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Posts tagged ‘BMC’

Why Digital Transformation Always Needs To Start With Customers First

Why Digital Transformation Always Needs To Start With Customers First

Customers’ expectations, preferences, changing patterns in how and why they purchase need to be the core of any digital transformation effort.

Customers’ expectations, preferences, changing patterns in how and why they purchase need to be the core of any digital transformation effort. With it, digital transformation projects flourish and take on a life of their own. Without it, I’ve seen digital transformation projects become myopic, narrowly focused, substituting internal metric gains for measures that matter most to customers.

Digital Maturity Drives Revenue

Anyone who has worked on a digital transformation project quickly sees how the most digitally mature organizations can turn their investments in transformation into revenue by overwhelming customers with value. Initiatives that put customers first can serve to generate greater confidence among C-level executives and board members, leading to more funding. This is because business cases for customer-centric digital transformation projects are easier to create, more defensible and best of all, point to revenue gains and cost reductions.

Deloitte Insights’ recent survey uncovering the connection between digital maturity and financial performance accurately reflects the true state of customer-centric digital transformation. The article explains how the more digitally mature an organization is, the more achievable gains are in diversity and inclusion, Corporate Social Responsibility (CSR), customer satisfaction, product quality, gross margin and long-term financial performance. Deloitte’s latest study finds a strong correlation between the digital maturity of an enterprise and its net revenue and net profit margin. The following graphic makes clear how valuable pursuing digital maturity is, with customers being at the center of all transformation efforts. This contributes to greater net revenue and net profit margin growth:

A fascinating point regarding Deloitte Insights’ research is the correlation it uncovered between an organization’s digital transformation maturity and the benefits they gain in efficiency, revenue growth, product/service quality, customer satisfaction and employee engagement. They found a hierarchy of pivots successful enterprises make to keep pursuing more agile, adaptive organizational structures combined with business model adaptability, all driven by customer-driven innovation. The most digitally mature organizations can adopt new frameworks that prioritize market responsiveness, customer-centricity and have analytics and data-driven culture with actionable insights embedded in their DNA.

Mastering Data & Removing Roadblocks Are Key To Driving Customer Value

The two highest-payoff areas for accelerating digital maturity and achieving its many benefits are mastering data and creating more intelligent workflows. Deloitte Insights’ research team looked at the seven most effective digital pivots enterprises can make to become more digitally mature. The pivots that paid off the best as measured by revenue, margin, customer satisfaction, product/service quality and employee engagement combined data mastery and improving intelligent workflows. The following graphic shows how 51% of revenue growth can be explained by these two factors alone and 49% of improved customer satisfaction.

Data mastery and intelligent workflows are among the easiest areas to measure and include in a business case for digital transformation projects aimed at delivering a transcendent customer experience. Choosing to excel on the dimension of customer-centric data mastery gives enterprises the insights they need to create their unique omnichannel platforms. Adding in intelligent workflows that give customers the freedom to buy how, where and when they choose across any digital platform is the cornerstone of entirely new digital business models today. Capturing the voice of the customer and combining data mastery and intelligent workflows to gain an accurate, true 360-degree view of customers is invaluable for every aspect of go-to-market strategies.

Achieving Digital Maturity Requires A Framework

Enterprises that have customer centricity and a data-driven mindset are the most likely to succeed with a digital transformation initiative. As the Deloitte Insights study inferred, the most digitally mature organizations are continually adapting to customer and market dynamics. They’re prioritizing market responsiveness, striving to improve customer-centricity and have data-driven cultures with actionable insights as part of their DNA. Enterprises who see new digital business model opportunities and act on them capitalize on these three areas of organizational strength. They’re also able to combine their data mastery and intelligent workflows to identify areas of competitive opportunity to help them excel for their customers.

Consider how cybersecurity is now part of any customer experience, for good and bad. Multi-factor Authentication (MFA) and many other forms of identity verification secure customer transactions, yet they can also cause dissatisfaction. For any digitally mature enterprise, integrating cybersecurity into their existing framework is a challenge. The growth of new frameworks designed to empower greater customer-centricity, agility and actionable insights across every facet of a business is a fascinating area of watch.

One of the more interesting is BMC’s Autonomous Digital Enterprise (ADE) framework, which is shown below. Mapping Deloitte Insights’ top investment priorities for the next 12 months across all digital maturity levels to the ADE framework shows why frameworks like BMC’s are gaining adoption, particularly as organizations look to run and reinvent themselves with new digital business models built around AI/ML capabilities. The following graphic provides insights into how Deloitte’s top investment priorities are integral to BMC’s Autonomous Digital Enterprise Framework and its many contributions to the success of new digital business growth.

