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Posts tagged ‘AI in cybersecurity’

Gartner’s AI security forecast exposes 162x services growth that still trails software 2 to 1 in new spending

Gartner AI-amplified security forecast, growth multiple versus net-new dollars by segment, 2024 to 2030

Growth multiple versus net-new dollars added, 2024 to 2030. The segment ranking inverts between the two measures.

Every chart and table in this analysis opens full size when you click it.

Security services inside Gartner’s AI-amplified security market were worth $364 million in 2024. Gartner now projects $59 billion by 2030. That is 162 times larger in six years, compounding at 133.5% annually, the steepest curve anywhere in the forecast. I have tracked this forecast through every quarterly update, and no segment has ever moved like this one.

What Is AI-Amplified Security?

Gartner’s term for the share of existing security spending flowing to products with AI built in. Endpoint protection, firewalls, identity, and network security that now embed AI-driven detection, autonomous remediation, and agent-based response. Not a new category. Existing budgets redirecting toward AI-native capabilities. The companion forecast for securing AI itself reaches $16.4 billion in 2030. Gartner publicly confirms the 75%-by-2028 adoption projection.

The share table and the dollar table tell different stories. Software’s share of this market falls from 87.1% to 61.3%, and services picks up almost every point software gives up. Read only that and you conclude software is losing. Run the arithmetic on net-new spending and software still collects $116.5 billion of the $194.4 billion the market adds between 2024 and 2030. That is 60 cents of every new dollar, and it puts software ahead of services 2 to 1 on net-new spending.

Both things are true at once, and the gap between them is where security budgets get set wrong.

The numbers come from Gartner’s Forecast Analysis: AI-Amplified Security, Worldwide, 2026 (G00846160, August 4, 2026) by Shailendra Upadhyay. It is the first time Gartner has split AI-amplified security into software, services, and network security across a full seven-year window. The totals reconcile cleanly with the 2Q26 AI spending forecast, which carried AI-amplified security at $204.5 billion in 2030 without breaking out the segments underneath it.

This is a slice of the security budget, not an addition to it

The note states plainly that AI-amplified security is a subset of the information security forecast and that the spending is not additive. It points readers to the 2Q26 information security forecast, the one where securing AI became the only accelerating segment, for the parent view.

Keep the two straight. AI-amplified security is AI defending the enterprise, and it reaches $204 billion by 2030. Securing AI is the enterprise defending its own models, pipelines, and agents, at $16.4 billion in the same year. Roughly twelve dollars of AI-powered defense for every dollar spent protecting the AI doing the defending.

Key findings

  • $204.5 billion by 2030, up from $10.0 billion in 2024. A 65.3% CAGR and 20.4x expansion. Gartner projects that by 2028, over 75% of enterprises will use AI-amplified cybersecurity products for most use cases, up from less than 25% in 2025. AI inside the product is table stakes, not a differentiator.
  • Security services grows from $364 million to $59.0 billion. Share climbs from 3.6% to 28.9%, absorbing 25.3 of the 25.8 points software gives up. The skills gap is the engine.
  • Security software reaches $125.3 billion and still wins the dollars. Share drops 25.8 points, but software adds $116.5 billion in net-new spending against services’ $58.7 billion. Services leads on rate and share. Software leads on absolute money.
  • Network security reaches $20.1 billion at a 66.8% CAGR. Its share dips to 8.3% in 2027 before recovering to 9.8% in 2030. Autonomous agents for network security operations are the catalyst.
  • The largest annual increment lands at the end. The market adds $14.3 billion in 2024-25 and $44.0 billion in 2029-30. Growth rates fall from 143% to 27% over the same span. Budget to increments, not rates.
  • 72% of organizations already deploy AI with a third-party vendor. Only 27% rely primarily on internal resources, per Gartner’s 2025 AI Buying Behavior Survey of 556 respondents. That split is where the services forecast comes from.
  • Code analysis leads GenAI security adoption at 22% in production. Combined in-use and piloting reaches 52%. Threat hunting sits at 18% in use with the highest planning rate of any use case at 44%.
  • About one-third of network security tasks are automated today. Even fewer use AI. That gap is where the $20.1 billion network security forecast originates.
Gartner AI-amplified security market by segment, US dollars, 2024 to 2030

AI-amplified security by segment, 2024 to 2030.

