing, and managing requirements documents. DevOps team members are using AI- and ML-based requirements management platforms to save time so they can get back to coding and creating software products often on tight deadlines. Getting requirements right the first time helps keep an entire project on the critical path of its project plan. Seeing an opportunity to build a business case of keeping projects on schedule, AI-powered software development tools providers are quickly developing and launching new apps in their area. It’s fascinating to watch how quickly Natural Language Processing techniques are being adopted into this area of DevOps tools. Enterprises using AI-based tools have been able to reduce requirements review times by over 50%.
  3. AI is proving effective at bug detection and auto-suggestions for improving code. At Facebook, a bug detection tool predicts defects and suggests remedies that are proving correct 80% of the time with AI tools learning to fix bugs automatically. Semmle CodeQL is considered the leading AI-based DevOps tool in this area. DevOps teams using CodeQL can track down vulnerabilities in code and also find logical variants in their entire codebase. Microsoft uses Semmle for vulnerability hunting. Security researchers in Microsoft’s security response team use Semmle QL to find variants of critical problems, allowing them to identify and respond to serious code problems and prevent incidents.
  4. AI is assisting in prioritizing security testing results and triaging vulnerabilities.  Interested in learning more about how ML can find code vulnerability in real-time, I spoke with Maty Siman, CTO Checkmarx, says that “even organizations with the most mature SDLCs often run into issues with prioritizing and triaging vulnerabilities. ML algorithms that focus on developers’ or AppSec teams’ attention on true positives and vulnerable components that pose a threat are key to navigating this challenge.” Maty also says that ML algorithms can be taught to understand that one type of vulnerability vs. another has a higher percentage of being a true positive. With this automated “vetting” process in place, teams can optimize and accelerate their remediation efforts in a much more informed manner.
  5. Improving software quality assurance by auto-generating and auto-running test cases based on the unique attributes of a given code base is another area where AI is saving DevOps teams valuable time. This is invaluable for stress-testing new apps and platforms across a wide variety of use cases. Creating and revising test cases is a unique skill set on any DevOps team, with the developers with this skill often being overwhelmed with test updates. AI-based software development tools are eliminating test coverage overlaps, optimizing existing testing efforts with more predictable testing, and accelerating progress from defect detection to defect prevention. AI-based software development platforms can identify the dependencies across complex and interconnected product modules, improving overall product quality in the process. Improving software quality enhances customer experiences, as well.
  6. AI is proving adept at troubleshooting defects in complex software apps and platforms after they’ve been released and shipped to customers. Enterprise software companies go to great lengths in their software QA processes to eliminate bugs, logic errors, and unreliable segments of code. Retrofitting releases or, worst case, recalling them is costly and impacts customers’ productivity. AI-based QA tools are proving effective at predicting which areas of an enterprise application will fail before being delivered into complex customer environments. AI is proving effective at root cause analysis, and also has proved effective in accelerating a leading CRM providers’ application delivery and a 72% reduction in time-to-restore in customers’ enterprise environments. Another DevOps team says they are using AI to auto-configure their applications’ settings to optimize performance in customer deployments.
  7. ML-based code vulnerability detection can spot anomalies reliably and alert DevOps teams in real-time. Maty Siman, CTO Checkmarx told me that, “assuming that your developers are writing quality, secure code, machine learning can set a baseline of “normal activity” and identify and flag anomalies from that baseline.” He continued, saying that “ultimately, we live in an IT and security landscape that’s evolving every minute of every day, requiring systems and tools that learn and adapt at the same, if not a greater, speed. Organizations and developers can’t do it alone and require solutions that improve the accuracy of threat detection to help them prioritize what matters most.” Spotting anomalies quickly and taking action on them is integral to building a business case for AI software-based QA and DevOps tools.
  8. Advanced DevOps teams are using AI to analyze and find new insights across all development tools, Application Performance Monitoring (APM), Software QA, and release cycle systems. DevOps teams at a leading Supply Chain Management (SCM) enterprise software provider are using AI to analyze why certain projects go so well and deliver excellent code while others get caught in perpetual review and code rewrite cycles. Using supervised machine learning algorithms, they’re able to see patterns and gain insights into their data. Becoming data-driven is quickly becoming part of their DNA, a DevOps lead told me this week on a call.
  9. Improving traceability within each release cycle to find where gaps in DevOps collaboration and data integration workflows can be improved.  AI is enabling DevOps teams to stay more coordinated with each other, especially across remote geographic locations. AI-driven insights are helping to see how shared requirements and specifications can reflect localization, unique customer requirements, and specific performance benchmarks.
  10. Creating a more integrated DevOps strategy where AI can deliver the most value depends on frameworks that can keep DevOps customer-centric while improving agility and nurturing an analytics-driven DNA to gain insights into operations. DevOps leaders interviewed for this article say integrating security into development cycles reduces bottlenecks that get in the way of staying on schedule. Several went on to say that frameworks capable of integrating Quality Assurance into the DevOps workflows are key. AI’s use cases taken together reflect the potential to revolutionize DevOps. Executing on this promise, however, requires a framework that empowers enterprise DevOps teams to deliver a transcendent customer experience, automate customer transactions, and provide support for automation everywhere. One of the leaders in this area is BMC’s Autonomous Digital Enterprise framework, which helps businesses harness AI/ML capabilities to run and reinvent in a rapidly transforming world. It’s helping enterprises innovate faster than their competitors by enabling the agility, customer centricity, and actionable insights integral to driving data-driven business outcomes.

Conclusion

Accelerating development cycles while ensuring the highest quality code gets produced is a challenge all DevOps teams face. AI is helping to accelerate every phase of DevOps development cycles by anticipating what developers need before they ask for it. Auto suggesting code segments, improving software quality assurance techniques with automated testing, and streamlining requirements management are core areas where AI is delivering value to DevOps today.

10 Ways AI Is Improving New Product Development

10 Ways AI Is Improving New Product Development

  • Startups’ ambitious AI-based new product development is driving AI-related investment with $16.5B raised in 2019, driven by 695 deals according to PwC/CB Insights MoneyTree Report, Q1 2020.
  • AI expertise is a skill product development teams are ramping up their recruitment efforts to find, with over 7,800 open positions on Monster, over 3,400 on LinkedIn and over 4,200 on Indeed as of today.
  • One in ten enterprises now uses ten or more AI applications, expanding the Total Available Market for new apps and related products, including chatbots, process optimization and fraud analysis, according to MMC Ventures.

From startups to enterprises racing to get new products launched, AI and machine learning (ML) are making solid contributions to accelerating new product development. There are 15,400 job positions for DevOps and product development engineers with AI and machine learning today on Indeed, LinkedIn and Monster combined. Capgemini predicts the size of the connected products market will range between $519B to $685B this year with AI and ML-enabled services revenue models becoming commonplace.

Rapid advances in AI-based apps, products and services will also force the consolidation of the IoT platform market. The IoT platform providers concentrating on business challenges in vertical markets stand the best chance of surviving the coming IoT platform shakeout. As AI and ML get more ingrained in new product development, the IoT platforms and ecosystems supporting smarter, more connected products need to make plans now how they’re going to keep up. Relying on technology alone, like many IoT platforms are today, isn’t going to be enough to keep up with the pace of change coming.   The following are 10 ways AI is improving new product development today:

  • 14% of enterprises who are the most advanced using AI and ML for new product development earn more than 30% of their revenues from fully digital products or services and lead their peers is successfully using nine key technologies and tools. PwC found that Digital Champions are significantly ahead in generating revenue from new products and services and more than a fifth of champions (29%) earn more than 30% of revenues from new products within two years of information. Digital Champions have high expectations for gaining greater benefits from personalization as well. The following graphic from Digital Product Development 2025: Agile, Collaborative, AI-Driven and Customer Centric, PwC, 2020 (PDF, 45 pp.) compares Digital Champions’ success with AI and ML-based new product development tools versus their peers:

10 Ways AI Is Improving New Product Development

 

  • 61% of enterprises who are the most advanced using AI and ML (Digital Champions) use fully integrated Product Lifecycle Management (PLM) systems compared to just 12% of organizations not using AI/ML today (Digital Novices). Product Development teams the most advanced in their use of AL & ML achieve greater economies of scale, efficiency and speed gains across the three core areas of development shown below. Digital Champions concentrate on gaining time-to-market and speed advantages in the areas of Digital Prototyping, PLM, co-creation of new products with customers, Product Portfolio Management and Data Analytics and AI adoption:

10 Ways AI Is Improving New Product Development

  • AI is actively being used in the planning, implementation and fine-tuning of interlocking railway equipment product lines and systems.  Engineer-to-order product strategies introduce an exponential number of product, service and network options. Optimizing product configurations require an AI-based logic solver that can factor in all constraints and create a Knowledge Graph to guide deployment. Siemens’ approach to using AI to find the optimal configuration out of 1090 possible combinations provides insights into how AI can help with new product development on a large scale. Source: Siemens, Next Level AI – Powered by Knowledge Graphs and Data Thinking, Siemens China Innovation Day, Michael May, Chengdu, May 15, 2019.

10 Ways AI Is Improving New Product Development

  • Eliminating the roadblocks to getting new products launched starts with using AI to improve demand forecast accuracy. Honeywell is using AI to reduce energy costs and negative price variance by tracking and analyzing price elasticity and price sensitivity as well. Honeywell is integrating AI and machine-learning algorithms into procurement, strategic sourcing and cost management getting solid returns across the new product development process. Source: Honeywell Connected Plant: Analytics and Beyond. (23 pp., PDF, no opt-in) 2017 Honeywell User’s Group.