Conclusion

Quantifying the impact of having a customer-centric digital transformation strategy has proved elusive until recently. Deloitte Insights’ research shows how digital maturity enables greater gains from customer-centric digital transformation efforts. What’s fascinating about their research is how the progression of digital pivots leads to improved margin, revenue, customer satisfaction, diversity and inclusion and product quality gains. Equally interesting is the growing utility of frameworks like BMC’s, which are designed to enable long-standing enterprises to seamlessly embrace new digital business models, so they can flex and change with the world around them.

 

 

Why Security Needs To Be Integral To DevOps

Why Security Needs To Be Integral To DevOps

Bottom Line: DevOps and security teams need to leave one-time gating inspections in the past and pursue a more collaborative real-time framework to achieve their shared compliance, security and time-to-market goals.

Shorter product lifecycles the need to out-innovate competitors and exceed customer expectations with each new release are a few of the many reasons why DevOps is so popular today. Traditional approaches to DevOps teams collaborating with security aren’t working today and product releases are falling behind or being rushed to-market leading to security gaps as a result.

Based on conversations with DevOps team leaders and my own experience being on a DevOps team the following are factors driving the urgency to integrate security into DevOps workflows:

  • Engineering, DevOps and security teams each have their lexicon and way of communicating reinforced by siloed systems.
  • Time-to-market and launch delays are common when engineering, DevOps and security don’t have a unified system to use that includes automation tools to help scale tasks and updates.
  • Developers are doing Application Security Testing (AST) with tools that aren’t integrated into their daily development environments, making the process time-consuming and challenging to get done.
  • Limiting security to the testing and deployment phases of the Software Development Lifecycle (SDLC) is a bottleneck that jeopardizes the critical path, launch date and compliance of any new project.
  • 70% of DevOps team members have not been trained on how to secure software adequately according to a DevSecOps Global Skills survey.

Adding to the urgency is the volume of builds DevOps teams produce in software companies and enterprises daily and the need for having security integrated into DevOps becomes clear. Consider the fact that Facebook on Android alone does 50,000 to 60,000 builds a day according to research cited from Checkmarx who is taking on the challenge of integrating DevOps and security into a unified workflow. Their Software Security Platform unifies DevOps with security and provides static and interactive application security testing, newly launched software composition analysis and developer AppSec awareness and training programs to reduce and remediate risk from software vulnerabilities.

Synchronizing Security Into DevOps Delivers Much Needed Speed & Scale

DevOps teams thrive in organizations built for speed, continuous integration, delivery and improvement. Contrast the high-speed always-on nature of DevOps teams with the one-time gating inspections security teams use to verify regulatory, industry and internal security and compliance standards and it’s clear security’s role in DevOps needs to change. Integrating security into DevOps is proving to be very effective at breaking through the roadblocks that stand in the way of getting projects done on time and launched into the market.  Getting the security and DevOps team onto the same development platform is needed to close the gaps between the two teams and accelerate development. Of the many approaches available for accomplishing this Checkmarx’s approach to integrating Application Security Testing into DevOps shown below is among the most comprehensive:

Why Security Needs To Be Integral To DevOps

Making DevOps A Core Strength Of An Organization

By 2025 nearly two-thirds of enterprises will be prolific software producers with code deployed daily to meet constant demand and over 90% of new apps will be cloud-native, enabling agility and responsiveness according to IDC FutureScape: Worldwide IT Industry 2020 Predictions. IDC also predicts there will be 1.6 times more developers than now, all working in collaborative systems to enable innovation. The bottom line is that every company will be a technology company in the next five years according to IDC’s predictions.

To capitalize on the pace of change happening today driven by DevOps, organizations need frameworks that deliver the following:

  • Greater agility and market responsiveness – Organizations need to create operating models that integrate business, operations and technology into stand-alone businesses-within-the-business domains.
  • Customer Centricity at the core of business models – The best organizations leverage a connected economy to ensure that they can meet and exceed customer expectations.  By creating an ecosystem that caters to every touchpoint of the customer journey using technology, these organizations seem to anticipate their customer needs and deliver the goods and services needed at the right time via the customer’s preferred channel.  As a result, successful organizations see growth from their existing customer base while they acquire new ones.
  • Have a DNA the delivers a wealth of actionable Insights – Organizations well-positioned to turn data into insights that drive actions to serve and anticipate customer needs are ahead of competitors today regarding time-to-market.  These organizations know how to pull all the relevant information, capabilities and people together so they can act quickly and efficiently in making the right decisions. They are the companies that will know the outcome of their actions before they take them and they will be able to anticipate their success.

