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Posts tagged ‘Kount Omniscore’

How To Redefine The Future Of Fraud Prevention

How To Redefine The Future Of Fraud Prevention

Bottom Line: Redefining the future of fraud prevention starts by turning trust into an accelerator across every aspect of customer lifecycles, basing transactions on identity trust that leads to less friction and improved customer experiences.

Start By Turning Trust Into A Sales & Customer Experience Accelerator

AI and machine learning are proving to be very effective at finding anomalies in transactions and scoring, which are potentially the most fraudulent. Any suspicious transaction attempt leads to more work for buying customers to prove they are trustworthy. For banks, e-commerce sites, financial institutes, restaurants, retailers and many other online businesses, this regularly causes them to lose customers when a legitimate purchase is being made, and trusted customer is asked to verify their identity. Or worse, a false positive that turns away a good customer all together damages both that experience and brand reputation.

There’s a better way to solve the dilemma of deciding which transactions to accept or not. And it needs to start with finding a new way to establish identity trust so businesses can deliver better user experiences. Kount’s approach of using their Real-Time Identity Trust Network to calculate Identity Trust Levels in milliseconds reduces friction, blocks fraud, and delivers an improved user experience. Kount is capitalizing on their database that includes more than a decade of trust and fraud signals built across industries, geographies, and 32 billion annual interactions, combined with expertise in AI and machine learning to turn trust into a sales and customer experience multiplier.

How Real-Time AI Linking Leads To Real-Time Identity Trust Decisions

Design In Identity Trust So It’s The Foundation of Customer Experience

From an engineering and product design standpoint, the majority of fraud prevention providers are looking to make incremental gains in risk scoring to improve customer experiences. None, with the exception of Kount, are looking at the problem from a completely different perspective, which is how to quantify and scale identity trust. Kount’s engineering, product development, and product management teams are concentrating on how to use their AI and machine learning expertise to quantify real-time identity trust scores that drive better customer experiences across the spectrum of trust. The graphic below illustrates how Kount defines more personalized user experiences, which is indispensable in turning trust into an accelerator.

An Overview of Kount’s Technology Stack

How To Redefine The Future Of Fraud Prevention

Realize Trust Is the Most Powerful Revenue Multiplier There Is

Based on my conversations with several fraud prevention providers, they all agree that trust is the most powerful accelerator there is to reducing false positives, friction in transactions, and improving customer experiences. They all agree trust is the most powerful revenue multiplier they can deliver to their customers, helping them reduce fraud and increase sales. The challenge they all face is quantifying identity trust across the wide spectrum of transactions their customers need to fulfill every day.

Kount has taken a unique approach to identity trust that puts the customer at the center of the transactions, not just their transactions’ risk score. By capitalizing on the insights gained from their Identity Trust Global Network, Kount can use AI and machine learning algorithms to deliver personalized responses to transaction requests in milliseconds. Using both unsupervised and supervised machine learning algorithms and techniques, Kount can learn from every customer interaction, gaining new insights into how to fine-tune identity trust for every customer’s transaction.

In choosing to go in the direction of identity trust in its product strategy, Kount put user experiences at the core of their platform strategy. By combining adaptive fraud protection, personalized user experience, and advanced analytics, Kount can create a continuously learning system with the goal of fine-tuning identity trust for every transaction their customers receive. The following graphic explains their approach for bringing identity trust into the center of their platform:

Putting Customers & Their Experiences First Is Integral To Succeeding With Identity Trust

How To Redefine The Future Of Fraud Prevention

 

Improving customer experiences needs to be the cornerstone that drives all fraud prevention product and services road maps in 2020 and beyond. And while all fraud prevention providers are looking at how to reduce friction and improve customer experiences with fraud scoring AI-based techniques, their architectures and approaches aren’t going in the direction of identity trust. Kount’s approach is, and it’s noteworthy because it puts customer experiences at the center of their platform. How to redefine the future of fraud prevention needs to start by turning trust into a sales and customer experience accelerator, followed by designing in identity trust. Hence, it’s the foundation of all customer experiences. By combining the power of networked data and adaptive AI and machine learning, more digital businesses can turn trust into a revenue and customer experience multiplier.