10 Ways AI Is Improving New Product Development

  • Relying on AI-based techniques to create and fine-tune propensity models that define product line extensions and add-on products that deliver the most profitable cross-sell and up-sell opportunities by product line, customer segment and persona. It’s common to find data-driven new product development and product management teams using propensity models to define the products and services with the highest probability of being purchased. Too often, propensity models are based on imported data, built-in Microsoft Excel, making their ongoing use time-consuming. AI is streamlining creation, fine-tuning and revenue contributions of up-sell and cross-sell strategies by automating the entire progress. The screen below is an example of a propensity model created in Microsoft Power BI.

10 Ways AI Is Improving New Product Development

  • AI is enabling the next generation of frameworks that reduce time-to-market while improving product quality and flexibility in meeting unique customization requirements on every customer order. AI is making it possible to synchronize better suppliers, engineering, DevOps, product management, marketing, pricing, sales and service to ensure a higher probability of a new product succeeding in the market. Leaders in this area include BMC’s Autonomous Digital Enterprise (ADE). BMC’s ADE framework shows the potential to deliver next-generation business models for growth-minded organizations looking to run and reinvent their businesses with AI/ML capabilities and deliver value with competitive differentiation enabled by agility, customer centricity and actionable insights. The ADE framework is capable of flexing and responding more quickly to customer requirements than competitive frameworks due to the following five factors: proven ability to deliver a transcendent customer experience; automated customer interactions and operations across distributed organizations; seeing enterprise DevOps as natural evolution of software DevOps; creating the foundation for a data-driven business that operates with a data mindset and analytical capabilities to enable new revenue streams; and a platform well-suited for adaptive cybersecurity. Taken together, BMC’s ADE framework is what the future of digitally-driven business frameworks look like that can scale to support AI-driven new product development. The following graphic compares the BMC ADE framework (left) and the eight factors driving digital product development as defined by PwC (right) through their extensive research. For more information on BMC’s ADE framework, please see BMC’s Autonomous Digital Enterprise site. For additional information on PwC’s research, please see the document Digital Product Development 2025: Agile, Collaborative, AI-Driven and Customer Centric, PwC, 2020 (PDF, 45 pp.).

10 Ways AI Is Improving New Product Development

  • Using AI to analyze and provide recommendations on how product usability can be improved continuously. It’s common for DevOps, engineering and product management to run A/B tests and multivariate tests to identify the usability features, workflows and app & service responses customers prefer. Based on personal experience, one of the most challenging aspects of new product development is designing an effective, engaging and intuitive user experience that turns usability into a strength for the product. When AI techniques are part of the core new product development cycle, including usability, delivering enjoyable customer experiences, becomes possible. Instead of a new app, service, or device is a chore to use, AI can provide insights to make the experience intuitive and even fun.
  • Forecasting demand for new products, including the causal factors that most drive new sales is an area AI is being applied to today with strong results. From the pragmatic approaches of asking channel partners, indirect and direct sales teams, how many of a new product they will sell to using advanced statistical models, there is a wide variation in how companies forecast demand for a next-generation product. AI and ML are proving to be valuable at taking into account causal factors that influence demand yet had not been known of before.
  • Designing the next generation of Nissan vehicles using AI is streamlining new product development, trimming weeks off new vehicle development schedules. Nissan’s pilot program for using AI to fast-track new vehicle designs is called DriveSpark. It was launched in 2016 as an experimental program and has since proven valuable for accelerating new vehicle development while ensuring compliance and regulatory requirements are met. They’ve also used AI to extend the lifecycles of existing models as well. For more information, see the article, DriveSpark, “Nissan’s Idea: Let An Artificial Intelligence Design Our Cars,” September 2016.
  • Using generative design algorithms that rely on machine learning techniques to factor in design constraints and provide an optimized product design. Having constraint-optimizing logic within a CAD design environment helps GM attain the goal of rapid prototyping. Designers provide definitions of the functional requirements, materials, manufacturing methods and other constraints. In May 2018, General Motors adopted Autodesk generative design software to optimize for weight and other key product criteria essential for the parts being designed to succeed with additive manufacturing. The solution was recently tested with the prototyping of a seatbelt bracket part, which resulted in a single-piece design that is 40% lighter and 20% stronger than the original eight component design. Please see the Harvard Business School case analysis, Project Dreamcatcher: Can Generative Design Accelerate Additive Manufacturing? for additional information.

Additional reading:

2020 AI Predictions, Five ways to go from reality check to real-world payoff, PwC Consulting

Accenture, Manufacturing The Future, Artificial intelligence will fuel the next wave of growth for industrial equipment companies (PDF, 20 pp., no opt-in)

AI Priorities February 2020 5 ways to go from reality check to real-world pay off, PwC, February, 2020 (PDF, 16 pp.)

Anderson, M. (2019). Machine learning in manufacturing. Automotive Design & Production, 131(4), 30-32.

Bruno, J. (2019). How the IIoT can change business models. Manufacturing Engineering, 163(1), 12.

Digital Factories 2020: Shaping The Future Of Manufacturing, PwC DE., 2017 (PDF, 48 pp.)

Digital Product Development 2025: Agile, Collaborative, AI Driven and Customer Centric, PwC, 2020 (PDF, 45 pp.)

Enabling a digital and analytics transformation in heavy-industry manufacturing, McKinsey & Company, December 19, 2019

Global Digital Operations 2018 Survey, Strategy&, PwC, 2018

Governance and Management Economics, 7(2), 31-36.

Greenfield, D. (2019). Advice on scaling IIoT projects. ProFood World

Hayhoe, T., Podhorska, I., Siekelova, A., & Stehel, V. (2019). Sustainable manufacturing in industry 4.0: Cross-sector networks of multiple supply chains, cyber-physical production systems and AI-driven decision-making. Journal of Self-

Industry’s fast-mover advantage: Enterprise value from digital factories, McKinsey & Company, January 10, 2020

Kazuyuki, M. (2019). Digitalization of manufacturing process and open innovation: Survey results of small and medium-sized firms in japan. St. Louis: Federal Reserve Bank of St Louis.

‘Lighthouse’ manufacturers lead the way—can the rest of the world keep up?  McKinsey & Company, January 7, 2019

Machine Learning in Manufacturing – Present and Future Use-Cases, Emerj Artificial Intelligence Research, last updated May 20, 2019, published by Jon Walker

Machine learning, AI are most impactful supply chain technologies. (2019). Material Handling & Logistics

MAPI Foundation, The Manufacturing Evolution: How AI Will Transform Manufacturing & the Workforce of the Future by Robert D. Atkinson, Stephen Ezell, Information Technology and Innovation Foundation (PDF, 56 pp., opt-in)

Mapping heavy industry’s digital-manufacturing opportunities, McKinsey & Company, September 24, 2018

McKinsey, AI in production: A game changer for manufacturers with heavy assets, by Eleftherios Charalambous, Robert Feldmann, Gérard Richter and Christoph Schmitz

McKinsey, Digital Manufacturing – escaping pilot purgatory (PDF, 24 pp., no opt-in)

McKinsey, Driving Impact and Scale from Automation and AI, February 2019 (PDF, 100 pp., no opt-in).

McKinsey, ‘Lighthouse’ manufacturers, lead the way—can the rest of the world keep up?,by Enno de Boer, Helena Leurent and Adrian Widmer; January, 2019.

McKinsey, Manufacturing: Analytics unleashes productivity and profitability, by Valerio Dilda, Lapo Mori, Olivier Noterdaeme and Christoph Schmitz, March, 2019

McKinsey/Harvard Business Review, Most of AI’s business uses will be in two areas,

Morey, B. (2019). Manufacturing and AI: Promises and pitfalls. Manufacturing Engineering, 163(1), 10.

Preparing for the next normal via digital manufacturing’s scaling potential, McKinsey & Company, April 10, 2020

Reducing the barriers to entry in advanced analytics. (2019). Manufacturing.Net,

Scaling AI in Manufacturing Operations: A Practitioners Perspective, Capgemini, January, 2020

Seven ways real-time monitoring is driving smart manufacturing. (2019). Manufacturing.Net,

Siemens, Next Level AI – Powered by Knowledge Graphs and Data Thinking, Siemens China Innovation Day, Michael May, Chengdu, May 15, 2019

Smart Factories: Issues of Information Governance Manufacturing Policy Initiative School of Public and Environmental Affairs Indiana University, March 2019 (PDF, 68 pp., no opt-in)

Smartening up with Artificial Intelligence (AI) – What’s in it for Germany and its Industrial Sector? (52 pp., PDF, no opt-in) McKinsey & Company.

Team predicts the useful life of batteries with data and AI. (2019, March 28). R & D.

The AI-powered enterprise: Unlocking the potential of AI at scale, Capgemini Research, July 2020

The Future of AI and Manufacturing, Microsoft, Greg Shaw (PDF, 73 pp., PDF, no opt-in).

The Rise of the AI-Powered Company in the Postcrisis World, Boston Consulting Group, April 2, 2020

Top 8 Data Science Use Cases in Manufacturing, ActiveWizards: A Machine Learning Company Igor Bobriakov, March 12, 2019

Walker, M. E. (2019). Armed with analytics: Manufacturing as a martial art. Industry Week

Wang, J., Ma, Y., Zhang, L., Gao, R. X., & Wu, D. (2018). Deep learning for smart manufacturing: Methods and applications. Journal of Manufacturing Systems, 48, 144–156.

Zulick, J. (2019). How machine learning is transforming industrial production. Machine Design

Why Cybersecurity Is Really A Business Problem

Why Cybersecurity Is Really A Business Problem

Bottom Line: Absolute’s 2020 Endpoint Resilience Report illustrates why the purpose of any cybersecurity program needs to be attaining a balance between protecting an organization and the need to keep the business running, starting with secured endpoints.

