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LinkedIn Best Companies To Work For In 2022 Dominated Again By Tech

LinkedIn

Amazon’s Sunnyvale, CA Campus (source: Istockphoto)

  • Tech leaders are six of LinkedIn’s top ten companies to grow your career in 2022.
  • Amazon is the again highest rated company, followed by Alphabet (2nd), IBM (6th), AT&T (7th), Apple (9th), and Comcast (10th).
  • 19 of the 50 top companies in the U.S. are in the tech industry, including Dell, Intel, Oracle, Salesforce, Cisco, and others.
  • LinkedIn identified four key trends in their analysis, with flexible work is becoming table stakes for recruiting and retaining employees.

These and many other insights are from LinkedIn Top Companies 2022: The 50 best workplaces to grow your career in the U.S., published today. All 50 companies are currently hiring and have over 530,000 jobs open across the U.S, with over 70,000 being remote positions. The LinkedIn analysis of the best companies to grow your career spans 35 global markets, including the U.S., Canada, Mexico, Brazil, Argentina, Colombia, Chile, Ireland, France, Switzerland, Austria, Germany, Israel, Italy, Spain, the U.K., Sweden, Belgium, Denmark, the Netherlands, Portugal, India, Japan, Singapore, Philippines, Malaysia, Indonesia, Australia, New Zealand, UAE, Egypt, Saudi Arabia, South Africa, Nigeria, and Kenya.

LinkedIn’s Top Companies 2022 spotlights the organizations investing in employee success and career development. LinkedIn’s methodology and internal analysis ranked companies based on seven pillars that display career progression: ability to advance, skills growth, company stability, external opportunity, company affinity, gender diversity, and educational background.

The 19 Best Tech Companies To Grow Your Career In 2022

The following are profiles of the top 19 tech companies hiring in the U.S. today with links to available positions accessible via LinkedIn:

Amazon

Amazon is the parent company of Whole Foods Market, Zappos, Twitch, PillPack, and others.

Global headcount: 1,600,000 (with 1,100,000 in the U.S.) | Top U.S. locations: Seattle, San Francisco Bay Area, New York City | Most notable skills: Warehouse Operations, Data Entry, AWS Lambda | Most common job titles: Software Engineer, Fulfillment Associate, Warehouse Associate | Largest job functions: Operations, Engineering, Program and Project Management | What you should know: Even as the country’s second-largest private employer, Amazon continues to compete in recruiting and retaining top talent amid a competitive labor market. The company recently announced that it’s doubling its maximum base salary for corporate and tech workers, and it raised average wages for warehouse workers late last year, increasing pay for more than half a million of its employees. But the e-commerce giant is going beyond compensation, too: investing $1.2 billion over the next three years to expand its education and skills training initiatives. Amazon now pays 100% of college tuition for frontline employees as part of its Career Choice program and covers high school diploma programs, GEDs, and English proficiency certifications.

See jobs at Amazon

Alphabet

Alphabet is the parent company of Google, YouTube, Fitbit, Waymo, Verily, and others.

Global headcount: 156,000 | Top U.S. locations: San Francisco Bay Area, New York City, Seattle | Most notable skills: Video Editing and Production, Google Cloud Platform (GCP), C++ | Most common job titles: Software Engineer, Program Manager, Product Manager | Largest job function: Engineering, Information Technology, Program and Project Management | What you should know: It’s been a big year for Alphabet: The company onboarded nearly 6,500 employees last quarter and saw significant growth across Google’s Cloud service and YouTube (whose revenues are now growing at a faster rate than Netflix). For those interested in flexibility, the tech giant has a robust offering. In addition to adopting a hybrid work model, the company told LinkedIn that Alphabet offers four ‘work from anywhere’ weeks per year, sabbaticals for long-term employees, and ‘no meeting’ days. But Alphabet has also worked to maintain a collaborative culture and support career growth while working remotely. Employees can take advantage of resource groups like Women@Google and its Googler-to-Googler training, which lets its workers get first-hand knowledge across different fields from other employees.

See jobs at Alphabet

IBM

IBM is the parent company of Red Hat, SoftLayer Technologies, Truven Health Analytics, and others.

Global headcount: 250,000 | Top U.S. locations: New York City; Raleigh-Durham, N.C.; San Francisco Bay Area | Most special skills: Kubernetes, Openshift, Hybrid Cloud | Most common job titles: Software Engineer, Project Manager, Data Scientist | Largest job functions: Engineering, Information Technology, Sales | What you should know: The perennial IT giant has re-upped its benefits offerings amid the Great Reshuffle, IBM told LinkedIn. The new initiatives are increased paid time off, more promotion and pay reviews, backup dependent care, virtual tutoring, and ‘compassionate leave’ for parents who experience stillbirth or miscarriage. In addition, as the company moves forward with a hybrid working model that allows employees to decide how often they want to be onsite, IBM has also transformed its onboarding process with “a focus on empathy and engagement” to help remote new hires feel more connected.

See jobs at IBM

AT&T

AT&T is the parent company of DIRECTV, WarnerMedia, Cricket Wireless, and others.

Global full-time headcount: 202,600 | Top U.S. locations: Atlanta, Dallas, New York City | Most notable skills: Design Thinking, Customer Experience, Futurism | Most common job titles: Retail Sales Consultant, Client Solutions Executive, Customer Service Representative | Largest job functions: Sales, Information Technology, Engineering | What you should know: Just three years after the acquisition of Time Warner, AT&T is changing course. The company agreed to a deal last year that will combine WarnerMedia’s assets with Discovery’s to create a new, separate global entertainment giant. Once the spinoff is completed (likely mid-2022), the telecom company will be focused on its core business — expanding access to broadband internet. For its employees, AT&T offers several advancement opportunities. For example, it invests $2 million annually in ‘AT&T University,’ an internal training program to help its workers upskill, and has partnered with groups like Udacity and Coursera to offer advanced online courses.

See jobs at AT&T

Apple

Apple is the parent company of AuthenTec, NeXT Software, Shazam, and others.

Global headcount: 154,000 | Top U.S. locations: San Francisco Bay Area; Austin, Texas; New York City | Most notable skills: Apple Software and Hardware, Technical Learning, iOS | Most common job titles: Software Engineer, Technical Specialist, Mac Genius | Largest job functions: Engineering, Information Technology, Sales | What you should know: Apple is increasing benefits and pay for retail workers to attract and retain employees at its 270 retail stores across the U.S. — including doubling sick days for both full-time and part-time employees and granting more vacation days. Its retail employees are also eligible for paid parental leave and can access discounted emergency childcare. In addition, after being one of the first companies to tell its corporate employees to work remotely in March 2020, Apple is now asking that they return to the office three days a week.

See jobs at Apple

Comcast

Comcast is the parent company of NBCUniversal, Sky, DreamWorks Animation, and others.

Global headcount: 189,000 (with 130,000 in the U.S.) | Top U.S. locations: Philadelphia, New York City, Los Angeles | Most notable skills: Media Production, Cable Modems, Broadcast Television | Most common job titles: Software Engineer, Communications Technician, Salesperson | Largest job functions: Engineering, Sales, Information Technology | What you should know: Comcast prioritizes career growth and development among its employees through various benefits — including mentorship programs, department rotations and tuition assistance for continuing education and skills development. As a part of its commitment to wellbeing, it also pays for 78% of its employees’ health care costs. Want an in? Comcast says the #1 skill it looks for in new hires is authenticity. “We believe that by being yourself, you are empowered to do your best work,” the company told LinkedIn.

