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Posts from the ‘SaaS’ Category

Top Ten Cloud Computing Skills Recruiters Search For

cloud-computing-jobsI recently had the opportunity to speak with Jennifer Bewley and Rachel Ceccarelli of Dice.com regarding the trends they are seeing in cloud computing recruiters’ searched-for terms on their sites.  They’re seeing exponential growth in cloud computing-related job listings today and provided an analysis of the top ten cloud computing skills recruiters are searching for.

From just 13 cloud computing-related jobs listed in May, 2008, their site has over 5,000 today.  The following graphic shows the growth in cloud computing job listings on their site over time.

 

The following are the top ten cloud computing skills searched for on Dice.com as of today:

  • Linux operating system
  • Chef – The open-source systems management and cloud infrastructure automation framework
  • Puppet – IT automation software that helps system administrators manage infrastructure throughout its lifecycle, from provisioning and configuration to orchestration and reporting
  • Cloud, Legacy System and IT Consulting
  • SaaS Programming – Java is the number one search term on the Dice.com site and is a common programming language cited in these searches.
  • Python
  • Perl
  • DevOps
  • Shell scripting
  • Ruby on Rails

Getting A 360-Degree View Of Potential Candidates

They also demonstrated Open Web, a unique new web application in beta right now that has the ability to aggregate all social networks, keywords, and published experience of technical professionals.  The accuracy and speed of Open Web is impressive; it’s been in beta since January and responds like a production-ready app.  Jennifer and Rachel mentioned that recruiters using Open Web today are seeing 30% response rates to their queries to in-demand technical professionals.

What’s unique about Open Web is that it provides a 360-degree view of potential candidates, including all social media they participate in, in addition to discussion boards and favorited or liked sites on Facebook. The following is what Open Web looks like today:

Bottom line:  Recruiting analytics and tools online are accelerating quickly, making it possible for companies searching for cloud computing talent to find it quicker than ever before.  For those searching for a job in the field, making every aspect of your online presence reflect cloud computing expertise can make you stand out in recruiter’s searches.

Note: Dice.com isn’t now and has never been a client. I chose to write this post to serve readers who frequently ask me to research hiring trends in cloud computing.

Lessons Learned From The 2013 Pacific Crest SaaS Survey

Pacific Crest SurveyDeveloping the ability to upsell existing customers into longer-term, higher value contracts that are multi-year in duration is one of the most critically important skill sets any SaaS business needs to attain.

These and other insights were gained from analyzing the 2013 Pacific Crest SaaS Survey, published earlier this month by David Skok.   The survey is based on responses from 155 SaaS companies, compiled by Pacific Crest Securities.   David’s blog For Entrepreneurs provides excellent content on SaaS metrics, start-up advice and a wealth on insight in the areas of sales and marketing, business models and the specifics of how to manage a SaaS business model profitability.

Key take-aways from the 2013 Pacific Crest SaaS Survey include the following:

  • Median GAAP revenue growth increased by 41% in 2012, projected to reach 47% in 2013 across all 155 SaaS companies included in the analysis.  When smaller companies whose revenue growth projections are excluded, median revenue growth for 2012 was 32%, projected to increase to 36% this year.  The following two figures illustrate distribution of revenue growth by number of companies.

  • The fastest growing SaaS companies have median contract sizes that are between $1K to $25K.  Companies’ with less than $2M in revenue were excluded from this analysis given the smaller deal sizes they generate.

  • The larger the median ACV (Annual Contract Value) the greater the reliance on field sales.  In results from previous surveys Pacific Crest found that mid-tier companies were more reliant on inside sales.  54% of respondents in the $5K to $25K ACV segment of companies this year are reliant on insider sales, up from 33% in 2012.
  • 13% of new ACV is generated from upsells across all SaaS companies, with the largest capable of expanding into other departments and divisions of existing customers.  SaaS companies with sales over $60M are generating 32% of new ACV from upsell strategies. It’s interesting to note that upsell is a more effective strategy at gaining market share versus marketing spending, and this hold true across sizes of SaaS companies.  The following graphic illustrates percentage of new ACV by size of SaaS company and an analysis showing the fastest-growth SaaS companies generate a higher proportion of new ACV from upsells compared to their peers.
  • 76% gross margins are being achieved across all respondents.  This does not change significantly when smaller companies are removed from the analysis.
  • Try-Before-You-Buy is used far more often than Freemium because it generates additional sales.  The following graphic shows the expected contribution of each to ACV in 2013:

  • Professional Services are 12% of 1rst year ACV across all customer segments.  Selling professional services into the enterprise generates 23% of first year ACV according to the study.  A graphic showing the distribution of first year ACV as a percentage of professional services by customer segment is shown below:

  • SaaS companies who primarily rely on Internet-based distribution methods are attaining the highest growth rates.  When companies with less than $2M in revenue were taken out of the analysis, those companies primarily based on inside sales grew 10% more than field sales.  The following graphic presents this analysis, excluding companies with less than $2M in revenue.