Enterprises who’ve taken a blank-check approach in the past to spending on cybersecurity are facing the stark reality that all that spending may have made them more vulnerable to attacks. While cybersecurity spending grew at a Compound Annual Growth Rate (CAGR) of 12% in 2018, Gartner’s latest projections are predicting a decline to only 7% CAGR through 2023. Nearly every CISO I’ve spoken with in the last three months say prioritizing cybersecurity programs by their ROI and contribution to the business is how funding gets done today.

Cybersecurity Has Always Been A Business Decision

Overcoming the paradox of keeping a business secure while fueling its growth is the essence of why cybersecurity is a business decision. Securing an entire enterprise is an unrealistic goal; balancing security and ongoing operations is. CISOs speak of this paradox often and the need to better measure the effectiveness of their decisions.

This is why the findings from Absolute’s 2020 State of Endpoint Resilience Report​  are so timely given the shift to more spending accountability on cybersecurity programs. The report’s methodology is based on anonymized data from enterprise-specific subsets of nearly 8.5 million Absolute-enabled devices active across 12,000+ customer organizations in North America and Europe. Please see the last page of the study for additional details regarding the methodology.

Key insights from the study include the following:

  • More than one of every three enterprise devices had an Endpoint Protection (EP), client management or VPN application out of compliance, further exposing entire organizations to potential threats. More than 5% of enterprise devices were missing one or more of these critical controls altogether. Endpoints, encryption, VPN and Client Management are more, not less fragile, despite millions of dollars being spent to protect them before the downturn. The following graphic illustrates how fragile endpoints are by noting average compliances rate alongside installation rates:
  • When cybersecurity spending isn’t being driven by a business case, endpoints become more complex, chaotic and nearly impossible to protect. Absolute’s survey reflects what happens when cybersecurity spending isn’t based on a solid business decision, often leading to multiple endpoint security agents. The survey found the typical organization has 10.2 endpoint agents on average, up from 9.8 last year. One of the most insightful series of findings in the study and well worth a read is the section on measuring Application Resilience. The study found that the resiliency of an application varies significantly based on what else it is paired with. It’s interesting to see that same-vendor pairings don’t necessarily do better or show higher average compliance rates than pairings from different vendors. The bottom line is that there’s no guarantee that any agent, whether sourced from a single vendor or even the most innovative vendors, will work seamlessly together and make an organization more secure. The following graphic explains this point:
  •  60% of breaches can be linked to a vulnerability where a patch was available, but not applied. When there’s a compelling business case to keep all machines current, patches get distributed and installed. When there isn’t, operating system patches are, on average, 95 days late. Counting up the total number of vulnerabilities addressed on Patch Tuesday in February through May 2020 alone, it shows that the average Windows 10 enterprise device has hundreds of potential vulnerabilities without a fix applied – including four zero-day vulnerabilities. Absolute’s data shows that Post-Covid-19, the average patch age has gone down slightly, driven by the business case of supporting an entirely remote workforce.
  • Organizations that had defined business cases for their cybersecurity programs are able to adapt better and secure vulnerable endpoint devices, along with the sensitive data piling up on those devices, being used at home by employees. Absolute’s study showed that the amount of sensitive data – like Personal Identifiable Information (PII), Protected Health Information (PHI) and Personal Financial Information (PFI) data – identified on endpoints soared as the Covid-19 outbreak spread and devices went home to work remotely. Without autonomous endpoints that have an unbreakable digital tether to ensure the health and security of the device, the greater the chance of this kind of data being exposed, the greater the potential for damages, compliance violations and more.

Conclusion

Absolute’s latest study on the state of endpoints amplifies what many CISOs and their teams are doing today. They’re prioritizing cybersecurity endpoint projects on ROI, looking to quantify agent effectiveness and moving beyond the myth that greater compliance is going to get them better security. The bottom line is that increasing cybersecurity spending is not going to make any business more secure, knowing the effectiveness of cybersecurity spending will, however. Being able to capable of tracking how resilient and persistent every autonomous endpoint is in an organization makes defining the ROI of endpoint investments possible, which is what every CISO I’ve spoken with is focusing on this year.

How To Improve Channel Sales With AI-Based Knowledge Sharing Networks

How To Improve Channel Sales With AI-Based Knowledge Sharing Networks

Bottom Line: Knowledge-sharing networks have been improving supply chain collaboration for decades; it’s time to enhance them with AI and extend them to resellers to revolutionize channel selling with more insights.

The greater the accuracy and speed of supply chain-based data integration and knowledge, the greater the accuracy of custom product orders. Add to that the complexity of selling CPQ and product configurations through channels, and the value of using AI to improve knowledge sharing networks becomes a compelling business case.

Why Channels Need AI-Based Knowledge Sharing Networks Now

Automotive, consumer electronics, high tech, and industrial products manufacturers are combining IoT sensors, microcontrollers, and modular designs to sell channel-configurable smart vehicles and products. AI-based knowledge-sharing networks are crucial to the success of their next-generation products. Likewise, to sell to any of these manufacturers, suppliers need to be pursuing the same strategy. AI-based services, including Amazon Alexa, Microsoft Cortana, and Google Voice and others, rely on knowledge-sharing networks to collaborate with automotive supply chains and strengthen OEM partnerships. The following graphic reflects how successful Amazon’s Alexa Automotive OEM sales team is at using knowledge-sharing networks to gain design wins across their industry.

The following are a few of the many reasons why creating and continually fine-tuning an AI-based knowledge-sharing network is an evolving strategy worth paying attention to:

  • Supply chains are the primary source of knowledge that must permeate an organization’s structure and channels for the company to stay synchronized to broader market demands. For CPQ channel selling strategies to thrive, they need real-time pricing, availability, available-to-promise, and capable-to-promise data to create accurate, competitive quotes that win deals. The better the supplier collaboration across supply chains and with channel partners, the higher the probability of selling more. A landmark study of the Toyota Production System by Professors Jeffrey H Dyer & Kentaro Nobeoka found that Toyota suppliers value shared data more than cash, making knowledge sharing systems invaluable to them (Dyer, Nobeoka, 2000).
  • Smart manufacturing metrics also need to be contributing real-time data to knowledge sharing systems channel partners use, relying on AI to create quotes for products that can be built the fastest and are the most attractive to each customer. Combining manufacturing’s real-time monitoring data stream of ongoing order progress and production availability with supply chain pricing, availability, and quality data all integrated to a cloud-based CPQ platform gives channel partners what they need to close deals now. AI-based knowledge-sharing networks will link supply chains, manufacturing plants, and channel partners to create smart factories that drive more sales. According to a recent Capgemini study, manufacturers are planning to launch 40% more smart factories in the next five years, increasing their annual investments by 1.7 times compared to the previous three years, according to their recent Smart factories @ scale Capgemini survey. The following graphic illustrates the percentage growth of smart factories across key geographic regions, a key prerequisite for enabling AI-based knowledge-sharing networks with real-time production data:
  • By closing the data gaps between suppliers, manufacturing, and channels, AI-based knowledge-sharing networks give resellers the information they need to sell with greater insight. Amazon’s Alexa OEM marketing teams succeeded in getting the majority of design-in wins with automotive manufacturers designing their next-generation of vehicles with advanced electronics and AI features. The following graphic from Dr. Dyer’s and Nobeoka’s study defines the foundations of a knowledge-sharing network. Applying AI to a mature knowledge-sharing network creates a strong network effect where every new member of the network adds greater value.
  • Setting the foundation for an effective knowledge sharing network needs to start with platforms that have AI and machine learning designed in with structure that can flex for unique channel needs. There are several platforms capable of supporting AI-based knowledge-sharing networks available, each with its strengths and approach to adapting to supply chain, manufacturing, and channel needs. One of the more interesting frameworks not only uses AI and machine learning across its technology pillars but also takes into consideration that a company’s operating model needs to adjust to leverage a connected economy to adapt to changing customer needs. BMC’s Autonomous Digital Enterprise (ADE) is differentiated from many others in how it is designed to capitalize on AI and Machine Learning’s core strengths to create innovation ecosystems in a knowledge-sharing network. Knowledge-sharing networks thrive on continuous learning. It’s good to see major providers using adaptive and machine learning to strengthen their platforms, with BMC’s Automated Mainframe Intelligence (AMI) emerging as a leader. Their approach to using adaptive learning to maintain data quality during system state changes and link exceptions with machine learning to deliver root cause analysis is prescient of where continuous learning needs to go.  The following graphic explains the ADE’s structure.

Conclusion

Knowledge-sharing networks have proven very effective in improving supply chain collaboration, supplier quality, and removing barriers to better inventory management. The next step that’s needed is to extend knowledge-sharing networks to resellers and enable knowledge sharing applications that use AI to tailor product and service recommendations for every customer being quoted and sold to. Imagine resellers being able to create quotes based on the most buildable products that could be delivered in days to buying customers. That’s possible using a knowledge-sharing network. Amazon’s success with Alexa design wins shows how their use of knowledge-sharing systems helped to provide insights needed across automotive OEMs wanted to add voice-activated AI technology to their next-generation vehicles.

References

BMC, Maximizing the Value of Hybrid IT with Holistic Monitoring and AIOps (10 pp., PDF).

BMC Blogs, 2019 Gartner Market Guide for AIOps Platforms, December 2, 2019

Cai, S., Goh, M., De Souza, R., & Li, G. (2013). Knowledge sharing in collaborative supply chains: twin effects of trust and power. International journal of production Research51(7), 2060-2076.