See jobs at Comcast

Meta

Meta is the parent company of Onavo, WhatsApp, Instagram, and others.

Global headcount: 71,900 | Top U.S. locations: San Francisco Bay Area, Seattle, New York City | Most notable skills: PHP, Program Management, Social Media Marketing | Most common job titles: Software Engineer, Technical Recruiter, Data Scientist | Largest job functions: Engineering, Information Technology, Human Resources

See jobs at Meta

Dell Technologies

Dell Technologies is the parent company of Dell EMC, SecureWorks, and others.

Global headcount: 133,000 | Top U.S. locations: Austin, Texas; Boston; San Francisco Bay Area | Most notable skills: Software as a Service (SaaS), Kubernetes, Salesforce | Most common job titles: Account Executive, Software Engineer, Inside Sales Representative | Largest job functions: Sales, Information Technology, Engineering

See jobs at Dell Technologies

 Accenture

Accenture is the parent company of Karmarama, The Monkeys, Fjord, and others.

Global headcount: 674,000 | Top U.S. locations: Washington D.C., New York City, Chicago | Most notable skills: Amazon Web Services (AWS), Management Consulting, Software Development Life Cycle (SDLC) | Most common job titles: Managing Director, Management Consultant, Business Integration Manager | Largest job functions: Information Technology, Business Development, Engineering

See jobs at Accenture

 Verizon

Verizon is the parent company of GTE Corporation, MCI Communications Corporation, and others.

Global headcount: 119,400 (with 105,800 in the U.S.) | Top U.S. locations: New York City, Dallas, Washington D.C. | Most notable skills: Quotas, Wireless Technologies, Solution Selling | Most common job titles: Solutions Specialist, Customer Service Representative, Business Account Manager | Largest job functions: Sales, Engineering, Information Technology

See jobs at Verizon

 Intel

Intel is the parent company of Mobileye, Data Center Group, and others.

Global headcount: 121,000 (with 55,700 in the U.S.) | Top U.S. locations: Portland, Ore.; Phoenix; San Francisco Bay Area | Most notable skills: JMP, System on a Chip (SoC), Statistical Process Control (SPC) | Most common job titles: Software Engineer, Process Engineer, System-on-Chip Design Engineer | Largest job functions: Engineering, Operations, Information Technology

See jobs at Intel

Oracle

Oracle is the parent company of MICROS Systems, NetSuite, Peoplesoft, BEA Systems, and others.

Global headcount: 133,000 (46,600 in the U.S.) | Top U.S. locations: San Francisco Bay Area, Boston, Denver | Most notable skills: Oracle Cloud, NetSuite, OCI | Most common job titles: Software Engineer, Business Development Consultant, Application Sales Manager | Largest job functions: Engineering, Sales, Information Technology

See jobs at Oracle

 Salesforce

Salesforce is the parent company of Slack, Mulesoft, Buddy Media, Tableau, and others.

Global headcount: 74,300 (41,000 in the U.S.) | Top U.S. locations: San Francisco Bay Area, Seattle, New York City | Most notable skills: Salesforce.com Administration, Salesforce Sales Cloud, Slack | Most common job titles: Account Executive, Software Engineer, Solutions Engineer | Largest job functions: Sales, Engineering, Information Technology

See jobs at Salesforce

Cisco

Cisco is the parent company of Duo Security and others.

Global headcount: 81,800 (38,800 in the U.S.) | Top U.S. locations: San Francisco Bay Area; Raleigh-Durham, N.C.; Dallas | Most notable skills: Software as a Service (SaaS), Kubernetes, Network Engineering | Most common job titles: Software Engineer, Account Manager, Program Manager | Largest job functions: Engineering, Information Technology, Sales

See jobs at Cisco

Cognizant

Global headcount: 330,600 (34,680 in the U.S.) | Top U.S. locations: New York City, Dallas, Chicago | Most notable skills: Amazon Web Services (AWS), Software Development Life Cycle (SDLC), Agile & Waterfall Methodologies | Most common job titles: Project Manager, Software Engineer, Technical Lead | Largest job functions: Engineering, Information Technology, Program and Project Management

See jobs at Cognizant | See people you may know at Cognizant

Siemens

Siemens is the parent company of Mendix and others.

Global headcount: 303,000 (with 40,000 in the U.S.) | Top U.S. locations: New York City, Philadelphia, Atlanta | Most notable skills: Building Automation, HVAC Controls, Electrical Troubleshooting | Most common job titles: Project Manager, Software Engineer, Senior Sales Executive | Largest job functions: Engineering, Sales, Operations

See jobs at Siemens

Juniper Networks

Global headcount: 10,400 (with 4,400 in the U.S.) | Top U.S. locations: San Francisco Bay Area, Boston, Washington D.C. | Most notable skills: Junos, Kubernetes, Border Gateway Protocol (BGP) | Most common job titles: Software Engineer, System Engineer, Technical Support Engineer  | Largest job functions: Engineering, Sales, Information Technology

See jobs at Juniper Networks

Viasat

Viasat is the parent company of RigNet and others.

Global headcount: 5,800 | Top U.S. locations: San Diego, Denver, Atlanta | Most notable skills: RF Test, Amazon Web Services (AWS), Satellite Communications (SATCOM) | Most common job titles: Software Engineer, Program Manager, System Engineer | Largest job functions: Engineering, Information Technology, Operations

See jobs at Viasat

MathWorks

Global headcount: 5,000 (with 3,000 in the U.S.) | Top U.S. locations: Boston, Detroit, Los Angeles | Most notable skills: MATLAB, Simulink, Deep Learning | Most common job titles: Software Engineer, Application Support Engineer, Principal Software Engineer | Largest job function: Engineering, Information Technology, Sales

See jobs at MathWorks

 

