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Posts tagged ‘Software-as-a-Service’

Business Intelligence And Analytics In The Cloud, 2017

  • 78% are planning to increase the use of cloud for BI and data management in the next twelve months.
  • 46% of organizations prefer public cloud platforms for cloud BI, analytics and data management deployments.
  • Cloud BI adoption increased in respondent companies from 29% to 43% from 2013 to 2016.
  • Almost half of organizations using cloud BI (46%) use a public cloud for BI and data management compared to less than a third (30%) for hybrid cloud and 24% for private cloud.

These and many other insights are from the BARC Research and Eckerson Group Study, BI and Data Management in the Cloud: Issues and Trends published January 2017 (39 pp., PDF, no opt-in). Business Application Research Center (BARC) is a research and consulting firm that concentrates on enterprise software including business intelligence (BI), analytics and data management. Eckerson Group is a research and consulting firm focused on serving the needs of business intelligence (BI) and analytic leaders in Fortune 2000 organizations worldwide. The study is based on interviews completed in September and October 2016. 370 respondents participated in the survey globally. Given the size of the sample, the results aren’t representative of the global BI and analytics user base. The study’s results provide an interesting glimpse into analytics and BI adoption today, however. For a description of the methodology, please see page 31 of the study.

Key insights from the study include the following:

  • Public cloud is the most preferred deployment platform for cloud BI and analytics, and the larger the organization toe more likely they are using private clouds. 46% of organizations selected public cloud platforms as their preferred infrastructure for supporting their BI, analytics, and data management initiatives in 2016. 30% are relying on a hybrid cloud platform and 24%, private clouds. With public cloud platforms becoming more commonplace in BI and analytics deployments, the need for greater PaaS- and IaaS-level orchestration becomes a priority. The larger the organization, the more likely they are using private clouds (33%). Companies with between 250 to 2,500 employees are the least likely to be using private clouds (16%).

grouped-bi-cloud-platform-graphic

  • Dashboard-based reporting (76%), ad-hoc analysis and exploration (57%) and dashboard authoring (55%) are the top three Cloud BI use cases. Respondents are most interested in adding advanced and predictive analytics (53%), operational planning and forecasting (44%), strategic planning and simulation (44%) in the next year. The following graphic compares primary use cases and planned investments in the next twelve months. SelectHub has created a useful Business Intelligence Tools Comparison here that provides insights into this area.

cloud-bi-use-cases

  • Power users dominate the use of cloud BI and analytics solutions, driving more complex use cases that include ad-hoc analysis (57%) and advanced report and dashboard creation (55%). Casual users are 20% of all cloud BI and analytics, with their most common use being for reporting and dashboards (76%). Customers and suppliers are an emerging group of cloud BI and analytics users as more respondent companies create self-service web-based apps to streamline external reporting.

cloud-bi-power-users

  • Data integration between cloud applications/databases (51%) and providing data warehouses and data marts (50%) are the two most common data management strategies in use to support BI and analytics solutions today. Respondent organizations are using the cloud to integration cloud applications with each other and with on-premises applications (46%).  The study also found that as more organizations move to the cloud, there’s a corresponding need to support hybrid cloud architectures. Cloud-based data warehouses are primarily being built to support net new applications versus existing apps on-premise. Data integration is essential for the ongoing operations of cloud-based and on-premise ERP systems. A useful comparison of ERP systems can be found here.

cloud-data-integration

  • Data integration between on-premises and cloud applications dominates use cases across all company sizes, with 48% of enterprises leading in adoption. Enterprises are also prioritizing providing data warehouses and data marts (48%), the pre-processing of data (38%) and data integration between cloud applications and databases (38%). The smaller a company is the more critical data integration becomes. 63% of small companies with less than 250 employees are prioritizing data integration between cloud applications and databases (63%).

use-cases-of-cloud-management-by-company-size

  • Tools for data exploration (visual discovery) adopted grew the fastest in the last three years, increasing from 20% adoption in 2013 to 49% in 2016. BI tools increased slightly from 55% to 62% and BI servers dropped from 56% to 51%. Approximately one in five respondent organizations (22%) added analytical applications in 2016.

bi-tools-growth

  • The main reasons for adopting cloud BI and analytics differ by size of the company, with cost (57%) being the most important for mid-sized businesses between 250 to 2.5K employees. Consistent with previous studies, small companies’ main reason for adopting cloud BI and analytics include flexibility (46%), reduced maintenance of hardware and software (43%), and cost (38%). Enterprises with more than 2.5K employees are adopting cloud BI and analytics for greater scalability (48%), cost (40%) and reduced maintenance of hardware and software (38%). The following graphic compares the most important reason for adopting cloud BI, analytics and data management by the size of the company.

most-important-reason-for-adopting-cloud-bi-and-data-management

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2017 Is Quickly Becoming The Year Of The API Economy

Shanghai is a high-rise buildings, the rapid development of the city.