Capgemini Research Institute, Smart factories @ scale: Seizing the trillion-dollar prize through efficiency by design and closed-loop operations, 2019.

Columbus, L, The 10 Most Valuable Metrics in Smart Manufacturing, Forbes, November 20, 2020

Jeffrey H Dyer, & Kentaro Nobeoka. (2000). Creating and managing a high-performance knowledge-sharing network: The Toyota case. Strategic Management Journal: Special Issue: Strategic Networks, 21(3), 345-367.

Myers, M. B., & Cheung, M. S. (2008). Sharing global supply chain knowledge. MIT Sloan Management Review49(4), 67.

Wang, C., & Hu, Q. (2020). Knowledge sharing in supply chain networks: Effects of collaborative innovation activities and capability on innovation performance. Technovation94, 102010.

 

10 Ways Enterprises Are Getting Results From AI Strategies

10 Ways Enterprises Are Getting Results From AI Strategies

  • One in 10 enterprises now use 10 or more AI applications; chatbots, process optimization, and fraud analysis lead a recent survey’s top use cases according to MMC Ventures.
  • 83% of IT leaders say AI & ML is transforming customer engagement, and 69% say it is transforming their business according to Salesforce Research.
  • IDC predicts spending on AI systems will reach $97.9B in 2023.

AI pilots are progressing into production based on their combined contributions to improving customer experience, stabilizing and increasing revenues, and reducing costs. The most successful AI use cases contribute to all three areas and deliver measurable results. Of the many use cases where AI is delivering proven value in enterprises today, the ten areas discussed below are notable for the measurable results they are providing.

What each of these ten use cases has in common is the accuracy and efficiency they can analyze and recommend actions based on real-time monitoring of customer interactions, production, and service processes. Enterprises who get AI right the first time build the underlying data structures and frameworks to support the advanced analytics, machine learning, and AI techniques that show the best potential to deliver value. There are various frameworks available, with BMC’s Autonomous Digital Enterprise (ADE) encapsulating what enterprises need to scale out their AI pilots into production. What’s unique about BMC’s approach is its focus on delivering transcendent customer experiences by creating an ecosystem that uses technology to cater to every touchpoint on a customer’s journey, across any channel a customer chooses to interact with an enterprise on.

10 Areas Where AI Is Delivering Proven Value Today

Having progressed from pilot to production across many of the world’s leading enterprises, they’re great examples of where AI is delivering value today. The following are 10 areas where AI is delivering proven value in enterprises today

  • Customer feedback systems lead all implementations of AI-based self-service platforms. That’s consistent with the discussions I’ve had with manufacturing CEOs who are committed to Voice of the Customer (VoC) programs that also fuel their new product development plans. The best-run manufacturers are using AI to gain customer feedback better also to improve their configure-to-order product customization strategies as well. Mining contact center data while improving customer response times are working on AI platforms today. Source: Forrester study, AI-Infused Contact Centers Optimize Customer Experience Develop A Road Map Now For A Cognitive Contact Center.
  • McKinsey finds that AI is improving demand forecasting by reducing forecasting errors by 50% and reduce lost sales by 65% with better product availability. Supply chains are the lifeblood of any manufacturing business. McKinsey’s initial use case analysis is finding that AI can reduce costs related to transport and warehousing and supply chain administration by 5% to 10% and 25% to 40%, respectively. With AI, overall inventory reductions of 20% to 50% are possible. Source: Smartening up with Artificial Intelligence (AI) – What’s in it for Germany and its Industrial Sector? McKinsey & Company.

10 Ways Enterprises Are Getting Results From AI Strategies

  • The majority of CEOs and Chief Human Resource Officers (CHROs) globally plan to use more AI within three years, with the U.S. leading all other nations at 73%. Over 63% of all CEOs and CHROs interviewed say that new technologies have a positive impact overall on their operations. CEOs and CHROs introducing AI into their enterprises are doing an effective job at change management, as the majority of employees, 54%, are less concerned about AI now that they see its benefits. C-level executives who are upskilling their employees by enabling them to have stronger digital dexterity skills stand a better chance of winning the war for talent. Source: Harris Interactive, in collaboration with Eightfold Talent Intelligence And Management Report 2019-2020 Report.

10 Ways Enterprises Are Getting Results From AI Strategies

  • AI is the foundation of the next generation of logistics technologies, with the most significant gains being made with advanced resource scheduling systems. AI-based techniques are the foundation of a broad spectrum of next-generation logistics and supply chain technologies now under development. The most significant gains are being made where AI can contribute to solving complex constraints, cost, and delivery problems manufacturers are facing today. For example, AI is providing insights into where automation can deliver the most significant scale advantages. Source: McKinsey & Company, Automation in logistics: Big opportunity, bigger uncertainty, April 2019. By Ashutosh Dekhne, Greg Hastings, John Murnane, and Florian Neuhaus.

10 Ways Enterprises Are Getting Results From AI Strategies

  • AI sees the most significant adoption by marketers working in $500M to $1B companies, with conversational AI for customer service as the most dominant. Businesses with between $500M to $1B lead all other revenue categories in the number and depth of AI adoption use cases. Just over 52% of small businesses with sales of $25M or less are using AI for predictive analytics for customer insights. It’s interesting to note that small companies are the leaders in AI spending, at 38.1%, to improve marketing ROI by optimizing marketing content and timing. Source: The CMO Survey: Highlights and Insights Report, February 2019. Duke University, Deloitte, and American Marketing Association. (71 pp., PDF, free, no opt-in).
  • A semiconductor manufacturer is combining smart, connected machines with AI to improve yield rates by 30% or more, while also optimizing fab operations and streamlining the entire production process. They’ve also been able to reduce supply chain forecasting errors by 50% and lost sales by 65% by having more accurate product availability, both attributable to insights gained from AI. They’re also automating quality testing using machine learning, increasing defect detection rates up to 90%. These are the kind of measurable results manufacturers look for when deciding if a new technology is going to deliver results or not. These and many other findings from the semiconductor’s interviews with McKinsey are in the study, Smartening up with Artificial Intelligence (AI) – What’s in it for Germany and its Industrial Sector? . The following graphic from the study illustrates the many ways AI and machine learning are improving semiconductor manufacturing.

10 Ways Enterprises Are Getting Results From AI Strategies

  • AI is making it possible to create propensity models by persona, and they are invaluable for predicting which customers will act on a bundling or pricing offer. By definition, propensity models rely on predictive analytics including machine learning to predict the probability a given customer will act on a bundling or pricing offer, e-mail campaign or other call-to-action leading to a purchase, upsell or cross-sell. Propensity models have proven to be very effective at increasing customer retention and reducing churn. Every business excelling at omnichannel today rely on propensity models to better predict how customers’ preferences and past behavior will lead to future purchases. The following is a dashboard that shows how propensity models work. Source: customer propensities dashboard is from TIBCO.
  • AI is reducing logistics costs by finding patterns in track-and-trace data captured using IoT-enabled sensors, contributing to $6M in annual savings. BCG recently looked at how a decentralized supply chain using track-and-trace applications could improve performance and reduce costs. They found that in a 30-node configuration, when blockchain is used to share data in real-time across a supplier network, combined with better analytics insight, cost savings of $6M a year is achievable. Source: Boston Consulting Group, Pairing Blockchain with IoT to Cut Supply Chain Costs, December 18, 2018, by Zia Yusuf, Akash Bhatia, Usama Gill, Maciej Kranz, Michelle Fleury, and Anoop Nannra.
  • Detecting and acting on inconsistent supplier quality levels and deliveries using AI-based applications is reducing the cost of bad quality across electronic, high-tech, and discrete manufacturing. Based on conversations with North American-based mid-tier manufacturers, the second most significant growth barrier they’re facing today is suppliers’ lack of consistent quality and delivery performance. Using AI, manufacturers can discover quickly who their best and worst suppliers are, and which production centers are most accurate in catching errors. Manufacturers are using dashboards much like the one below for applying machine learning to supplier quality, delivery, and consistency challenges. Source: Microsoft, Supplier Quality Analysis sample for Power BI: Take a tour.

10 Ways Enterprises Are Getting Results From AI Strategies

  • Optimizing Shop Floor Operations with Real-Time Monitoring and AI is in production at Hitachi today. Combining real-time monitoring and AI to optimize shop floor operations, providing insights into machine-level loads and production schedule performance, is now in production at Hitachi. Knowing in real-time how each machine’s load level impacts overall production schedule performance leads to better decisions managing each production run. Optimizing the best possible set of machines for a given production run is now possible using AI.  Source: Factories of the Future: How Symbiotic Production Systems, Real-Time Production Monitoring, Edge Analytics, and AI Are Making Factories Intelligent and Agile, Youichi Nonaka, Senior Chief Researcher, Hitachi R&D Group and Sudhanshu Gaur Director, Global Center for Social Innovation Hitachi America R&D.

10 Ways Enterprises Are Getting Results From AI Strategies

Additional reading:

15 examples of artificial intelligence in marketing, eConsultancy, February 28, 2019

4 Positive Effects of AI Use in Email Marketing, Statista, March 1, 2019

4 Ways Artificial Intelligence Can Improve Your Marketing (Plus 10 Provider Suggestions), Forbes, Kate Harrison, January 20, 2019

Artificial Intelligence: The Next Frontier? McKinsey Global Institute (PDF, 80 pp., no opt-in)

Artificial Intelligence: The Ultimate Technological Disruption Ascends, Woodside Capital Partners. (PDF,

DHL Trend Research, Logistics Trend Radar, Version 2018/2019 (PDF, 55 pp., no opt-in)

2018 (43 pp., PDF, free, no opt-in).

