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AI Security market 2025 funding data, top startups, and the ServiceNow factor

ServiceNow dropped $11.6 billion on security acquisitions in 2025 alone. Armis for $7.75 billion. Moveworks for $2.85 billion. Veza for roughly $1 billion. In 2025, just one company, ServiceNow, spent more on acquiring security startups than 175 startups raised in two years. Meanwhile, the entire AI security startup ecosystem raised $8.5 billion across 175 companies over 24 months. That single data point should reshape how security leaders think about vendor consolidation and how AI builders think about their exit paths.

I analyzed Crunchbase data covering every AI security startup that raised Series A, B, or C funding between January 2024 and December 2025. The patterns are striking.

The acceleration is real

Q1 2024: $274 million across 8 deals. Q4 2025: $2.17 billion across 28 deals. That’s 8x growth in quarterly funding over two years.

The full-year numbers tell the story more clearly. 2024 saw $2.16 billion in total funding. 2025 hit $6.34 billion, nearly tripling. Average deal sizes jumped from $34 million to $54 million. This isn’t a gentle upward trend. The market is restructuring in real time.

Where the money flows

Network and Zero Trust infrastructure captured $1.9 billion across 44 companies. Tailscale‘s $161 million Series C reflects what enterprises already know. VPN architectures are dying. Identity-based access is replacing them.

Threat Detection and SOC automation drew $1.2 billion across 28 companies. 7AI‘s $130 million Series A stands out as one of the largest A funding rounds in this category. The bet: AI agents can handle the full security operations lifecycle at a scale human analysts cannot match.

Identity and Access Management pulled $990 million. But here’s what matters: that money went to just 6 companies. Saviynt‘s $700 million Series B dominates the category. When one company captures 71% of a category’s funding at Series B, investors see platform consolidation ahead. ServiceNow’s Veza acquisition, three weeks later, validated that thesis.

Insights into deal sizes

Median tells a different story from average deal sizes. Series A median: $20 million. Series A average: $28 million. The gap widens at later stages. Series C median: $85 million. Series C average: $119 million.

Translation: mega-deals skew the data significantly. Eighteen companies raised $100 million or more. Those 18 deals represent 10% of companies but 40% of total funding. For every Saviynt raising $700 million, dozens of startups are raising $15-25 million Series A rounds.

The AI/LLM security gap

Only 13 companies focus specifically on securing AI systems, LLMs, and agentic applications. Total funding: $414 million. That’s less than 5% of the $8.5 billion total. For context: ServiceNow paid more for Veza alone than the entire AI/LLM security category raised in two years.

The players building in this space:

Noma Security ($100M, Series B). Unified AI and agent security platform.

Credo AI ($21M, Series B). AI governance and compliance automation.

Lakera ($20M, Series A). Real-time GenAI security against LLM vulnerabilities.

Prompt Security ($18M, Series A). Enterprise generative AI adoption platform.

GetReal Security ($17.5M, Series A). Deepfake and AI-generated impersonation defense.

Jericho Security ($15M, Series A). Training against generative AI-powered attacks.

Enterprises are deploying AI systems at unprecedented rates. Shadow AI breaches cost $4.63 million per incident. That’s $670,000 more than standard breaches, according to IBM’s 2025 Cost of a Data Breach Report. Model Context Protocol vulnerabilities. Prompt injection attacks. Data exfiltration through AI assistants. The attack surface expands while protection lags.

Either these 13 companies scale rapidly, established players acquire their way into the space, or CISOs face a protection gap without commercial solutions.

How spending breaks out geographically

The U.S. captured $6.1 billion across 119 companies. That’s 71% of total funding. Israel remains the second hub: 15 companies, $738 million. Germany, the UK, and Canada trail with single-digit percentages.

Within the U.S., California dominates: $2.7 billion across 62 companies. That’s more than all non-U.S. markets combined ($2.4 billion). Texas ($865M), New York ($667M), and Colorado ($295M) round out the top states.

The concentration creates vendor risk. Regulatory fragmentation between the U.S. and EU markets. Geopolitical tensions affecting Israeli companies. Single-region dependency in security infrastructure. These are fundamental considerations for enterprise security architects.

