Forrester’s 2019 scorecard increased the weight on network security, automation and orchestration, and portfolio growth rate compared to last year, adding in Zero Trust eXtended (ZTX) ecosystem advocacy to the scorecard for the first time.
Microsoft and VMWare are no longer included in the Forrester Wave™: Zero Trust eXtended Ecosystem Platform Providers this year.
These and many other interesting insights are from what’s new in the Forrester Wave™: Zero Trust eXtended Ecosystem Platform Providers, Q4 2019, written by Chase Cunningham and published on October 29, 2019. Chase is a leading authority on Zero Trust Security, and I was fortunate to have the opportunity to interview him earlier this year. You can read the interview here,10 Questions With Chase Cunningham On Cybersecurity. Forrester included 14 vendors in this assessment: Akamai Technologies, Check Point, Cisco, Cyxtera Technologies, Forcepoint, Forescout, Google, illumio, MobileIron, Okta, Palo Alto Networks, Proofpoint, Symantec, and Unisys. The following is the Forrester Wave™: Zero Trust eXtended Ecosystem Platform Providers, Q4 2019 graphic from the free reprint offered by MobileIron here.
Forrester Wave™: Zero Trust eXtended Ecosystem Platform Providers, Q4 2019
Summary of What’s New In Forrester’s Zero Trust Wave This Year
The latest Forrester Wave adds in and places high importance on Zero Trust eXtended (ZTX) ecosystem advocacy, allocating 25% of the weight associated with the Strategy section on the scorecard. Forrester sees Zero Trust as a journey, with vendors who provide the greatest assistance and breadth of benefits on a unified platform being the most valuable. The Wave makes it clear that Zero Trust doesn’t refer to a specific technology but rather the orchestration of several technologies to enable and strengthen their Zero Trust framework. Key insights from what’s new this year in the Forrester Wave™: Zero Trust eXtended Ecosystem Platform Providers, Q4 2019 include the following:
Platforms are powering the Zero Trust landscape and delivering the greatest value to organizations on their Zero Trust journey. Forrester notes that organizations are getting the greatest benefits from choosing a single vendor who can deliver integrated, real-world capabilities instead of marketing hype.
Ease of use and excellent usability need to be the new normal when it comes to Zero Trust Solutions. Forrester sees a widening gap between Zero Trust solutions that take administrator and end-user experience into account and deliver the critical capabilities that make ZTX frameworks successful and those that don’t. It’s common knowledge of how challenging Zero Trust solutions and platforms are to deploy. Raising the issue of improving usability will help expand the total available market for Zero Trust solutions and increase the effectiveness of every platform installed.
A much stronger focus on Application Programmer Interfaces (APIs) and integration. This year’s Wave places much greater emphasis on APIs and the need to integrate every application and Web Service across a Zero Trust platform. The greater the integration expertise of any Zero Trust vendor, the faster an organization adopting their systems and platforms will attain secured stability across every threat surface.
Forrester advises Zero Trust vendors to concentrate on four key aspects of their strategy if they’re going to deliver overwhelming value to organizations they’re selling to. These four key aspects include actively advocating for Zero Trust as evidenced by driving product strategies that prioritize needed capabilities; supporting micro-segmentation; enforcing policy everywhere by first enabling extensive, proven integrations using well-documented and tested APIs that make it possible to enable policy definition and enforcement across enterprises; and provide identity beyond identity and access management (IAM).
Cyxtera Technologies, MobileIron, and Proofpoint are new to the Zero Trust World, each bringing valuable contributions to enterprises on their Zero Trust journey. Of the three, MobileIron is the most noteworthy as their approach to Zero Trust begins with the device and scales across mobile infrastructures. Forrester observes that “MobileIron’s recently released authenticator, which enables passwordless authentication to cloud services, is a must for future-state Zero Trust enterprises and speaks to its innovation in this space.” MobileIron’s product suite also includes a federated policy engine that enables administrators to control and better command the myriad of devices and endpoints that enterprises rely on today. Forrester sees all three vendors as having excellent integration at the platform level, a key determinant of how effective they will be in providing support to enterprises pursuing Zero Trust Security strategies in the future.
The latest Forrester Wave™: Zero Trust eXtended Ecosystem Platform Providers, Q4 2019, reflects the growing maturity of the Zero Trust eXtended (ZTX) Ecosystem. Adding in Zero Trust eXtended (ZTX) ecosystem advocacy and weighing it at 25% reflects how serious Forrester is about evaluating vendors on solid, real product features over marketing claims. The increased focus on platforms, APIs and integration also reflect the growing maturity of enterprises adopting Zero Trust frameworks today.
Internet of Things (IoT) sensors and devices are expected to exceed mobile phones as the largest category of connected devices in 2018, growing at a 23% compound annual growth rate (CAGR) from 2015 to 2021.