LinkedIn’s Key Trends Of 2022

  • Flexible work is becoming table stakes for recruiting and retaining employees. With job seekers and employees in the driver’s seat and able to ask for the work-life balance they need, flexible work has become required to attract and retain top talent. Most companies on this year’s list offer some form of work-from-anywhere flexibility, with more than 70,000 remote jobs open now across the top 50 companies. Many companies also allow employees to set their schedules and work custom “on” hours through asynchronous work. Some, like Amazon (#1), Raytheon Technologies (#21), and General Motors (#44), are encouraging work-life balance with company-wide days off, while others offer unlimited paid vacation and sabbaticals. In addition, many companies are testing out new flexible offerings – employees at Cisco (#30) have adopted a four-day workweek through the company’s Interim Reduced Workweek program, IBM (#6) has set mandatory “off” hours, Cognizant (#33) offers the option to work a compressed week through its WorkFlex program, Realogy (#40) has a no meetings policy on “Focus Fridays,” Publicis Groupe (#41) allows employees the freedom to work from anywhere they like for up to six weeks per year and PwC (#32) allows employees to step away from work for up to six months while paid through its new Leave of Absence program.
  • Top companies offer stability in an unstable world. While many companies across the U.S. have faced challenges and disruptions over the last year, the Top Companies offer stability and upskilling opportunities that employees can count on – from tuition assistance and PTO for professional development to mentorship programs and job shadowing. Many organizations instituted new programs to retain employees. For example, Deloitte (#11) introduced a new Talent Experience Office focused on employee sentiments and preferences to help inform company choices, EY (#22) offers a Pathway to Purpose virtual program to help employees discover and live their personal purpose and vision, and Kimley-Horn (#31) offers job rotations, so employees learn from different roles and departments. Amazon (#1) is investing $1.2 billion to expand its education and skills training initiatives, Walmart (#5) gives field-based associates access to a no-cost college degree through its Live Better U program, and Verizon (#18) offers an apprenticeship program for those facing employment loss due to automation in technology to prepare them for the jobs of the future. PwC (#32) invested $3 billion in a “New World. New Skills” commitment to equip employees with digital training and awarded a “thank you” bonus of one-week extra pay. Bank of America (#8) provided an additional $1 billion in compensation stock awards to employees globally, and Northrop Grumman (#38) enhanced their annual bonus plan in addition to their ongoing stay interviews.
  • Mental health care is going mainstream across hiring and talent management. To keep employees healthy and happy at work, almost all of this year’s honorees now provide services that address mental health and well-being. Companies like Intel (#23), Salesforce (#28), and Juniper Networks (#46) provide dedicated mental health days, with many – including FedEx (#47) and Blackstone (#43) – offering company-paid mental health benefits. In addition, EY (#22) has expanded its no-cost counseling and mental health coaching sessions to 25 per year for employees and family. Deloitte (#11) provides a $1,000 well-being subsidy in addition to individualized psychological health resources. Unitedhealth Group (#13) provides complimentary access to wellness apps offering coaching, talk therapy, and more.
  • Authenticity, compassion, and curiosity are must-have skills. Most of the Top Companies do not require college degrees and instead look for soft skills that can translate across departments and roles. For example, the #1 skill Comcast (#10) seeks in new hires is authenticity, HCA Healthcare (#37) wants new hires to possess compassion, and Dell Technologies (#14) looks for people who thrive in an environment with a diversity of people and ideas. Accenture (#17), Oracle (#27), and Lockheed Martin (#29) value candidates with curiosity and eagerness to learn and grow. Alphabet (#2) looks for problem-solving skills and a growth mindset.

LinkedIn’s Top 50 Companies In The U.S., 2022

  1. Amazon
  2. Alphabet
  3. Wells Fargo
  4. JPMorgan Chase & Co.
  5. Walmart
  6. IBM
  7. AT&T
  8. Bank of America
  9. Apple
  10. Comcast
  11. Deloitte
  12. Meta
  13. UnitedHealth Group
  14. Dell Technologies
  15. CVS Health
  16. The Walt Disney Company
  17. Accenture
  18. Verizon
  19. GE
  20. Boeing
  21. Raytheon Technologies
  22. EY
  23. Intel
  24. Keller Williams
  25. Kaiser Permanente
  26. Target
  27. Oracle
  28. Salesforce
  29. Lockheed Martin
  30. Cisco
  31. Kimley-Horn
  32. PwC
  33. Cognizant
  34. Citi
  35. Citadel
  36. Johnson & Johnson
  37. HCA Healthcare
  38. Northrop Grumman
  39. Siemens
  40. Realogy
  41. Publicis Groupe
  42. Whiting-Turner
  43. Blackstone
  44. General Motors
  45. Capital One
  46. Juniper Networks
  47. FedEx
  48. Ford Motor Company
  49. Viasat
  50. MathWorks

 

The Most Innovative Companies of 2021 According to BCG

The Most Innovative Companies of 2021 According to BCG
Apple Headquarters, Apple Park in Cupertino, CA. 
  • Apple, Alphabet, Amazon, Microsoft, and Tesla are considered the five most innovative companies, according to BCG’s analysis of the 50 most innovative companies of 2021. 
  • Abbott Labs, AstraZeneca, Comcast, Mitsubishi, and Moderna join the top 50 most innovative companies for the first time this year.
  • The fastest movers include Toyota, who jumped from 41st to 21st; Salesforce, who jumped from 35th to 22nd; and Coca-Cola, who jumped from 48th to 28th.
  • 90% of companies that outperform on innovation outcomes demonstrate clear C-suite ownership of the innovation agenda.

These and many other insights are from the Boston Consulting Group’s (BCG) 15th annual report defining the world’s 50 most innovative companies in 2021. BCG surveyed 1,500 global innovation executives and found a 10% point increase, to 75%, in executives reporting that innovation is a top-three priority at their companies today. That’s the most significant year-over-year increase in the 15 global innovation surveys BCG has conducted since 2005. BCG’s Most Innovative Companies 2021: Overcoming the Innovation Readiness Gap is available for download free here (28 pp., PDF).  This years’ report methodology focuses on identifying the factors causing a large innovation readiness gap between the world’s most innovative companies and their peers across industries. Please see page 23 of the study for the methodology.

Key insights from BCGs’ most innovative companies of 2020 include the following:

  • Creating a new COVID-19 vaccine in less than a year, inventing test kits in weeks to protect public health, and redefining online shopping and safe home delivery reflect the versatility of the world’s most innovative companies in 2021. Pzifer, Moderna, and Merck & Company’s innate ability to innovate gave everyone a decade of their lives back. Delivering a vaccine in a year when the initial projection was a decade reflects the innovative efficiency of these companies. 2021 is the first year Abbott Labs, who invented and scaled the production of COVID-19 test kits, is included in the 50 most innovative companies worldwide. Amazon and Walmart’s logistics and e-commerce expertise helped ensure safe online shopping and fast home delivery was available to millions of people under stay-at-home orders.
The Most Innovative Companies of 2021 According to BCG
  • Five factors most differentiate the most and least innovative companies. The basis of BCG’s methodology to identify the 50 most innovative companies in 2021 centers on their innovation-to-impact (i2i) framework. The framework is designed to help companies measure the readiness of their innovation programs to operate at a consistently high level of efficiency and effectiveness. The BCG i2i scoring system identified five factors that most differentiate innovative company leaders and laggards. The five factors that best indicate how innovative a company has the potential to be are shown in the following graphic:  
The Most Innovative Companies of 2021 According to BCG

  • Lack of collaboration between sales, marketing & R&D is the major obstacle to innovation.    31% of all companies surveyed see poor collaboration between marketing and R&D as the most significant obstacle to improving the return on their innovation investments. According to BCG, the collaboration between marketing, sales, and R&D is the most challenging in the Pharmaceutical industry, where 42% of respondents say it’s the biggest hurdle to achieving more significant returns on innovation.
The Most Innovative Companies of 2021 According to BCG
  • Digital transformation of the core business is now a top priority for 75% of CEOs, and 65% of firms are doubling down on their plans for transformation with renewed urgency. BCG identified six success factors that together—and only together—flip the odds of digital transformation success from 30% to 80%. Those six success factors are close integration of digital strategy with the business strategy, commitment from the CEO through middle management, a talent core of digital superstars, business-led and flexible technology and data platforms, agile governance, and effective monitoring of progress toward defined outcomes.

Conclusion

Companies that know how to collaborate quickly between customer and R&D teams have an inside edge on being innovation leaders. The world’s most innovative companies also have senior management teams committed to the long-term success of nascent, unproven programs. There’s greater tolerance for risk, more of a focus on customers first and innovating around their needs, and an intuitive sense of how to close innovation gaps that hold other companies back.  