Gartner AI-amplified security market forecast by segment, US dollars millions, 2024 to 2030

Why services is the story, and where that story stops

Gartner’s 2025 AI Buying Behavior Survey quantifies the build-versus-buy split across 556 respondents. 57% deploy AI using both internal resources and third-party vendors. 27% rely primarily on internal resources. 15% go primarily through third-party vendors. Add the first and third and 72% of AI deployments already run through an outside partner.

Services did not grow 162x because buyers developed a taste for consultants. It grew because most organizations cannot staff the alternative. ISC2 measured a global cybersecurity workforce gap of 4.8 million professionals in its 2024 study, a gap that widened 19% year over year while the active workforce stayed flat. Gartner’s note describes service providers investing heavily to claim early leadership and running well ahead of their own clients in applying AI internally.

Here is the part the share chart hides. Software still captures 59.9% of all net-new spending in this market through 2030, against 30.2% for services and 9.9% for network security. A vendor reading the share decline as an exit signal would be misreading it. The software line is growing 14.3x in absolute terms while losing share to a segment growing from almost nothing.

Some CISOs will argue that services dependency creates lock-in they will pay for later. That argument is sound. It also lost. Gartner’s own numbers show in-house operation of AI security tooling has not scaled for the majority, and the 72% third-party figure is the receipt.

Growth rates decelerate while dollar increments keep climbing

Year-over-year growth falls from 142.7% in 2024-25 to 27.4% in 2029-30. That deceleration is normal for a market scaling from $10 billion to $204 billion. Services alone stays above 35% every year of the forecast, ending at 35.1% in 2029-30 after starting at 403%.

Year-over-year growth rate by segment, Gartner AI-amplified security forecast

Year-over-year growth rate by segment.

Net-new dollars move the opposite direction. The market adds $14.3 billion in 2024-25, $38.0 billion in 2027-28, and $44.0 billion in 2029-30. Growth rates fall by four-fifths. Annual dollar increments triple. A business case anchored to “the market grows 143%” reads as broken by 2028. A business case anchored to “the market adds $38 billion that year” still holds.

Net-new AI-amplified security spending added per year, services versus software and network

Net new spending added per year, split by services versus software and network.

Look at the split inside those bars. In 2029-30, services contributes $15.4 billion of the $44.0 billion increment. Software and network contribute $28.7 billion. Even in the final year of the forecast, when services carries its highest share of the market, it is still the minority of new money.

The structural shift that defines this forecast

Software’s share falls 25.8 points across the forecast period. Services absorbs 25.3 of them. Network security ends roughly where it started, though not in a straight line, dipping to 8.3% in 2027 before recovering to 9.8% by 2030.

AI-amplified security segment share shift, 2024 to 2030

Segment share of the total AI-amplified security market.

AI-amplified security segment share shift, 2024 to 2030

The mechanism is staffing, not preference. Organizations bought AI security software intending to run it themselves. The services curve records what happened next. The $3.6 billion in venture funding flowing to agentic AI security startups confirms where the market believes the answer sits, and the acquisition wave underneath it says incumbents agree.

GenAI security adoption is broader than the in-use numbers suggest

Gartner’s 2025 Cybersecurity Innovations in AI Risk Management and Use Survey polled 302 cybersecurity leaders between March 21 and May 9, 2025. Fewer than 25% of organizations use GenAI for cybersecurity today. More than 60% are piloting or planning it. Gartner warns that without a clear strategy, many of these initiatives land as superficial implementations with high project turnover, driven by executive pressure rather than operational need.

Piloting is not aspiration. It means budget allocated, vendor selected, and a proof of concept running. Combine in-use and piloting and code analysis reaches 52%, user behavior analytics 51%, vulnerability detection 47%, and incident response 46%. The $204 billion endpoint assumes most of those pilots convert.