BMC’s Autonomous Digital Enterprise framework, shown below highlights how companies that have an innovation mindset and the three common traits of agility, customer centricity and actionable insights at their foundation have greater consistency and technology maturity in their business model characteristics compared to competitors. They also can flex and support fundamental operating model characteristics and key technology-enabled tenets. These tenets include delivering a transcendent customer experience, automating customer transactions and providing automation everywhere seeing enterprise DevOps as a natural evolution of DevOps, enabling a business to be more data-driven and achieving more adaptive cybersecurity in a Zero-Trust framework.

Why Security Needs To Be Integral To DevOps

Conclusion

Meeting the challenge of integrating security in DevOps provides every organization with an opportunity to gain greater agility and market responsiveness, become more customer-centric and develop the DNA to be more data-driven. These three goals are achievable when organizations look to how they can build on their existing strengths and reinvent themselves for the future. As DevOps success goes so goes the success of any organization. Checkmarx’s approach to putting security at the center of DevOps is helping to break down the silos that exist between engineering, DevOps and security. To attain greater customer-centricity, become more data-driven and out-innovate competitors, organizations are adopting frameworks including BMC’s Autonomous Digital Enterprise to reinvent themselves and be ready to compete in the future now.

 

 

 

 

10 Ways AI Is Improving New Product Development

10 Ways AI Is Improving New Product Development

  • Startups’ ambitious AI-based new product development is driving AI-related investment with $16.5B raised in 2019, driven by 695 deals according to PwC/CB Insights MoneyTree Report, Q1 2020.
  • AI expertise is a skill product development teams are ramping up their recruitment efforts to find, with over 7,800 open positions on Monster, over 3,400 on LinkedIn and over 4,200 on Indeed as of today.
  • One in ten enterprises now uses ten or more AI applications, expanding the Total Available Market for new apps and related products, including chatbots, process optimization and fraud analysis, according to MMC Ventures.

From startups to enterprises racing to get new products launched, AI and machine learning (ML) are making solid contributions to accelerating new product development. There are 15,400 job positions for DevOps and product development engineers with AI and machine learning today on Indeed, LinkedIn and Monster combined. Capgemini predicts the size of the connected products market will range between $519B to $685B this year with AI and ML-enabled services revenue models becoming commonplace.

Rapid advances in AI-based apps, products and services will also force the consolidation of the IoT platform market. The IoT platform providers concentrating on business challenges in vertical markets stand the best chance of surviving the coming IoT platform shakeout. As AI and ML get more ingrained in new product development, the IoT platforms and ecosystems supporting smarter, more connected products need to make plans now how they’re going to keep up. Relying on technology alone, like many IoT platforms are today, isn’t going to be enough to keep up with the pace of change coming.   The following are 10 ways AI is improving new product development today:

  • 14% of enterprises who are the most advanced using AI and ML for new product development earn more than 30% of their revenues from fully digital products or services and lead their peers is successfully using nine key technologies and tools. PwC found that Digital Champions are significantly ahead in generating revenue from new products and services and more than a fifth of champions (29%) earn more than 30% of revenues from new products within two years of information. Digital Champions have high expectations for gaining greater benefits from personalization as well. The following graphic from Digital Product Development 2025: Agile, Collaborative, AI-Driven and Customer Centric, PwC, 2020 (PDF, 45 pp.) compares Digital Champions’ success with AI and ML-based new product development tools versus their peers:

10 Ways AI Is Improving New Product Development

 

  • 61% of enterprises who are the most advanced using AI and ML (Digital Champions) use fully integrated Product Lifecycle Management (PLM) systems compared to just 12% of organizations not using AI/ML today (Digital Novices). Product Development teams the most advanced in their use of AL & ML achieve greater economies of scale, efficiency and speed gains across the three core areas of development shown below. Digital Champions concentrate on gaining time-to-market and speed advantages in the areas of Digital Prototyping, PLM, co-creation of new products with customers, Product Portfolio Management and Data Analytics and AI adoption:

10 Ways AI Is Improving New Product Development

  • AI is actively being used in the planning, implementation and fine-tuning of interlocking railway equipment product lines and systems.  Engineer-to-order product strategies introduce an exponential number of product, service and network options. Optimizing product configurations require an AI-based logic solver that can factor in all constraints and create a Knowledge Graph to guide deployment. Siemens’ approach to using AI to find the optimal configuration out of 1090 possible combinations provides insights into how AI can help with new product development on a large scale. Source: Siemens, Next Level AI – Powered by Knowledge Graphs and Data Thinking, Siemens China Innovation Day, Michael May, Chengdu, May 15, 2019.

