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Posts tagged ‘ZTS’

How Zero Trust Security Fuels New Business Growth

Bottom Line: Zero Trust Security (ZTS) strategies enabled by Next-Gen Access (NGA) are indispensable for assuring uninterrupted digital business growth, and are proving to be a scalable security framework for streamlining onboarding and systems access for sales channels, partners, patients, and customers of fast-growing businesses.

The era of Zero Trust Security is here, accelerated by NGA solutions and driven by the needs of digital businesses for security strategies that can keep up with the rapidly expanding perimeters of their businesses. Internet of Things (IoT) networks and the sensors that comprise them are proliferating network endpoints and extending the perimeters of growing businesses quickly.

Inherent in the DNA of Next-Gen Access is the ability to verify the user, validate the device (including any sensor connected to an IoT network), limit access and privilege, then learn and adapt using machine learning techniques to streamline the user experience while granting access to approved accounts and resources. Many digital businesses today rely on IoT-based networks to connect with suppliers, channels, service providers and customers and gain valuable data they use to grow their businesses. Next-Gen Access solutions including those from Centrify are enabling Zero Trust Security strategies that scale to secure the perimeters of growing businesses without interrupting growth.

How Zero Trust Security Fuels New Business Growth  

The greater the complexity, scale and growth potential of any new digital business, the more critical NGA becomes for enabling ZTS to scale and protect its expanding perimeters. One of the most valuable ways NGA enables ZTS is using machine learning to learn and adapt to users’ system access behaviors continuously. Insights gained from NGA strengthen ZTS frameworks, enabling them to make the following contributions to new business growth:

  1. Zero Trust Security prevents data breaches that cripple new digital business models and ventures just beginning to scale and grow. Verifying, validating, learning and adapting to every user’s access attempts and then quantifying their behavior in a risk score is at the core of Next-Gen Access’ DNA. The risk scores quantify the relative levels of trust for each system user and determine what, if any, additional authentication is needed before access is granted to requested resources. Risk scores are continuously updated with every access attempt, making authentication less intrusive over time while greatly reducing compromised credential attacks.
  2. Securing the expanding endpoints and perimeters of a digital business using NGA frees IT and senior management up to focus more on growing the business. In any growing digital business, there’s an exponential increase in the number of endpoints being created, rapidly expanding the global perimeter of the business. The greater the number of endpoints and the broader the perimeter, the more revenue potential there is. Relying on Next-Gen Access to scale ZTS across all endpoints saves valuable IT time that can be dedicated to direct revenue-producing projects and initiatives. And by relying on NGA as the trust engine that enables ZTS, senior management will have far fewer security-related emergencies, interruptions, and special projects and can dedicate more time to growing the business. A ZTS framework also centralizes security management across a digital business, alleviating the costly, time-consuming task of continually installing patches and updates.
  3. Zero Trust Security is enabling digital businesses globally to meet and exceed General Data Protection Regulation (GDPR) compliance requirements while protecting and growing their most valuable asset: customer trust. Every week brings new announcements of security breaches at many of the world’s most well-known companies. Quick stats on users affected, potential dollar loss to the company and the all-too-common 800 numbers for credit bureaus seem to be in every press release. What’s missing is the incalculable, unquantifiable cost of lost customer value and the millions of hours customers waste trying to avert financial chaos. In response to the need for greater oversight of how organizations respond to breaches and manage data security, the European Union (EU) launched General Data Protection Regulation (GDPR) which goes into effect May 25, 2018. GDPR applies not only European organizations, but also to foreign businesses that offer goods or services in the European Union (EU) or monitor the behavior of individuals in the EU. The compliance directive also states that organizations need to process data so in a way that “ensures appropriate security of the personal data, using appropriate technical and organizational measures,” taking into account “state of the art and the costs of implementation.”

Using an NGA approach that includes risk-based multi-factor authentication (MFA) to evaluate every login combined with the least privilege approach across an entire organization is a first step towards excelling at GDPR compliance. Zero Trust Security provides every organization needing to comply with GDPR a solid roadmap of how to meet and exceed the initiative’s requirements and grow customer trust as a result.

Conclusion

Next-Gen Access enables Zero Trust Security strategies to scale and flex as a growing business expands. In the fastest growing businesses, endpoints are proliferating as new customers are gained, and suppliers are brought onboard. NGA ensures growth continues uninterrupted, helping to thwart comprised credential attacks, which make up 81% of all hacking-related data breaches, according to Verizon.