GenAI cybersecurity adoption by use case, 2025 Gartner survey

GenAI cybersecurity adoption by use case.

GenAI cybersecurity adoption by use case, 2025 Gartner survey

Threat hunting carries the highest planning rate in the survey at 44%, against 18% in production. No other use case has that much committed intent sitting ahead of deployment. When those budgets convert, threat hunting moves fastest in the next survey update.

Autonomous agents move from concept to production in network security

Human-centric operating models cannot absorb the scale, threat velocity, and traffic diversity that AI-driven workloads generate. Gartner describes AI-amplified network security agents that operate without predetermined workflows, adapt to security events nobody scripted, and handle threat detection, policy enforcement, and incident response while people supervise and validate rather than execute.

The trust curve is the constraint. By 2029, Gartner projects 10% of organizations will run autonomous agents with no human oversight for network security operations, up from less than 1% in 2026. Ten percent in three years is not a mass market. It is enough to reprice the segment, and the $20.1 billion forecast reflects that repricing. For how these agent numbers stack against other estimates, see my roundup of agentic AI forecasts and market estimates.

One number in the note worth checking before you quote it

Gartner’s note carries two different 2026 figures. The opening summary describes the market rising from $49 billion in 2026 to $204 billion by 2030. A later passage describes it reaching $204 billion in 2030, up from $81 billion in 2026. Table 1 puts 2026 at $48.5 billion and 2027 at $81.2 billion.

The table is the authority, and $49 billion is the number consistent with it. It also matches the $48.5 billion AI-amplified figure I reported in March from the prior forecast cycle. Anyone quoting $81 billion as a 2026 figure is quoting 2027.

What this forecast changes for CISOs and security vendors

  • Reassess build versus buy, then budget for both. The 72% third-party figure is an organizational verdict on in-house feasibility. Plan services into the operating model rather than bolting it on. Do not read the share shift as permission to stop buying software, because software still takes 60% of the new dollars.
  • Anchor business cases to dollar increments. The market adds $38.0 billion in 2027-28 and $44.0 billion in 2029-30. Those numbers stay correct. Growth percentages will look wrong inside two years.
  • Move on threat hunting next. It has the highest planning rate in Gartner’s survey at 44% against 18% in production. Organizations that move before the pipeline converts will have more mature detection models when it does.
  • Grade vendors on services delivery, not just features. A pure software licensing model captures a shrinking share of a growing market. Gartner’s note is direct about the consequence, warning that vendors who fail to operationalize AI for real-time threat detection and adaptive defense risk rapid obsolescence.
  • Start network security agent pilots now. Gartner projects 10% trusted autonomy by 2029. That leaves three budget cycles to build guardrails, validation workflows, and the evidence trail an auditor will ask for. Waiting until 2028 means arriving late with an unproven control set.
  • Watch the governance layer in parallel. Gartner’s first Hype Cycle for AI Governance puts most security-relevant governance capabilities two to five years from mainstream adoption, which is the same window in which these agents reach production.

Bottom line

I have tracked Gartner’s information security forecast through multiple quarterly updates. This is the first time the firm has published segment-level detail underneath AI-amplified security, and the segments say more than the total does. Traditional security spending is reorganizing around AI-native capability, and the delivery model is reorganizing with it.

Every CISO reading this should ask one question of their AI security strategy. Is it built around software licensing or around services delivery? The honest answer for most organizations is that it needs to be built around both, weighted differently than it is today. Services is where the growth rate lives. Software is where the money still goes.

The risk of getting this wrong is not theoretical. Forrester predicts an agentic AI deployment will cause a publicly disclosed data breach this year, leading to employee dismissals, a prediction Infosecurity Magazine reported when senior analyst Paddy Harrington framed it as a cascade of failures rather than a single point of error. Gartner’s forecast prices the defense. It does not schedule it.

