Apple, Alphabet, Amazon, Microsoft, and Tesla are considered the five most innovative companies, according to BCG’s analysis of the 50 most innovative companies of 2021.
Abbott Labs, AstraZeneca, Comcast, Mitsubishi, and Moderna join the top 50 most innovative companies for the first time this year.
The fastest movers include Toyota, who jumped from 41st to 21st; Salesforce, who jumped from 35th to 22nd; and Coca-Cola, who jumped from 48th to 28th.
90% of companies that outperform on innovation outcomes demonstrate clear C-suite ownership of the innovation agenda.
These and many other insights are from the Boston Consulting Group’s (BCG) 15th annual report defining the world’s 50 most innovative companies in 2021. BCG surveyed 1,500 global innovation executives and found a 10% point increase, to 75%, in executives reporting that innovation is a top-three priority at their companies today. That’s the most significant year-over-year increase in the 15 global innovation surveys BCG has conducted since 2005. BCG’s Most Innovative Companies 2021: Overcoming the Innovation Readiness Gap is available for download free here (28 pp., PDF). This years’ report methodology focuses on identifying the factors causing a large innovation readiness gap between the world’s most innovative companies and their peers across industries. Please see page 23 of the study for the methodology.
Key insights from BCGs’ most innovative companies of 2020 include the following:
Creating a new COVID-19 vaccine in less than a year, inventing test kits in weeks to protect public health, and redefining online shopping and safe home delivery reflect the versatility of the world’s most innovative companies in 2021. Pzifer, Moderna, and Merck & Company’s innate ability to innovate gave everyone a decade of their lives back. Delivering a vaccine in a year when the initial projection was a decade reflects the innovative efficiency of these companies. 2021 is the first year Abbott Labs, who invented and scaled the production of COVID-19 test kits, is included in the 50 most innovative companies worldwide. Amazon and Walmart’s logistics and e-commerce expertise helped ensure safe online shopping and fast home delivery was available to millions of people under stay-at-home orders.
Five factors most differentiate the most and least innovative companies. The basis of BCG’s methodology to identify the 50 most innovative companies in 2021 centers on their innovation-to-impact (i2i) framework. The framework is designed to help companies measure the readiness of their innovation programs to operate at a consistently high level of efficiency and effectiveness. The BCG i2i scoring system identified five factors that most differentiate innovative company leaders and laggards. The five factors that best indicate how innovative a company has the potential to be are shown in the following graphic:
Lack of collaboration between sales, marketing & R&D is the major obstacle to innovation. 31% of all companies surveyed see poor collaboration between marketing and R&D as the most significant obstacle to improving the return on their innovation investments. According to BCG, the collaboration between marketing, sales, and R&D is the most challenging in the Pharmaceutical industry, where 42% of respondents say it’s the biggest hurdle to achieving more significant returns on innovation.
Digital transformation of the core business is now a top priority for 75% of CEOs, and 65% of firms are doubling down on their plans for transformation with renewed urgency. BCG identified six success factors that together—and only together—flip the odds of digital transformation success from 30% to 80%. Those six success factors are close integration of digital strategy with the business strategy, commitment from the CEO through middle management, a talent core of digital superstars, business-led and flexible technology and data platforms, agile governance, and effective monitoring of progress toward defined outcomes.
Companies that know how to collaborate quickly between customer and R&D teams have an inside edge on being innovation leaders. The world’s most innovative companies also have senior management teams committed to the long-term success of nascent, unproven programs. There’s greater tolerance for risk, more of a focus on customers first and innovating around their needs, and an intuitive sense of how to close innovation gaps that hold other companies back.
Worldwide end-user spending on public cloud services is forecast to grow 23.1% in 2021 to total $332.3 billion, up from $270 billion in 2020.
Garter predicts worldwide end-user spending on public cloud services will jump from $242.6B in 2019 to $692.1B in 2025, attaining a 16.1% Compound Annual Growth Rate (CAGR).
Spending on SaaS cloud services is predicted to reach $122.6B this year, growing to $145.3B next year, attaining 19.3% growth between 2021 and 2022.
These and many other insights are from Gartner Forecasts Worldwide Public Cloud End-User Spending to Grow 23% in 2021. The pandemic created the immediate need for virtual workforces and cloud resources to support them at scale, accelerating public cloud adoption in 2020 with momentum continuing this year. Containerization, virtualization, and edge computing have quickly become more mainstream and are driving additional cloud spending. Gartner notes that CIOs face continued pressures to scale infrastructure that supports moving complex workloads to the cloud and the demands of a hybrid workforce.
