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Posts tagged ‘IAM’

Mar 24

Gartner’s $244.2B security forecast shows enterprises spend 17x more on AI tools than securing AI itself

Inside the $244.2 billion security market: agentic AI adoption outpaces defenses 8 to 1, cloud security grows at 28.8%, and enterprises spend 17x more on AI tools than on securing the AI itself

Gartner forecasts worldwide AI spending will reach $2.52 trillion in 2026, a 44% increase year-over-year. Worldwide IT spending will hit $6.15 trillion. Within that massive build-out, information security spending accelerates to $244.2 billion, up 13.3%.

The headline looks healthy. Look closer, and it isn’t. I’ve been tracking Gartner’s information security forecast through multiple quarterly updates, and the trajectory keeps steepening. But the spending acceleration is masking a deeper problem: enterprises are deploying AI agents into production far faster than they are securing them.

  1. The 40% / 6% gap

Gartner predicts 40% of enterprise applications will include task-specific AI agents by the end of 2026. Up from less than 5% in January. These are not chatbots. Gartner’s examples include autonomous cybersecurity response agents that scan network traffic, analyze system logs, and initiate responses without human intervention.

Only roughly 6% of organizations report having an advanced AI security strategy in place, according to vendor-sourced research from BigID’s 2025 AI Risk and Readiness study. Even adjusting for methodology differences between vendor and analyst research, the gap is stark. Agents are entering production at roughly 7-8x the rate organizations are building governance around them.

Gartner’s 4Q25 AI spending forecast created a dedicated agentic AI market segment for the first time. The spending lines are dramatic. Agentic AI overtakes chatbot and assistant spending by 2027. By 2029, agentic AI will reach $752.7 billion at a 119% compound annual growth rate. Chatbot spending peaks at $264.7 billion, then declines. That crossover point is where the security model breaks, because chatbots operate within human-supervised sessions. Agents don’t.

Gartner named agentic AI oversight the number-one cybersecurity trend for 2026 in its February report (my breakdown of all six trends here). A separate Gartner poll of 147 CIOs found 24% had already deployed AI agents and 50% were actively experimenting. Guardian agents, AI systems designed to monitor and govern other AI agents, are projected to capture 10-15% of the agentic AI market by 2030.

Forrester’s 2026 cybersecurity predictions go further: an agentic AI deployment will cause a publicly disclosed data breach this year, leading to employee dismissals. Senior analyst Paddy Harrington frames it as a cascade of failures, not a single point of error. That prediction landed in October 2025. Nothing since has made it less likely.

  1. $244.2 billion, and where it goes

Gartner’s 4Q25 information security forecast projects global spending reaching $244.2 billion in 2026, up 13.3% year-over-year. That is acceleration, not continuation. Gartner’s forecast trajectory has been steepening for multiple quarters. It follows a year where many CISOs focused on consolidating tools rather than buying new ones.

The allocation matters more than the total (please click on the graphic to expand for easier reading):

Cloud security at 28.8% growth is the fastest subsegment by a wide margin. CSPM alone carries a 31.3% CAGR. These represent organizations reacting to attack surfaces that expanded when workloads moved to the cloud faster than security controls followed.

Managed security services at 11.1% tells a workforce story the spending headline misses. The ISC2 documented a global cybersecurity workforce gap of 4.8 million professionals in October 2024. That gap grew 19% year-over-year while the active workforce flatlined at 5.5 million. A quarter of organizations reported cybersecurity layoffs. So they’re buying SOC capacity from managed providers instead. The spending growth in managed services is a staffing problem wearing a procurement mask.

The 17:1 spending asymmetry

Gartner’s 4Q25 AI spending forecast splits the AI cybersecurity market into two sub-segments for the first time. AI-amplified security, using AI to defend the enterprise, reached $49 billion in 2025. Securing AI itself, protecting the models, training data, inference pipelines, agent workflows, and decision outputs, stood at $2.8 billion. That is 5.5% of the AI cybersecurity market.

Enterprises are investing 17 times more in AI-powered security tools than in securing the AI on which those tools run. Gartner projects over 75% of enterprises will use AI-amplified cybersecurity products by 2028, up from less than 25% in 2025. The tools are getting funded. What the tools actually depend on to function is not.