Related on Software Strategies Blog

Source and methodology

All market sizing data from Gartner, Forecast Analysis: AI-Amplified Security, Worldwide, 2026, published August 4, 2026 (ID G00846160), by Shailendra Upadhyay. AI-amplified security is a subset of the information security forecast and this is not additive spending. Survey data from the 2025 Gartner AI Buying Behavior Survey (n=556, fielded November through December 2025 across North America, Western Europe, and Asia/Pacific, organizations with $50 million or more in enterprisewide revenue) and the 2025 Gartner Cybersecurity Innovations in AI Risk Management and Use Survey (n=302, fielded March 21 through May 9, 2025, organizations with $250 million or more in fiscal 2024 revenue). Gartner notes that neither survey represents global findings or the market as a whole.

CAGR, growth multiples, market share percentages, year-over-year growth rates, incremental spending, net-new dollar allocation, and combined adoption rates computed by Software Strategies Blog from Gartner’s published segment data. Segment values are independently rounded by Gartner and do not always sum to the stated totals. All charts are original visualizations created by Software Strategies Blog.

This post is my personal reflection on Gartner’s AI-amplified security research from an industry analyst perspective. It does not represent my employer.

Gartner’s $248.9B security forecast makes securing AI the only segment accelerating through 2030

Gartner 2Q26 forecast, securing AI turns Other Security Software into the only accelerating segment, 16.3% to 20.1% by 2030

Gartner published its 2Q26 information security forecast on June 25. Worldwide spending reaches $248.9 billion in 2026, up 12.7% in constant currency, and hits $372.6 billion by 2030. The total is not the story. For the first time, Gartner is counting what enterprises spend to secure AI itself. Securing AI flips the only accelerating growth curve in Gartner’s forecast. It captures more new dollars than any other category. By 2029 it is the largest line item in enterprise security.

I’ve tracked this forecast through every quarterly update, and the 2026 projection keeps climbing. In March, I had it at $244.2 billion. The 1Q26 update raised it to $246.2 billion. Now it stands at $248.9 billion. Two upward revisions in one quarter. The second one changes what the forecast measures, not just what it totals.

Where securing AI landed in Gartner’s forecast

Gartner folded securing AI spending into its Other Security Software segment, which now grows from $15.6 billion in 2025 to $37.6 billion by 2030. One accounting decision reshaped the entire forecast.

Start with the growth curve. The 1Q26 version of this segment decelerated from 7.3% growth in 2026 down to 3.6% by 2030. With securing AI counted, the same segment accelerates from 16.3% to 20.1% across the same window. I ran all 41 categories in Gartner’s detailed forecast file. This is the only one whose annual growth rate increases every single year through 2030.

Then the size ranking flips. Endpoint protection platforms hold the top category spot through 2028 at $27.3 billion. In 2029, the securing AI segment passes them, $31.2 billion versus $30.1 billion. By 2030, the gap will widen to $37.6 billion against $33.0 billion. The largest line item in enterprise security will be one that Gartner’s 1Q26 forecast had growing at 5.1% a year. The 2Q26 forecast has the same segment compounding at 18.5%.

Gartner 2Q26 forecast, securing AI segment passes endpoint protection in 2029 at $31.2B vs $30.1B, reaching $37.6B by 2030

The 10 fastest-growing categories through 2030

The table ranks the 41 detailed categories underneath Gartner’s 11 headline segments by 2025 to 2030 CAGR in constant currency. Market sizes are in current U.S. dollars.

# Category (Parent Segment) 2025 ($B) 2030 ($B) CAGR New $ ($B)
1 Cloud Security Posture Management $4.7B $16.1B 27.6% $+11.5B
2 Cloud Access Security Brokers $2.2B $6.6B 24.3% $+4.4B
3 Cloud Workload Protection Platforms $5.9B $15.7B 21.0% $+9.8B
4 Zero Trust Network Access $2.4B $6.4B 20.9% $+4.0B
5 Threat Intelligence $2.5B $6.1B 19.0% $+3.6B
6 Consent and Preference Management $0.8B $2.0B 18.6% $+1.2B
7 Other Security Software (incl. securing AI) $15.6B $37.6B 18.5% $+21.9B
8 Network Detection and Response $2.2B $4.1B 12.4% $+1.9B
9 Subject Rights Request Automation $1.3B $2.3B 12.3% $+1.1B
10 Vulnerability Assessment $3.5B $6.4B 12.0% $+2.8B
Total information security market $218.2B $372.6B 10.7% $154.4B

Source: Gartner, Forecast: Information Security, Worldwide, 2024–2030, 2Q26 (G00855892, June 25, 2026). CAGR is computed from constant-currency values. Dollar figures in current U.S. dollars.