This year more CIOs will have their bonuses tied to how many new business models they help create with existing and planned IT platforms than ever before. This trend will accelerate over the next three years. CIOs and IT staffs need to start thinking about how they can become business strategists first, technicians and enablers of IT second. CIOs must create and launch new business models faster to keep their companies competitive. APIs are the fuel helping to make this happen.

The Urgency To Create New Business Models Is Driving API Proliferation

APIs (Application Programmer Interfaces) are the components that enable diverse platforms, apps, and systems to connect and share data with each other.  Think of APIs as a set of software modules, tools, and protocols that enable two or more platforms, systems and most commonly, applications to communicate with each other and initiate tasks or processes. APIs are essential for defining and customizing Graphical User Interfaces (GUIs) too. Cloud platform providers all have extensive APIs defined and work in close collaboration with development partners to fine-tune app performance using them. Amazon Web Services, Facebook, Google, Marketo, Salesforce, SAP Hybris, Twitter and thousands of other companies have APIs available. As of today, the Programmable Web lists 16,590 APIs in its database.

Removing The Hype By Benchmarking API Maturity

Senior management teams need to de-hype the entire issue of APIs as part of their broader business strategies before jumping in to create some of their own. In reality, many APIs are still nascent, emerging from a regular series of test and development cycles with developer partners. APIs also vary drastically regarding stability, reliability, and quality. The majority are aggregations of binary, relatively straightforward commands as they are the easiest to create.

Customer needs are driving the most efficient API development programs. Having a strong focus on the customer and being accountable for how the API’s quality turns out is essential. Customer-centric development is also forcing APIs to scale up faster, providing contextual intelligence and insight over completing simple tasks. These customer-centric APIs are driving greater maturity into development cycles, enabling quicker maturity of API code bases across the board. The following Cloud Platform API Maturity Model provides the context of how APIs must progress to provide greater contextual intelligence to enable prescriptive and cognitive workflows.

api-fuel

What’s Driving 2017’s Ascent To Year Of The API Economy 
The factors driving 2017 to be the year of the API economy are larger than any pending IPO, recent acquisition or merger. They’re the shifts occurring in how APIs are consumed, integrated into platforms and enriched with greater potential to provide contextual intelligence for customers.  The following factors are contributing to APIs rapidly maturing in 2017:

  • Organizations and their IT teams are starting to focus more on unique API consumption strategies first. Being able to orchestrate different APIs together and enable entirely new business processes and models fast is what matters most. Orchestrating APIs and create real-time integration is a challenging task, however, especially between on-premise, legacy systems and cloud platforms and apps. A noteworthy company to watch in this area is enosiX who has proven expertise in providing real-time integration between Salesforce and SAP enterprise systems.
  • APIs are becoming enablers of omnichannel selling and service business models quickly. The most complex APIs are being built within B2B companies who have the goal of providing a contextually intelligent real-time experience across all the channels they sell through. This is a daunting task and one that would be more efficient if each channel’s unique needs to the persona level were taken into account first.
  • The best APIs are starting to reflect requirements to the persona and customer journey level. Individual persona needs must drive API development, and this encompasses the device(s) they use, apps they regularly work with and the workflows across all apps on a platform. When an app or platform provider has anticipated the persona needs and charted customer journeys, it shows in the APIs created. The APIs reflect customer preferences much more clearly and are more efficient in delivering great apps as a result. Providing an API code base that has these features accelerates new app development and opens entirely new channels for selling.

Bottom Line: APIs are most valuable for creating new business models and streamlining selling strategies across all channels. The greatest revenue potential they provide is removing barriers to growing revenue by integrating platforms and apps so organizations can quickly launch new business models and scale fast.

Five Reasons Why Every CIO Needs An Integration Roadmap In 2017

The difference between CIOs who lead and those caught in never-ending reactionary cycles is often a strategic IT plan and integration roadmap. It’s the CIOs who take the time to create and pursue an integration roadmap that has the greatest chance of breaking out of always reacting to IT projects and leading them instead. That’s because the majority of inbound requests center on data, reports or analysis only deliverable by integrating two or more systems together.

Five Ways Integration Roadmaps Are Putting CIOs Back In Control

Based on conversations with CIOs across a variety of industries including manufacturing, distribution, aerospace, financial services, and retailing, five factors emerged that led to creating integration roadmaps and getting in control of IT spending and priorities. I’ve summarized these five factors below:

  1. Integration roadmaps are proving to be an effective catalyst for driving purpose-optimized integration strategies, reducing middleware costs in the process. CIOs who create and continually improve their integration roadmaps are prioritizing purpose-optimized integration strategies to more efficiently scale global operations. Creating real-time integration links between SAP and Salesforce is one example of how CIOs are using purpose-driven integration to reduce customer response times for information, improving customer satisfaction in the process.  Enabling real-time, bi-directional data updates without requiring complex middleware coding and mapping of data is a challenging task, and innovative startups including enosiX are excelling in this area today.
  1. Defining a path for reducing ETL spending and dependence on logs to troubleshoot errors and measure performance.Reducing their dependence on ETL is giving CIOs and their teams much more flexibility in how they manage IT It is also freeing up system analysts to work on new projects instead of troubleshooting integration issues. With no automated error handling or recovery mechanisms, many CIOs are gradually phasing ETL out for more modern integration technologies that eliminate error logs altogether.
  1. Investing in the latest technologies that enable business process and application logic is making IT more responsive, helping them break out of a bureaucratic reputation. When I asked CIOs about the best way to increase responsiveness to internal customers, they wanted integration technologies capable of scaling across the back office and selling systems to make them more responsive. By having integration technologies that enable business process and application logic, the time-consuming, and often error-filled, the task of enabling new business processes manually goes away. And, when IT can react faster, their bureaucratic reputation is also on the way out too.
  1. Choosing to reduce and eliminate hand-built adapters and connectors from their IT infrastructures to free up support funds and time on urgent IT project needs today. One large-scale industrial equipment manufacturer has a staff of software developers and engineers who do nothing but keep adapters and connectors written in ABAP running across their ERP, Manufacturing Execution Systems, quality management, and supply chain systems. With production centers in the Midwestern US, China, and Europe, the ABAP team is always busy but never innovating. They are just ‘keeping the lights on.’ Having an integration roadmap is going to get this manufacturer out of the situation they are in today, which is draining dollars and time from IT.
  1. Move closer to quantifying the value IT delivers by showing how an integration roadmap provides support for cutting maintenance costs, consolidating apps and introducing new platforms. The ROI of IT often hinges on how effective CIOs are at reducing costs and still delivering a median or average level of service. By having a plan in place to attack integration challenges and costs, CIOs can immediately prioritize steps to improve service, reduce costs, and attain department and corporate goals.

Originally published on the enosiX blog, Five Reasons Why Every CIO Needs An Integration Roadmap In 2017. 

Analytics, Data Storage Will Lead Cloud Adoption In 2017

  • cioU.S.-based organizations are budgeting $1.77M for cloud spending in 2017 compared to $1.30M for non-U.S. based organizations.
  • 10% of enterprises with over 1,000 employees are projecting they will spend $10M or more on cloud computing apps and platforms throughout this year.
  • Organizations are using multiple cloud models to meet their business’s needs, including private (62%), public (60%), and hybrid (26%).
  • By 2018 the typical IT department will have the minority of their apps and platforms (40%) residing in on-premise systems.

These and many other insights are from IDG’s Enterprise Cloud Computing Survey, 2016. You can find the 2016 Cloud Computing Executive Summary here and a presentation of the results here.  The study’s methodology is based on interviews with respondents who are reporting they are involved with cloud planning and management across their organizations. The sampling frame includes audiences across six IDG Enterprise brands (CIO, Computerworld, CSO, InfoWorld, ITworld and Network World) representing IT and security decision-makers across eight industries. The survey was fielded online with the objective of understanding organizational adoption, use-cases, and solution needs for cloud computing. A total of 925 respondents were interviewed to complete the study.

Key takeaways include the following:

  • The cloud is the new normal for enterprise apps, with 70% of all organizations having at least one app in the cloud today. 75% of enterprises with greater than 1,000 employees have at least one app or platform running in the cloud today, leading all categories of adoption measured in the survey. 90% of all organizations today either have apps running in the cloud are planning to use cloud apps in the next 12 months, or within 1 to 3 years. The cloud has won the enterprise and will continue to see the variety and breadth of apps adopted accelerating in 2017 and beyond.

use-of-cloud-technology-continuously-expanding

 

  • Business/data analytics and data storage/data management (both 43%) are projected to lead cloud adoption in 2017 and beyond. 22% of organizations surveyed are predicting that business/data analytics will be the leading cloud application area they will migrate to in the next twelve months. 21% are predicting data storage/data management apps are a high priority area for their organizations’ cloud migration plans in 2017. Three of the market leaders in analytics are Tableau, QlikView and Microsoft Power BI. They are analyzed in this recent post from SelectHub, accessible here.

data-storage-and-analytics-moving-to-the-cloud

 

  • 28% of organizations’ total IT budgets is dedicated to cloud computing next year. Of that, 45% is allocated to SaaS, 30% to IaaS and 19% to PaaS. The average investment organizations will make in cloud computing next year is $1.62M, with enterprises over 1,000 employees projected to spend $3.03M. The average investment in cloud computing remains constant in organizations with $1.62M invested in 2014, $1.56M in 2015 and $1.62M in 2016. 10% of enterprises with over 1,000 employees are projecting they will spend $10M or more on cloud computing apps and platforms throughout this year.

cloud-budget

 

  • CIOs, IT architects and IT networking/management control cloud spending in the enterprise. In contrast, CEOs, CIOs, and CFOs are driving small and medium business (SMB) cloud spending this year. The following graphic compares how influential the following groups and individuals are in the cloud computing purchase process.

cloud-investment

 

  • Just 46% of organizations are using Application Programmer Interfaces (APIs) to integrate with databases, messaging systems, portals or storage components. 40% are using them for creating connections to the application layer of their cloud and the underlying IT infrastructures. The following graphic provides insights into how APIs are being used and which teams see the most value in them.

