Bottom line: Cloud-based applications combined with the ability to measure program and strategy results are accelerating the efficiency and focus of marketing, bringing an entirely new level of intensity to this area.
This Blog’s Purpose
Customer-driven innovation made possible through social networks is re-ordering the software industry today.
This blog is dedicated to tracking the latest economic, technological, and social innovations impacting how companies use software to connect with and serve their channels and customers.
What makes all these changes so fascinating is how trust is getting factored into these platforms, and the role it is playing in social networks too.
I really want to cover the intersection of trust and technology in this blog – that is what led me to create it.