  1. Quantum crosses the 5% budget threshold

Forrester predicts quantum security spending will exceed 5% of overall IT security budgets in 2026. Five percent sounds modest until you consider what it represents: the shift from research line items to actual procurement.

That means consulting engagements for quantum migration planning. Cryptographic discovery tools to figure out which systems need replacing first. Post-quantum algorithm testing across live production environments. Gartner calls post-quantum cryptography a force that demands organizations identify, manage, and replace traditional encryption methods now. Not eventually. The encryption market is growing at 2.0x according to the 4Q25 forecast, and the planning horizon is 2030. Starting migration in 2028 means compounding rip-and-replace costs every quarter of delay.

Forrester also predicts the EU will establish its own known exploited vulnerability database in 2026. Regulatory fragmentation adds cost. For enterprises operating across jurisdictions, quantum migration planning cannot be separated from compliance architecture.

  1. 57% of employees are already using shadow AI

A smaller Gartner survey of 175 employees conducted between May and November 2025 found that 57% use personal GenAI accounts for work. A third admitted to uploading sensitive information to tools their organizations have not sanctioned.

I keep coming back to this stat because it reframes the entire agentic AI security conversation. The firewalls most enterprises rely on were built for human-to-application communication. Protocols like MCP now enable agent-to-agent interaction at a scale and speed those tools were never designed to see. Machine identities outnumber human employees by more than 80 to 1 in most enterprises, according to CyberArk. Traditional IAM was not built for nonhuman actors operating autonomously.

Gartner’s cybersecurity trends report identifies IAM adaptation for AI agents as a top-six trend for 2026, specifically calling out identity registration, credential automation, and policy-driven authorization for machine actors. Failure to address these issues will lead to greater access-related cybersecurity incidents as autonomous agents become more prevalent.

The investment context: AI in the trough, security in the gap

Gartner places AI in the Trough of Disillusionment throughout 2026. AI will most often be sold by incumbent software providers rather than bought as part of new moonshot projects. ROI predictability has to improve before enterprises scale their deployments.

Forrester’s 2026 predictions reinforce this: enterprises will defer 25% of planned AI spending into 2027 as financial rigor slows production deployments and kills proofs of concept. Fewer than one-third of decision-makers can tie AI value to their organization’s financial growth.

Yet Gartner’s IT spending forecast shows server spending accelerating at 36.9% year-over-year and data center spending surging 31.7% past $650 billion. GenAI model spending grows at 80.8%. The infrastructure build-out is not slowing even as enterprise application adoption pauses.

Infrastructure spending runs hot. Application-layer AI spending cools. Security spending accelerates into the gap between adoption speed and governance readiness. The $244.2 billion flowing into information security is the cost of operating in an environment where AI agents are proliferating faster than the controls designed to govern them.

What these numbers add up to

For two decades, enterprise security assumed a human on the other end of every session, every credential request, every decision. That assumption is collapsing. The autonomous agent accessing your production database at 3 AM doesn’t authenticate the way your SOC analyst does, doesn’t respect the same governance boundaries, and operates at speeds no human reviewer can match.

What makes this moment different from previous security inflection points is the speed asymmetry. When cloud migration created new attack surfaces, enterprises had years to adapt. The shift from on-prem to cloud took a decade. The shift from human-operated to agent-operated environments is measured in quarters. Gartner didn’t even have a dedicated agentic AI spending segment until this forecast cycle. By the next one, the crossover will have already happened.

The practical question for 2026 is not whether to invest in AI security. That decision has been made by the spending trajectory. It is whether to govern AI agents proactively, before the first publicly disclosed agentic breach forces a reactive scramble, or to wait and pay the premium that every late mover in cybersecurity history has paid. Forrester has already predicted which outcome is more likely this year. The 17:1 ratio suggests most enterprises are betting on the wrong side of that question.