Key insights from Gartner’s latest forecast of public cloud end-user spending include the following:
36% of all public cloud services revenue is from SaaS applications and services this year, projected to reach $122.6B with CRM being the dominant application category. Customer Experience and Relationship Management (CRM) is the largest SaaS segment, growing from $44.7B in 2019 to $99.7B in 2025, attaining a 12.14% CAGR. SaaS-based Enterprise Resource Planning (ERP) systems are the second most popular type of SaaS application, generating $15.7B in revenue in 2019. Gartner predicts SaaS-based ERP sales will reach $35.8B in 2025, attaining a CAGR of 12.42%.
Desktop as a Service (DaaS) is predicted to grow 67% in 2021, followed by Infrastructure-as-a-Service (IaaS) with a 38.5% jump in revenue. Platform-as-a-Service (PaaS) is the third-fastest growing area of public cloud services, projected to see a 28.3% jump in revenue this year. SaaS, the largest segment of public cloud spending at 36.9% this year, is forecast to grow 19.3% this year. The following graphic compares the growth rates of public cloud services between 2020 and 2021.
In 2021, SaaS end-user spending will grow by $19.8B, creating a $122.6B market this year. IaaS end-user spending will increase by $22.7B, the largest revenue gain by a cloud service in 2021. PaaS will follow, with end-user spending increasing $13.1B this year. CIOs and the IT teams they lead are investing in public cloud infrastructure to better scale operations and support virtual teams. CIOs from financial services and manufacturing firms I’ve recently spoken with are accelerating cloud spending for three reasons. First, create a more virtual organization that can scale; second, extend the legacy systems’ data value by integrating their databases with new SaaS apps; and third, an urgent need to improve cloud cybersecurity.
CIOs and the organizations they serve are prioritizing cloud infrastructure investment to better support virtual workforces, supply chains, partners, and service partners. The CIOs I’ve spoken with also focus on getting the most value out of legacy systems by integrating them with cloud infrastructure and apps. As a result, cloud infrastructure investment starting with IaaS is projected to see end-user spending increase from $82B this year to $223B in 2025, growing 38.5% this year alone. End-user spending on Database Management Systems is projected to lead all categories of PaaS through 2025, increasing from $31.2B this year to $84.8B in 2025. The following graphic compares cloud services forecasts and growth rates:
Sage Intacct, Oracle ERP Cloud, and Microsoft Dynamics 365 ERP are the three highest-rated ERP systems by their users.
86% of Unit4 ERP users say their CRM system is the best of all vendors in the study. The survey-wide satisfaction rating for CRM is 73%, accentuating Unit4 ERP’s leadership in this area.
85% of Ramco ERP Suite users say their ERP systems’ analytics and reporting is the best of all 22 vendors evaluated.
These and many other insights are from SoftwareReview’s latest customer rankings published recently in their Enterprise Data Quadrant Report, Enterprise Resource Planning, April 2021. The report is based entirely on attitudinal data captured from verified owners of each ERP system reviewed. 1,179 customer reviews were completed, evaluating 22 vendors. SoftwareReviews is a division of the world-class IT research and consulting firm Info-Tech Research Group. Their business model is based on providing research to enterprise buyers on subscription, alleviating the need to be dependent on vendor revenue, which helps them stay impartial in their many customer satisfaction studies. Key insights from the study include the following:
Sage Intacct, Oracle ERP Cloud, Microsoft Dynamics 365 ERP, Acumatica Cloud ERP, Unit4 ERP and FinancialForce ERP are most popular with their users. SoftwareReview found that these six ERP systems have the highest Net Emotional Footprint scores across all ERP vendors included in the study. The Net Emotional Footprint measures high-level user sentiment. It aggregates emotional response ratings across 25 questions, creating an indicator of overall user feeling toward the vendor and product. The following quadrant charts the results of the survey:
80% of Acumatica Cloud ERP users say their system helps create more business value, leading all vendors on this attribute. How effective an ERP system is at adapting to support new business and revenue models while providing greater cost visibility is the essence of how they deliver business value. The category average for this attribute is 75%. Of the 22 vendors profiled, 12 have scores at the average level or above, indicating many ERP vendors are focusing on these areas to improve the business case of adopting their systems.
86% of Sage Intacct ERP users say their system excels at ease of implementation, leading all vendors in the comparison by a wide margin. Implementing a new ERP system can be a costly and time-consuming process as it involves extensive training, change management, and integration. Ease of Implementation received a category score of 75% across the 22 vendors, indicating ERP vendors are doubling down investments to improve this area. Just 11 of the 22 ERP vendors scored above the category average.