LinkedIn Best Companies To Work For In 2021 Dominated By Tech

  • Four of LinkedIn’s top ten companies to grow your career in 2021 are tech leaders.
  • Amazon is the highest rated company, followed by Alphabet (2nd), IBM (6th), and Apple (8th).
  • 15 of the 50 top companies in the U.S. are in the tech industry, including Oracle, Salesforce, and SAP.

These and many other insights are from the LinkedIn Top Companies 2021: The 50 best workplaces to grow your career in the U.S. published today. All 50 companies are currently hiring and have over 300,000 jobs available right now. LinkedIn’s analysis of the best companies to grow your career spans 20 countries, including Australia, BrazilCanadaChinaFranceGermanyIndiaItalyJapanMalaysiaMexico, the Netherlands, the PhilippinesSaudi ArabiaSingaporeSpainQatar, the UAE, and the U.K. 

LinkedIn is relying on a new methodology for the 2021 Top Companies Report. They’re basing the methodology has seven key pillars, each revealing an important element of career progression: the ability to advance, skills growth, company stability, external opportunity, company affinity, gender diversity, and educational background. LinkedIn provides an in-depth description of how they built their methodology here.

The 10 Best Companies To Grow Your Career In 2021

  1. Amazon – According to LinkedIn, Amazon has built an innovative remote-onboarding system, and it has more than 30,000 openings now. The fastest-growing skills in demand at Amazon include User Experience Design (UED), Digital Illustration, and Interaction Design. LinkedIn’s analysis shows the most in-demand jobs are Health And Safety Specialist, Station Operations Manager, Learning Manager.
  1. Alphabet, Inc – Planning to add at least 10,000 jobs in the U.S. alone and investing $7B in data centers and offices across 19 states, Alphabet grew revenue 47% last year, reaching $13B.  According to LinkedIn, the most in-demand jobs are Digital Specialist, Field Sales Specialist, and Business Systems Analyst.
  1. JPMorgan Chase & Co. – JPMorgan now offers 300 accredited skills and education programs to its workers, and the bank has been boosting wages for thousands of customer-facing roles to $16-$20 an hour. The most in-demand jobs include Market Specialist, Software Engineering Specialist, and Mortgage Underwriter.
  1. AT&T – 2020 was a tough year for AT&T, increasing the urgency the company has to grow its wireless and WarnerMedia businesses. Due to the pandemic, the company had to close hundreds of stores. Fortunately, AT&T was able to help the employees affected by the closures to find new jobs. The most in-demand jobs are Service Analyst, Trading Analyst, and Investment Specialist.
  1. Bank of America – Bank of America rose to the challenges of 2020, quickly redeploying almost 30,000 employees to assist in its role facilitating the government-backed Paycheck Protection Program. The most in-demand jobs are Trading Analyst, Investment Specialist, and Financial Management Analyst.
  1. IBM – More than one-third of IBM’s revenue now comes from work related to cloud computing. The company’s Red Hat unit is a leading contributor to that growth, prizing skills such as Linux, Java, Python, and agile methodologies. IBM also is a leader in hiring autistic people through its Neurodiversity program. Most in-demand jobs include Back End Developer, Enterprise Account Executive, and Technical Writer.
  1. Deloitte –  Deloitte’s key activities span audit, assurance, tax, risk, and financial advisory work, as well as management consulting. It’s aiming to hire 19,000 people in the year ending May 29. Top recruiting priorities currently include cybersecurity, cloud computing, and analytics specialists.
  1. Apple – LinkedIn finds that Apple is committed to building an inclusive culture. Over half of its new hires in the U.S. represent historically underrepresented groups in tech — and the company claims to have achieved pay equity in every country where it operates—looking for an in? Apple has nearly 3,000 open jobs in the U.S. right now, ranging from its “genius” role at its retail stores to executive assistants and software engineers. 
  1. Walmart –  In February, the retail giant promised further raises to over 400,000 of its people and months later announced it would increase the share of its hourly store employees who work full-time to over 66% (up from 53% five years ago). Meanwhile, Walmart continues to think beyond the store as it ventures deeper into the e-commerce realm. Most in-demand jobs include Operational Specialist, Fulfillment Associate, and Replenishment Manager.
  1. EY – The accounting firm spent $450 million on employee training in 2020. And it is planning to hire over 15,000 people in the next year. With that much talent coming in, EY is focused on bringing in workers with diverse backgrounds, focusing on gender identity, race, and ethnicity, disability, LGBT+, and veterans. The most in-demand jobs include Strategy Director, Business Transformation Consultant, and Information Technology Consulting Manager.

10 Charts That Will Change Your Perspective Of Amazon’s Patent Growth

10 Charts That Will Change Your Perspective Of Amazon's Patent Growth

  • Since 2010 Amazon has grown its patent portfolio from less than 1,000 active patents in 2010 to nearly 10,000 in 2019, a ten-fold increase in less than a decade.
  • Amazon heavily cites Microsoft, IBM, and Alphabet, with 39%, 32% and 28% of Amazon’s total Patent Asset Index
  • Amazon’s patent portfolio is dominated by Cloud Computing, with the majority of the patents contributing to AWS’ current and future services roadmap. AWS achieved 41% year-over-year revenue growth in the latest fiscal quarter, reaching $7.6B in revenue.

Patents are fascinating because they provide a glimpse into potential plans, and roadmaps tech companies are considering. Amazon has one of the most interesting patent portfolios today that encompass a wide spectrum of technologies, from aircraft technology, drones, cloud computing, to machine learning. Interested in learning more about Amazon’s unique patent portfolio, I contacted PatentSight, a LexisNexis company, one of the leading providers of patent analytics and provider of the PatentSight analytics platform used for creating the ten charts shown below.

  • Amazon patents grew at a Compound Annual Growth Rate (CAGR) of above 35% between 2010 and 2019. PatentSight’s analysis shows that Amazon’s patent portfolio has increased tenfold in the last decade, and is comprised entirely of organic patents with only a small percentage gained from acquisitions. PatentSight also finds that Amazon’s patents have a falling average quality as measured by their Competitive Impact score shown on the vertical axis of the chart below. As Amazon’s patent portfolio has grown, there has been a downward trend of quality. William Mansfield, Head of Consulting and Customer Success at LexisNexis PatentSight explains why. “To maintain a high quality when growing the portfolio is difficult, as each patent would need to be equally as good as or better than the previous,” he said. Mr. Mansfield’s analysis found that Amazon’s portfolio has an average Competitive Impact of 2 today, double the PatentSight database average of 1.

  • Amazon’s patent portfolio is unique in that 100% of it is protected in the U.S. “The protection strategy of Amazon is also uncommon. While it can be the case that US firms tend to be US-centric, Amazon is an extreme case,” said William Mansfield. It’s surprising how many Amazon patents are active only in the USA (86%) and invented in the USA and active only in the USA (81%). William explained that “one factor for this US-centricity could be the great acceptance of software patents in the USA, we do also see high US-only filing for other tech giants, but are a level of around 60% vs. Amazon’s 86%.”