apis

 

  • In 18 months the majority of organizations’ IT infrastructures will be entirely cloud-based. IDG found that in 18 months nearly one-third (28%) of all organizations interviewed will be relying on private clouds as part of their IT infrastructure. Just over a fifth (22%) will have public cloud as part of their IT infrastructure, and 10% will be using hybrid By 2018 the typical IT department will have the minority of their apps and platforms (40%) residing in on-premise systems.

it-shifts-to-the-cloud

 

  • Concerns about where data is stored (43%), cloud security (41%) and vendor lock-in (21%) are the top three challenges organizations face when adopting public cloud technologies. Private and hybrid cloud adoption in organizations is also facing the challenges of cloud security and vendor lock-in. Private and hybrid cloud adoption are being slowed by a lack of the right skill sets to manage and gain the maximum value from cloud investments.

challenges

Five Strategies For Improving Customer Relationships Using Salesforce Integration

Bottom line: Defining salesforce integration strategies from the customers’ perspective that streamline every aspect of their relationship with your company drives greater revenue, earns trust and creates upsell and cross-sell opportunities in the future.

In the most competitive selling situations the company that has exceptional insights into what matters most to prospects and customers win the most deals. It’s not enough to just have a CRM system that is hard-wired into the core customer-facing processes of a business. To win more sales cycles companies are getting the most from every system they have available. From SAP Enterprise Resource Planning (ERP) systems to legacy pricing, operations, services, pricing, and CRM systems, companies winning more deals today can use Salesforce integration as a catalyst for driving more revenue.

Five Strategies For Improving Customer Relationships Using Salesforce Integration

  1. Making the Configure-Price-Quote (CPQ) process more efficient for customers and prospects by integrating ERP data into every quote. Today speed is a feature every system must have to stay competitive. Being able to create quotes that include the date the proposed configuration will ship and coordinate with services and programs delivery while providing order status from ERP systems is winning deals today. The tighter the ERP system integration, the better the quote accuracy in a CPQ system and the higher the chance of winning a sale. The following table shows the many benefits of having a well-integrated CPQ process.

business-impact-of-an-integrated-cpq-process

  1. Creating an omni-channel experience for customers needs to start with ERP, legacy, 3rd party and Salesforce integration that sets the foundation to exceed customer experiences daily. Providing a unified experience across every channel is challenging yet attainable, with market leaders using a series of integration strategies to provide this level of insight so customers’ expectations are exceeded in every single interaction. Only by integrating CRM systems including Salesforce with SAP ERP systems can any company hope to deliver a consistent, excellent series of experiences across all channels, all the time.
  1. Set up sales teams for exceptional performance with tightly integrated mobile apps that accelerate sales cycles. By using mobile apps that integrate SAP ERP systems, Salesforce CRM, and legacy systems into simplified, highly efficient workflows, sales teams can close more deals without having to come back to their offices.  Senior management teams can get more done using mobile apps that are an extension of their SAP ERP systems as well. Mobile apps are revolutionizing productivity thanks to SAP and Salesforce integration.
  1. Attaining high product quality levels that exceed customer expectations by providing every manufacturing department real-time visibility into quality inspections and inventory control. By integrating inbound inspection, inventory control, and quality management data across manufacturing, Bunn can deliver products that exceed customer expectations. Bunn’s product quality inspectors can perform and record results right at the machines being tested. The warehouse management system can scan and record inventory counts in real time to SAP. Maintaining high levels of product quality are what make Bunn’s beverage equipment machines a market standard globally today.
  1. Making new product launches more successful by having a tightly integrated approach to selling, producing and servicing new products that are in step with customers’ changing needs. From apparel to high-tech and financial services, customers are rapidly redefining which channels they choose to purchase through, how they choose to customize products, and which services they prefer to bundle in.  Integrating Salesforce, e-commerce and ERP systems into a single, unified workflow that is designed to provide customers exactly what they need is essential for enabling new product launches to succeed. With an integrated system across Salesforce, ERP, distribution and pricing systems, new product launches can scale globally quicker and still allow for personalization to customers’ unique preferences.  Salesforce integration is essential for successful new product introductions as the entire launch process gains speed, scale, and simplicity as a result.

Originally published on the enosiX blog, Five Strategies For Improving Customer Relationships Using Salesforce Integration. 

6M Developers Are Creating Big Data And Advanced Analytics Apps Today

  • analytics-development2M developers are working on IoT applications, increasing 34% since the last year.
  • Over 50% of the developers working on IoT applications are writing software that utilizes sensors in some capacity.
  • 4M enterprise developers play decision-making roles when it comes to selecting organizational IT development resources. Another 5.2 million hold decision-making authority for selecting IT deployment resources.
  • 4M developers (26% of all developers globally) are using the cloud as a development environment today
  • The APAC region leads the world with approximately 7.4M developers today, followed by EMEA with 7.2M, North America with 4.4M and Latin American with 1.9M.