10 Ways AI Is Improving New Product Development

  • Eliminating the roadblocks to getting new products launched starts with using AI to improve demand forecast accuracy. Honeywell is using AI to reduce energy costs and negative price variance by tracking and analyzing price elasticity and price sensitivity as well. Honeywell is integrating AI and machine-learning algorithms into procurement, strategic sourcing and cost management getting solid returns across the new product development process. Source: Honeywell Connected Plant: Analytics and Beyond. (23 pp., PDF, no opt-in) 2017 Honeywell User’s Group.

10 Ways AI Is Improving New Product Development

  • Relying on AI-based techniques to create and fine-tune propensity models that define product line extensions and add-on products that deliver the most profitable cross-sell and up-sell opportunities by product line, customer segment and persona. It’s common to find data-driven new product development and product management teams using propensity models to define the products and services with the highest probability of being purchased. Too often, propensity models are based on imported data, built-in Microsoft Excel, making their ongoing use time-consuming. AI is streamlining creation, fine-tuning and revenue contributions of up-sell and cross-sell strategies by automating the entire progress. The screen below is an example of a propensity model created in Microsoft Power BI.

10 Ways AI Is Improving New Product Development

  • AI is enabling the next generation of frameworks that reduce time-to-market while improving product quality and flexibility in meeting unique customization requirements on every customer order. AI is making it possible to synchronize better suppliers, engineering, DevOps, product management, marketing, pricing, sales and service to ensure a higher probability of a new product succeeding in the market. Leaders in this area include BMC’s Autonomous Digital Enterprise (ADE). BMC’s ADE framework shows the potential to deliver next-generation business models for growth-minded organizations looking to run and reinvent their businesses with AI/ML capabilities and deliver value with competitive differentiation enabled by agility, customer centricity and actionable insights. The ADE framework is capable of flexing and responding more quickly to customer requirements than competitive frameworks due to the following five factors: proven ability to deliver a transcendent customer experience; automated customer interactions and operations across distributed organizations; seeing enterprise DevOps as natural evolution of software DevOps; creating the foundation for a data-driven business that operates with a data mindset and analytical capabilities to enable new revenue streams; and a platform well-suited for adaptive cybersecurity. Taken together, BMC’s ADE framework is what the future of digitally-driven business frameworks look like that can scale to support AI-driven new product development. The following graphic compares the BMC ADE framework (left) and the eight factors driving digital product development as defined by PwC (right) through their extensive research. For more information on BMC’s ADE framework, please see BMC’s Autonomous Digital Enterprise site. For additional information on PwC’s research, please see the document Digital Product Development 2025: Agile, Collaborative, AI-Driven and Customer Centric, PwC, 2020 (PDF, 45 pp.).