How Machine Learning Quantifies Trust & Improves Employee Experiences

Bottom Line: By enabling enterprises to scale security with user behavior-based, contextual intelligence, Next-Gen Access strategies are delivering Zero Trust Security (ZTS) enterprise-wide, enabling the fastest companies to keep growing strong.

Every digital business is facing a security paradox today created by their proliferating amount of applications, endpoints and infrastructure on the one hand and the need to scale enterprise security without reducing the quality of user experiences on the other. Businesses face a continual series of challenges to growth, the majority of which are scale-based. Scaling security takes a multidimensional approach that accurately interprets user behavior, risk and threat predictions, and assesses data use and access patterns.

How Enterprises Are Solving The Security Paradox With Next-Gen Access

Security defies simple, scale-based solutions because its processes are ingrained in many different systems across a company. Each of the many systems security relies on and protects have their cadence, speed, and scale. When a company is growing fast, core systems including accounting, CRM, finance, pricing, sales, services, supply chain and human resources become security-constrained. It’s common for companies experiencing high growth to choose expediency over security. 32% of enterprises are sacrificing security for expediency and business performance, leaving many areas of their core infrastructure unsecured according to the Verizon Mobile Security Index 2018 Report.

The hard reality for any growing business is the faster they grow; the more sophisticated and strong they need to become at security. Protecting intellectual property (IP), all data assets and eradicating threats assures uninterrupted, profitable growth. Adding new suppliers, sales teams, distribution partners and service centers can’t be slowed down by legacy-based approaches to user authentication and system access.  The challenge is the faster a business is growing, the slower its legacy approaches to security reacts, slowing down sales cycles, supplier qualifications, and pipelines.

Next-Gen Access solves the security paradox of fast-growing businesses, enabling Zero Trust Security (ZTS) enterprise-wide by solving the following major challenges of a high growth business:

  1. Quit relying on brute-force Multi-Factor Authentication (MFA) techniques that deliver mediocre user experiences and slow down productivity. Any company can still attain Zero Trust Security (ZTS) without reverting to brute-force approaches to MFA. Get away from the idea of having MFA challenges be for every user on every device they use to access every resource. Instead look to Next-Gen Access (NGA) to quantify context, device, and behavioral patterns and derive risk scores for each user.
  2. Begin to rely on Next-Gen Access, Risk-Aware MFA, and Risk Scores to quantify trust and set the foundation of a Zero Trust Security (ZTS) enterprise-wide strategies. The goal is to keep growth going strong, uninterrupted by any security event or breach. Next-Gen Access (NGA) provides behavioral, contextual intelligence indexed as a risk score for each user, enabling more secure and efficient user experiences. NGA is built on a platform that includes Identity-as-a-Service (IDaaS), Enterprise Mobility Management (EMM) and Privileged Access Management (PAM). They are also the essential components for creating and fine-tuning Zero Trust Security (ZTS) across fast-growing businesses. Taken together in a concerted strategy, ZTS delivers greater control and visibility over every resource in a company.
  3. Identify potential security risks on a per-user basis to the device level and limiting access while asking for identity verification without impacting user experiences. NGA takes contextual and user intelligence into account when deciding which resources will be available to a given user based on their previous login and system use actions and behaviors quantified in their risk score. Machine learning algorithms are used to find patterns in user behavior that could signal a potential security risk. Based on the risk score, conditional access is provided or not. All of this is done in seconds and doesn’t impact the user experience.
  4. Rely on more NGA that learns user’s behavioral patterns over time and improves the user experience, scaling Zero Trust Security enterprise-wide. Solving the paradox of scaling security in fast-growing companies needs to start with a machine learning-based approach to finding and acting on user’s behavioral and contextual activity. As NGA “learns” how valid users interact with security, updating risk scores and performing identity verification, the quality of a user’s experience improves. In fast-growing companies adding new employees, partners, and suppliers, this is invaluable as every new user will generate a risk score. Quantifying trust using NGA, the foundation of any ZTS strategy makes fast, secure profitable growth possible.
  5. The era of ZTS has arrived, and it is accentuating the importance of partnering with security providers who excel at offering Next-Gen Access solutions. ZTS will continue to revolutionize every aspect of an organization’s security strategy, enabling digital businesses to grow faster and more securely over time. Next-Gen Access solutions are the foundations enabling enterprises to scale ZTS strategies across their businesses. Key Next-Gen access providers enabling the era of ZTS include Palo Alto Networks for firewalls and Centrify for Access. Over the next 18 months, ZTS will redefine the cybersecurity landscape as digital businesses look to Next-Gen Access solutions to securely scale their companies and grow.
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