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Posts tagged ‘Selling SaaS Applications’

eBook Explains and Analyzes the Seven Business Models of Software

Bottom line: Most refreshing about this book is that Mr. Chou is striving to explain each of the seven business models with an unbiased analysis supported with company examples. He is on Twitter (@timothychou) and back in January asked for feedback on this book. If you have a passion for this area you might want to follow him on Twitter and see about helping out with the next edition.

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Thoughts on the Free Software Sales Model for SaaS Apps

For many enterprise software companies this is a very difficult subject as the control of the sales cycle is tantamount. Opponents argue that free software trials potentially derail sales cycles and give them less control.

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Selling SaaS-based Applications – Lessons from Salesforce.com

Tien Tzuo, Chief Strategy Officer of Salesforce.com, explains how quickly the company learned that the sales cycles of SaaS-based applications required a much greater sense of urgency, a much more distributed workforce, and much more attention to lead nurturing than had been the case with sales cycles of enterprise applications.

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