Gartner 2Q26 forecast, top 10 fastest growing security categories, CSPM leads at 27.6% CAGR, securing AI at 18.5%

Seven categories compound at 18.5% or better. The whole market runs at 10.7%. Then the ranking falls off a cliff to 12.4%. Cloud security posture management leads everything at 27.6%, growing from $4.7 billion to $16.1 billion. The three cloud security categories together triple to $38.4 billion by 2030, extending the run I flagged when cloud security led the 4Q25 update at 28.8%. Zero trust network access grows 2.65x to $6.4 billion while the category it replaces, network access control, falls 61% to $382 million. That is a migration, not a decline. NAC dollars are showing up in ZTNA line items instead.

I update this Top 10 ranking every quarter as Gartner releases new forecast data. Get the next one in your inbox.

Where the next $154 billion lands

The market adds $154.4 billion in new annual spending between 2025 and 2030. Six categories capture just under half of it. The securing AI segment takes $21.9 billion, more than any other line. Endpoint protection adds $14.6 billion. CSPM adds $11.5 billion. Firewall equipment, the legacy line everyone keeps writing off, adds $9.9 billion, the fourth most in the entire forecast. The other 35 categories fight over what remains.

Gartner 2Q26 forecast, securing AI captures $21.9B of $154.4B in new security spending through 2030, most of any category

The bottom of the table tells the same story from the other direction. Consumer security software crawls at 3.5%. User authentication grows 3.1% a year, the slowest line in identity, while IDPS shrinks 8.3% and NAC contracts 17.7% annually. The standalone products that anchored enterprise security budgets a decade ago are being folded into the platforms that grew up around them, and the consolidation story vendors have pitched for years is now visible in Gartner’s own numbers.

In my 1Q26 breakdown of the Top 10 fastest growers, the securing AI segment did not exist as a distinct growth driver. One quarter later, it leads every category in new dollars. That is how fast the forecast structure moved.

What these numbers add up to

Gartner now expects more than half of the overall security market to include AI by 2030. This update prices the other side of that trade for the first time. In March, I wrote that enterprises were spending 17x more on AI tools than on securing AI itself. The catch-up spend now has its own line in the forecast, and it is the only number in the entire table that keeps accelerating.

Gartner raised its 2030 total outlook by $19.5 billion. The securing AI segment accounts for $20.3 billion of that revision. Every other segment combined has a net cut of roughly $780 million. The money is moving, and it is moving in one direction.

Gartner’s 3Q26 forecast update lands in the fall, and I’ll break down whether the securing AI acceleration holds or whether Gartner revises the trajectory once early enterprise adoption data comes in. That update will also be the first to reflect a full year of post-inclusion spending data.

Why Securing Endpoints Is The Future Of Cybersecurity

Why Securing Endpoints Is The Future Of Cybersecurity

  • 86% of all breaches are financially motivated, where threat actors are after company financial data, intellectual property, health records, and customer identities that can be sold fast on the Dark Web.
  • 70% of breaches are perpetrated by external actors, making endpoint security a high priority in any cybersecurity strategy.
  •  55% of breaches originate from organized crime groups.
  • Attacks on Web apps accessed from endpoints were part of 43% of breaches, more than double the results from last year.

These and many other insights are from Verizon’s 2020 Data Breach Investigations Report (DBIR), downloadable here (PDF, 119 pp. free, opt-in). One of the most-read and referenced data breach reports in cybersecurity, Verizon’s DBIR, is considered the definitive source of annual cybercrime statistics. Verizon expanded the scope of the report to include 16 industries this year, also providing break-outs for Asia-Pacific (APAC); Europe, Middle East and Africa (EMEA); Latin America and the Caribbean (LAC); and North America, Canada, and Bermuda, which Verizon says is experiencing more breaches (NA).

