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Customer Experiences Define Success In A Digital-First World

Customer Experiences Define Success In A Digital-First World

These and many other fascinating insights are from the second annual IDG Digital Business study, The State of Digital Business Transformation 2019. You can download a summary of the slides here (7 pp., PDF, opt-in). The survey’s methodology is based on 702 interviews across nine industries with technology, financial services, and business services (consulting, legal and real estate) comprising 43% of all respondents. IDG relied on CIO, Computerworld, CSO, InfoWorld, and Network World visitors as their primary respondent base. For additional details regarding the methodology, please see page 2 of the study.

The study’s primary goal was to gain a better understanding of where organizations are in their approaches to becoming digital-first businesses. The study captures the strategies and technologies businesses are adopting to ensure digitally-driven growth with customer experience improvements being proven as a growth catalyst. Key insights from the survey include the following:

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