  • PatentSight found that the majority of the Amazon portfolio falls in the 2nd decile of Competitive Impact (top 20% – 10%). Comparable technology-based organizations have a higher density of patents in the top 10% of Competitive Impact, which is another unusual aspect regarding Amazon’s patent growth. “This is unusual compared to other big tech companies which have more in the top 10%, it could be Amazon is holding onto more lower value assets than required,” William Mansfield remarked.

  • Amazon’s patent citations most often cite Microsoft, IBM, and Alphabet, with 39%, 32% and 28% of Amazon’s total Patent Asset Index. Interesting that PatentSight’s analysis finds the reciprocal is not the case. A much smaller percentage of companies cite Amazon in return. This can be attributed to a few other firms having the breadth and depth of patent development that Amazon does today.  PatentSight found that less than 10% of their respective portfolios even mention Amazon.  William Mansfield explains that “one factor here is the larger size of these companies, vs. Amazon. However, even in absolute terms, Microsoft and IBM cite Amazon much less than the other way round. However, citation value is close to equal in absolute terms between Amazon and Alphabet.”

  • Relying on patents to keep AWS’ rapid growth going appears to be Amazon’s high priority patent strategy today. As can be seen from the portfolio below, Cloud Computing patents dominate Amazon’s patent portfolio today. In the latest fiscal quarter ending March 31, 2019, AWS delivered $7.9B in revenue and$2.2B in operating income, growing 41% year-over-year. “Amazon’s ongoing developments in alternative delivery methods in Urban Logistics and Drones are noteworthy with Drones being one area of particular strength in the portfolio as seen from the high Competitive Impact, despite the smaller portfolio size,” notes William Mansfield.

  • Amazon’s prioritization of cloud computing, AI, and machine learning patents is evident when 18 years of patent history is compared. The proliferation of AI and machine learning-based services on the AWS platform is apparent in the trend line starting in 2014. The success of Amazon’s SageMaker machine learning platform is a case in point. Amazon SageMaker enables developers and data scientists to quickly and easily build, train, and deploy machine learning models at scale.

  • Amazon is already one of the top 10 patent holders in Drone technology, just behind Alphabet and Toyota Motors. PatentSight defines Drone technology as encompassing aviation, autonomous robots, and autonomous driving. Amazon’s rapid ascent in this area is attributable to the logistics and supply chain efficiencies possible when Drones and their related technologies are applied to their supply chain’s more complex challenges.

  • PatentSight finds that FinTech is an area of long-standing strength in the Amazon patent portfolio, attribute to their payment systems being the backbone of their e-commerce business. Reflecting how diverse their business model has become, Amazon is now one of the top 15 patent holders in this area due to cloud computing, AI, and machine learning taking precedence. “FinTech is a highly competitive field with many established players, and while Amazon is not in the top 10, but top 15 players, it’s still an impressive achievement,” said William Mansfield.

  • Amazon’s patent portfolio in speech recognition encompasses Alexa, its related patents, and Amazon Lex, an AWS service used for creating conversational interfaces for applications. Alphabet, Apple, Microsoft, and Samsung are patent leaders, according to PatentSight’s analysis. The fact that Amazon is in the top 10 speaks to the level of activity and patent production going on in the Alexa research and development and product teams.

  • Amazon’s patent strategy is eclectic yet always anchored to cloud computing to make AWS the platform of choice. The following selected patens reflect how broad the Amazon patent portfolio is. What each share in common is a reliance on AWS as the platform to ensure service consistency, reliability, and scale. An example of this is their patents Video Game Streaming.

The Most Innovative Companies of 2019 According to BCG

Google Press

Alphabet/Google is now the most innovative company in the world according to BCG, unseating Apple’s 13-year dominance of their annual rankings.

  • Alphabet/Google is now the most innovative company in the world according to BCG, unseating Apple’s 13-year dominance of their annual rankings.
  • Strong AI innovators are over three times more likely to have deep expertise in Big Data Analytics.
  • The ten most innovative companies in the world extensively use AI and platforms today to grow faster than competitors and markets.
  • T-MobileDow DuPontValeStryker, and Rio Tonto join the list of the top 50 most innovative companies for the first time this year.
  • Fastest movers include Adidas, who jumped from 35th to 10thSAP who increased from 42nd to 28th and Phillips who improved from 49th to 29th.

These and many other insights are from the Boston Consulting Group’s 13th annual report defining the world’s most innovative companies in 2019. The Most Innovative Companies 2019: The Rise of AI, Platforms, and Ecosystems is a fascinating glimpse into the rising importance of Artificial Intelligence (AI) and of platforms that support innovation. What makes this survey noteworthy is how it captures how AI’s use is rapidly expanding and how enterprises are relying on platforms to scale their efforts in this area. BCG is providing an Interactive Guide that compares the 50 most innovative companies in the world, sortable by industry, company and year. There’s also interactive analysis of Steady Innovators or those companies who’ve appeared on the list every year since 2005. There are breakouts of New Entrants, Returnees, and Movers for easier analysis. The report is available for download here (28 pp., PDF, free). Forbes also has an annual list of the world’s most innovative companies you can find here. The methodology Forbes uses is explained in the post, How We Rank The Most Innovative Companies 2018. Key insights from BCGs’ most innovative companies of 2019 include the following:

  • What differentiates the world’s most innovative companies are their creation and use of AI and platforms with Alphabet/GoogleAmazonApple, and Microsoft leading all others. Each of them is actively creating and providing AI-based applications, platforms and ecosystems that enable enterprises to improve customer experiences, creating entirely new revenue streams, business models and competitive advantages. Alphabet/Google has defined its direction as an “AI first” company, intentionally creating a culture of AI-driven innovation. The following is BCG’s list of the most innovative companies of 2019:

  • Enterprises who rate themselves strongest at innovation and better than average at AI base their self-evaluations on successfully changing customer experiences. BCG found that the most advanced enterprises using AI today are succeeding at changing customer experiences, creating new business models and measuring AI’s contribution to streamlining internal processes. 19.2% of all enterprises interviewed perceive themselves as being better than average at AI and strong innovators. The following graphic compares how enterprises rate themselves at AI versus their strength at innovation:

  • Strong AI innovators are over three times more likely to have deep expertise in Big Data Analytics. Enterprises who perceive themselves as strong AI innovators based on their success using AI to improve customer experiences, create new business models and streamline operations are two times as likely to be faster at adopting new technologies. They’re also 65% more likely to be actively targeting technology platforms to scale their AI initiatives and strategies further. The following graphic compares strong and weak innovators’ relative levels of adoption across 15 different innovation and product development categories:

  • Big Data Analytics, the speed of adopting tech, digital design, and technology platforms are the four areas enterprises who consider themselves strong innovators have the widest perceived advantage over weak innovators. When enterprises were asked which of the following 15 areas of innovation and product development will be the most impactful over the next 3 to 5 years, Big Data Analytics was far and away the most valued by strong versus weak innovators. Digital Design and Speed of Adopting Tech are two additional areas of innovation and product development that most differentiate the most and least innovative companies.

 

10 Ways AI & Machine Learning Are Revolutionizing Omnichannel

Disney, Oasis, REI, Starbucks, Virgin Atlantic, and others excel at delivering omnichannel experiences using AI and machine learning to fine-tune their selling and service strategies. Source: iStock

Bottom Line: AI and machine learning are enabling omnichannel strategies to scale by providing insights into the changing needs and preferences of customers, creating customer journeys that scale, delivering consistent experiences.

