Trends of search terms from user accounts and topics of their inquiries form the catalyst of research agendas in many IT advisory firms. At Gartner these two factors and others like them are commonly regarded as leading indicators of future IT spending.
Gartner has been delivering short analyses of these subject areas to clients in the form of reports, with the latest being Search Analytics Trends: Platform as a Service published on June 9, 2011. This report covers user search activity from April, 2009 to March, 2011. For purposes of the report, Platform-as-a-Service (PaaS) is defined as cloud application infrastructure services delivered as a service. Gartner makes the point that PaaS includes no traditional software license and is expensed on a metered or utility basis. Presented below is the time series of searches by month from the report.
A few key take-aways emerge from the report, and they are presented below:
- Cloud Middleware Services including Platform-as-a-Service (PaaS) are still unknown to many Gartner IT user clients. As a result this area is seen with skepticism by many of their clients. In studies of PaaS adoption from other analysts at Gartner and Forrester, it is evident that internal software development will make or break the credibility of PaaS initiatives for the long-term.
- When Gartner IT users search for PaaS on the website and throughout online research, the four most common secondary terms are IaaS and SaaS (7.05%), Magic Quadrant (6.12%) and cloud (5.72%). Clearly Gartner IT user clients are looking to define their own technology stack in this area and looking for a framework of reference of where PaaS fits into their own IT plans and architectures. The competitive intensity across the analyst community will most likely go up as a result of the uncertainty many IT buyers have over PaaS.
- The top three vendors that Gartner IT users search for are Microsoft (18%), Amazon (13%) and Tata (11%). Additional vendors include IBM (11%), Salesforce.com (11%), SAP (7%), Google and Oracle (4%).
Bottom line: The key to PaaS adoption in larger enterprises, many of which are IT user clients of Gartner, is how successfully Independent Software Vendors (ISVs) clarify their value proposition and how their apps add value to the platform layer.
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Frank Gens, Senior Vice President & Chief Analyst for IDC, shares insights from his firm’s predictions for 2011 and beyond in the areas of cloud computing, Platform-as-a-Service (PaaS), public and private cloud services.
Here are a few of the many take-aways in this 5 minute video:
- Public cloud services adoption will grow at over five times the rate of the IT industry to $29B in 2011, up 30% from 2010 reaching $55B by 2014. E-mail and collaboration will be the foundation, and entirely new application segments will drive incremental growth.
- Private cloud services will grow to $13B in 2011, growing much faster than public cloud. IDC predicts that Salesforce.com and Google will partner with infrastructure providers to create private cloud appliances of their public cloud offerings.
- 15% of industry revenue and 30% of industry growth will be from public and private cloud services in 2011.
- Cloud management systems and solutions will embrace public and private clouds and will see Accenture, Cisco, CA, IBM, Microsoft, Oracle and others enter this market with enterprise-ready solutions in the next year.
- On-premise applications will go through a transformation of supporting private cloud integration, providing enterprise accounts with the option of migrating to the cloud if they choose to.
- The term “cloud computing” as a buzzword will be gone by 2012, as these technologies are expected to become ubiquitous.
The following is an excellent presentation that explains the core concepts of Microsoft's Cloud Computing strategy. Included is an overview of the Microsoft Windows Azure strategy with explanations and pricing of each component.
Companies who see the potential in their employee’s passion to innovate get out of their way and give them opportunities to get involved in projects they deeply care about. Often exceptional results emerge from these efforts, leading to entirely new businesses. That’s the key take-away of the rule of 20%. For software companies delivering apps on the SaaS platform, the potential for getting immediate customer feedback is turning into an entirely new source of innovation. The speed of customer feedback possible also opens up the potential of giving employees the chance to test new concepts immediately, nurturing innovation in the process.
Having struggled to gain a foothold in the enterprise, Google has this year gone after this market with increased focus and intensity. Part of this increased focus on the enterprise is going to involve exclusive events where CIOs have the chance to interact with industry thought leaders. The first of several events was held Monday of this week at the Googleplex.
Included is an assessment of the integration requirements by Cloud type. At just over 3 minutes it’s an excellent summary of the differences between Cloud Computing platforms and provides a useful context to understand these two concepts.
In this five minute video clip he explains how the nascent growth of the Internet in 1973 parallels the growth of cloud computing today. He calls for cloud computing standards and the equivalent of a “state” engine that would enable applications to more effectively integrate with each other.