The study’s methodology is based on an analysis of a record total of 157,525 incidents. Of those, 32,002 met Verizon’s quality standards, and 3,950 were confirmed data breaches. The report is based on an analysis of those findings. Please see Appendix A for the methodology.

Key insights include the following:

  • Verizon’s DBIR reflects the stark reality that organized crime-funded cybercriminals are relentless in searching out unprotected endpoints and exploiting them for financial gain, which is why autonomous endpoints are a must-have today. After reading the 2020 Verizon DBIR, it’s clear that if organizations had more autonomous endpoints, many of the most costly breaches could be averted. Autonomous endpoints that can enforce compliance, control, automatically regenerating, and patching cybersecurity software while providing control and visibility is the cornerstone of cybersecurity’s future. For endpoint security to scale across every threat surface, the new hybrid remote workplace is creating an undeletable tether to every device as a must-have for achieving enterprise scale.
  • The lack of diligence around Asset Management is creating new threat surfaces as organizations often don’t know the current health, configurations, or locations of their systems and devices. Asset Management is a black hole in many organizations leading to partial at best efforts to protect every threat surface they have. What’s needed is more insightful data on the health of every device. There are several dashboards available, and one of the most insightful is from Absolute, called the Remote Work and Distance Learning Insights Center. An example of the dashboard shown below:
  • 85% of victims and subjects were in the same country, 56% were in the same state, and 35% were even in the same city based on FBI Internet Crime Complaint Center (IC3) data. Cybercriminals are very opportunistic when it comes to attacking high-profile targets in their regions of the world. Concerted efforts of cybercriminals funded by organized crime look for the weakest threat surfaces to launch an attack on, and unprotected endpoints are their favorite target. What’s needed is more of a true endpoint resilience approach that is based on a real-time, unbreakable digital tether that ensures the security of every device and the apps and data it contains.
  • Cloud assets were involved in about 24% of breaches this year, while on-premises assets are still 70%. Ask any CISO what the most valuable lesson they learned from the pandemic has been so far, and chances are they’ll say they didn’t move to the cloud quickly enough. Cloud platforms enable CIOs and CISOs to provide a greater scale of applications for their workforces who are entirely remote and a higher security level. Digging deeper into this, cloud-based Security Information and Event Management (SIEM) provides invaluable real-time analysis, alerts, and deterrence of potential breaches. Today it’s the exceptional rather than the rule that CISOs prefer on-premise over cloud-based SIEM and endpoint security applications. Cloud-based endpoint platforms and the apps they support are the future of cybersecurity as all organizations now are either considering or adopting cloud-based cybersecurity strategies.
  • Over 80% of breaches within hacking involve brute force or the use of lost or stolen credentials. One of the most valuable insights from the Verizon DBIR is how high of a priority cybercriminals are placing on stealing personal and privileged access credentials. Shutting down potential breach attempts from stolen passwords involves keeping every endpoint completely up to date on software updates, monitoring aberrant activity, and knowing if anyone is attempting to change the configuration of a system as an administrator. By having an unbreakable digital tether to every device, greater control and real-time response to breach attempts are possible.

Conclusion

Autonomous endpoints that can self-heal and regenerate operating systems and configurations are the future of cybersecurity, a point that can be inferred from Verizon’s DBIR this year. While CIOs are more budget-focused than ever, CISOs are focused on how to anticipate and protect their enterprises from new, emerging threats. Closing the asset management gaps while securing every endpoint is a must-have to secure any business today. There are several cybersecurity companies offering endpoint security today. Based on customer interviews I’ve done, one of the clear leaders in endpoint resilience is Absolute Software, whose persistent-firmware technology allows them to self-heal their own agent, as well as any endpoint security control and productivity tool on any protected device such as their Resilience suite of applications.