For any omnichannel strategy to succeed, each customer touchpoint needs to be orchestrated as part of an overarching customer journey. That’s the only way to reduce and eventually eliminate customers’ perceptions of using one channel versus another. What makes omnichannel so challenging to excel at is the need to scale a variety of customer journeys in real-time as customers are also changing.

89% of customers used at least one digital channel to interact with their favorite brands and just 13% found the digital-physical experiences well aligned according to Accenture’s omnichannel study. AI and machine learning are being used to close these gaps with greater intelligence and knowledge. Omnichannel strategists are fine-tuning customer personas, measuring how customer journeys change over time, and more precisely define service strategies using AI and machine learning. Disney, Oasis, REI, Starbucks, Virgin Atlantic, and others excel at delivering omnichannel experiences using AI and machine learning for example.

Omnichannel leaders including Amazon use AI and machine learning to anticipate which customer personas prefer to speak with a live agent versus using self-service for example. McKinsey also found omnichannel customer care expectations fall into the three categories of speed and flexibility, reliability and transparency, and interaction and care. Omnichannel customer journeys designed deliver on each of these three categories excel and scale between automated systems and live agents as the following example from the McKinsey article, How to capture what the customer wants illustrate:

The foundation all great omnichannel strategies are based on precise customer personas, insight into how they are changing, and how supply chains and IT need to flex and change too. AI and machine learning are revolutionizing omnichannel on these three core dimensions with greater insight and contextual intelligence than ever before.

10 Ways AI & Machine Learning Are Revolutionizing Omnichannel

The following are 10 ways AI & machine learning are revolutionizing omnichannel strategies starting with customer personas, their expectations, and how customer care, IT infrastructure and supply chains need to stay responsive to grow.

  1. AI and machine learning are enabling brands, retailers and manufacturers to more precisely define customer personas, their buying preferences, and journeys. Leading omnichannel retailers are successfully using AI and machine learning today to personalize customer experiences to the persona level. They’re combining brand, event and product preferences, location data, content viewed, transaction histories and most of all, channel and communication preferences to create precise personas of each of their key customer segments.
  2. Achieving price optimization by persona is now possible using AI and machine learning, factoring in brand and channel preferences, previous purchase history, and price sensitivity. Brands, retailers, and manufacturers are saying that cloud-based price optimization and management apps are easier to use and more powerful based on rapid advances in AI and machine learning algorithms than ever before. The combination of easier to use, more powerful apps and the need to better manage and optimize omnichannel pricing is fueling rapid innovation in this area. The following example is from Microsoft Azure’s Interactive Pricing Analytics Pre-Configured Solution (PCS). Source: Azure Cortana Interactive Pricing Analytics Pre-Configured Solution.

  1. Capitalizing on insights gained from AI and machine learning, omnichannel leaders are redesigning IT infrastructure and integration so they can scale customer experiences. Succeeding with omnichannel takes an IT infrastructure capable of flexing quickly in response to change in customers’ preferences while providing scale to grow. Every area of a brand, retailer or manufacturer’s supply chain from their supplier onboarding, quality management and strategic sourcing to yard management, dock scheduling, manufacturing, and fulfillment need to be orchestrated around customers. Leaders include C3 Solutions who offers a web-based Yard Management System (YMS) and Dock Scheduling System that can integrate with ERP, Supply Chain Management (SCM), Warehouse Management Systems (WMS) and many others via APIs. The following graphic illustrates how omnichannel leaders orchestrate IT infrastructure to achieve greater growth. Source: Cognizant, The 2020 Customer Experience.

  1. Omnichannel leaders are relying on AI and machine learning to digitize their supply chains, enabling on-time performance, fueling faster revenue growth. For any omnichannel strategy to succeed, supply chains need to be designed to excel at time-to-market and time-to-customer performance at scale. 54% of retailers pursuing omnichannel strategies say that their main goal in digitizing their supply chains was to deliver greater customer experiences. 45% say faster speed to market is their primary goal in digitizing their supply chain by adding in AI and machine learning-driven intelligence. Source: Digitize Today To Future-Proof Tomorrow (PDF, 16 pp., opt-in).

  1. AI and machine learning algorithms are making it possible to create propensity models by persona, and they are invaluable for predicting which customers will act on a bundling or pricing offer. By definition propensity models rely on predictive analytics including machine learning to predict the probability a given customer will act on a bundling or pricing offer, e-mail campaign or other call-to-action leading to a purchase, upsell or cross-sell. Propensity models have proven to be very effective at increasing customer retention and reducing churn. Every business excelling at omnichannel today rely on propensity models to better predict how customers’ preferences and past behavior will lead to future purchases. The following is a dashboard that shows how propensity models work. Source: customer propensities dashboard is from TIBCO.

  1. Combining machine learning-based pattern matching with a product-based recommendation engine is leading to the development of mobile-based apps where shoppers can virtually try on garments they’re interested in buying. Machine learning excels at pattern recognition, and AI is well-suited for creating recommendation engines, which are together leading to a new generation of shopping apps where customers can virtually try on any garment. The app learns what shoppers most prefer and also evaluates image quality in real-time, and then recommends either purchase online or in a store. Source: Capgemini, Building The Retail Superstar: How unleashing AI across functions offers a multi-billion dollar opportunity.

  1. 56% of brands and retailers say that order track-and-traceability strengthened with AI and machine learning is essential to delivering excellent customer experiences. Order tracking across each channel combined with predictions of allocation and out-of-stock conditions using AI and machine learning is reducing operating risks today. AI-driven track-and-trace is invaluable in finding where there are process inefficiencies that slow down time-to-market and time-to-customer. Source: Digitize Today To Future-Proof Tomorrow (PDF, 16 pp., opt-in).
  2. Gartner predicts that by 2025, customer service organizations who embed AI in their customer engagement center platforms will increase operational efficiencies by 25%, revolutionizing customer care in the process. Customer service is often where omnichannel strategies fail due to lack of real-time contextual data and insight. There’s an abundance of use cases in customer service where AI and machine learning can improve overall omnichannel performance. Amazon has taken the lead on using AI and machine learning to decide when a given customer persona needs to speak with a live agent. Comparable strategies can also be created for improving Intelligent Agents, Virtual Personal Assistants, Chatbot and Natural Language (NLP) performance.  There’s also the opportunity to improve knowledge management, content discovery and improve field service routing and support.
  3. AI and machine learning are improving marketing and selling effectiveness by being able to track purchase decisions back to campaigns by channel and understand why specific personas purchased while others didn’t. Marketing is already analytically driven, and with the rapid advances in AI and machine learning, markets will for the first time be able to isolate why and where their omnichannel strategies are succeeding or failing. By using machine learning to qualify the further customer and prospect lists using relevant data from the web, predictive models including machine learning can better predict ideal customer profiles. Each omnichannel sales lead’s predictive score becomes a better predictor of potential new sales, helping sales prioritize time, sales efforts and selling strategies.
  4. Predictive content analytics powered by AI and machine learning are improving sales close rates by predicting which content will lead a customer to buy. Analyzing previous prospect and buyer behavior by persona using machine learning provides insights into which content needs to be personalized and presented when to get a sale. Predictive content analytics is proving to be very effective in B2B selling scenarios, and are scaling into consumer products as well

Where Cloud Computing Jobs Will Be In 2019

  • $146,350 is the median salary for cloud computing professionals in 2018.
  • There are 50,248 cloud computing positions available in the U.S. today available from 3,701 employers and 101,913 open positions worldwide today.
  • Oracle (NYSE: ORCL), Deloitte and Amazon (NASDAQ: AMZN) have the most open cloud computing jobs today.
  • Java, Linux, Amazon Web Services (AWS), Software Development, DevOps, Docker and Infrastructure as a Service (IaaS) are the most in-demand skills.
  • Washington DC, Arlington-Alexandria, VA, San Francisco-Oakland-Hayward, CA, New York-Newark-Jersey City, NY, San Jose-Sunnyvale-Santa Clara, CA, Chicago-Naperville-Elgin, IL, are the top five cities where cloud computing jobs are today and will be in 2019.