Sources

Gartner Forecast: Information Security, Worldwide, 2023–2029, 4Q25 (December 18, 2025)

Gartner Forecast Analysis: Information Security, Worldwide, 2026 (February 5, 2026)

Gartner Forecast: AI Spending, Worldwide, 2024–2029, 4Q25 (December 2025)

Gartner, Top Trends in Cybersecurity for 2026 (February 5, 2026)

Gartner, Worldwide AI Spending Will Total $2.52 Trillion in 2026 (January 15, 2026)

Gartner, Worldwide IT Spending to Grow 10.8% in 2026 (March 2026)

Gartner, 40% of Enterprise Apps Will Feature AI Agents by 2026 (August 26, 2025)

Gartner, Guardian Agents Will Capture 10-15% of Agentic AI Market by 2030 (June 11, 2025)

Forrester Predictions 2026: Cybersecurity and Risk (October 28, 2025)

Forrester, Global Tech Spend Will Grow 7.8% in 2026 (February 2, 2026)

Forrester, 2026 Technology & Security Predictions (October 28, 2025)

ISC2, 2024 Cybersecurity Workforce Study (October 2024)

CyberArk, Machine Identities Report (April 2025)

BigID, AI Risk & Readiness in the Enterprise (2025)

Feb 10

Top 6 cybersecurity trends from Gartner’s 2026 Security Forecast

Over 57% of employees are using personal GenAI accounts for work. A third of them admit to uploading sensitive data into tools their security teams haven’t approved. Meanwhile, agentic AI is proliferating through no-code platforms and vibe coding, creating attack surfaces most CISOs can’t see, let alone govern. And quantum computing? No longer a 10-year planning horizon. It’s a 2030 action deadline.

Gartner’s Top Trends in Cybersecurity for 2026 report, released February 5, 2026, identifies six forces reshaping how CISOs must operate. These cut across governance, AI adoption, identity, workforce, and cryptographic strategy simultaneously. None of them is incremental.

The trends report lands alongside Gartner’s updated Forecast: Information Security, Worldwide, 2023–2029, 4Q25 (G00843183, December 18, 2025) and the Forecast Analysis: Information Security, Worldwide, 2026 (G00838442, February 5, 2026), which together project global information security spending reaching $244.2 billion in 2026, up 13.3% in current U.S. dollars. I’ve tracked this forecast through multiple quarterly updates. The trajectory keeps steepening. The six trends below explain where that money is going and why.

“Cybersecurity leaders are navigating uncharted territory this year as these forces converge, testing the limits of their teams in an environment defined by constant change,” said Alex Michaels, Director Analyst at Gartner. “This demands new approaches to cyber risk management, resilience, and resource allocation.”

The spending backdrop: $244 billion and accelerating

Before getting into the six trends, context matters. Gartner’s 4Q25 forecast shows the three major security segments all growing at double-digit constant currency rates in 2026:

Source: Gartner Forecast: Information Security, Worldwide, 2023–2029, 4Q25 Update (G00843183). Constant currency rates.

Cloud security remains the fastest-growing subsegment at 28.8% growth in 2026. Nothing else comes close. The combined cloud security market (cloud security posture management, cloud access security brokers, and cloud workload protection platforms) is projected to reach $32.4 billion by 2029, with a 25% CAGR in constant currency. I’ve been watching this subsegment accelerate for three quarters straight. CSPM alone is growing at a 31.30% CAGR.

 

Cloud security spending reaches $32.4 billion by 2029. CSPM leads at 31.30% CAGR. Source: Gartner 4Q25 Forecast. (Please click on the image to expand for easier reading)

Trend 1: Agentic AI demands cybersecurity oversight

This is the trend that touches everything else on this list. Employees and developers are deploying AI agents through no-code/low-code platforms and “vibe coding” at a pace that outstrips security governance. Unmanaged AI agent proliferation. Unsecured code. Compliance violations that most security teams don’t even have visibility into yet. That’s the picture Gartner is painting.

Gartner’s recommendation is blunt: cybersecurity leaders must identify both sanctioned and unsanctioned AI agents operating within their environments, enforce access controls and data guardrails, and develop incident response playbooks specific to agent-driven threats.

“While AI agents and automation tools are becoming increasingly accessible and practical for organizations to adopt, strategic cybersecurity planning for these technologies is essential,” said Michaels. Cybersecurity leaders must work cross-functionally to manage agentic AI adoption, identifying sanctioned and unsanctioned AI agents, enforcing data access controls, and developing incident response playbooks.