Digital/McKinsey, Smartening up with Artificial Intelligence (AI) – What’s in it for Germany and its Industrial Sector? (PDF, 52 pp., no opt-in)

How To Win Tomorrow’s Car Buyers – Artificial Intelligence in Marketing & Sales, McKinsey Center for Future Mobility, McKinsey & Company. February 2019. (44 pp., PDF, free, no opt-in)

How Top Marketers Use Artificial Intelligence On-Demand Webinar with Vala Afshar, Chief Digital Evangelist, Salesforce and Meghann York, Director, Product Marketing, Salesforce

In-depth: Artificial Intelligence 2019, Statista Digital Market Outlook, February 2019 (client access reqd).

bes Insights and Quantcast Study (17 pp., PDF, free, opt-in),

Marketing & Sales Big Data, Analytics, and the Future of Marketing & Sales, (PDF, 60 pp., no opt-in), McKinsey & Company.

McKinsey & Company, Automation in logistics: Big opportunity, bigger uncertainty, April 2019. By Ashutosh Dekhne, Greg Hastings, John Murnane, and Florian Neuhaus

McKinsey & Company, Notes from the AI frontier: Modeling the impact of AI on the world economy, September 2018 By Jacques Bughin, Jeongmin Seong, James Manyika, Michael Chui, and Raoul Joshi

Papadopoulos, T., Gunasekaran, A., Dubey, R., & Fosso Wamba, S. (2017). Big data and analytics in operations and supply chain management: managerial aspects and practical challenges. Production Planning & Control28(11/12), 873-876.

Powerful pricing: The next frontier in apparel and fashion advanced analytics, McKinsey & Company, December 2018

Winning tomorrow’s car buyers using artificial intelligence in marketing and sales, McKinsey & Company, February 2019

World Economic Forum, Impact of the Fourth Industrial Revolution on Supply Chains (PDF, 22 pgs., no opt-in)

World Economic Forum, Supply Chain 4.0 Global Practices, and Lessons Learned for Latin America and the Caribbean (PDF, 44 pp., no opt-in)

Worldwide Spending on Artificial Intelligence Systems Will Grow to Nearly $35.8 Billion in 2019, According to New IDC Spending Guide, IDC; March 11, 2019

 

How To Reduce The Unemployment Gap With AI

How To Reduce The Unemployment Gap With AI

It’s time for AI startups to step up and use their formidable technology expertise in AI to help get more Americans back to work now.

Bottom Line: A.I.’s ability to predict and recommend job matches will help get more Americans back to work, helping to reduce the 22 million unemployed today.

One in ten Americans is out of work today based latest U.S. Department of Labor data. They’re primarily from the travel and hospitality, food services, and retail trade and manufacturing industries, with many other affected sectors. McKinsey & Company’s recent article, A new AI-powered network, is helping workers displaced by the coronavirus crisis provides context around the scope of challenges involved in closing the unemployment gap. McKinsey, Eightfold A.I., and the FMI – The Food Industry Association combined efforts to create the Talent Exchange, powered by Eightfold.ai in a matter of weeks. McKinsey insights across a broad base of industries to help Eightfold and FMI create the Talent Exchange in record time. “In talking with clients across the U.S., it became very clear that there is a huge labor mismatch, and individuals are being affected very differently—from retailers furloughing tens of thousands of workers to other organizations needing to hire more than 100,000 workers quickly. We’re excited to help bring a scalable offering to the market,” said McKinsey partner Andrew Davis. McKinsey and FMI collaborating with Eightfold speak volumes to how Americans are coming together to combat the COVID-19 fallout as a team.

And with the food & agriculture, transportation, and logistics industries considered essential, critical infrastructure by Cybersecurity and Infrastructure Security Agency (CISA), demand for workers is more urgent than ever. Eightfold’s Talent Exchange launched last weekend and already has more than 600,000 jobs uploaded that employers need to fill and is available in 15 languages. Eightfold is making the Talent Exchange available free of charge through the COVID-19 epidemic. The Talent Exchange is also being extended to other industries and eco-systems, illustrating how the Eightfold A.I. platform can provide transferability of skills across roles and industries.

Getting Americans Back To Work Using A.I.

Earlier this week Eightfold, FMI – The Food Industry Association and Josh Bersin, the noted global research analyst, public speaker, and writer on many aspects of human resources and talent management, hosted the webinar, COVID-19: Helping the food industry on the front lines with A.I. It’s available to watch here and includes a walk-through of the Eightfold Talent Exchange. The following graphic explains how the Talent Exchange addresses the needs of downsizing companies, impacted workers and hiring companies:

How To Reduce The Unemployment Gap With AI

Eightfold’s Talent Exchange Is A Model For How To Use A.I. For Good

Eightfold’s Talent Exchange uses A.I. algorithms to match candidates with available roles, based on each individual’s skills and previous experience.

Current employers who have to furlough or lay off employees can invite employees to participate in the program. Eightfold also designed in a useful feature that enables employers to add lists of impacted employees and send them a link to register for the Exchange. Employers can view their entire impacted workforce in a single dashboard and can filter by role, department, or location to see details about the talent needs from hiring companies and how their impacted employees are getting placed in new roles. The following is the Talent Exchange dashboard  for current employers showing progress in placing employees with furlough and outplacement partners, including the number of offers accepted by each:

How To Reduce The Unemployment Gap With AI

Employees impacted by a furlough or lay-off can create and update profiles free on the Talent Exchange, defining their job preferences, skills, and experience. That’s invaluable data for hiring companies relying on the platform to make offers and fill positions quickly.  How current employers handle furloughs and lay-offs today will be their identity for years to come, a point John Bersin made during the webinar saying “employers who thrive in the future are going to build long-term relationships with employees today.” Employees receive the following when their current employer adds their name to the Eightfold Talent Exchange. The fictional Company Travel Air is used for this example:

Hiring companies see candidate matches generated by the Exchange, so they can contact these prospects or immediately offer them new jobs. Eightfold’s A.I. engineering teams have automated and personalized this contact as well, expediting the process even further. Hiring companies can add onboarding instructions to allow new hires to start as soon as they are ready and have real-time views of their hiring dashboard shown below:

How To Reduce The Unemployment Gap With AI

Conclusion

Combining A.I.’s innate strengths with H.R. and talent management professionals’ expertise and insights is closing the unemployment gap today. Employers furloughing or laying off employees need to look out for them and get their profile data on the Talent Exchange, helping them find new jobs with hiring companies. As was so well-said by Josh Bersin during the webinar this week, “smart employers should think of their hourly workers as talent, not fungible, replaceable bodies.” For hiring companies in a war for proven employees with talent today, that mindset is more important than ever.

How To Know If An E-Mail Is Trustworthy

How To Know If An E-Mail Is Trustworthy

 

Bottom Line: Phishing is the leading cause of all breaches, succeeding because impersonation, redirection, and social engineering methods are always improving. And, phishing is only one way e-mails are used in fraud. Businesses need to understand if an e-mail address can be trusted before moving forward with a transaction.

Microsoft thwarts billions of phishing attempts a year on Office365 alone by relying on heuristics, detonation, and machine learning, strengthened by Microsoft Threat Protection Services. In 2018 Microsoft blocked 5 billion phish e-mails in Office 365 and detonated 11 billion unique items by ATP sandboxing. Microsoft is succeeding with its cybersecurity partners in defeating phishing attacks. Phishers are going to extraordinary lengths to discover new techniques to evade detection and successfully carry out phishing attempts. By analyzing Office 365 ATP signals, Microsoft sees phishers attempt to abuse many legitimate cloud services, including Amazon, Google, Microsoft Office365, Microsoft Azure, and others. Microsoft is creating processes that identify and destroy phishing attempts without impacting legitimate applications’ performance.

Phishers’ Favorite Trojan Horse Is Office365 Followed By Cybersecurity Companies  

Phishers are hiding malicious links, scripts and, in some cases, mutated software code behind legitimate Microsoft files and code to evade detection. Using legitimate code and links as a Trojan Horse to successfully launch a phishing campaign became very popular in 2019 and continues today. Cybercriminals and state-sponsored hackers have been mutating legitimate code and applications for years attempting to exfiltrate priceless data from enterprises and governments globally. Office365 is the phisher’s Trojan Horse of choice, closely followed dozens of cybersecurity companies that have seen hackers attempt to impersonate their products. Cybersecurity companies targeted include Citrix, Comodo, Imperva, Kaspersky, LastPass, Microsoft, BitDefender, CyberRoam, and others.

Using Trojan Horses To Hijack Search Results

In 2019 Microsoft discovered a sophisticated phishing attack that combined impersonation, redirection, and social engineering methods. The phishing attack relied on using links to Google search results as a Trojan Horse to deliver URLs that were poisoned so that they pointed to an attacker-controlled page, which eventually redirected to the phishing page. Microsoft discovered that a traffic generator ensured that the redirector page was the top result for specific keywords. The following graphic explains how the phishing attack was used to poison search results:

Using this workflow, phishers attempted to send phishing e-mails that relied on legitimate URLs as their Trojan Horses from legitimate domains to take advantage of the recipient’s trust. Knowing which e-mails to trust or not is becoming foundational to stopping fraud and phishing attacks.

How Kount Is Battling Sophisticated Attacks 

Meanwhile, e-mail addresses can be a valuable source of information for businesses looking to prevent digital fraud. Misplaced trust can lead to chargebacks, manual reviews, and other undesirable outcomes. But, Kount’s Real-Time Identity Trust Network calculates Identity Trust Levels in milliseconds, reducing friction, blocking fraud, and delivering improved user experiences. Kount discovered that e-mail age is one of the most reliable identity trust signals there are for identifying and stopping automated fraudulent activity.