Demand for cloud computing expertise continues to increase exponentially and will accelerate in 2019. To better understand the current and future direction of cloud computing hiring trends, I utilized Gartner TalentNeuron. Gartner TalentNeuron is an online talent market intelligence portal with real-time labor market insights, including custom role analytics and executive-ready dashboards and presentations. Gartner TalentNeuron also supports a range of strategic initiatives covering talent, location, and competitive intelligence.

Gartner TalentNeuron maintains a database of more than one billion unique job listings and is collecting hiring trend data from more than 150 countries across six continents, resulting in 143GB of raw data being acquired daily. In response to many Forbes readers’ requests for recommendations on where to find a job in cloud computing, I contacted Gartner to gain access to TalentNeuron.

Key takeaways include the following:

  • $146,350 is the median salary for cloud computing professionals in 2018.  Cloud computing salaries have soared in the last two years, with 2016’s median salary being $124,300 a jump of $22,050. The following graphic shows the distribution of salaries for 50,248 cloud computing jobs currently available in the U.S. alone. Please click on the graphic to expand for easier reading.

  • The Hiring Scale is 78 for jobs that require cloud computing skill sets, with the average job post staying open 46 days. The higher the Hiring Scale score, the more difficult it is for employers to find the right applicants for open positions. Nationally an average job posting for an IT professional with cloud computing expertise is open 46 days. Please click on the graphic to expand for easier reading.

  • Washington, DC – Arlington-Alexandria, VA leads the top twenty metro areas that have the most open positions for cloud computing professionals today. Mapping the distribution of job volume, salary range, candidate supply, posting period and hiring scale by Metropolitan Statistical Area (MSA) or states and counties are supported by Gartner TalentNeuron.  The following graphic is showing the distribution of talent or candidate supply.  These are the markets with the highest supply of talent with cloud computing skills.

  • Oracle (NYSE: ORCL), Deloitte and Amazon (NASDAQ: AMZN) have the most open cloud computing jobs today. IBM, VMWare, Capital One, Microsoft, KPMG, Salesforce, PricewaterhouseCoopers, U.S. Bank, and Booz Allen Hamilton, Raytheon Corporation, SAP, Capgemini, Google, Leidos and Nutanix all have over 100 open cloud computing positions today.

10 Charts That Will Change Your Perspective Of Amazon Prime’s Growth

    • 70% of Americans with incomes of $150,000 or more who shop online have Amazon Prime memberships.
    • Amazon Prime international customers will grow at a 56% compound annual growth rate (CAGR) between 2016 to 2018.
    • Amazon shipped more than 5 billion items in 2017 with Prime worldwide.
    • By 2022 there will be 56 million Amazon Prime Video subscribers in the U.S., and 122 million worldwide.

Net Sales at Amazon reached $177.9B in 2017, a 31% increase from $136B in 2016 and Net Income increased from $2.4B in 2016 to $3B in 2017. Their fourth quarter, 2017 financial results are available here. Their latest financial results also reflect how increasing operating expenses are squeezing margins as the company builds out their fulfillment network in international markets, technology, content, and marketing efforts.

Amazon Prime is an annual membership program that includes unlimited free shipping of over 100 million items, access to unlimited instant streaming of thousands of movies and TV episodes, Alexa voice shopping, unlimited free access to thousands of Kindle books and content. Amazon Prime also includes free same day delivery on selected products, in addition to planned services Amazon is fine-tuning for launch later this year.

Revenue for online subscriptions to services like its Amazon Prime membership, Audible, Prime Video, and Prime Music Unlimited was up 49% year over year, handily outpacing the 20% year-over-year revenue growth from its online store segment. In January 2018 Amazon raised the price for Prime membership $2 to $12.99 for customers making monthly payments, totaling $156 per year. Amazon chose to leave the Prime membership price at $99 for those customers choosing to make one annual payment. Investment firm Cowen & Company estimates the $2 price increase to Prime subscribers who pay monthly will generate an additional $300M in revenue.

The following ten charts provide insights into Amazon Primes’ explosive growth:

  • 51% of U.S. households will be Amazon Prime subscribers in 2018, up from 45% in 2017 with Prime subscribers spending up to 4.6X more than non-prime customers. Morgan Stanley estimates that the average Amazon Prime customer spent $2,486 over the last twelve months compared to $544 for non-Prime Amazon customers. Source: Amazon Disruption Symposium Where so Far? Where to Next? Who is Safe?, Morgan Stanley, September 18, 2017. (PDF, 88 pp., no opt-in).

  • There are an estimated 90 million paying Amazon Prime subscribers in the United States today according to Consumer Intelligence Research Partners and Statista. Amazon was able to grow Prime memberships from 63 million in June 2016 to 90 million in September of last year. From just 25 million members in December 2013 to 90 million in September of last year, Amazon has been able to attain a 29.2% CAGR of subscribers over the last five years. Statista found that Amazon Prime members spend an average of $1,300 per year compared to non-Prime members who spend $700 annually. Source: Statista.   

  • 70% of Americans with incomes of $150,000 or more who shop online have Amazon Prime memberships. Alexa, Echo, Dash, IoT, Smart Home and Prime Now delivery services are predicated on attracting and retaining Prime customers who have higher disposable incomes and are willing to pay for convenience. Amazon realizes the most profitable Prime customers they have are facing a continual time shortage due to demanding jobs and travel schedules. The Prime services roadmap continues to reflect convenience and speed to serve high-income families, many of which have two wage earners, where time is at a premium. Source: Statista.

  • 46% of Amazon Prime subscribers buy something online using the benefits of their subscription at least once a week. In contrast, only 13% of non-Prime Amazon shoppers make weekly purchases. Amazon’s proliferation of services helps to keep Prime customers coming back. Combining a broad services portfolio and real-time convenience on a trusted platform, Amazon has found a way to become indispensable to customers who have high disposable incomes and little extra time. Source: Nearly Half of US Households Are Now Amazon Prime Subscribers, eMarketer Retail. January 30, 2018.

  • Amazon Prime international customers will grow at a 56% compound annual growth rate (CAGR) between 2016 to 2018, growing over two times as fast as the S. Prime customer base while expectations of shorter delivery times increase. Morgan Stanley estimates there will be 62 million U.S.-based Amazon Prime customers by the end of 2018, growing from an estimated 54 million in 2017. International Prime subscribers are projected to grow from 18 million in 2018 to 45 million in 2018. Source: Amazon Disruption Symposium Where so Far? Where to Next? Who is Safe?, Morgan Stanley, September 18, 2017. (PDF, 88 pp., no opt-in).