10 Ways AI Is Improving New Product Development

  • Using AI to analyze and provide recommendations on how product usability can be improved continuously. It’s common for DevOps, engineering and product management to run A/B tests and multivariate tests to identify the usability features, workflows and app & service responses customers prefer. Based on personal experience, one of the most challenging aspects of new product development is designing an effective, engaging and intuitive user experience that turns usability into a strength for the product. When AI techniques are part of the core new product development cycle, including usability, delivering enjoyable customer experiences, becomes possible. Instead of a new app, service, or device is a chore to use, AI can provide insights to make the experience intuitive and even fun.
  • Forecasting demand for new products, including the causal factors that most drive new sales is an area AI is being applied to today with strong results. From the pragmatic approaches of asking channel partners, indirect and direct sales teams, how many of a new product they will sell to using advanced statistical models, there is a wide variation in how companies forecast demand for a next-generation product. AI and ML are proving to be valuable at taking into account causal factors that influence demand yet had not been known of before.
  • Designing the next generation of Nissan vehicles using AI is streamlining new product development, trimming weeks off new vehicle development schedules. Nissan’s pilot program for using AI to fast-track new vehicle designs is called DriveSpark. It was launched in 2016 as an experimental program and has since proven valuable for accelerating new vehicle development while ensuring compliance and regulatory requirements are met. They’ve also used AI to extend the lifecycles of existing models as well. For more information, see the article, DriveSpark, “Nissan’s Idea: Let An Artificial Intelligence Design Our Cars,” September 2016.
  • Using generative design algorithms that rely on machine learning techniques to factor in design constraints and provide an optimized product design. Having constraint-optimizing logic within a CAD design environment helps GM attain the goal of rapid prototyping. Designers provide definitions of the functional requirements, materials, manufacturing methods and other constraints. In May 2018, General Motors adopted Autodesk generative design software to optimize for weight and other key product criteria essential for the parts being designed to succeed with additive manufacturing. The solution was recently tested with the prototyping of a seatbelt bracket part, which resulted in a single-piece design that is 40% lighter and 20% stronger than the original eight component design. Please see the Harvard Business School case analysis, Project Dreamcatcher: Can Generative Design Accelerate Additive Manufacturing? for additional information.

Additional reading:

2020 AI Predictions, Five ways to go from reality check to real-world payoff, PwC Consulting

Accenture, Manufacturing The Future, Artificial intelligence will fuel the next wave of growth for industrial equipment companies (PDF, 20 pp., no opt-in)

AI Priorities February 2020 5 ways to go from reality check to real-world pay off, PwC, February, 2020 (PDF, 16 pp.)

Anderson, M. (2019). Machine learning in manufacturing. Automotive Design & Production, 131(4), 30-32.

Bruno, J. (2019). How the IIoT can change business models. Manufacturing Engineering, 163(1), 12.

Digital Factories 2020: Shaping The Future Of Manufacturing, PwC DE., 2017 (PDF, 48 pp.)

Digital Product Development 2025: Agile, Collaborative, AI Driven and Customer Centric, PwC, 2020 (PDF, 45 pp.)

Enabling a digital and analytics transformation in heavy-industry manufacturing, McKinsey & Company, December 19, 2019

Global Digital Operations 2018 Survey, Strategy&, PwC, 2018

Governance and Management Economics, 7(2), 31-36.

Greenfield, D. (2019). Advice on scaling IIoT projects. ProFood World

Hayhoe, T., Podhorska, I., Siekelova, A., & Stehel, V. (2019). Sustainable manufacturing in industry 4.0: Cross-sector networks of multiple supply chains, cyber-physical production systems and AI-driven decision-making. Journal of Self-

Industry’s fast-mover advantage: Enterprise value from digital factories, McKinsey & Company, January 10, 2020

Kazuyuki, M. (2019). Digitalization of manufacturing process and open innovation: Survey results of small and medium-sized firms in japan. St. Louis: Federal Reserve Bank of St Louis.

‘Lighthouse’ manufacturers lead the way—can the rest of the world keep up?  McKinsey & Company, January 7, 2019

Machine Learning in Manufacturing – Present and Future Use-Cases, Emerj Artificial Intelligence Research, last updated May 20, 2019, published by Jon Walker

Machine learning, AI are most impactful supply chain technologies. (2019). Material Handling & Logistics

MAPI Foundation, The Manufacturing Evolution: How AI Will Transform Manufacturing & the Workforce of the Future by Robert D. Atkinson, Stephen Ezell, Information Technology and Innovation Foundation (PDF, 56 pp., opt-in)

Mapping heavy industry’s digital-manufacturing opportunities, McKinsey & Company, September 24, 2018

McKinsey, AI in production: A game changer for manufacturers with heavy assets, by Eleftherios Charalambous, Robert Feldmann, Gérard Richter and Christoph Schmitz

McKinsey, Digital Manufacturing – escaping pilot purgatory (PDF, 24 pp., no opt-in)

McKinsey, Driving Impact and Scale from Automation and AI, February 2019 (PDF, 100 pp., no opt-in).

McKinsey, ‘Lighthouse’ manufacturers, lead the way—can the rest of the world keep up?,by Enno de Boer, Helena Leurent and Adrian Widmer; January, 2019.

McKinsey, Manufacturing: Analytics unleashes productivity and profitability, by Valerio Dilda, Lapo Mori, Olivier Noterdaeme and Christoph Schmitz, March, 2019

McKinsey/Harvard Business Review, Most of AI’s business uses will be in two areas,

Morey, B. (2019). Manufacturing and AI: Promises and pitfalls. Manufacturing Engineering, 163(1), 10.

