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Earlier this week on Tuesday August 31rst, Scott Brinker, president and CTO of ion interactive presented an excellent webinar on how the cloud-based technologies and applications are revolutionizing marketing. Hosted by MarketingProfs.com, the webinar was titled Marketing in the Cloud, and at 106 pages, it is one of the most thorough and valuable I’ve seen all year.
Strives to Educate
While vendors deliver webinars all the time, MarketingProfs.com and Scott did an excellent job making this one attain the goals of educating and informing the audience. It’s noteworthy as it is one of the most understandable webinars on how cloud computing concepts are revolutionizing marketing. For the most part, it is devoid of overt vendor pitches and hype, which makes it useful as a reference and teaching tool.
The rise of the Marketing Technologist
Scott covered SaaS application fundamentals, analytics, Pay-Per-Click (PPC), the ubiquity of social media in marketing, how to use e-mail in marketing strategies and the role of virtual events. In addition, he covered how integrating them all back to a unified digital marketing strategy is highly effective and measurable. I agree with him that the rise of the Marketing Technologist as a member of any marketing team is becoming essential.
You can find Scott’s post about the event here on his blog at this link. As of this writing on September 3rd the webinar has not been made available for on-demand viewing. When it is I will provide an update to this post with a link.
Bottom line: Cloud-based applications combined with the ability to measure program and strategy results are accelerating the efficiency and focus of marketing, bringing an entirely new level of intensity to this area.