How AI Is Improving Omnichannel CyberSecurity In 2020

How AI Is Improving Omnichannel CyberSecurity in 2020

  • 52% of financial institutions plan to invest in additional measures to secure existing accounts, and 46% plan to invest in better identity-verification measures.
  • 42% of digital businesses that consider themselves technologically advanced are finding fraud is restraining their ability to grow and adopt new digital innovation strategies.
  • 33% of all businesses across retail, financial institutions, restaurants, and insurance are investing in their omnichannel strategies this year.

These and many other insights are from Javelin Strategy, and Research report published this month, Protecting Digital Innovation: Emerging Fraud and Attack Vectors. A copy of the report can be downloaded here (25 pp., PDF, opt-in). The methodology is based on a survey of 200 fraud and payment decision-makers for businesses headquartered in the United States. Respondents are evenly distributed from four industries, including consumer banking, insurance, restaurants/food service, and retail merchants.

The survey’s results are noteworthy because they reflect how AI and machine learning-based fraud prevention techniques are helping retailers, financial services, insurance, and restaurants to reduce false positives that, in turn, reduces friction for their customers. All industries are in an arms race with fraudsters, many of whom are using machine learning to thwart fraud prevention systems. There are a series of fraud prevention providers countering fraud and helping industries stay ahead. A leader in this field is Kount, with its Omniscore that provides digital businesses with what they need to fight fraud while providing the best possible customer experience.

The following are the key insights from the Javelin Strategy and Research report published this month:

  • Retailers, financial institutions, restaurants, and insurance companies need to invest in fraud mitigation at the same rate as new product innovation, with retail and banking leading the way. Restaurants and insurance are lagging in their adoption of fraud mitigation techniques and, as a result, tend to experience more fraud. The insurance industry has a friendly fraud problem that is hard to catch. Over half of the financial institutions interviewed, 52% plan to invest in additional technologies to secure existing accounts, and 46% plan to invest in better identity-verification measures. Based on the survey, banks appear to be early adopters of AI and machine learning for fraud prevention. The study makes an excellent point that banking via virtual assistants is still nascent and constrained by the lack of information sharing within the ecosystem, which restricts authentication measures to PINs and passwords.

How AI Is Improving Omnichannel CyberSecurity in 2020

  • 57% of all businesses are adding new products and services as their leading digital innovation strategy in 2020, followed by refining the user experience (55%) and expanding their digital strategy teams. Comparing priorities for digital innovation across the four industries reflects how each is approaching their omnichannel strategy. The banking industry places the highest priority on improving the security of existing user accounts at 52% of financial institutions surveyed. Improving security is the highest priority in banking today, according to the survey results shown below. This further validates how advanced banking and financial institutions are in their use of AI and machine learning for fraud prevention.

How AI Is Improving Omnichannel CyberSecurity in 2020

  • Digital businesses plan to improve their omnichannel strategies by improving their website, mobile app, and online catalog customer experiences across all channels in addition to better integration between digital and physical services is how. 40% of respondents are actively investing in improving the integration between digital and physical services. That’s an essential step for ensuring a consistently excellent user experience across websites, product catalogs, buy online and pick up in-store, and consistent user experiences across all digital and physical channels.

How AI Is Improving Omnichannel CyberSecurity in 2020

  • 69% of all digital businesses interviewed are planning to make additional fraud investments this year. Banking and financial institutions dominate the four industries surveyed in the plans for additional fraud investment. 82% of consumer banks are planning to invest in additional fraud detection technologies. Insurers are least likely to invest in fraud detection technologies in 2020. The study notes that this can be attributed to insurers’ unique challenges with first-party fraud or fraud committed by legitimate policyholders, which is poorly addressed by many mainstream fraud controls.

How AI Is Improving Omnichannel CyberSecurity in 2020

  • Using AI-based scoring techniques to detect stolen credit card data being used online or in mobile apps, dominates financial institutions’ priorities today. 34% of financial institutions cite their top fraud threat being the use of stolen credit card data used online or in mobile apps. 18% say account takeovers are their most important area to reduce fraud. Financial institutions lead all others in fraud technology investments to thwart fraud, with managing digital fraud risk being the highest priority of all compared to the three other industries represented in the survey.