ServiceNow’s acquisitions signal large-scale consolidation

ServiceNow’s 2025 acquisition spree warrants its own analysis. Armis brings cyber-physical security and OT/IoT visibility. Moveworks adds agentic AI capabilities. Veza delivers identity security for the AI era. The company calls it an “AI control tower.” A unified security stack that sees, decides, and acts across the entire technology footprint.

The driver: ServiceNow’s Security and Risk business crossed $1 billion in annual contract value in Q3 2025. They expect Armis alone to triple their market opportunity. When a platform vendor invests $11.6 billion in its own security workflows, point solutions become acquisition targets or competitors.

What this means for 2026

For security leaders: Map your vendor portfolio against both funding momentum and M&A activity. Startups with strong backing will survive consolidation. Others won’t. Audit your AI deployment pipeline against available protections. The gap between AI adoption and AI security is widening. Accelerate zero-trust adoption while solutions mature.

For AI builders: Security isn’t a feature to add later. The $414 million flowing into AI/LLM security represents smart money recognizing that unprotected AI systems are enterprise liabilities. Build with guardrails or build vulnerabilities.

Analysis based on Crunchbase data covering 175 AI security startups that raised Series A, B, or C funding between January 2024 and December 2025. ServiceNow acquisition data from the company’s press releases dated December 2025.

Top 10 Identity Security Insights from Forrester’s 2025 Security & Risk Summit

Top 10 Identity Security Insights from Forrester’s 2025 Security & Risk Summit

Bottom line: Identity security stands at an unprecedented crossroads, with machine identities creating greater complexity and potential chaos every security professional needs to plan for.

At Forrester’s 2025 Security & Risk Summit, Merritt Maxim, VP and Research Director at Forrester, delivered critical insights highlighting the escalating threats shaping identity security’s evolution. CISOs and security leaders find themselves navigating surging threats driven by generative AI, the rapid proliferation of non-human identities, and outdated IAM infrastructures originally designed solely for compliance.  Maxim emphasized a pressing urgency: identity strategies must adapt or risk catastrophic breaches and compliance failures.

Here’s a detailed breakdown of the top 10 insights from Forrester’s Summit, including the specific slides from Maxim’s presentation and deeper insights from Forrester’s latest data:

1. Identity Security Budgets Accelerate Toward $27.5B by 2029

IAM investment is growing explosively, set to nearly double from $13.4 billion in 2024 to $27.5 billion by 2029, driven by the escalating complexity and severity of identity-related threats such as AI-driven deepfakes, sophisticated supply-chain attacks, and rampant cloud misconfigurations. This positions IAM as cybersecurity’s third fastest-growing segment, underscoring identity security as a business-critical imperative.

Top 10 Identity Security Insights from Forrester’s 2025 Security & Risk Summit

2. Hybrid IAM Still Dominates—77% Keep On-Premise Components

Despite the relentless push to the cloud, 77% of organizations continue relying on hybrid IAM deployments due to legacy infrastructure and regulatory constraints. Fully cloud-based identity management remains a distant reality, with only 9% fully transitioned. Maxim stressed hybrid IAM’s persistence, highlighting the necessity for seamless integration capabilities between on-premises systems and cloud IAM platforms.

Top 10 Identity Security Insights from Forrester’s 2025 Security & Risk Summit

3. Third-party Risk Matches Compliance as a Top IAM Driver

Forrester revealed a pivotal shift: managing third-party identities (32%) is now equally critical as regulatory compliance (32%) in driving IAM investments. High-profile breaches at Okta and CyberArk underscore vulnerabilities introduced by third-party identities, necessitating robust governance models that go beyond basic compliance checklists.

Top 10 Identity Security Insights from Forrester’s 2025 Security & Risk Summit

4. Static Entitlements Are Obsolete; Zero Standing Privilege Is Now Mandatory

The static entitlement model—assigning privileges during onboarding—is officially outdated. Forrester highlighted Zero Standing Privilege (ZSP) architectures as the definitive new standard, utilizing the Continuous Access Evaluation Protocol (CAEP) to dynamically assign permissions at runtime. This strategy mitigates rampant privilege sprawl, dramatically reducing attack surfaces.