The spending data backs this up. Gartner’s 4Q25 forecast projects the AI-amplified security market reaching $160 billion by 2029, up from $49 billion in 2025. Gartner is clear that this isn’t additive spending. It represents the portion of existing security products that now embed AI capabilities. But the expectation tells the story: over 75% of enterprises will use AI-amplified cybersecurity products by 2028, up from less than 25% in 2025. Vendors that don’t embed AI will lose shelf space. (For more on AI security platforms, see Gartner’s Top Strategic Technology Trends for 2026, which predicts that over 50% of enterprises will use AI security platforms to protect their AI investments by 2028.)

Trend 2: Global regulatory volatility drives cyber resilience efforts

Regulators are getting personal. Boards and executives now face direct liability for compliance failures. Not just organizational fines, but individual accountability. The penalties for inaction have moved from theoretical to career-ending. Across multiple jurisdictions simultaneously.

Gartner advises cybersecurity leaders to formalize collaboration across legal, business, and procurement teams to establish clear accountability for cyber risk. Align control frameworks to recognized standards. Address data sovereignty concerns before they become enforcement actions. The organizations doing this well are treating regulatory preparedness as a core security function, not an annual compliance checkbox.

This is where the spending data gets interesting. Gartner’s forecast shows security consulting services growing from $24.2 billion (2024) to $36.6 billion (2029), adding $12.4 billion in five years. Security professional services follow a similar trajectory: $27.3 billion to $40.8 billion, adding $13.5 billion. Organizations are buying outside expertise because they can’t build regulatory competence fast enough in-house. I’ve been covering these numbers for three quarters, and the services growth is the part of the forecast that keeps surprising me.

Infrastructure protection adds $26.4 billion between 2024 and 2029, the largest absolute growth of any subsegment. Source: Gartner 4Q25 Forecast. (Please click on the image to expand for easier reading)

Trend 3: Post-quantum computing moves into action plans

Gartner predicts advances in quantum computing will render the asymmetric cryptography that organizations rely on unsafe by 2030. Four years. That’s the window to adopt post-quantum cryptography alternatives before “harvest now, decrypt later” attacks start cashing in on data that adversaries are collecting today.

Organizations need to identify their cryptographic deployments, assess data sensitivity and lifespan, and prioritize cryptographic agility. That last phrase keeps coming up in my conversations with CISOs. The ability to swap encryption methods without re-architecting entire systems. Swapping an algorithm is one thing. Doing it across a production environment without downtime is an entirely different problem.

“Post-quantum cryptography is reshaping cybersecurity strategies by prompting organizations to identify, manage, and replace traditional encryption methods, while prioritizing cryptographic agility,” said Michaels. “By investing in these capabilities and prioritizing migration now, assets will be secured when quantum threats become a reality.“

The encryption market in Gartner’s 4Q25 forecast grows from $1.04 billion in 2023 to $2.04 billion by 2029 at an 11.95% CAGR. A 2.0x increase. For what has historically been one of the slower-growing security subsegments, that’s a significant acceleration. Quantum urgency is changing the math.

Trend 4: Identity and access management adapts to AI agents

AI agents are breaking traditional IAM models. Plain and simple. Identity registration and governance, credential automation, and policy-driven authorization weren’t designed for autonomous machine actors that can initiate actions, access data, and interact with systems without human intervention. The scale problem compounds fast: when every employee can deploy dozens of AI agents, the identity surface area explodes.

Gartner recommends a targeted, risk-based approach. Invest where gaps and risks are greatest. Leverage automation where possible. The practical starting point is understanding which AI agents carry the most privilege and the least oversight. Those are your highest-risk identities right now, and most organizations haven’t inventoried them.

The identity market is already significant. Gartner’s 4Q25 forecast shows identity access management growing from $18.7 billion (2024) to $29.0 billion (2029), adding $10.3 billion in five years. That’s before the full scale of agentic AI identity requirements hits the market. IAM vendors that solve machine-actor identity at scale will capture a disproportionate share of that $10.3 billion growth.