Preparing for the next normal via digital manufacturing’s scaling potential, McKinsey & Company, April 10, 2020

Reducing the barriers to entry in advanced analytics. (2019). Manufacturing.Net,

Scaling AI in Manufacturing Operations: A Practitioners Perspective, Capgemini, January, 2020

Seven ways real-time monitoring is driving smart manufacturing. (2019). Manufacturing.Net,

Siemens, Next Level AI – Powered by Knowledge Graphs and Data Thinking, Siemens China Innovation Day, Michael May, Chengdu, May 15, 2019

Smart Factories: Issues of Information Governance Manufacturing Policy Initiative School of Public and Environmental Affairs Indiana University, March 2019 (PDF, 68 pp., no opt-in)

Smartening up with Artificial Intelligence (AI) – What’s in it for Germany and its Industrial Sector? (52 pp., PDF, no opt-in) McKinsey & Company.

Team predicts the useful life of batteries with data and AI. (2019, March 28). R & D.

The AI-powered enterprise: Unlocking the potential of AI at scale, Capgemini Research, July 2020

The Future of AI and Manufacturing, Microsoft, Greg Shaw (PDF, 73 pp., PDF, no opt-in).

The Rise of the AI-Powered Company in the Postcrisis World, Boston Consulting Group, April 2, 2020

Top 8 Data Science Use Cases in Manufacturing, ActiveWizards: A Machine Learning Company Igor Bobriakov, March 12, 2019

Walker, M. E. (2019). Armed with analytics: Manufacturing as a martial art. Industry Week

Wang, J., Ma, Y., Zhang, L., Gao, R. X., & Wu, D. (2018). Deep learning for smart manufacturing: Methods and applications. Journal of Manufacturing Systems, 48, 144–156.

Zulick, J. (2019). How machine learning is transforming industrial production. Machine Design

10 Ways Enterprises Are Getting Results From AI Strategies

10 Ways Enterprises Are Getting Results From AI Strategies

  • One in 10 enterprises now use 10 or more AI applications; chatbots, process optimization, and fraud analysis lead a recent survey’s top use cases according to MMC Ventures.
  • 83% of IT leaders say AI & ML is transforming customer engagement, and 69% say it is transforming their business according to Salesforce Research.
  • IDC predicts spending on AI systems will reach $97.9B in 2023.

AI pilots are progressing into production based on their combined contributions to improving customer experience, stabilizing and increasing revenues, and reducing costs. The most successful AI use cases contribute to all three areas and deliver measurable results. Of the many use cases where AI is delivering proven value in enterprises today, the ten areas discussed below are notable for the measurable results they are providing.

What each of these ten use cases has in common is the accuracy and efficiency they can analyze and recommend actions based on real-time monitoring of customer interactions, production, and service processes. Enterprises who get AI right the first time build the underlying data structures and frameworks to support the advanced analytics, machine learning, and AI techniques that show the best potential to deliver value. There are various frameworks available, with BMC’s Autonomous Digital Enterprise (ADE) encapsulating what enterprises need to scale out their AI pilots into production. What’s unique about BMC’s approach is its focus on delivering transcendent customer experiences by creating an ecosystem that uses technology to cater to every touchpoint on a customer’s journey, across any channel a customer chooses to interact with an enterprise on.

10 Areas Where AI Is Delivering Proven Value Today

Having progressed from pilot to production across many of the world’s leading enterprises, they’re great examples of where AI is delivering value today. The following are 10 areas where AI is delivering proven value in enterprises today

  • Customer feedback systems lead all implementations of AI-based self-service platforms. That’s consistent with the discussions I’ve had with manufacturing CEOs who are committed to Voice of the Customer (VoC) programs that also fuel their new product development plans. The best-run manufacturers are using AI to gain customer feedback better also to improve their configure-to-order product customization strategies as well. Mining contact center data while improving customer response times are working on AI platforms today. Source: Forrester study, AI-Infused Contact Centers Optimize Customer Experience Develop A Road Map Now For A Cognitive Contact Center.
  • McKinsey finds that AI is improving demand forecasting by reducing forecasting errors by 50% and reduce lost sales by 65% with better product availability. Supply chains are the lifeblood of any manufacturing business. McKinsey’s initial use case analysis is finding that AI can reduce costs related to transport and warehousing and supply chain administration by 5% to 10% and 25% to 40%, respectively. With AI, overall inventory reductions of 20% to 50% are possible. Source: Smartening up with Artificial Intelligence (AI) – What’s in it for Germany and its Industrial Sector? McKinsey & Company.