By 2021 there will be 9B mobile subscriptions, 7.7B mobile broadband subscriptions, and 6.3B smartphone subscriptions.
Worldwide smartphone subscriptions will grow at a 10.6% CAGR from 2015 to 2012 with Asia/Pacific (APAC) gaining 1.7B new subscribers alone.
These and other insights are from the 2016 Ericcson Mobility Report (PDF, no opt-in). Ericcson has provided a summary of the findings and a series of interactive graphics here. Ericcson created the subscription and traffic forecast baseline this analysis is based on using historical data from a variety of internal and external sources. Ericcson also validated trending analysis through the use of their planning models. Future development is estimated based on macroeconomic trends, user trends (researched by Ericsson ConsumerLab), market maturity, technology development expectations and documents such as industry analyst reports, on a national or regional level, together with internal assumptions and analysis.In addition, Ericsson regularly performs traffic measurements in over 100 live networks in all major regions of the world. For additional details on the methodology, please see page 30 of the study.
Key takeaways from the 2016 Ericcson Mobility Report include the following:
Internet of Things (IoT) sensors and devices are expected to exceed mobile phones as the largest category of connected devices in 2018, growing at a 23% compound annual growth rate (CAGR) from 2015 to 2021. Ericcson predicts there will be a total of approximately 28B connected devices worldwide by 2021, with nearly 16B related to IoT. The following graphic compares cellular IoT, non-cellular IoT, PC/laptop/tablet, mobile phones, and fixed phones connected devices growth from 2015 to 2021.
400 million IoT devices with cellular subscriptions were active at the end of 2015, and Cellular IoT is expected to have the highest growth among the different categories of connected devices, reaching 1.5B connections in 2021. Ericcson cites the growth factors of 3GPP standardization of cellular IoT technologies and cellular connections benefitting from enhancements in provisioning, device management, service enablement and security. The forecast for IoT connected devices: cellular and non-cellular (billions) is shown
Global mobile broadband subscriptions will reach 7.7B by 2021, accounting for 85% of all subscriptions. Ericcson is predicting there will be 9B mobile subscriptions, 7.7B mobile broadband subscriptions, and 6.3B smartphone subscriptions by 2021 as well. The following graphic compares mobile subscriptions, mobile broadband, mobile subscribers, fixed broadband subscriptions, and mobile CPs, tablets and mobile routers’ subscription growth.
Worldwide smartphone subscriptions will grow at a 10.6% compound annual growth rate (CAGR) from 2015 to 2012. Ericcson predicts that the Asia/Pacific (APAC) region will gain 1.7B new subscribers. The Middle East and Africa will have smartphone subscription rates will increase more than 200% between 2015–2021. The following graphic compares growth by global region.
Mobile subscriptions are growing around 3% year-over-year globally and reached 7.4B in Q1 2016. India is the fastest growing market regarding net additions during the quarter (+21 million), followed by Myanmar (+5 million), Indonesia, (+5 million), the US (+3 million) and Pakistan (+3 million). The following graphic compares mobile subscription growth by global region for Q1, 2016.
90% of subscriptions in Western Europe and 95% in North America will be for LTE/5G by 2021. The Middle East and Africa will see a dramatic shift from 2G to a market where almost 80% of subscriptions will be for 3G/4G. The following graphic compares mobile subscriptions by region and technology.
Mobile video traffic is forecast to grow by around 55% annually through 2021, accounting for nearly 67% of all mobile data traffic. Social networking traffic is predicted to attain a 41% CAGR from 2015 to 2021. The following graphic compared the growth of mobile traffic by application category and projected mobile traffic by application category per month.
Ericcson also provided mobile subscription, traffic per device, mobile traffic growth forecast, and monthly data traffic per smartphone. The summary table is shown below:
The purpose of the index is to understand how business users perceive, plan for and utilize four key technologies: cloud, mobility, security and big data. Dell released the first wave of its results this week and will be publishing several additional chapters throughout 2016. You can download Chapter 1 of the study here (PDF, no opt-in, 18 pp.).
Key take-aways from the study include the following:
Orchestrating big data, cloud and mobility strategies leads to 53% greater growth than peers not adopting these technologies. Midmarket organizations adopting big data alone have the potential to grow 50% more than comparable organizations. Effective use of Bring Your Own Device (BYOD) mobility strategies has the potential to increase growth by 53% over laggards or late adopters..
73% of North American organizations believe the volume and complexity of their data requires big data analytics apps and tools. This is up from 54% in 2014, indicating midmarket organizations are concentrating on how to get more value from the massive data stores many have accumulated. This same group of organizations believe they are getting more value out of big data this year (69%) compared to last year (64%). Top outcomes of using big data include better targeting of marketing efforts (41%), optimization of ad spending (37%), and optimization of social media marketing (37%).