Trend 5: AI-driven SOC solutions destabilize operational norms

AI-enabled security operations centers are enhancing alert triage and investigation workflows. The technology works. But deploying AI into a SOC doesn’t automatically reduce headcount needs. It changes the skill mix. Analysts who excelled at manual triage need different capabilities to oversee AI-driven workflows. Organizations are discovering this the hard way. That’s an organizational transformation challenge, and throwing more technology at it doesn’t help.

“To realize the full potential of AI in security operations, cybersecurity leaders must prioritize people as much as technology,” said Michaels. “Strengthening workforce capabilities, implementing human-in-the-loop frameworks into AI-supported processes and aligning adoption with clear strategic objectives will be critical to maintaining resilience as SOCs evolve.”

The talent dimension makes this harder than it already sounds. ISC2’s 2024 Cybersecurity Workforce Study, published in October 2024, documented a global workforce gap of 4.8 million professionals, a 19% year-over-year increase. The active workforce flatlined at 5.5 million (up just 0.1%). The numbers are brutal: 25% of organizations reported cybersecurity layoffs in 2024. 37% faced budget cuts. 90% report skills shortages. 58% believe the shortage puts their organization at significant risk. On the spending side, managed security services are growing at 11.1% in 2026, the fastest rate in the services segment. Organizations can’t hire fast enough, so they’re buying managed SOC capacity instead.

Trend 6: GenAI breaks traditional cybersecurity awareness tactics

Existing security awareness programs are failing. Full stop. A Gartner survey of 175 employees conducted between May and November 2025 found that 57% use personal GenAI accounts for work purposes, while 33% admit to uploading sensitive information to tools their organizations haven’t sanctioned. Those numbers should alarm every CISO reading this. A third of your workforce is actively feeding proprietary data into tools you can’t audit.

Gartner recommends shifting from general awareness training to adaptive behavioral programs that include AI-specific tasks. Generic compliance videos won’t cut it here. The organizations getting this right are making approved GenAI tools easy to access and unsanctioned tools hard to justify. Trying to ban GenAI outright just drives usage underground and costs you talent.

Strengthening governance, embedding secure practices, and establishing clear policies for authorized GenAI use will reduce exposure to privacy breaches and intellectual property loss. The governance gap on GenAI usage is, in my view, the most underestimated risk on this entire list. Every other trend has a spending line item attached to it. This one requires behavioral change, which is harder to buy.

Total market trajectory: $173.5 billion to $323.5 billion

Gartner’s year-by-year spending trajectory shows the acceleration curve these six trends are riding:

Source: Gartner Forecast: Information Security, Worldwide, 2023–2029, 4Q25 Update (G00843183, December 18, 2025). Current U.S. dollars.

 

CSPM and CASB lead all security categories with 31% and 26% CAGR through 2029. Source: Gartner 4Q25 Forecast. (Please click on the image to expand for easier reading)

What this means for CISOs

Three of the six trends (agentic AI oversight, IAM for machine actors, and GenAI awareness) are fundamentally about the same problem: autonomous AI systems operating inside enterprise environments without adequate governance. The other three (regulatory volatility, post-quantum readiness, and AI-driven SOCs) are the structural forces those governance failures will collide with. That convergence is the signal about where 2026 budgets need to go.

The organizations that will navigate this environment successfully are doing three things simultaneously:

Mapping their AI agent footprint now. If you don’t know how many AI agents are operating across your environment, sanctioned and unsanctioned, you can’t govern what you can’t see. Gartner’s 75% AI-amplified product adoption projection by 2028 means this window for establishing control is narrow.

Building cryptographic agility into their architecture. The 2030 quantum deadline means migration planning starts in 2026, not 2028. The encryption market’s 2.0x growth reflects early movers. Late movers face rip-and-replace costs that compound every quarter they wait.

Investing in people alongside AI tooling. AI-enabled SOCs work when human operators have the skills to oversee them. The ISC2 data is unambiguous: a 4.8 million professional gap growing at 19% year-over-year. Managed security services growth at 11.1% tells you where CISOs are finding capacity.

Gartner’s numbers aren’t projections anymore. They’re procurement trends already hitting finance systems. The $244.2 billion flowing into information security this year will fund agentic AI governance, quantum migration, and SOC transformation, whether your organization participates or not.

