About

Thank you for stopping by this blog.

This Blog’s Purpose

Customer-driven innovation made possible through social networks is re-ordering the software industry today.

This blog is dedicated to tracking the latest economic, technological, and social innovations impacting how companies use software to connect with and serve their channels and customers. What makes all these changes so fascinating is how trust is getting factored into these platforms, and the role it is playing in social networks too.

I really want to cover the intersection of trust and technology in this blog – that is what led me to create it.

The fact that any company can be up and running within days on an enterprise-level series of CRM applications using Software-as-a-Service (SaaS) illustrate this point. Today entire governments globally are considering streamlining how their branches, divisions and ministries collaborate as well. There’s a quiet revolution going on out there that needs to be tracked and listened to. And this revolution all centers on the customer, the client, the citizen – and that is incredibly powerful and worth watching.

I am focusing on enterprise software and the customer-driven innovations occurring in this area often, and will also dive into Software-as-a-Service (SaaS), Platform-as-a-Service (PaaS) in addition to other innovative platforms. Currently I teach International Business and International Marketing courses in addition to working as a Microsoft Enterprise Systems Senior Analyst & Marketing Manager at Cincom. I’ve also been working on two books to be published this year.

My Background

I have a passion for research, writing and serving others with information and hope to enrich readers who choose to invest time here by delivering informative and interesting content.

I’ve been involved in software product management and planning, marketing, sales at a variety of companies including having been a senior analyst with AMR Research (now Gartner) for four and a half years. I also teach graduate-level courses in International Business, Global Marketing, Competitive Strategy and Strategic Planning at Webster University and other colleges and universities on occasion. At times I am sure I’ll mention examples from cases covered in class too, especially if they relate to social networking and technology innovation. Several years ago friends of mine and I began a small research company, LWC Research, and we’ll be publishing e-books from time to time based on our research as well.

If you want to see more of my background, check the Google Profile link below.

Analyzing software industry trends is fascinating and I hope to be of service to you, the readers, with what I can find out. Above all please let me know if there is an area you want covered and how I can be of service to you.

Thanks again for your time and for stopping by,

Louis Columbus

My Google Profile: http://www.google.com/profiles/LouisWColumbus

View Louis Columbus’s profile