54% of an organization’s security budget is invested in security plans versus reacting to threats.Dell & TNS Research discovered that midmarket organizations both in North America and Western Europe are relying on security to enable new devices or drive competitive advantage. In North America, taking a more strategic approach to security has increased from 25% in 2014 to 35% today. In Western Europe, the percentage of companies taking a more strategic view of security has increased from 26% in 2014 to 30% this year.
IT infrastructure costs to support big data initiatives (29%) and costs related to securing the data (28%) are the two greatest barriers to big data adoption. For cloud adoption, costs and security are the two biggest barriers in midmarket organizations as is shown in the graphic below.
Cloud use by midmarket companies in France increased 12% in the last twelve months, leading all nations in the survey. Of the 11 countries surveyed, France had the greatest increase in cloud adoption within midmarket companies. French businesses increased their adoption of cloud applications and platforms from 70% in 2014 to 82% in 2015.
Customers are quickly reinventing how they choose to learn about new products, keep current on existing ones, and stay loyal to those brands they most value. The best-run companies are all over this, orchestrating their IT strategies to be as responsive as possible.
The luxury of long technology evaluation cycles, introspective analysis of systems, and long deployment timeframes are giving way to rapid deployments and systems designed for accuracy and speed.
CIOs need to be just as strong at strategic planning and execution as they are at technology. Many are quickly prioritizing analytics, cloud and mobile strategies to stay in step with their rapidly changing customer bases. This is especially true for those companies with less than $1B in sales, as analytics, cloud computing and mobility can be combined to compete very effectively against their much bigger rivals.
What’s Driving CIOs – A Look At Technology Priorities
Gartner’s annual survey of CIOs includes 2,300 respondents located in 44 countries, competing in all major industries. As of the last annual survey, the three-highest rated priorities for investment from 2012 to 2015 included Analytics and Business Intelligence (BI), Mobile Technologies and Cloud Computing.
Source: From the Gartner Report Market Insight: Technology Opens Up Opportunities in SMB Vertical Markets September 6, 2012 by Christine Arcaris, Jeffrey Roster
How Industries Prioritize Analytics, Cloud and Mobile
When these priorities are analyzed across eight key industries, patterns emerge showing how the communications, media and services (CMS) and manufacturing industries have the highest immediate growth potential for mobility (Next 2 years). In Big Data/BI, Financial Services is projected to be the fastest-developing industry and in Cloud computing, CMS and Government.
In analyzing this and related data, a profile of early adopter enterprises emerges. These are companies who are based on knowledge-intensive business models, have created and excel at running virtual organization structures, rely on mobility to connect with and build relationships with customers, and have deep analytics expertise. In short, their business models take the best of what mobility, Big Data/BI and cloud computing have to offer and align it to their strategic plans and programs. The following figure, Vertical Industry Growth by Technology Over the Next Five Years, shows the prioritization and relative growth by industry.
Source: From the Gartner Report Market Insight: Technology Opens Up Opportunities in SMB Vertical Markets September 6, 2012 by Christine Arcaris, Jeffrey Roster
How Mobility Could Emerge As the Trojan Horse of Enterprise Software
Bring Your Own Device (BYOD), the rapid ascent of enterprise application stores, and the high expectations customers have of continual mobile app usability and performance improvements are just three of many factors driving mobility growth.
Just as significant is the success many mid-tier companies are having in competing with their larger, more globally known rivals using mobile-based Customer Relationship Management (CRM), warranty management, service and spare parts procurement strategies. What smaller competitors lack in breadth they are more than making up for in speed and responsiveness. Gartner’s IT Market Clock for Enterprise Mobility, 2012 captures how mobility is changing the nature of competition.
Source: IT Market Clock for Enterprise Mobility, 2012 Published: 10 September 2012 Analyst(s): Monica Basso
Bottom Line – By excelling at the orchestration of analytics, cloud and mobile, enterprises can differentiate where it matters most – by delivering an excellent customer experience. Mobility can emerge as an enterprise Trojan Horse because it unleashes accuracy, precision and speed into customer-facing processes that larger, complacent competitors may have overlooked.
Google’s top advertising customers are pushing for convergence of mobile and video quickly, which is turning into a strong catalyst of growth of the global mobile video market. With their largest advertising customers wanting greater flexibility in bringing video to mobile devices, Google will make significant strides this year to make that happen.
During their latest earnings call, Google execs said that Android, Chrome and YouTube are the highest priority areas of their business. I’ve been following the last year of earnings calls closely, and it’s clear that Google’s largest advertising customers are pushing the company to bring video to mobile at a level of performance and usability not accomplished yet. The Q2, 2012 earnings call transcript makes this point clear which can be accessed here Google’s Management Discusses Q2 2012 Results – Earnings Call Transcript.