How AI Is Improving Omnichannel CyberSecurity in 2020

  • 52% of all financial institutions say that improving the security of existing user accounts leads all digital investment priorities in 2020. What’s significant about this finding is that it outpaces adding new digital products and services and improving identity verification of new users. This is another factor that contributes to financial institutions’ leadership role in relying on AI and machine learning to improve fraud detection and deterrence.   

How AI Is Improving Omnichannel CyberSecurity in 2020

 

 

7 Ways AI Reduces Mobile Fraud Just In Time For The Holidays

7 Ways AI Reduces Mobile Fraud Just In Time For The Holidays

  • There has been a 680% increase in global fraud transactions from mobile apps from October 2015 to December 2018, according to RSA.
  •  70% of fraudulent transactions originated in the mobile channel in 2018.
  • RSA’s Anti-Fraud Command Center saw phishing attacks increase 178% after leading banks in Spain launched instant transfer services.
  • Rogue mobile apps are proliferating with, 20% of all reported cyberattacks originating from mobile apps in 2018 alone.

On average, there are 82 new rogue applications submitted per day to any given AppExchange or application platform, all designed to defraud consumers. Mobile and digital commerce are cybercriminals’ favorite attack surfaces because they are succeeding with a broad base of strategies for defrauding people and businesses.

Phishing, malware, smishing, or the use of SMS texts rather than email to launch phishing attempts are succeeding in gaining access to victims’ account credentials, credit card numbers, and personal information to launch identity theft breaches. The RSA is seeing an arms race between cybercriminals and mobile OS providers with criminals improving their malware to stay at parity or leapfrog new versions and security patches of mobile operating systems.

Improving Mobile Fraud Prevention With AI And Machine Learning

Creating a series of rogue applications and successfully uploading them into an AppExchange or application store gives cybercriminals immediate access to global markets. Hacking mobile apps and devices is one of the fastest-growing cybercriminal markets, one with 6.8B mobile users worldwide this year, projected to increase to 7.3B in 2023, according to The Radicati Group. The total number of mobile devices, including both phones and tablets, will be over 13B by the end of 2019, according to the research firm. And a small percentage of mobile fraud transactions get reported, with mobile fraud losses reported totaling just over $40M across 14,392 breaches according to the U.S. Federal Trade Commission. Mobile fraud is an epidemic that needs to be fought with state-of-the-art approaches based on AI and machine learning’s innate strengths.

Traditional approaches to thwarting digital fraud rely on rules engines that thrive on detecting and taking action based on established, known patterns, and are often hard-coded into a merchant’s system. Fraud analyst teams further customize rules engines to reflect the unique requirements of the merchants’ selling strategies across each channel. Fine-tuning rules engines makes them effective at recognizing and taking action on known threat patterns. The challenge for every merchant relying on a fraud rules engine is that they often don’t catch the latest patterns in cybercriminal activity. Where rules-based approaches to digital fraud don’t scale, AI, and machine learning do.

Exploring The 7 Ways AI Is Reducing Mobile Fraud

Where rules engines are best suited for spotting existing trends in fraud activity, machine learning excels at classifying observations (called supervised machine learning) and finding anomalies in data by finding entirely new patterns and associations (called unsupervised machine learning). Combining supervised and unsupervised machine learning algorithms are proving to be very effective at reducing mobile fraud. The following are the seven ways AI and machine learning are reducing mobile fraud today:

  1. AI and machine learning reduce false positives by interpreting the nuances of specific behaviors and accurately predicting if a transaction is fraudulent or not. Merchants are relying on AI and machine learning to reduce false positives, saving their customers from having to re-authenticate who they are and their payment method. A false positive at that first interaction with a customer is going to reduce the amount of money that they spend with a merchant, so it’s very important to interpret each transaction accurately.
  2. Identifying and thwarting merchant fraud based on anomalous activity from a compromised mobile device. Cybercriminals are relying on SIM swapping to gain control of mobile devices and commit fraud, as the recent hack of Twitter’s founder Jack Dorsey illustrates. Hackers were able to transfer his telephone number using SIM swapping and by talking Dorsey’s mobile service provider to bypass the account passcode. Fortunately, only his Twitter account was hacked. Any app or account accessible on his phone could have been breached, leading to fraudulent bank transfers or purchases. The attack could have been thwarted if Jack Dorsey’s mobile service provider was using AI-based risk scoring to detect and act on anomalous activity.
  3. AI and machine learning-based techniques scale across a wider breadth of merchants than any rules-based approach to mobile fraud prevention can. Machine learning-based models scale and learn across different industries in real-time, accumulating valuable data that improves payment fraud prediction accuracy. Kount’s Universal Data Network is noteworthy, as it includes billions of transactions over 12 years, 6,500 customers, 180+ countries and territories, and multiple payment networks. That rich data feeds Kount’s machine learning models to detect anomalies more accurately and reduce false positives and chargebacks.
  4. Combining supervised and unsupervised machine learning algorithms translates into a formidable speed advantage, with fraudulent transactions identified on average in 250 milliseconds. Merchants’ digital business models’ scale and speed are increasing, and with the holidays coming up, there’s a high probability many will set mobile commerce sales records. The merchants who will gain the most sales are focusing on how security and customer experience can complement each other. Being able to approve or reject a transaction within a second or less is the cornerstone of an excellent customer buying experience.
  5. Knowing when to use two-factor authentication via SMS or Voice PIN to reduce false negatives or not, preserving customer relationships in the process. Rules engines will often take a brute-force approach to authentication if any of the factors they’re tracking show a given transaction is potentially fraudulent. Requesting customers authenticate themselves after they’re logged into a merchant’s site when they attempt to buy an item is a sure way to lose a customer for life. By being able to spot anomalies quickly, fewer customers are forced to re-authenticate themselves, and customer relationships are preserved. And when transactions are indeed fraudulent, losses have been averted in less than a second.
  6. Provide a real-time transaction risk score that combines the strengths of supervised and unsupervised machine learning into a single fraud prevention payment score. Merchants need a real-time transaction risk score that applies to every channel they sell, though. Fraud rules engines had to be tailored to each specific selling channel with specific rules for each type of transaction. That’s no longer the case due to machine learnings’ ability to scale across all channels and provide a transaction risk score in milliseconds. Leaders in this area include Kount’s Omniscore, the actionable transaction safety rating that is a result of their AI, which combines patented, proprietary supervised and unsupervised machine learning algorithms and technologies.
  7. Combining insights from supervised and unsupervised machine learning with contextual intelligence of transactions frees up fraud analysts to do more investigations and fewer transaction reviews. AI and machine learning-based fraud prevention systems’ first contribution is often reducing the time fraud analysts take for manual reviews. Digitally-based businesses I’ve talked with say having supervised machine learning categorize and then predict fraudulent attempts is invaluable from a time-saving standpoint alone. Merchants are finding AI, and machine learning-based approaches enable to score to approve more orders automatically, reject more orders automatically, and focus on those gray area orders, freeing up fraud analysts to do more strategic, rewarding work. They’re able to find more sophisticated, nuanced abuse attacks like refer a friend abuse or a promotion abuse or seller collusion in a marketplace. Letting the model do the work of true payment fraud prevention frees up those fraud analysts to do other worth that add value.

Conclusion

With the holiday season rapidly approaching, it’s time for merchants to look at how they can protect mobile transactions at scale across all selling channels. AI and machine learning are proving themselves as viable replacements to traditional rules engines that rely on predictable, known fraud patterns. With 70% of fraudulent transactions originating in the mobile channel in 2018 and the influx of orders coming in the next three months, now would be a good time for merchants to increase their ability to thwart mobile fraud while reducing false positives that alienate customers.

Sources:

RSA 2019 Current State of Cybercrime Report (11 pp., PDF, opt-in)

The Radicati Group, Mobile Statistics Report, 2019 – 2023 (3 pp., PDF, no opt-in)

U.S. Federal Trade Commission, Consumer Sentinel Network, Data Book 2018 (90 pp., PDF, no opt-in)

 

 

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