Bottom line: Reselling cloud computing services shows much potential as a market for technology platform and application providers. The challenge is the ability to tailor the services mix efficiently and accurately enough to capitalize on scalability and selective demand of mid-tier and small business end users.
Posts tagged ‘Salesforce.com’
Bottom line: The following video provides a topical, informative and useful update on the cloud computing landscape; it’s worth the 30 minutes to listen to and consider how rapid the development platforms are maturing.
Bottom line: Relying on the Force.com as the development platform, Chatter will be scalable across the Salesforce.com customer base immediately. Expect to see Chatter and its development community find innovative uses of this technology in selling, marketing automation, lead generation and service.
Bottom line: Most refreshing about this book is that Mr. Chou is striving to explain each of the seven business models with an unbiased analysis supported with company examples. He is on Twitter (@timothychou) and back in January asked for feedback on this book. If you have a passion for this area you might want to follow him on Twitter and see about helping out with the next edition.
Having struggled to gain a foothold in the enterprise, Google has this year gone after this market with increased focus and intensity. Part of this increased focus on the enterprise is going to involve exclusive events where CIOs have the chance to interact with industry thought leaders. The first of several events was held Monday of this week at the Googleplex.
For many enterprise software companies this is a very difficult subject as the control of the sales cycle is tantamount. Opponents argue that free software trials potentially derail sales cycles and give them less control.
Tien Tzuo, Chief Strategy Officer of Salesforce.com, explains how quickly the company learned that the sales cycles of SaaS-based applications required a much greater sense of urgency, a much more distributed workforce, and much more attention to lead nurturing than had been the case with sales cycles of enterprise applications.
Bottom line: During previous quarterly earnings calls Oracle has often said they see cloud computing as an aberration and a business that could not scale to profitability. Not wanting to leave any money on the table with enterprise accounts, Oracle gets cloud religion just in time to upsell servers, services and infrastructure. Larry’s favorite cloud color is currency green.