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Best Practices in New Product Introductions: Ten Ideas for Making New Product Launches Succeed

This 10 page booklet for product marketing, product management, marketing and public relations professionals who regularly lead and manage new product introductions and product launches. It includes the top ten ideas gained from leading, contributing to and participating in over 100 product launches in high technology including enterprise software and computer systems. (Booklet: 4,825 words, 10 pages)

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May 2013

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