  • By 2022 there will be 56 million Amazon Prime Video subscribers alone in the U.S., and 122 million worldwide. Within four years it’s projected that Amazon Prime Video will grow its customer base globally to 122 million subscribers, with 45.9% from the U.S. alone. Amazon’s Source: Statista.

  • Amazon Prime Video is the primary growth catalyst for Amazon to gain new subscribers in Japan, Germany, and the UK. Amazon Prime membership jumped 16% in Japan in just three months following the launch of Prime Instant Video. Prime subscriber rates increased in the UK and Germany with the introduction of Prime Instant Video. Source: Amazon Disruption Symposium Where so Far? Where to Next? Who is Safe?, Morgan Stanley, September 18, 2017. (PDF, 88 pp., no opt-in).

  • 63% of Amazon online shopping users are also subscribers to Amazon Prime today. Gaining new Prime subscribers from existing online users have started to slow down compared to other areas of Amazon Prime growing at double-digit growth rates. Amazon’s strategy of broadening the base of services and devices including Alexa to attract new subscribers shows signs of working according to their latest financial results. Source: Statista.

  • Amazon Prime has 3.4 times the number of customers acquired Whole Foods Market has and is changing the pricing and profitability of food retailing now. Amazon is actively re-ordering the food retailing landscape by capitalizing on the scale of their operations in the supply chain, logistics and fulfillment operations. Morgan Stanley found that the primary reason customers aren’t shopping at Whole Foods Markets is the perception of lower prices elsewhere. Amazon’s selective reduction of prices at Whole Foods Markets is margin-driven today. Source: Amazon Disruption Symposium Where so Far? Where to Next? Who is Safe?, Morgan Stanley, September 18, 2017. (PDF, 88 pp., no opt-in).

  • Amazon is combining Prime Now 1 to 2-hour deliveries and Whole Foods Market local inventory to fuel and scale a profitable grocery delivery business. One of the most attractive benefits of Prime membership is the flexibility of ordering products for 1 to 2-hour By increasing the variety of products deliverable by the Prime Now service, Amazon is scaling its home delivery business profitably. Source: Amazon Disruption Symposium Where so Far? Where to Next? Who is Safe?, Morgan Stanley, September 18, 2017. (PDF, 88 pp., no opt-in).

Data Sources on Amazon Prime and their latest reported financial results:

Amazon Disruption Symposium Where so Far? Where to Next? Who is Safe?, Morgan Stanley, September 18, 2017. (PDF, 88 pp., no opt-in)

Amazon has around 80 million reasons to be excited for Prime Day, Business Insider. July 10, 2017

Amazon hikes the price of Prime monthly memberships by 18%, CNN, January 19, 2018

Amazon nipping at Netflix’s heels, IHS Markit, January 16, 2018

Amazon Prime Had A Ridiculously Good 2017, Slash Gear January 2, 2018

Amazon Prime had its best year of sign-ups ever, Quartz, Alison Griswold.

Amazon Prime Hits 90 Million US Members, Consumer Intelligence Research Partners, October 18, 2017 (PDF, 22 pp., no opt-in)

Amazon Prime’s Monthly Price Hike Will Generate $300 Million a Year, Bloomberg & Company, January 22, 2018

Don’t Overlook These Metrics From Amazon.com, Inc.’s Fourth Quarter, NASDAQ. February 10, 2018

For the wealthiest Americans, Amazon Prime has become the norm, Recode, June 8, 2017

Here’s How Much Amazon Prime Customers Spend Per Year, Fortune, October 18, 2017

Nearly Half of US Households Are Now Amazon Prime Subscribers, eMarketer Retail, January 30, 2018

Number of Amazon Prime Video subscribers worldwide in selected countries in 2022 (in millions), Statista, 2018.

Pros and Cons of Amazon Prime, Consumer Reports, February 22, 2018

Sixty-Four Percent Of U.S. Households Have Amazon Prime, Forbes, June 17, 2017

Why Amazon Bought Whole Foods, The Atlantic, June 16, 2017

21 Most Admired Companies Making IT A Competitive Advantage

time-and-IT-competitive-advantage1-300x215All enterprises, regardless of what they produce or the services they deliver, are really information businesses.

The accuracy, speed and precision of IT systems means the difference between winning or losing customers, keeping supply chains profitable, and solidly translating new concepts into revenue-producing products and services.  The world’s best-run services businesses have customer-driven IT as part of their DNA; it is very much who these companies are internally.

In the recently published Garter report CEO and Senior Executive Survey 2013: 21 Top Companies Admired for Competitive IT  completed between October and December, 2012, which was part of the 2013 CEO and Senior Business Executive Survey, C-level respondents were asked to name the companies they most admired in terms of their ability to apply IT-related business capabilities for competitive advantage.   Respondents were also asked to limit their responses only to their own and related industries.

391 respondents participated in the survey with 147 being CEOs, 149, CFOs; 49, COOs; and 46 being board members including Chairman of the board and president.  Geographic distribution included 152 respondents from North America; 124 from Europe; 78 from Asia/Pacific; 20 from Brazil; 12 from South Africa; and 5 from the Middle East with minimum company size being $250M in annual sales or above.

The following is the list of the world’s most admired companies using IT for competitive advantage.

Most Admired Companies Making IT A Competitive Advantage

Accenture
Amazon
Apple
Cleveland Clinic
General Electric
Goldman Sachs
Google
Hospital Corporation of America
IBM
Intermountain Healthcare
JP Morgan Chase
Kaiser Permanente
Mayo Clinic
Microsoft
Nestle
Proctor & Gamble
Progressive Insurance
Schlumberger
Target
Toyota
Wells Fargo

Key Take-Aways

  • Customer-driven IT is the single most admired trait of all 21 companies in the list.  Associated with this attribute is the proven ability of these enterprises to manage complex e-commerce systems & platforms, support multichannel management, in addition to continually show the ability to innovate quickly.
  • Enterprises need to consider how the business successes their investments in  IT are enabling can be used for branding and recruitment.   Providing benchmark performance data and stories of how IT helped create entirely new markets and solve customer problems needs to be used for recruiting.  Many of the 21 companies mentioned are doing this, using success stories as a catalyst for driving recruitment efforts for analytics, cloud computing and systems integration experts.
  • Don’t underestimate the disruptive power of cloud computing and mobility to completely re-order enterprise systems quickly.  Gartner mentions that there are enterprises whose IT organizations would have made the list had they not slowed down.  While not directly stated, Gartner warns IT departments to not become complacent over time.  From personal experience working in IT departments however, it is clear that complacency is a leading career hazard.  It’s imperative for CIOs to keep challenging their organizations to stay intensely focused on new developments, seeking out how they can be used to strengthen business strategies.
  • Four of the top five factors that most impressed respondents about the admired companies are customer-related.  Customer-facing IT (15%); followed by an integrated/standardized/unified IT organization and process framework (13%); exceptional use of CRM (11%); customer-centered innovation (9%);  and product design & offerings (9%) are the most mentioned attributes of the highest-performing companies. Multiple responses were allowed to this area of the survey.  The following graphic provides an analysis of which factors most impressed the C-level executives who were respondents to the survey.

What Impressed Business Leaders Most

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