10 Ways Enterprises Are Getting Results From AI Strategies

  • The majority of CEOs and Chief Human Resource Officers (CHROs) globally plan to use more AI within three years, with the U.S. leading all other nations at 73%. Over 63% of all CEOs and CHROs interviewed say that new technologies have a positive impact overall on their operations. CEOs and CHROs introducing AI into their enterprises are doing an effective job at change management, as the majority of employees, 54%, are less concerned about AI now that they see its benefits. C-level executives who are upskilling their employees by enabling them to have stronger digital dexterity skills stand a better chance of winning the war for talent. Source: Harris Interactive, in collaboration with Eightfold Talent Intelligence And Management Report 2019-2020 Report.

10 Ways Enterprises Are Getting Results From AI Strategies

  • AI is the foundation of the next generation of logistics technologies, with the most significant gains being made with advanced resource scheduling systems. AI-based techniques are the foundation of a broad spectrum of next-generation logistics and supply chain technologies now under development. The most significant gains are being made where AI can contribute to solving complex constraints, cost, and delivery problems manufacturers are facing today. For example, AI is providing insights into where automation can deliver the most significant scale advantages. Source: McKinsey & Company, Automation in logistics: Big opportunity, bigger uncertainty, April 2019. By Ashutosh Dekhne, Greg Hastings, John Murnane, and Florian Neuhaus.

10 Ways Enterprises Are Getting Results From AI Strategies

  • AI sees the most significant adoption by marketers working in $500M to $1B companies, with conversational AI for customer service as the most dominant. Businesses with between $500M to $1B lead all other revenue categories in the number and depth of AI adoption use cases. Just over 52% of small businesses with sales of $25M or less are using AI for predictive analytics for customer insights. It’s interesting to note that small companies are the leaders in AI spending, at 38.1%, to improve marketing ROI by optimizing marketing content and timing. Source: The CMO Survey: Highlights and Insights Report, February 2019. Duke University, Deloitte, and American Marketing Association. (71 pp., PDF, free, no opt-in).
  • A semiconductor manufacturer is combining smart, connected machines with AI to improve yield rates by 30% or more, while also optimizing fab operations and streamlining the entire production process. They’ve also been able to reduce supply chain forecasting errors by 50% and lost sales by 65% by having more accurate product availability, both attributable to insights gained from AI. They’re also automating quality testing using machine learning, increasing defect detection rates up to 90%. These are the kind of measurable results manufacturers look for when deciding if a new technology is going to deliver results or not. These and many other findings from the semiconductor’s interviews with McKinsey are in the study, Smartening up with Artificial Intelligence (AI) – What’s in it for Germany and its Industrial Sector? . The following graphic from the study illustrates the many ways AI and machine learning are improving semiconductor manufacturing.

10 Ways Enterprises Are Getting Results From AI Strategies

  • AI is making it possible to create propensity models by persona, and they are invaluable for predicting which customers will act on a bundling or pricing offer. By definition, propensity models rely on predictive analytics including machine learning to predict the probability a given customer will act on a bundling or pricing offer, e-mail campaign or other call-to-action leading to a purchase, upsell or cross-sell. Propensity models have proven to be very effective at increasing customer retention and reducing churn. Every business excelling at omnichannel today rely on propensity models to better predict how customers’ preferences and past behavior will lead to future purchases. The following is a dashboard that shows how propensity models work. Source: customer propensities dashboard is from TIBCO.
  • AI is reducing logistics costs by finding patterns in track-and-trace data captured using IoT-enabled sensors, contributing to $6M in annual savings. BCG recently looked at how a decentralized supply chain using track-and-trace applications could improve performance and reduce costs. They found that in a 30-node configuration, when blockchain is used to share data in real-time across a supplier network, combined with better analytics insight, cost savings of $6M a year is achievable. Source: Boston Consulting Group, Pairing Blockchain with IoT to Cut Supply Chain Costs, December 18, 2018, by Zia Yusuf, Akash Bhatia, Usama Gill, Maciej Kranz, Michelle Fleury, and Anoop Nannra.
  • Detecting and acting on inconsistent supplier quality levels and deliveries using AI-based applications is reducing the cost of bad quality across electronic, high-tech, and discrete manufacturing. Based on conversations with North American-based mid-tier manufacturers, the second most significant growth barrier they’re facing today is suppliers’ lack of consistent quality and delivery performance. Using AI, manufacturers can discover quickly who their best and worst suppliers are, and which production centers are most accurate in catching errors. Manufacturers are using dashboards much like the one below for applying machine learning to supplier quality, delivery, and consistency challenges. Source: Microsoft, Supplier Quality Analysis sample for Power BI: Take a tour.