Based on their research and product development, Kount announced Email First Seen capabilities as part of its AI-powered Identity Trust Global Network. Email First Seen applies throughout the customer journey, from payments to account login to account creation. The Identity Trust Global Network consists of fraud and trust signals from over half a billion e-mail addresses. It also spans 32 billion annual interactions and 17.5 billion devices across 75 business sectors and 50-plus payment providers and card networks. The network is linked by Kount’s next-generation artificial intelligence (AI) and works to establish real-time trust for each identity behind a payment transaction, log in or account creation

E-mail Age Is Proving To Be A Reliable Indicator Of Trust

A favorite tactic of cybercriminals is to create as many new e-mail aliases as they need to deceive online businesses and defraud them of merchandise and payments. Kount is finding that when businesses can identify the age of an e-mail address, they can more accurately determine identity trust. Kount’s expertise is in fraud prevention effectiveness, relying on a combination of fraud and risk signals to generate a complete picture of authentication details. The following graphic illustrates what a Kount customer using Email First Seen will see in every e-mail they receive.

Kount’s Identity Trust Global Network relies on AI-based algorithms that can analyze all available identifiers or data points to establish real-time links between identity elements, and return identity trust decisions in real-time. Kount’s unique approach to using AI to improve customer experiences by reducing friction while blocking fraud reflects the future of fraud detection. Also, Kount’s AI can discern if additional authentication is needed to verify the identity behind the transaction and relies on half a billion e-mail addresses that are integral to AI-based analysis and risk scoring algorithms. Kount is making Email First Seen available to all existing customers for no charge. It’s been designed to be native on the Kount platform, allowing the information to be accessible in real-time to inform fraud and trust decisions.

Conclusion

In 2020 phishing attempts will increasingly rely on legitimate code, links, and executables as Trojan Horses to evade detection and launch phishing attacks at specific targets. Microsoft’s research and continued monitoring of phishing attempts uncovered architecturally sophisticated approaches to misdirecting victims through impersonation and social engineering.

Predicting How AI Will Improve Talent Management In 2020

Predicting How AI Will Improve Talent Management In 2020

47% of U.S.-based enterprises are using AI today for recruitment, leading all countries in the survey. U.S.-based enterprises’’ adoption of AI for recruitment soared in the last year, jumping from 22% in 2018 to 47% this year based on last years’ Harris Interactive Talent Intelligence and Management Report 2018.

  • 73% of U.S. CEOs and CHROs plan to use more AI in the next three years to improve talent management.
  • U.S.-based enterprises’’ adoption of AI for recruitment soared in the last year, jumping from 22% in 2018 to 47% this year.
  • U.S.-based enterprises lead in the use of AI to automate repetitive tasks (44%) and employee retention (42%).

These and many other fascinating insights are from a recent study completed by Harris Interactive in collaboration with Eightfold titled Talent Intelligence And Management Report 2019-2020, which provides insights into how CHROs are adopting AI today and in the future. You can download a copy here. A total of 1,350 CEOs and CHROs from the U.S., France, Germany, and the U.K. responded to the survey. One of the most noteworthy findings is how U.S-based CEOs and CHROs lead the world in prioritizing and taking action on improving their teams and their own AI skills. The more expertise they and their teams have with AI, the more effective they will be achieving operational improvements while taming the bias beast. The following graphic provides insights into how the four nations surveyed vary by their CEOs’ and CHROs’ perception of new technologies having had positive impacts, their plans for using AI in three years, and employee’s concerns about AI:

Predicting How AI Will Improve Talent Management In 2020

Predicting The Future Of AI In Talent Management

Four leading experts who are actively advising clients, implementing, and using AI to solve talent management challenges shared their predictions of how AI will improve talent management in 2020. The panel includes Kelly O. Kay, Partner, Heidrick & Struggles, Jared Lucas, Chief People Officer at MobileIron, Mandy Sebel, Senior Vice President, People at UiPath and David Windley CEO, IQTalent Partners. Mr. Kay leads the Software Practice for Heidrick & Struggles, a leading executive search and consulting firm commented: “As we all know, the talent crisis of 2019 is real and Eightfold’s application of AI on today is the most impactful approach I’ve seen and the outcomes they deliver eliminate unconscious bias, increases transparency and improves matching supply and demand of talent.” The following are their predictions of how AI will improve the following areas of talent management in 2020:

  • “Pertaining to talent attraction & acquisition-as adoption of intelligent automation and AI tools increases hiring managers and recruiters more easily uncover and surface overlooked talent pools,” said Mandy Sebel, Senior Vice President, People at UiPath.
  • “I predict that AI will become a requirement for companies in the screening of candidates due to the pervasive need to find higher-quality candidates at a faster pace,” said Jared Lucas, Chief People Officer at MobileIron.
  • “I believe the use of AI in the talent acquisition space will begin to hit critical mass in 2020. We are still in the early adopter phase, but the use of AI to match potential candidates to job profiles is catching on. Especially the use of AI for rediscovering candidates in ATS systems of larger corporations. Companies like Eightfold, Hiretual, and Atipica are leading the way,” said David Windley CEO, IQTalent Partners.
  • “Fear of job replacement will also subside, and more focus on job/role evolution as teams are experiencing firsthand how respective task elimination allows them to do more meaningful work,” commented Mandy Sebel, Senior Vice President, People at UiPath.
  • AI will provide the insights needed for CHROs to retain and grow their best talent, according to Jared Lucas, Chief People Officer at MobileIron. “I predict that AI will drive better internal mobility and internal candidate identification as companies are better able to mine their internal talent to fill critical roles,” he said.
  • Having gained credibility for executive and senior management recruiting, AI platforms’ use will continue to proliferate in 2020. “Private Equity is beginning to commercialize how AI can help select executives for roles based on competencies and experiences, which is exciting!” said Kelly O. Kay, Partner, Heidrick & Struggles.

Top 25 AI Startups Who Raised The Most Money In 2019

Top 25 AI Startups Who Raised The Most Money In 2019

  • $10.7B was invested in AI startups this year in their seed, early-stage venture, or late-stage venture funding rounds.
  •  Over half, or 57.9% of all AI startup financing rounds where either seed or pre-seed, 21.2% are Series A, 11.8% are Series B, and all others comprise 9% of all funding rounds.
  • The median AI startup funding round generated $4M with the average being $14.6M and the maximum, $319M, obtained by Vacasa.

These and many other fascinating insights are from an analysis of AI startups’ funding rounds in 2019 using Crunchbase Pro research. AI startups who have had seed, early-stage venture or late-stage venture funding since December 31, 2018, and are U.S.-based are included in the analysis which is provided here. Crunchbase Pro found 499 startups meeting the search criteria as of today.

Top 25 AI Startups Who Have Raised The Most Money In 2019

  1. Vacasa – Raised $319M from a Series C round on October 29th, Vacasa is creating and using AI-driven tools to improve their customers’ experiences renting vacation homes around the world. Their AI strategies include improving every aspect of the customer’s lifecycle from pricing through scheduling post-stay cleans. The company manages a growing portfolio of more than 14,000 vacation homes in the U.S, Europe, Central, and South America, and South Africa.
  2. Samsara – Raised $300M from a Series F round on September 10th. Samsara is an IoT platform combining hardware, software, and cloud to bring real-time visibility, analytics, and AI to operations. Samsara’s portfolio of Internet of Things (IoT) solutions combine hardware, software, and cloud to bring real-time visibility, analytics, and AI to operations. Their core strengths include vehicle telematics, driver safety, mobile workflow and compliance, asset tracking, and industrial process controls all in an integrated, open, real-time platform.
  3. TripActions – Raised $250M from a Series D round on June 27th. TripActions is a business travel platform that combines the latest AI-driven personalization with inventory and 24×7 365 live human support to serve employees, finance leaders, and travel managers alike all while empowering organizations to seize travel as a strategic lever for growth.
  4. ThoughtSpot – Raised $248M from a Series E round on August 22nd. ThoughtSpot’s AI-Driven analytics platform enables business analyst to capitalize on the expertise and shared knowledge of experienced data scientists. With ThoughtSpot, business analysts can analyze data or automatically get trusted insights pushed to you with a single click. ThoughtSpot connects with any on-premise, cloud, big data, or desktop data source. Business Intelligence and Analytics teams have used ThoughtSpot to cut reporting backlogs by more than 90% and make more than 3 million decisions and counting.
  5. CloudMinds – Raised $186M from a Series B round on February 23rd. Founded in 2015, CloudMinds’ unique Cloud Robot Service Platform consists of Human Augmented Robotics Intelligence with Extreme Reality (HARIX), a Secure virtual backbone network (VBN over 4G/5G), and Robot Control Unit (RCU). Designed by CloudMinds, XR-1 Robot is the first commercial humanoid service robot powered by our Smart Compliant Actuator (SCA) technology with precise and compliant grasping capability. Their AI Cloud Brain platform (HARIX) is designed to enable robotic intelligence through a secured network over 4G/5G. CloudMinds is focused on several core technologies, including Smart Vision, Smart Voice, Smart Motion and Human Augmentation. The following is an overview of their architecture:

Top 25 AI Startups Who Raised The Most Money In 2019

  1. Icertis – Raised $115M from a Series E round on July 17th. Icertis is an enterprise contract management platform in the cloud that solves contract management problems using AI. Using advanced algorithms, Icertis helps its customers accelerate business cycles by increasing contract velocity, protecting against risk by ensuring regulatory and policy compliance and optimizing the commercial relationships by maximizing revenue and reducing costs. 3M, Airbus, Cognizant, Daimler, Microsoft, and Roche who rely on Icertis to manage 5.7 million contracts in 40+ languages across 90+ countries, are all customers. The following is an overview of the Icertis Contract Management Platform:

Top 25 AI Startups Who Raised The Most Money In 2019

  1. SparkCognition – Raised $100M from a Series C round on October 8th. SparkCognition builds artificial intelligence systems focused on the needs of its customers in the aviation, cybersecurity, defense, Financial Services, manufacturing, maritime, and Utilities industries. SparkCognition offers four main products: DarwinTM, DeepArmor, SparkPredict, and DeepNLPTM. One of their most noteworthy products is DeepArmor, an AI-powered endpoint security solution that has trained on millions of malicious and benign files and provides industry-leading protection against a broad spectrum of threats. With millions of new malware variants showing up each month, DeepArmor uses AI to assess risk levels and thwart malware and break attempts. DeepArmor’s dashboard is shown below:

Top 25 AI Startups Who Raised The Most Money In 2019

  1. Vectra AI – Raised $100M from a Series E round on June 10th. Vectra specializes in network detection and response – from cloud and data center workloads to user and IoT devices. Its Cognito platform accelerates threat detection and investigation using artificial intelligence to collect, store, and enrich network metadata with the right context to detect, hunt and investigate known and unknown threats in real-time.
  2. Globality – Raised $100M from a Series D round on January 22nd. The January round enabled Globality to accelerate its growth through investment in its AI technology, increasing business capacity by hiring additional members of its engineering, product, and client teams, and expanding its Marketing and Sales programs. Through its AI-powered Platform, Globality is automating the procurement of B2B services and improving the RFP process. Globality efficiently matches companies with service providers that meet their specific needs, cutting the sourcing process from months to hours, and delivering savings of 20% or more for companies.
  3. Black Sesame Technologies – Raised $100M from a Series B round on April 12th.  Black Sesame Technologies is an AI digital imaging technology firm provides solutions for image processing and computing images, as well as embedded sensing platforms. The firm specializes in algorithms for smartphones, autonomous driving, and other consumer electronics. Its R & D teams are actively working on core algorithm development, ASIC design, software system, and ADAS engineering applications.
  4. Scale – Raised $100M from a Series C round on August 5th. Scale accelerates the development of AI applications by helping computer vision teams generate high-quality ground truth data. Our advanced LiDAR, video, and image annotation APIs allow self-driving, drone, and robotics teams at companies like Waymo, OpenAI, Lyft, Zoox, Pinterest, and Airbnb focus on building differentiated models vs. labeling data. Scale’s greatest strength is its API for training data, providing access to human-powered data for a multitude of use cases.
  5. AutoX – Raised $100M from a Series A round on September 16th. AutoX is a self-driving car startup that uses AI to fine-tune Location-Based Services with camera-first autonomous driving technology. In July of this year, AutoX announced a partnership with NEVS, the Swedish holding company, and electric vehicle manufacturer that bought Saab’s assets out of bankruptcy, to deploy a robotaxi pilot service in Europe by the end of 2020.
  6. DISCO – Raised $83M from a Series E round on January 24th. DISCO is a legal technology company that applies artificial intelligence and cloud computing to legal problems to help lawyers and legal teams improve legal outcomes for clients. Corporate legal departments, law firms, and government agencies around the world use DISCO as an ediscovery solution for compliance, disputes, and investigations. The company is looking to reinvent legal technology to automate and simplify complex and error-prone tasks that distract from practicing law.
  7. QOMPLX – Raised $78.6M from a Series A round on July 23rd. QOMPLX makes it faster and easier for organizations to integrate disparate internal and external data sources across the enterprise via a unified analytics infrastructure that supports better decision-making using AI at scale. This enterprise data-fabric is called QOMPLX OS: an enterprise operating system that powers QOMPLX’s decision platforms in cybersecurity, insurance, and quantitative finance. The following is an example of how the QOMPLX OS automates data management while providing greater contextual intelligence to data:

Top 25 AI Startups Who Raised The Most Money In 2019

  1. Galileo Financial Technologies – Raised $77M from a Series A round on October 17th. Galileo’s APIs are used widely throughout the neobank, payments, gig economy, investing and SaaS market segments. As of September 2019, Galileo was managing over $26B in annual payments volume, a 130% increase over September 2018. Galileo’s latest round, a $77M investment led by venture capital firm Accel with participation from Qualtrics Co-Founder & CEO Ryan Smith. The company, which is already profitable and growing rapidly, plans to use the funds to accelerate growth, including expansion into Latin America, the UK, and Europe, and for continued product expansion.
  2. BlackThorn Therapeutics – Raised 76M from a Series B round on June 13th. BlackThorn Therapeutics, Inc., is a clinical-stage neurobehavioral health company pioneering the next generation of AI technologies to advance its pipeline of targeted therapeutics for treating brain disorders. The company has engineered PathFinder, a cloud-based computational psychiatry and data platform, to enable the collection, integration, and analysis of multimodal data at great speed and scale. BlackThorn applies its data-driven approaches to create an understanding of the core underlying pathophysiology of neurobehavioral disorders and uses these insights to generate objective neuromarkers, which support drug target identification, patient stratification, and objective clinical trial endpoints.
  3. Highspot – Raised $75M from a Series D round on December 3rd. Highspot is a sales enablement platform that relies on AI technologies to elevate and add value to companies’ conversations with their customers and drive strategic growth. The platform combines intelligent content management, training, contextual guidance, customer engagement, and actionable analytics. Revenue teams use Highspot to deliver a unified buying experience that increases revenue, customer satisfaction and retention. Highspot has attained a 90% average monthly recurring usage rate and has global support across 125 countries. It’s available on the Salesforce AppExchange, Microsoft Store, Google Play and Apple AppStore.
  4. Moveworks – Raised $75M from a Series B round on November 11th. Moveworks is a cloud-based AI platform designed for large enterprises’ IT support and service desk challenges. Instead of just tracking issues, Moveworks uses advanced AI to solve IT support and service problems automatically, often with no human intervention. Customers include AutoDesk, Broadcom, Nutanix and many other Fortune 500 companies. Moveworks is backed by Bain Capital Ventures and Lightspeed Venture Partners and is headquartered in Mountain View, California.
  5. Reonomy – Raised $60M from a Series D round on November 7th. Reonomy is an AI-powered data platform for the commercial real estate industry. The goal of the company’s platform is to leverage big data, partnerships, and machine learning to connect the fragmented world of commercial real estate. Reonomy products enable individuals, teams, and companies to unlock new insights from property intelligence. By constantly aggregating and organizing up-to-the-minute marketplace data, Reonomy offer investors and brokers the opportunity to research nuanced property characteristics that indicate the likelihood of a future sale. Below is an example of an analysis of the San Francisco neighborhood using AI-based filtering technology:

Top 25 AI Startups Who Raised The Most Money In 2019

  1. Clari – Raised $60M from a Series D round on October 10th. Clari is a connected revenue operations platform that uses automation and AI to unlock all the activity data captured in key business systems such as marketing automation, CRM, email, calendar, phone, content management, and conversations. It automatically aligns that data to accounts and opportunities to deliver visibility, forecasting, and apply predictive insights, which results in more insight, less guesswork, and more predictable revenue. Clari helps companies by changing their revenue operations to be more connected, efficient, and predictable. Clari’s platform is used by hundreds of sales, marketing, and customer success teams at B2B companies such as Qualtrics, Lenovo, Adobe, Dropbox, and Okta to control pipeline, audit deals and accounts, forecast the business, and reduce churn. The following is an example of a Clari dashboard:

Top 25 AI Startups Who Raised The Most Money In 2019

  1. People.ai – Raised $60M from a Series C round on May 21st. People.ai is an artificial intelligence (AI) platform for enterprise revenue. People.ai helps sales, marketing, and customer success teams uncover every revenue opportunity from every customer by capturing all customer contacts, activity, and engagement to drive actionable insights across all revenue teams. People.ai enables sales leaders to be more effective at managing their teams and growing revenue by giving them a complete picture of sales activities and leveraging AI to deliver sales performance analytics, personalized coaching, one-on-one feedback, and pipeline reviews. The People.ai platform identifies and targets the buying group, and gives marketers a clear visualization of whom sales have spoken with, and which campaign has been successful in each opportunity. Using this information, marketers are able to build personas and deal models in order to better target their marketing efforts and get better campaign ROI. Customer success and services teams use People.ai to ensure they are engaging with the right people when the customer is handed off to them, but more importantly, these post-sales teams are constantly looking to align their effort and activities with the right opportunities and customers, tracking the true cost to support each customer. The following graphic illustrates the People.ai platform automatically capture all contact and customer activity data, dynamically update your CRM, and provide actionable intelligence to realize the full potential of customer-facing teams. The following graphic illustrates the People.ai platform:

Top 25 AI Startups Who Raised The Most Money In 2019

 

  1. Invoca – Raised $56M from a Series C round on October 17th. Invoca is an AI-powered call tracking and analytics platform that helps marketers drive inbound calls and turn them into sales. The platform delivers real-time call analytics to help marketers take informed actions based on data generated before and during a phone conversation. It also allows marketers to understand, in real-time, the factors affecting consumers’ intent to buy, like competitive promotional campaigns. Marketers can put the data to work directly in the platform by automating customer experience workflows during, before, and after each call. Invoca’s platform integrates with Google Marketing Platform, Facebook, Adobe Experience Cloud, and Salesforce Sales and Marketing Clouds. Invoca’s investors include Accel Partners, H.I.G. Growth Partners, Upfront Ventures, Morgan Stanley Alternative Investment Partners, Salesforce Ventures, and Rincon Venture Partners. The following is an example of an Invoca dashboard used for measuring Google AdWords effectiveness:

Top 25 AI Startups Who Raised The Most Money In 2019

  1. Clinc – Raised $52M from a Series B round on May 20th.  Clinc is a conversational AI platform that enables enterprises to build “human-in-the-room” level, next-gen, virtual assistants. In contrast to a speech-to-text word matching algorithm, Clinc analyzes dozens of factors from the user’s input including wording, sentiment, intent, tone of voice, time of day, location, and relationships, and uses those factors to deliver an answer that represents a composite of knowledge extracted from its trained brain. Clinc’s underlying technology is based on state-of-the-art machine learning and deep neural networks (DNN)-as-a-service developed by computer science professors at the University of Michigan. Clinc is a standalone “trained brain” that has been given an initial deep knowledge of the financial and banking industry. Its machine learning capabilities enable it to expand its knowledge with every query and to then draw from that knowledge for each subsequent customer query.
  2. Biz2Credit – Raised $52M from a Series D round on June 4th. Biz2Credit is a hub connecting small business owners with lenders and service providers, and seek solutions based on their online profiles. Biz2X uses a streamlined user interface, AI-driven analytics, and a customizable white label environment to help banks enhance their core services such as offering focused customer service, growing their portfolio, and increasing the use of their products. With enhanced loan management, servicing, risk analytics and a configurable customer journey, Biz2X is helping banks like these run their lending operations at scale.
  3. Uniphore – Raised $51M from a Series C round on August 13th. Uniphore is a global Conversational AI technology company that offers a customer service platform that is powered by AI and automation technologies. The Company’s vision is to bridge the gap between people and machines through voice. Uniphore enables businesses globally to deliver transformational customer service by providing a platform of Conversational Analytics, Conversational Assistant, and Conversational Security that changes the way enterprises engage their consumers, build loyalty and realize efficiencies.

 

7 Ways AI Reduces Mobile Fraud Just In Time For The Holidays

7 Ways AI Reduces Mobile Fraud Just In Time For The Holidays

  • There has been a 680% increase in global fraud transactions from mobile apps from October 2015 to December 2018, according to RSA.
  •  70% of fraudulent transactions originated in the mobile channel in 2018.
  • RSA’s Anti-Fraud Command Center saw phishing attacks increase 178% after leading banks in Spain launched instant transfer services.
  • Rogue mobile apps are proliferating with, 20% of all reported cyberattacks originating from mobile apps in 2018 alone.

On average, there are 82 new rogue applications submitted per day to any given AppExchange or application platform, all designed to defraud consumers. Mobile and digital commerce are cybercriminals’ favorite attack surfaces because they are succeeding with a broad base of strategies for defrauding people and businesses.

Phishing, malware, smishing, or the use of SMS texts rather than email to launch phishing attempts are succeeding in gaining access to victims’ account credentials, credit card numbers, and personal information to launch identity theft breaches. The RSA is seeing an arms race between cybercriminals and mobile OS providers with criminals improving their malware to stay at parity or leapfrog new versions and security patches of mobile operating systems.

Improving Mobile Fraud Prevention With AI And Machine Learning

Creating a series of rogue applications and successfully uploading them into an AppExchange or application store gives cybercriminals immediate access to global markets. Hacking mobile apps and devices is one of the fastest-growing cybercriminal markets, one with 6.8B mobile users worldwide this year, projected to increase to 7.3B in 2023, according to The Radicati Group. The total number of mobile devices, including both phones and tablets, will be over 13B by the end of 2019, according to the research firm. And a small percentage of mobile fraud transactions get reported, with mobile fraud losses reported totaling just over $40M across 14,392 breaches according to the U.S. Federal Trade Commission. Mobile fraud is an epidemic that needs to be fought with state-of-the-art approaches based on AI and machine learning’s innate strengths.

Traditional approaches to thwarting digital fraud rely on rules engines that thrive on detecting and taking action based on established, known patterns, and are often hard-coded into a merchant’s system. Fraud analyst teams further customize rules engines to reflect the unique requirements of the merchants’ selling strategies across each channel. Fine-tuning rules engines makes them effective at recognizing and taking action on known threat patterns. The challenge for every merchant relying on a fraud rules engine is that they often don’t catch the latest patterns in cybercriminal activity. Where rules-based approaches to digital fraud don’t scale, AI, and machine learning do.

Exploring The 7 Ways AI Is Reducing Mobile Fraud

Where rules engines are best suited for spotting existing trends in fraud activity, machine learning excels at classifying observations (called supervised machine learning) and finding anomalies in data by finding entirely new patterns and associations (called unsupervised machine learning). Combining supervised and unsupervised machine learning algorithms are proving to be very effective at reducing mobile fraud. The following are the seven ways AI and machine learning are reducing mobile fraud today:

  1. AI and machine learning reduce false positives by interpreting the nuances of specific behaviors and accurately predicting if a transaction is fraudulent or not. Merchants are relying on AI and machine learning to reduce false positives, saving their customers from having to re-authenticate who they are and their payment method. A false positive at that first interaction with a customer is going to reduce the amount of money that they spend with a merchant, so it’s very important to interpret each transaction accurately.
  2. Identifying and thwarting merchant fraud based on anomalous activity from a compromised mobile device. Cybercriminals are relying on SIM swapping to gain control of mobile devices and commit fraud, as the recent hack of Twitter’s founder Jack Dorsey illustrates. Hackers were able to transfer his telephone number using SIM swapping and by talking Dorsey’s mobile service provider to bypass the account passcode. Fortunately, only his Twitter account was hacked. Any app or account accessible on his phone could have been breached, leading to fraudulent bank transfers or purchases. The attack could have been thwarted if Jack Dorsey’s mobile service provider was using AI-based risk scoring to detect and act on anomalous activity.
  3. AI and machine learning-based techniques scale across a wider breadth of merchants than any rules-based approach to mobile fraud prevention can. Machine learning-based models scale and learn across different industries in real-time, accumulating valuable data that improves payment fraud prediction accuracy. Kount’s Universal Data Network is noteworthy, as it includes billions of transactions over 12 years, 6,500 customers, 180+ countries and territories, and multiple payment networks. That rich data feeds Kount’s machine learning models to detect anomalies more accurately and reduce false positives and chargebacks.
  4. Combining supervised and unsupervised machine learning algorithms translates into a formidable speed advantage, with fraudulent transactions identified on average in 250 milliseconds. Merchants’ digital business models’ scale and speed are increasing, and with the holidays coming up, there’s a high probability many will set mobile commerce sales records. The merchants who will gain the most sales are focusing on how security and customer experience can complement each other. Being able to approve or reject a transaction within a second or less is the cornerstone of an excellent customer buying experience.
  5. Knowing when to use two-factor authentication via SMS or Voice PIN to reduce false negatives or not, preserving customer relationships in the process. Rules engines will often take a brute-force approach to authentication if any of the factors they’re tracking show a given transaction is potentially fraudulent. Requesting customers authenticate themselves after they’re logged into a merchant’s site when they attempt to buy an item is a sure way to lose a customer for life. By being able to spot anomalies quickly, fewer customers are forced to re-authenticate themselves, and customer relationships are preserved. And when transactions are indeed fraudulent, losses have been averted in less than a second.
  6. Provide a real-time transaction risk score that combines the strengths of supervised and unsupervised machine learning into a single fraud prevention payment score. Merchants need a real-time transaction risk score that applies to every channel they sell, though. Fraud rules engines had to be tailored to each specific selling channel with specific rules for each type of transaction. That’s no longer the case due to machine learnings’ ability to scale across all channels and provide a transaction risk score in milliseconds. Leaders in this area include Kount’s Omniscore, the actionable transaction safety rating that is a result of their AI, which combines patented, proprietary supervised and unsupervised machine learning algorithms and technologies.
  7. Combining insights from supervised and unsupervised machine learning with contextual intelligence of transactions frees up fraud analysts to do more investigations and fewer transaction reviews. AI and machine learning-based fraud prevention systems’ first contribution is often reducing the time fraud analysts take for manual reviews. Digitally-based businesses I’ve talked with say having supervised machine learning categorize and then predict fraudulent attempts is invaluable from a time-saving standpoint alone. Merchants are finding AI, and machine learning-based approaches enable to score to approve more orders automatically, reject more orders automatically, and focus on those gray area orders, freeing up fraud analysts to do more strategic, rewarding work. They’re able to find more sophisticated, nuanced abuse attacks like refer a friend abuse or a promotion abuse or seller collusion in a marketplace. Letting the model do the work of true payment fraud prevention frees up those fraud analysts to do other worth that add value.

Conclusion

With the holiday season rapidly approaching, it’s time for merchants to look at how they can protect mobile transactions at scale across all selling channels. AI and machine learning are proving themselves as viable replacements to traditional rules engines that rely on predictable, known fraud patterns. With 70% of fraudulent transactions originating in the mobile channel in 2018 and the influx of orders coming in the next three months, now would be a good time for merchants to increase their ability to thwart mobile fraud while reducing false positives that alienate customers.

Sources:

RSA 2019 Current State of Cybercrime Report (11 pp., PDF, opt-in)

The Radicati Group, Mobile Statistics Report, 2019 – 2023 (3 pp., PDF, no opt-in)

U.S. Federal Trade Commission, Consumer Sentinel Network, Data Book 2018 (90 pp., PDF, no opt-in)

 

 

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