Bottom line: CISOs planning for 2027 are watching their competitors buy the tools they’ll be scrambling for in 18 months. The data says move now.

Jul 7

Forrester's top ten trends defining identity and access management in 2024

Forrester’s top ten trends defining identity and access management in 2024

Stolen identity and privileged access credentials now account for 61% of all data breaches. This figure continues to increase as nation-state attackers, cybercrime groups, and rogue attackers integrate AI into their attack tradecraft.

Adversarial AI is taking aim at identities

 80% or more of breach attempts aim first at identities and the systems that manage them. CrowdStrike’s 2024 Global Threat Report found that identity-based and social engineering attacks are reaching a new level of intensity. CrowdStrike found that attackers are using AI to launch advanced phishing attacks to impersonate legitimate users and infiltrate secure accounts. Attackers have long sought account credentials, but in 2023, their goals centered on authentication tools and systems, including API keys and OTPs.

“What we’re seeing is that the threat actors have really been focused on identity, taking a legitimate identity. logging in as a legitimate user. And then laying low, staying under the radar by living off the land by using legitimate tools,” Adam Meyers, senior vice president counter adversary operations at CrowdStrike, told VentureBeat in an interview early this year. Two of the most infamous Russian nation-state attackers, Fancy Bear and Cozy Bear, led these efforts, with the former exploiting a Microsoft Outlook vulnerability (CVE-2023-23397) for unauthorized server access.

Top ten trends defining identity and access management (IAM) in 2024

Forrester’s recent report, The Top Trends Shaping Identity And Access Management In 2024, provides an insightful view into the future of Identity and Access Management (IAM) and Privileged Identity Management (PIM). The report predicts that threat detection and remediation will improve with the help of A.I. Forrester also predicts that FIDO passkey authentication will go mainstream. In contrast, biometric authentication will slow down due to concerns regarding deepfakes.

Leading IAM providers include AWS Identity and Access Management, CrowdStrike, Delinea, Cradlepoint, ForgeRock, Ivanti, Google Cloud Identity, IBM Cloud Identity, Microsoft Azure Active Directory, Palo Alto Networks, and Zscaler.

Here is a summary of the top ten trends Forrester believes will shape IAM in 2024:

Trend 1: AI Will Improve Identity-Based Threat Detection and Remediation. Generative AI (genAI) is helping to redefine the future of IAM by improving outlier behavior analysis, increasing alerts’ accuracy, and streamlining administrative tasks while guarding against new threats.

98% of security professionals believe AI and machine learning (ML) will be beneficial in fighting identity-based breaches and see it as a pivotal technology in unifying their many identity frameworks. The majority, 63%, predict AI’s leading use case will be greater accuracy in identifying outlier behavior. 56% believe AI will help improve the accuracy of alerts, and 52% believe AI will help streamline administrative tasks.

Forrester asserts that AI will help short-staffed security teams triage alerts and automate time-consuming, mundane aspects of their jobs. Forrester also envisions genAI being used to query, “Which five applications are the riskiest from an identity entitlement perspective?” CrowdStrike announced at RSAC 2024 that Charlotte AI, CrowdStrike’s Generative AI security analyst, can automatically correlate all related contexts into a single incident and generate an LLM-powered incident summary for security analysts.

Trend 2: IAM Platforms Face Increased Scrutiny Of Their Underlying Security. High-profile breaches that began with impersonation leading to identity theft, including MGM and Okta, reflect how social engineering can still bypass IAM safeguards. CISOs are pushing back on their IAM vendors to improve operational processes and security practices and prioritize security for cloud-based SaaS applications and multi-cloud configurations. Forrester writes that their clients running IAM systems expect their vendors to comply with standards like SOC 2, FedRAMP, ISO 27002, and PCI. CISOs and security teams are also asking to vet a vendor’s workforce, including both employees and contractors and understand how the vendor communicates about and addresses security issues.

Forrester’s advice to security and risk management professionals is to “Demand multifactor authentication for all workforce business and admin users, without exception. Prioritize IAM vendors that embrace secure-by-design and secure-by-default principles and value continuous two-way customer engagement to improve their overall cybersecurity posture.”