How To Redefine The Future Of Fraud Prevention

How To Redefine The Future Of Fraud Prevention

Bottom Line: Redefining the future of fraud prevention starts by turning trust into an accelerator across every aspect of customer lifecycles, basing transactions on identity trust that leads to less friction and improved customer experiences.

Start By Turning Trust Into A Sales & Customer Experience Accelerator

AI and machine learning are proving to be very effective at finding anomalies in transactions and scoring, which are potentially the most fraudulent. Any suspicious transaction attempt leads to more work for buying customers to prove they are trustworthy. For banks, e-commerce sites, financial institutes, restaurants, retailers and many other online businesses, this regularly causes them to lose customers when a legitimate purchase is being made, and trusted customer is asked to verify their identity. Or worse, a false positive that turns away a good customer all together damages both that experience and brand reputation.

There’s a better way to solve the dilemma of deciding which transactions to accept or not. And it needs to start with finding a new way to establish identity trust so businesses can deliver better user experiences. Kount’s approach of using their Real-Time Identity Trust Network to calculate Identity Trust Levels in milliseconds reduces friction, blocks fraud, and delivers an improved user experience. Kount is capitalizing on their database that includes more than a decade of trust and fraud signals built across industries, geographies, and 32 billion annual interactions, combined with expertise in AI and machine learning to turn trust into a sales and customer experience multiplier.

How Real-Time AI Linking Leads To Real-Time Identity Trust Decisions

Design In Identity Trust So It’s The Foundation of Customer Experience

From an engineering and product design standpoint, the majority of fraud prevention providers are looking to make incremental gains in risk scoring to improve customer experiences. None, with the exception of Kount, are looking at the problem from a completely different perspective, which is how to quantify and scale identity trust. Kount’s engineering, product development, and product management teams are concentrating on how to use their AI and machine learning expertise to quantify real-time identity trust scores that drive better customer experiences across the spectrum of trust. The graphic below illustrates how Kount defines more personalized user experiences, which is indispensable in turning trust into an accelerator.

An Overview of Kount’s Technology Stack

How To Redefine The Future Of Fraud Prevention

Realize Trust Is the Most Powerful Revenue Multiplier There Is

Based on my conversations with several fraud prevention providers, they all agree that trust is the most powerful accelerator there is to reducing false positives, friction in transactions, and improving customer experiences. They all agree trust is the most powerful revenue multiplier they can deliver to their customers, helping them reduce fraud and increase sales. The challenge they all face is quantifying identity trust across the wide spectrum of transactions their customers need to fulfill every day.

Kount has taken a unique approach to identity trust that puts the customer at the center of the transactions, not just their transactions’ risk score. By capitalizing on the insights gained from their Identity Trust Global Network, Kount can use AI and machine learning algorithms to deliver personalized responses to transaction requests in milliseconds. Using both unsupervised and supervised machine learning algorithms and techniques, Kount can learn from every customer interaction, gaining new insights into how to fine-tune identity trust for every customer’s transaction.

In choosing to go in the direction of identity trust in its product strategy, Kount put user experiences at the core of their platform strategy. By combining adaptive fraud protection, personalized user experience, and advanced analytics, Kount can create a continuously learning system with the goal of fine-tuning identity trust for every transaction their customers receive. The following graphic explains their approach for bringing identity trust into the center of their platform:

Putting Customers & Their Experiences First Is Integral To Succeeding With Identity Trust

How To Redefine The Future Of Fraud Prevention

 

Improving customer experiences needs to be the cornerstone that drives all fraud prevention product and services road maps in 2020 and beyond. And while all fraud prevention providers are looking at how to reduce friction and improve customer experiences with fraud scoring AI-based techniques, their architectures and approaches aren’t going in the direction of identity trust. Kount’s approach is, and it’s noteworthy because it puts customer experiences at the center of their platform. How to redefine the future of fraud prevention needs to start by turning trust into a sales and customer experience accelerator, followed by designing in identity trust. Hence, it’s the foundation of all customer experiences. By combining the power of networked data and adaptive AI and machine learning, more digital businesses can turn trust into a revenue and customer experience multiplier.