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Remote Recruiting In A Post COVID-19 World

Remote Recruiting In A Post COVID-19 World

Bottom Line: Virtual career fairs and events, fully-remote recruiting, more personalized career paths, and greater insights into candidate experiences are quickly becoming the new normal in a post-COVID-19 world.

The COVID-19 pandemic is quickly changing how every organization is attracting, recruiting, and retaining employees on their virtual teams, making remote work the new normal. Recruiting systems, Applicant Tracking Systems (ATS), and talent management systems were designed for one-on-one personal interactions, not virtual ones. Legacy Human Resource Management (HRM) systems are already showing signs of not being able to scale and meet the challenges of the brave, new post-COVID-19 world. The majority of legacy systems are built for transaction scale and can’t see candidate potential. Closing the gaps between legacy talent management systems and new virtual event recruiting and AI-based talent management platforms are changing that by putting candidate potential at the center of their architectures.

Closing The Virtual Event Recruiting Gap Needs To Happen First

Many organizations during this time of year prioritize recruiting the best and brightest college seniors they can attract during in-person interviews on campus. That’s no longer an option today. College recruiters are resorting to individual Skype or Zoom sessions with candidates while attempting to keep track of interviews the best they can with Excel, Google Sheets, and e-mail. Recruiters trying to recruit for mid-level and senior positions are under increasing pressure from hiring managers to arrange interviews with the highest quality candidates possible.

Seeing an opportunity to help organizations find, engage, and recruit using online events, Eightfold.ai has created and launched Virtual Event Recruiting. Eightfold.ai is best-known for its Talent Intelligence Platform™, the first AI-powered solution and most effective way for companies to identify promising candidates, reach diversity hiring goals, retain top performers, and engage talent. Eightfold.ai’s recent webinar How To Hold Virtual Recruiting Events is worth checking out if you’re interested in how Virtual Event Recruiting is evolving..

What Does Success Look Like In Virtual Event Recruiting?

The table stakes for any Virtual Event Recruiting solution need include support for students just starting their careers, veterans, return-to-work mothers, and experienced professionals. For a solution to be effective, it also needs to enable companies and job seekers to connect, giving companies greater scale than is possible for physical recruiting events. Ideally, any virtual event recruiting system needs to provide the following:

  • The ability to upload resume books and use AI to find the highest quality matches for open positions in real-time. Machine learning algorithms excel at pattern matching and can save recruiters thousands of hours of drudgery by immediately seeing the highest quality matches for open positions.
  • Provide a planning center that also serves a company’s specific talent community and provide tools to grow it by tailoring events to their specific interests while seeking the best-qualified candidates for open positions. Creating, launching, and tracking recruiting campaigns from the same dashboard that tracks invitations, registrations, and open positions being filled gives recruiters the end-to-end visibility they need to succeed with a virtual event. It’s important to have Assessments included in every virtual event to measure candidates’ experiences and see what’s going well and which areas need to improve. The following is an example of what Eightfold’s planning center looks like:

Remote Recruiting In a Post COVID-19 World

  • Rely on AI to match high-potential candidates with the best possible virtual events to increase opt-in and participation rates. For a virtual event recruiting solution to be effective, high-potential candidates need to be matched with positions they will most excel in. A first step to making this happen is using AI to understand every candidate’s strengths and inviting them to the virtual events that will help them the most in choosing the best position given their potential.

Remote Recruiting In a Post COVID-19 World

  • Guide candidates to the positions that best match their existing capabilities and future potential. Instead of relying on keyword matching from resumes alone, virtual event recruiting applications need to suggest those positions high-potential candidates have the greatest potential to excel at. Using AI to combine all available data on a candidate, so their existing capabilities and future potential are taken into account is key to making more successful hires. Integrating job recommendations with virtual event recruiting is a must-have for any organization looking to add staff in 2020 and beyond.

Remote Recruiting In a Post COVID-19 World

  • After the virtual event, all potential candidates for an open position need to be stacked-ranked so recruiters can prioritize who they contact. By providing personalization at scale to every candidate by providing them recommendations for the positions they are the strongest match for, recruiters will find following-up is easier to accomplish than cold-calling a candidate found on LinkedIn, for example. Stack ranking needs to include members of the existing talent community and organization is cultivating as well. An excellent example of how this could work is shown below:

Remote Recruiting In a Post COVID-19 World

Conclusion

University campuses need to consider partnering with Eightfold.ai to make it easier for their graduating students to find best available careers, perhaps across a much broader range of companies than ever visited any individual campus. And there is no reason this paradigm can’t be applied to other job fairs and recruiting events like Grace Hopper.

Improving event virtual recruiting needs to be the priority recruiters and HR professionals take action on first to stay competitive from a talent management standpoint. Organizations that will win the war for talent in this new remote, distributed workforce era are already looking at how to excel at virtual recruiting. Having a talent intelligence platform that can provide end-to-end visibility and personalization at scale is the future of talent management.