These and many other fascinating insights are from the Evans Data Corporation Global Developer Population and Demographic Study 2016 (PDF, client access) published earlier this week. The methodology Evans Data has created to produce this report is the most comprehensive developed for aggregating, analyzing and predicting developer populations globally. The study combines Evans Data’s proprietary global developer population modeling with the current results of their semi-annual global developer survey.

Key takeaways from the study include the following:

  • 6M developers (29% of all developers globally) are involved in a Big Data and Advanced Analytics project today. An additional 25% of developers, or 5.3M, are going to begin Big Data and Advanced Analytics projects within the next six 13% or 2.6M of all developers globally are going to start Big Data and Advanced Analytics projects within the next 7 to 12 months.  The following graphic provides an overview of the involvement of 21M developers in Big Data and Advanced Analytics projects today. Please click on the image to expand for easier viewing.

involvement in big data analytics

  • 4M developers (26% of all developers globally) are using the cloud as a development environment today. Developers creating new apps in the cloud had increased 375% since Evans began measuring developer participation in mobile development in 2009 when just slightly more than 1.2M developers were using the cloud as their development platform. 4.5M developers (21% of all global developers) plan on beginning app development on cloud platforms in the next six months, and 3.9M (18% of all global developers) plan on starting development on the cloud in 7 – 12 months. Please click on the image to expand for easier viewing.

plans for cloud development

  • 8M developers in APAC (24% of all developers in the region) are currently developing on cloud platforms. 29% of APAC developers are planning to start cloud-based development in six months, and 20% in 7 – 12 months. The following graphic compares the number of developers currently using the cloud as a development environment today and the number who plan to in the future. Please click on the image to expand for easier viewing.

plans for cloud development by region

  • 34% of all Commercial Independent Software Vendors (ISVs) globally today (1.8M developers) are using the cloud as a development environment. An additional 1.4M are planning to begin cloud development in the next six months.  28% of developers globally creating apps in the cloud are from custom system integrators (SI) and value-added resellers (VARs).  23% or approximately 1.2M are from enterprises.  The following graphic compares the percent of developers by developer segment who are currently creating new apps in cloud environments. Please click on the image to expand for easier viewing.

Plans for cloud development by developer segment

  • 30% of developers (6.2M developers globally) are currently developing software for connected devices or the Internet of Things today, with an additional 26% planning to begin projects in 6 months. Evans Data found that this increased 34% over the last year. Also, 2.1M developers plan to begin development in this area within the next 7 to 12 months. The following graphic compares the number of developers globally by stage of development for creating software for connected devices or the Internet of Things. Please click on the image to expand for easier viewing.

Plans for Internet of Things Development

  • 41% of global developers creating connected device and IoT software today are from 27% are from North America, 24% are from EMEA and 7% from Latin America.  There are 6,072,048 developers currently working on connected device and IoT software today globally.  The following graphic provides an overview of the distribution of developers creating connected device and IoT software by region today. Please click on the image to expand for easier viewing.

Development for Connected Devices By Region

  • 34% of developers actively creating software for connected devices or the Internet of Things work for custom System Integrators (SI) and VARs today. ISVs are the next largest segment of developers working on IoT projects (30%) followed by enterprises (21%). The following graphic provides an overview of the global base of developers creating software for connected devices and IoT. Evans Data found there are 6.1M developers currently creating apps and solutions in this area alone. Please click on the image to expand for easier viewing.

Development for connected devices by developer segment 2

Seven Ways Microsoft Redefined Azure For The Enterprise And Emerged A Leader

  • cloud startupsAs of Q2, 2016 Microsoft Azure has achieved 100% year-over-year revenue growth and now has the 2nd largest market share of the Cloud Infrastructure Services market according to Synergy Research.
  • Microsoft’s FY16 Q4 earnings show that Azure attained 102% revenue growth in the latest fiscal year and computing usage more than doubling year-over-year.
  • 451 Research predicts critical enterprise workload categories including data, analytics, and business applications will more than double from 7% to 16% for data workloads and 4% to 9% for business applications.
  • Cloud-first workload deployments in enterprises are becoming more common with 38% of respondents to a recent 451Research survey stating their enterprises are prioritizing cloud over on-premise.

451 Research’s latest study of cloud computing adoption in the enterprise, The Voice of the Enterprise: Cloud Transformation – Workloads and Key Projects provides insights into how enterprises are changing their adoption of public, private and hybrid cloud for specific workloads and applications. The research was conducted in May and June 2016 with more than 1,200 IT professionals worldwide. The study illustrates how quickly enterprises are adopting cloud-first deployment strategies to accelerate time-to-market of new apps while reducing IT costs and launch new business models that are by nature cloud-intensive. Add to this the need all enterprises have to forecast and track cloud usage, costs and virtual machine (VM) usage and value, and it becomes clear why Amazon Web Services (AWS) and Microsoft Azure are now leaders in the enterprise. The following graphic from Synergy Research Group’s latest study of the Cloud Infrastructure Services provides a comparison of AWS, Microsoft Azure, IBM, Google, and others.