Top 10 Identity Security Insights from Forrester’s 2025 Security & Risk Summit

5. Identity Management Converges Across Security, Marketing, and CX

Enterprises are rapidly integrating fragmented identity management systems across marketing, customer experience (CX), fraud prevention, and security. Maxim emphasized that businesses consolidating these functions significantly improve detection speed, minimize breaches, and enhance end-user experience. Leveraging customer preference and security data together is becoming a strategic advantage.

Top 10 Identity Security Insights from Forrester’s 2025 Security & Risk Summit

6. Vendor Consolidation Radically Reshapes IAM Markets

IAM vendor consolidation accelerated significantly, highlighted by major moves such as Palo Alto Networks acquiring CyberArk, Ping Identity merging with ForgeRock, and CrowdStrike purchasing Adaptive Shield. Enterprises increasingly demand integrated identity platforms combining PAM, IGA, and Identity Threat Detection & Response (ITDR), driving these high-profile acquisitions.

Top 10 Identity Security Insights from Forrester’s 2025 Security & Risk Summit

7. Generative AI Exacerbates Identity Threats but Offers Transformational Defenses

Generative AI escalates identity threats dramatically through enhanced phishing and sophisticated deepfake impersonations. Conversely, GenAI’s defensive capabilities are equally transformative, enabling automated identity threat detection, rapid response, and real-time entitlement adjustments. Maxim described these dual dynamics as essential to future IAM strategies.

Top 10 Identity Security Insights from Forrester’s 2025 Security & Risk Summit

8. Machine Identities Are a Critical Emerging Attack Vector

The explosive growth in non-human identities (IoT, APIs, AI agents) vastly expands attack surfaces. Enterprises urgently need automated platforms from vendors like CyberArk, Venafi, and HashiCorp to manage this surge. Forrester highlighted machine identities as a rapidly intensifying risk requiring immediate attention and robust governance.

Top 10 Identity Security Insights from Forrester’s 2025 Security & Risk Summit

9. Phishing-Resistant MFA Is Dangerously Under-Deployed

Alarmingly, only 21% of companies deploy phishing-resistant MFA after breaches, despite the increasing sophistication of MFA-bypass attacks. Forrester insists enterprises must urgently adopt solutions like FIDO2 and WebAuthn. Maxim warned that neglecting these standards leaves companies dangerously exposed to credential-based compromises.

Top 10 Identity Security Insights from Forrester’s 2025 Security & Risk Summit

10. Context-Aware IAM Becomes a Real-time Security Necessity

Static IAM fails against machine-speed threats. Context-aware IAM, powered by dynamic authorization, continuously assesses real-time user behavior, device posture, and threat intel. Forrester identifies this adaptive approach as critical, turning identity from a passive gatekeeper to a proactive defender, which is essential for stopping attacks before damage occurs

10. Context‑Aware IAM Defines the Future of Access Control Best Slide: Slide 21 – Runtime Context and Adaptive IAM Model The next generation of IAM is contextual, continuous, and AI‑assisted  Convergence, Consolidation, And… . Static permissions are being replaced with adaptive models that evaluate risk in real time — factoring in behavioral biometrics, device posture, and environmental signals. This “runtime context” turns identity from a passive gatekeeper into an active defender capable of making split‑second decisions as threats unfold.

Bottom Line: Adaptive identity security defines enterprise survival

Identity security has become synonymous with enterprise survival. Merritt Maxim’s compelling insights from Forrester’s 2025 Security & Risk Summit underscore a new identity imperative: convergence, consolidation, and context must drive strategic identity transformations. Following Forrester’s lead, enterprises must prioritize investment in dynamic Zero Standing Privilege architectures, integrated identity platforms, generative AI-enabled threat response, robust machine identity management, and phishing-resistant MFA immediately.  The future of enterprise resilience hinges directly on evolving identity security today.