Mobile and Video: Transforming Convergence Into Cash
Over the last year, Google executives have mentioned the growth of YouTube and its quick evolution from a content management system to a profitable advertising platform. During the Q1, 2012 earnings call held on April 12, 2012 the following points were made:
Google reported they had over 800 million monthly users uploading over an hour of video per second
U.K. mobile operator O2 used YouTube as the foundation of a brand launch that year with support for 100 new original channels completed and launched
Global product launch plans from GM, Toyota and Unilever and several other large advertising accounts are also underway
During the Q2, 2012 earnings call, Nikesh Arora, Senior Vice President and Chief Business Officer started his comments regarding the YouTube business with the statement “I think in 2007 it was when newspapers frequently said YouTube is groping for an effective business model. I think we can declare we found our model.” Immediately after making this statement, Mr. Arora mentioned that yearly account signups have doubled year-over-year and users are uploading over 72 hours of video every minute. He also mentioned that “thousands of partners are making six figures and we’re proud to work with major record labels in Hollywood studios on this platform.”
The call continued with the points made of Danish advertisers shifting their television advertising dollars to YouTube and other Google branding solutions. Additional companies mentioned on the call using YouTube-based advertising include Denon, Shire, and Intel. Clearly these companies have major product introductions coming up and see mobile video as perfect for reaching more potential customers than ever before.
Google’s Challenge: Keep Content Quality and User Experience Constantly Improving
If Google is going to attain the full revenue potential of YouTube as an advertising platform, they’ll need to focus on the following factors:
Create Application Programmer Interfaces (APIs) and easy-to-use programming tools for quickly creating mobile-optimized sites. As Gartner studies have shown, video on telephones is most often used as a time-filler, with a median length of 2 minutes, 46 seconds.
YouTube will need to support more optimized mobile-based video browsers that can support contextual search. This will be a core requirement for the enterprise, specifically in the areas of mobile customer care, mobile commerce and mobile health.
More extensive analytics in YouTube than are available today, specifically tying into to major marketing strategies including product introductions. It is becoming common knowledge that videos improve viewer engagement and prospects attribute a more positive shopping experience when they are used. Luxury brands are investing heavily in this technology including BMW, Burberry, Channel, Louis Vuitton and many others.
A Google/Ipsos OTX MediaCT smartphone users study completed in April, 2011 shows that 77% of smartphone users said that their most visited site was a mobile search engine.
Mobile Video: The Market YouTube Built
The size of the worldwide mobile video market was comprised of 429 million mobile video users in 2011, projected to grow exponentially to 2.4 billion users by 2016. Smartphones and tablet sales will contribute 440 million new mobile video users during the forecast period. These market estimates are from the recently published Gartner report, Market Trends: Worldwide, the State of Mobile Video, 2012.
Additional take-aways from this report include the following:
Allot Communication’s reports that mobile streaming grew 93% in the first half of 2011; Allot also reports that the usage of YouTube’s mobile channel grew by 152% and YouTube generated 22% of all mobile video traffic in the first half of 2011. YouTube reports getting 400 million video views a month globally.
Gartner reports from a survey completed in the 4th quarter of 2010 that 32% of mobile enterprise users watch short videos from YouTube and other sites optimized for video streaming.
The fastest growth for mobile video will be in Latin America as smartphone adoption continues to accelerate, replacing traditional cell phones in these markets. Asia/Pacific will have the highest number of mobile video users at 541 million by 2016. Both of these markets will benefit from low-cost smartphones being produced by contract manufacturers who are becoming the dominant production strategy of brand leaders globally. The following graphic shows the Mobile Video User Forecast by Region, Worldwide, 2008 – 2016.
By 2016, close to 60% of professionally developed mobile video content will be delivered via mobile-optimized websites that also have enhanced contextual search functionality included in the content management systems.
Mobile customer care, mobile commerce and mobile health will be the three primary industry drivers in the near-term of mobile video market, emerging as growth catalysts of this emerging market.
Cisco’s Visual Networking Index study reports that last year, mobile video accounted for 56% of all mobile data traffic.
3G/4G connections are emerging as a powerful catalyst of mobile video growth. Gartner is forecasting that the worldwide share of mobile video connections on 3G/4G will increase from 18% in 2011 to 43% in 2015. In more established markets incouding North America and Western Europe, the percentage of 3G/4G connections is expected to be as high as 80% and 96% respectively.
Gartner projects that 70% of mobile video users will use only Wi-Fi to view mobile video, with the remainder of the market relying on a mix of cellular and Wi-Fi networks to gain access and also upload content. The following figure shows the Mobile Video User Forecast by Network Type, Worldwide, 2008 – 2016.
Source: Market Trends: Worldwide, the State of Mobile Video, 2012. Gartner Group. Published: 10 February 2012 ID:G00223693 Author: Shalini Verma. Link: http://www.gartner.com/id=1920315