Trend 3: IAM And Non-IAM Vendors Respond To Identity-Centric Threats. More CISOs and their security teams are taking a zero trust mindset to breaches. They see them as inevitable, and as part of their zero trust frameworks, they’re looking to shut down lateral movement after an intrusion. Forrester observes that “both IAM vendors and non-IAM cybersecurity vendors keep making advances in identity threat detection and response (ITDR). As a result of organic development and acquisitions, ITDR capabilities are being incorporated in platforms from privileged identity management (PIM) vendors like ARCON, BeyondTrust, CyberArk, and Delinea, as well as XDR vendors, such as Cisco, CrowdStrike, Proofpoint, and SentinelOne.”

Trend 4: FIDO Passkey Authentication Goes Mainstream For Workforce And B2C Uses. Forrester notes that a large number of customer-facing sites, including H&R Block, PayPal, and Verizon, are moving to passwordless authentication. At the same time, smaller financial institutions like coinbase.com offer optional fast identity online (FIDO) Authentication and FIDO passkey-based authentication. The research firm expects 30% of B2C websites and apps to offer FIDO passkeys by the end of 2024.

Trend 5: Biometric Adoption Slows Due To Concerns Around Deepfakes. Despite biometric authentication being a security standard on smartphones, CISOs and consumers alike are becoming more concerned about deepfakes. Designing liveness detection and other advanced features for facial and fingerprint recognition systems reduces the threat of spoofing generated by deepfake technology.

As multiple breach attempts have proven, voice biometrics are more susceptible to attack. Forrester notes that in response, the FTC set a Voice Cloning Challenge to “encourage the development of multidisciplinary solutions—from products to procedures—aimed at protecting consumers from artificial intelligence-enabled voice cloning harms, such as fraud and the broader misuse of biometric data and creative content.” Vendors will add additional deepfake detection to their solutions in 2024, resulting in a rebound in biometrics adoption in 2025.

Trend 6: IMG And PIM Vendors Expand Coverage Of Cloud Administrator Identities. Getting multicloud and hybrid cloud security right is getting more challenging and complex to achieve at scale due to configuration complexity. Forrester notes that “zero trust in the cloud starts with understanding the data access entitlements of identities like cloud infrastructure administrators, SaaS administrators, and business users.” Security and risk management professionals need to review cloud administrators’ entitlements that grant access to sensitive data assets and, when necessary, cancel them. Forrester writes, “While tools offer detection and remediation automation, they are no substitute for documented and consistent identity governance processes.”

Trend 7: Government-Issued Digital Identities Continue To Spread. Forrester believes acceptance of government-issued decentralized digital identities (DDIDs) beyond government use cases will grow in 2024. Mobile digital identities, including driver’s licenses, are now available in the US states of Arizona, California, Florida, and Iowa. Jurisdictions that have or will soon issue mobile driver’s licenses include the European Union (based on the eIDAS 2.0 approved set of standards), Estonia, Hungary, and Sweden. Nigeria and the Philippines have digital identities active today. .

Trend 8: B2B IAM Becomes A Differentiating Feature. Security teams and CISOs running them who are operating without an extended IAM ecosystem for partners like contractors, suppliers, and resellers face more severe security risks. B2B IAM involves managing joiner, mover, and leaver (JML) processes differently than internal employees. Forrester predicts that in 2024, IAM vendors will enhance platforms with features like simplified federation onboarding, verifiable credentials for ID verification, and improved access review processes for the extended enterprise.

Trend 9: Commercial and homegrown IAM Solutions Face Growing Demand For Upgrades. Maintaining on-premises IAM systems is becoming more costly and inefficient, making it more attractive to move to a cloud-based platform. Forrester is finding that the brittle, less secure nature of on-premise legacy systems also makes them more difficult to upgrade. Demand is so high for replacing legacy systems that a recent Forrester survey found that the intention to replace homegrown solutions jumped from 4% in 2022 to 18% in 2023.

Trend 10: The Fine-Grained Authorization Market Heats Up. As digital platforms and business app creation continue to proliferate, the need for dynamic and fine-grained access controls is extending beyond security. Forrester says that the IAM market is moving toward centralized and external authorization patterns because of B2B2E and B2B2C relationships and the possibility that genAI could make it easier to create and manage authorization policies.