Cloud Infrastructure Services

Seven Ways Microsoft Is Redefining Azure For The Enterprise

Being able to innovate faster by building, deploying and managing applications globally on a single cloud platform is what many enterprises are after today. And with over 100 potential apps on their cloud roadmaps, development teams are evaluating cloud platforms based on their potential contributions to new app development and business models first.

AWS and Microsoft Azure haven proven their ability to support new app development and deployment and are the two most-evaluated cloud platforms with dev teams I’ve talked with today. Of the two, Microsoft Azure is gaining momentum in the enterprise.

Here are the seven ways Microsoft is making this happen:

  • Re-orienting Microsoft Azure Cloud Services strategies so enterprise accounts can be collaborators in new app creation. Only Microsoft is coming at selling Cloud Services in the enterprise from the standpoint of how they can help do what senior management teams at their customers want most, which is make their app roadmap a reality. AWS is excellent at ISV and developer support, setting a standard in this area.
  • Giving enterprises the option of using existing relational SQL databases, noSQL data stores, and analytics services when building new cloud apps. All four dominant cloud platforms (AWS, Azure, Google, and IBM) support architectures, frameworks, tools and programming languages that enable varying levels of compatibility with databases, data stores, and analytics. Enterprises that have a significant amount of their legacy app inventory in .NET are choosing Azure for cloud app development. Microsoft’s support for Node.js, PHP, Python and other development languages is at parity with other cloud platforms. Why Microsoft Azure is winning in this area is the designed-in support for legacy Microsoft architectures that enterprises standardized their IT infrastructure on years before. Microsoft is selling a migration strategy here and is providing the APIs, web services, and programming tools to enable enterprises to deliver cloud app roadmaps faster as a result. Like AWS, Microsoft also has created a global development community that is developing and launching apps specifically aimed at enterprise cloud migration.  Due to all of these factors, both AWS and Microsoft are often considered more open cloud platforms by enterprises than others. In contrast, Salesforce platforms are becoming viewed as proprietary, charging premium prices at renewal time. An example of this strategy is the extra 20% Salesforce charges for Lightning experience at renewal time according to Gartner in their recent report, Salesforce Lightning Sales Cloud and Service Cloud Unilaterally Replaced Older Editions; Negotiate Now to Avoid Price Increases and Shelfware Published 31 May 2016, written by analysts Jo Liversidge, Adnan Zijadic.
  • Simplifying cloud usage monitoring, consolidated views of cloud fees and costs including cost predictions and working with enterprises to create greater cloud standardization and automation. AWS’ extensive partner community has solutions that address each of these areas, and AWS’ roadmap reflects this is a core focus of current and future development. The AWS platform has standardization and automation as design objectives for the platform. Enterprises evaluating Azure are running pilots to test the Azure Usage API, which allows subscribing services to pull usage data. This API supports reporting to the hourly level, resource metadata information, and supports Showback and Chargeback models. Azure deployments in production and pilots I’ve seen are using the API to build web services and dashboards to measure and predict usage and costs.
  • Openly addressing Total Cost of Ownership (TCO) concerns and providing APIs and Web services to avoid vendor lock-in. The question of data independence and TCO dominates sustainability and expansion of all cloud decisions. From the CIOs, CFOs and design teams I’ve spoken with, Microsoft and Amazon are providing enterprises assistance in defining long-term cost models and are willing to pass along the savings from economies of scale achieved on their platforms. Microsoft Azure is also accelerating in the enterprise due to the pervasive adoption of the many cloud-based subscriptions of Office365, which enables enterprises to begin moving their workloads to the cloud.
  • Having customer, channel, and services all on a single, unified global platform to gain greater insights into customers and deliver new apps faster. Without exception, every enterprise I’ve spoken with regarding their cloud platform strategy has multichannel and omnichannel apps on their roadmap. Streamlining and simplifying the customer experience and providing them with real-time responsiveness drive the use cases of the new apps under development today. Salesforce has been successful using their platform to replace legacy CRM systems and build the largest community of CRM and sell-side partners globally today.
  • Enabling enterprise cloud platforms and apps to globally scale. Nearly every enterprise looking at cloud initiatives today needs a global strategy and scale. From a leading telecom provider based in Russia looking to scale throughout Asia to financial services firms in London looking to address Brexit issues, each of these firms’ cloud apps roadmaps is based on global scalability and regional requirements. Microsoft has 108 data centers globally, and AWS operates 35 Availability Zones within 13 geographic Regions around the world, with 9 more Availability Zones and 4 more Regions coming online throughout the next year. To expand globally, Salesforce chose AWS as their preferred cloud infrastructure provider. Salesforce is not putting their IOT and earlier Heroku apps on Amazon. Salesforces’ decision to standardize on AWS for global expansion and Microsoft’s globally distributed data centers show that these two platforms have achieved global scale.
  • Enterprises are demanding more control over their security infrastructure, network, data protection, identity and access control strategies, and are looking for cloud platforms that provide that flexibility. Designing, deploying and maintaining enterprise cloud security models is one of the most challenging aspects of standardizing on a cloud platform. AWS, Azure, Google and IBM all are prioritizing research and development (R&D) spending in this area. Of the enterprises I’ve spoken with, there is an urgent need for being able to securely connect virtual machines (VMs) within a cloud instance to on-premise data centers. AWS, Azure, Google, and IBM can all protect VMs and their network traffic from on-premise to cloud locations. AWS and Azure are competitive to the other two cloud platforms in this area and have enterprises running millions of VMs concurrently in this configuration and often use that as a proof point to new customers evaluating their platforms.

