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SAP Using Humor To Sell SaaS In Latest Business ByDesign Video

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In July, SAP bravely broke ranks with the “big is better and ERP is VERY serious business ” messaging the company had seemingly been frozen in for years with a break-out marketing video they produced with Epipheo Studios.  If you have not checked out Ephipheo, be sure to.  They are doing excellent work across a range of clients.

Earlier this week SAP released their second Epipheo Studios video of the year, SAP Business ByDesign — SaaS Made Simple!

This video attacks the perception many small businesses have of ERP systems being large, unresponsive, complex, difficult to use, and costly.  All of this is done with self-deprecating humor, while showing how Business ByDesign can scale to the needs of a small, quickly growing business.  It is very well done and worth checking out.

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