 

What’s Next For You? How AI Is Transforming Talent Management

Bottom Line: Taking on the talent crisis with greater intelligence and insight, delivering a consistently excellent candidate experience, and making diversity and inclusion a part of their DNA differentiates growing businesses who are attracting and retaining employees. The book What’s Next For You? by Ashutosh Garg, CEO and Co-Founder and Kamal Ahluwalia, President of eightfold.ai provide valuable insights and a data-driven roadmap of how AI is helping to solve the talent crisis for any business.

The Talent Crisis Is Real

  • 78% of CEOs and Chief Human Resource Officers (CHROs) say talent programs are important, with 56% say their current programs are ineffective.
  • 83% of employees want a new job yet only 53% want to leave for a new company.
  • 57% of employees say diversity and inclusion initiatives aren’t working, and 40% say their companies lack qualified diverse talent.
  • Nearly 50% of an organizations’ top talent will leave their jobs in the first two years of being hired.
  • 28% of open positions today won’t be filled in the next 12 months.

The above findings are just a sample of the depth of data-driven content and roadmap the book What’s Next For You? delivers. Co-authors Ashutosh Garg’s and Kamal Ahluwalia’s expertise in applying AI and machine learning to talent management problems with a strong data-first mindset is evident throughout the book. What makes the book noteworthy is how the authors write from the heart first with empathy for applicants and hiring managers, supporting key points with data. The empathetic, data-driven tone of the book makes the talent crisis relatable while also illustrating how AI can help any business make better talent management decisions.

“Businesses are having to adapt to technology changes and changes in customer expectations roughly every 10 years – a timeframe that is continuing to shrink. As a result, business leaders need to really focus on rethinking their business strategy and the associated talent strategy, so they have the organizational capability to transform and capitalize on the inevitable technology shifts,” writes John Thompson, Venture Partner, Lightspeed Venture Partners and Chairman of the Board at Microsoft in the forward.

The book cites talent management researchers and experts who say “our current knowledge base has a half-life of about two years, and the speed of technology is outperforming us as humans because of what it can do quickly and effectively“ (p.64). John Thompson’s observations in the forward that the time available for adapting to change is shrinking is a unifying thread that ties this book together. One of the most convincing is the fact that using today’s Applicant Tracking Systems (ATS) and hiring processes prone to biases, there’s a 30% chance a new hire will not make it through their first year. If the new hire is a cloud computing professional, this equates to a median salary of $146,350 and taking best-case 46 days to find their replacement. The cost and time loss of losing just one recruited cloud computing professional can derail a project for months. It will cost at least $219,000 or more to replace just that one engineer. Any manager who has lost a new hire within a year can relate to how real the talent crisis is and how urgent it is to solve it.

The Half-Life Of Skills Is Shrinking Fast

The most compelling chapter of the book illustrates how today’s talent crisis can be solved by taking an AI-enabled approach to every aspect of talent management. Chapter 4, The Half-Life Of Skills Is Shrinking Fast, delves into how AI can find candidates who can unlearn old concepts, and quickly master new ones. The book calls out this attribute of any potential new hire as being essential for them to adapt.  Using higher quality data than is available in traditional ATS systems, the authors illustrate how AI-based systems can be used for evaluating both the potential and experiences of applicants to match them with positions they will excel in. The authors make a convincing argument that AI can increase the probability of new candidate success. They cite a well-known Leadership IQ statistic of 46% of all new employee hires failing to adapt within 18 months, and the Harvard Business Review study finding between 40% to 60% of new upper management hires fail within 18 months. The authors contend that even Leonardo Da Vinci, one of the primary architects of the Renaissance, would have trouble finding work using a traditional resume entered into an ATS system today because his exceptional capabilities and potential would have never been discovered. When our existing process of recruiting is based on practices over 500 years old, as this copy of Leonardo Da Vinci’s resume illustrates, it’s time to put AI to work matching peoples’ potential with unique position requirements.

When Employees Achieve Their Potential, Companies Do Too   

Attracting the highest potential employees possible and retaining them is the cornerstone of any digital business’ growth strategy today and in the future. The book addresses the roadblocks companies face in attaining that goal, with bias being one of the strongest. “For example, McKinsey & Co., a top consulting agency, studied over 1,000 companies across 12 countries and found that firms in the top quartile of gender diversity were a fifth more likely to have above-average profits than those in the bottom quartile,” (p. 105). Further, “diverse executive boards generate better financial returns, and gender-diverse teams are more creative, more productive and more confident.” (p. 105).

In conclusion, consider this book a roadmap of how hiring and talent management can change for the better based on AI. The authors successfully illustrate how combining talent, personalization at scale, and machine learning can help employees achieve their potential, enabling companies to achieve theirs in the process.

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