Bottom line: Amazon AWS and Microsoft Azure are the first cloud platforms proving they can scale globally to support enterprises’ vision of world-class cloud app portfolio development.

Sources:

451 Research: The Voice of the Enterprise: Cloud Transformation – Workloads and Key Projects

Gartner Magic Quadrant for Cloud Infrastructure as a Service, Worldwide 2016 Reprint

Microsoft Earnings Release FY16 Q4 – Azure revenue grows 102% year-over-year

Synergy Research Group’s latest study of the Cloud Infrastructure Services

 

5 Ways Brexit Is Accelerating AWS And Public Cloud Adoption

  • London sykline duskDeutsche Bank estimates AWS derives about 15% of its total revenue mix or has attained a $1.5B revenue run rate in Europe.
  • AWS is now approximately 6x the size of Microsoft Azure globally according to Deutsche Bank.

These and other insights are from the research note published earlier this month by Deutsche Bank Markets Research titled AWS/Cloud Adoption in Europe and the Brexit Impact written by Karl Keirstead, Alex Tout, Ross Sandler, Taylor McGinnis and Jobin Mathew.  The research note is based on discussions the research team had with 20 Amazon Web Services (AWS) customers and partners at the recent AWS user conference held in London earlier this month, combined with their accumulated research on public cloud adoption globally.

These are the five ways Brexit will accelerate AWS and public cloud adoption:

  • The proliferation of European-based data centers is bringing public cloud stability to regions experiencing political instability. AWS currently has active regions in Dublin and Frankfurt, with the former often being used by AWS’ European customers due to the broader base of services offered there. An AWS Region is a physical geographic location where there is a cluster of data centers. Each region is made up of isolated locations known as availability zones. AWS is adding a third European Union (EU) region in the UK with a go-live date of late 2016 or early 2017. Microsoft has 2 of its 26 global regions in Europe, with two more planned in the UK.  Google’s Cloud Platform (GCP) has just one region active in Europe. The following Data Center Map provides an overview of data centers AWS, Microsoft Azure and GCP have in Europe today and planned for the future.

Data Center Map

  • Brexit is making data sovereignty king. European-based enterprises have long been cautious about using cloud platforms to store their many forms of data. Brexit is accelerating the needs European enterprises have for greater control over their data, especially those based in the UK.  Amazon’s planned third EU region based in London scheduled to go live in late 2016 or early 2017 is well-timed to capitalize on this trend.
  • Up-front costs of utilizing AWS are much lower and increasingly trusted relative to more expensive on-premise  IT platforms. Brexit is having the immediate effect of slowing down sales cycles for managed hosting, enterprise-wide hardware and software maintenance agreements. The research team found that the uncertainty of just how significant the economic impact Brexit will have on the European economies is making companies tighten capital expense (CAPEX) budgets and trim expensive maintenance agreements.  UK enterprises are reverting to OPEX spending that is already budgeted.
  • CEOs are pushing CIOs to get out of high-cost hardware and on-premise software agreements to better predict operating costs faster thanks to Brexit. The continual pressure on CIOs to reduce the high hardware and software maintenance costs is accelerating thanks to Brexit. Because no one can quantify with precision just how Brexit will impact European economies, CEOs, and senior management teams want to minimize downside risk now. Because of this, the cloud is becoming a more viable option according to Deutsche Bank. One reseller said that public cloud computing platforms are a great answer to a recession, and their clients see Brexit as a catalyst to move more workloads to the cloud.
  • Brexit will impact AWS Enterprise Discount Program (EDP) revenues, forcing a greater focus on incentives for low-end and mid-tier services. Deutsche Bank Markets Research team reports that AWS has this special program in place for its very largest customers. Under an EDP, AWS will give price discounts to large customers that commit to a full year (or more) and pay upfront, in many cases with minimum volume increases. One AWS partner told Deutsche Bank that they’re aware of one EDP payment of $25 million. In the event of a recession in Europe, it’s possible that such payments could be at risk. These market dynamics will drive AWS to promote further low- and mid-tier services to attract new business to balance out these larger deals.

2015 Gartner CRM Market Share Update

  • Worldwide customer relationship management (CRM) software totaled $26.3B in 2015, up 12.3% from $23.4B in 2014.
  • SaaS revenue grew 27% yr-over-yr, more than double overall CRM market growth in 2015.
  • Asia/Pacific grew the fastest of all regions globally, increasing 9% 2015, closely followed by greater China with 18.4% growth.