10 Ways Enterprises Are Getting Results From AI Strategies

  • Optimizing Shop Floor Operations with Real-Time Monitoring and AI is in production at Hitachi today. Combining real-time monitoring and AI to optimize shop floor operations, providing insights into machine-level loads and production schedule performance, is now in production at Hitachi. Knowing in real-time how each machine’s load level impacts overall production schedule performance leads to better decisions managing each production run. Optimizing the best possible set of machines for a given production run is now possible using AI.  Source: Factories of the Future: How Symbiotic Production Systems, Real-Time Production Monitoring, Edge Analytics, and AI Are Making Factories Intelligent and Agile, Youichi Nonaka, Senior Chief Researcher, Hitachi R&D Group and Sudhanshu Gaur Director, Global Center for Social Innovation Hitachi America R&D.

10 Ways Enterprises Are Getting Results From AI Strategies

Additional reading:

15 examples of artificial intelligence in marketing, eConsultancy, February 28, 2019

4 Positive Effects of AI Use in Email Marketing, Statista, March 1, 2019

4 Ways Artificial Intelligence Can Improve Your Marketing (Plus 10 Provider Suggestions), Forbes, Kate Harrison, January 20, 2019

Artificial Intelligence: The Next Frontier? McKinsey Global Institute (PDF, 80 pp., no opt-in)

Artificial Intelligence: The Ultimate Technological Disruption Ascends, Woodside Capital Partners. (PDF,

DHL Trend Research, Logistics Trend Radar, Version 2018/2019 (PDF, 55 pp., no opt-in)

2018 (43 pp., PDF, free, no opt-in).

Digital/McKinsey, Smartening up with Artificial Intelligence (AI) – What’s in it for Germany and its Industrial Sector? (PDF, 52 pp., no opt-in)

How To Win Tomorrow’s Car Buyers – Artificial Intelligence in Marketing & Sales, McKinsey Center for Future Mobility, McKinsey & Company. February 2019. (44 pp., PDF, free, no opt-in)

How Top Marketers Use Artificial Intelligence On-Demand Webinar with Vala Afshar, Chief Digital Evangelist, Salesforce and Meghann York, Director, Product Marketing, Salesforce

In-depth: Artificial Intelligence 2019, Statista Digital Market Outlook, February 2019 (client access reqd).

bes Insights and Quantcast Study (17 pp., PDF, free, opt-in),

Marketing & Sales Big Data, Analytics, and the Future of Marketing & Sales, (PDF, 60 pp., no opt-in), McKinsey & Company.

McKinsey & Company, Automation in logistics: Big opportunity, bigger uncertainty, April 2019. By Ashutosh Dekhne, Greg Hastings, John Murnane, and Florian Neuhaus

McKinsey & Company, Notes from the AI frontier: Modeling the impact of AI on the world economy, September 2018 By Jacques Bughin, Jeongmin Seong, James Manyika, Michael Chui, and Raoul Joshi

Papadopoulos, T., Gunasekaran, A., Dubey, R., & Fosso Wamba, S. (2017). Big data and analytics in operations and supply chain management: managerial aspects and practical challenges. Production Planning & Control28(11/12), 873-876.

Powerful pricing: The next frontier in apparel and fashion advanced analytics, McKinsey & Company, December 2018

Winning tomorrow’s car buyers using artificial intelligence in marketing and sales, McKinsey & Company, February 2019

World Economic Forum, Impact of the Fourth Industrial Revolution on Supply Chains (PDF, 22 pgs., no opt-in)

World Economic Forum, Supply Chain 4.0 Global Practices, and Lessons Learned for Latin America and the Caribbean (PDF, 44 pp., no opt-in)

Worldwide Spending on Artificial Intelligence Systems Will Grow to Nearly $35.8 Billion in 2019, According to New IDC Spending Guide, IDC; March 11, 2019

 

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