These and many other insights into the current state of the global CRM market are from Gartner’s Market Share Analysis: Customer Relationship Management Software, Worldwide, 2015 (PDF, client access) published earlier this month.  The top five CRM vendors accounted for 45% of the total market in 2015. Salesforce dominated in 2015, with a 21.1% annual growth rate and absolute growth of over $902M in CRM revenue, more than the next ten providers combined. Gartner found that Salesforce leads in revenue in the sales and customer service and support (CSS) segments of CRM, and is now third in revenue in the marketing segment. Gartner doesn’t address how analytics are fundamentally redefining CRM today, which is an area nearly every C-level and revenue team leader I’ve spoken with this year is prioritizing for investment. The following graphic and table compare 2015 worldwide CRM market shares.

CRM Market Share 2015

table 1

Adobe, Microsoft, and Salesforce Are Growing Faster Than The Market

Adobe grew the fastest between 2014 and 2015, increasing worldwide sales 26.9%. Salesforce continues to grow well above the worldwide CRM market average, increasing sales 21.1%. Microsoft increased sales 20% in the last year.  The worldwide CRM market grew 12.3% between 2014 and 2015.

Spending by vendor 2015

 Analytics, Machine Learning, and Artifical Intelligence Are The Future Of CRM

Advanced analytics, machine learning and artificial intelligence (AI) will revolutionize CRM in the next three years. Look to the five market leaders in 2015 to invest heavily in these areas with the goal of building patent portfolios and increasing the amount of intellectual property they own. Cloud-based analytics platforms offer the scale, speed of deployment, agility, and ability to rapidly prototype analytics workflows that support the next generation of CRM workflows. My recent post on SelectHub, Selecting The Best Cloud Analytics Platform: Trends To Watch In 2016, provides insights into how companies with investments in CRM systems are making decisions on cloud platforms today. Based on insights gained from discussions with senior management teams, I’ve put together an Intelligent Cloud Maturity Model that underscores why scalability of a cloud-based analytics platform is a must-have for any company.
cloud-maturity-model

Sources:  Gartner Says Customer Relationship Management Software Market Grew 12.3 Percent

The Era Of The Intelligent Cloud Has Arrived

intelligent cloudBottom line: Enterprises are impatient to translate their investments in cloud apps and the insight they provide into business outcomes and solid results today.

The following insights are based on a series of discussions with C-level executives and revenue team leaders across several industries regarding their need for an Intelligent Cloud:

  • In the enterprise, the cloud versus on-premise war is over, and the cloud has won. Nearly all are embracing a hybrid cloud strategy to break down the barriers that held them back from accomplishing more.
  • None of the C-level executives I’ve spoken with recently are satisfied with just measuring cloud adoption. All are saying the want to measure business outcomes and gain greater insights into how they can better manage revenue and sales cycles.
  • Gaining access to every available legacy and 3rd party system using hybrid cloud strategies is the new normal. Having data that provides enterprise-wide visibility gives enterprises greater control over every aspect of their selling and revenue management processes. And when that’s accomplished, the insights gained from the Intelligent Cloud can quickly be turned into results.

Welcome to the Era of the Intelligent Cloud

The more enterprises seek out insights to drive greater business outcomes, the more it becomes evident the era of the Intelligent Cloud has arrived. C-level execs are looking to scale beyond descriptive analytics that defines past performance patterns.  What many are after is an entirely new level of insights that are prescriptive and cognitive. Getting greater insight that leads to more favorable business outcomes is what the Intelligent Cloud is all about. The following Intelligent Cloud Maturity Model summarizes the maturity levels of enterprises attempting to gain greater insights and drive more profitable business outcomes.

maturity model

 

Why The Intelligent Cloud Now?  

Line-of-business leaders across all industries want more from their cloud apps than they are getting today. They want the ability to gain greater insights with prescriptive and cognitive analytics. They’re also asking for new apps that give them the flexibility of changing selling behaviors quickly.  In short, everyone wants to get to the orchestration layer of the maturity model, and many are stuck staring into a figurative rearview mirror, using just descriptive data to plan future strategies.  The future of enterprise cloud computing is all about being able to deliver prescriptive and cognitive intelligence. One of the hottest companies to watch in real-time SAP and Salesforce integration is enosiX. Their customer wins show how the foundations of the Intelligent Cloud are being created by integrating legacy SAP ERP systems and Salesforce today.

Consider the following takeaways:

 

Who Is Delivering The Intelligent Cloud Today?

Just how far advanced the era of the Intelligent Cloud is became apparent during the Microsoft Build Developer Conference last week in San Francisco.  A fascinating area discussed was Microsoft Cognitive Services and their implications on the Cortana Intelligence Suite. Microsoft is offering a test drive of Cognitive Services here. Combining Cognitive Services and the Cortana Intelligence Suite, Microsoft has created a framework for delivering the Intelligent Cloud. The graphic below shows the Cortana Analytics Suite.
Cortana suite

 

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