  • 37% of respondent companies rely on field sales as their primary means of distribution followed by inside sales (29%) and Internet sales (17%).  When smaller companies with sales less than $2M are excluded, field sales jumps to 50% of all respondents using this method as a primary means of distribution.  Inside sales (29%) and Internet sales (8%) are second and third.  While Internet sales is the cheapest form of distribution, it also leads to the highest churn rates (9%) recorded in the survey.

Predicting Enterprise Cloud Computing Growth

69% of enterprises who have separate budgets for cloud computing are predicting spending increases this year and into 2014.

This is one of several key take-aways from a research study published today by TheInfoPro, a service of 451 Research.  TheInfoPro Wave 5 Cloud Computing Study is based on research completed in the first six months of 2013, and relies on live interviews with IT management and primary decision-makers in midsize and large enterprises in Europe and North America. You can view details of TheInfoPro Cloud Computing Overview Program and methodology here.

Additional key take-aways from the study include the following:

  • The worldwide cloud computing market will grow at a 36% compound annual growth rate (CAGR) through 2016, reaching a market size of $19.5B by 2016.
  • 38% of enterprises surveyed break out cloud computing budgets, while 60% include cloud-related spending as part of their enterprise-wide IT budgets.  TheInfoPro asserts that cloud computing’s benefits of greater business orchestration and reduced time-to-market have led to a change in budgeting approaches.
  • The median enterprise cloud computing budget is $675,000 and the mean enterprise cloud computing budget is $8,234,438.  The study found the largest enterprise cloud computing budget at $125M.  The following graphic provides a distribution of cloud computing budgets by range.

cloud-computing-budget

  • Internal Private Cloud (35%), Cloud Provider Assessments/Strategy Planning (33%), Infrastructure-as-a-Service (IaaS) (31%) and Software-as-a-Service (30%) are the top four cloud computing-related projects enterprises are working on right now.  Cloud Provider Assessments/Strategy Planning have seen the largest increase, attributable to more enterprises looking to better support strategic plans with more agile, efficient IT organizations.

top-challenges-graphic2

  • 83% of enterprises face significant roadblocks that hold them back from moving beyond cost reduction to faster time-to-market and better orchestration of their businesses. Respondents mentioned that politics, budget, time and staff are the main sources of roadblocks to getting more value out of their cloud computing investments. The majority of these roadblocks are not related to IT.  They include lack of clarity regarding organization and budget (37%), resistance to change (16%) and lack of trust (visibility and reliability) (15%).  The following graphic illustrates the enterprise cloud journey as defined in TheInfoPro Wave 5 Cloud Computing Study.

deciphering-the-cloud-journey

  • Consistent with many other enterprise cloud computing surveys, security is the biggest pain point and roadblock to cloud computing adoption (30%).  Migration and integration of legacy and on-premise systems with cloud applications (18%) is second, and lack of internal process (18%) is third.  The following graphic shows a rank ordering of cloud computing-related pain points.

cloud-related-pain-points

Where Cloud Computing Jobs Are Today

career-start1Gaining insights into cloud computing hiring trends is invaluable to understanding the competitive landscape and direction of new application and platform development.

It’s also invaluable for any company looking to recruit cloud computing professionals.  For qualified job seekers, staying on top of these trends can and does lead to well-timed career moves, higher salaries and greater chances for professional growth.

Real-time business intelligence of the talent marketplace is a fascinating area to track.  Wanted Analytics is a leader in this field, and their analytics applications and advanced data sets are used for competitive analysis, sourcing new hires, analyzing employment and economic trends, and lead generation.  I’ve never worked for Wanted Analytics and they’re not a client.   They were kind enough to provide a test-drive account for this analysis. The Wanted Analytics platform is based on 25,000 employment sources that together account for 950 million job posts.

Here are the key take-aways from an analysis of cloud computing job opportunities:

  • For all positions that mention the term cloud computing as part of the description, requirements or prerequisites, the Hiring Scale is 72.  The higher the score on the scale, the greater difficulty employers are having in finding the right applicants for their open positions.  Wanted Analytics has published a white paper explaining the methodology of the Hiring Scale and you can download it here.
  • Average salary range for cloud computing jobs is $90,650 to $110,800 according to the Wanted Analytics.
  •  There are 10,077 positions open at 1,447 employers, with the average posting period being 47 days.   This analysis is based on all positions where cloud computing is mentioned as part of the job description, requirements or prerequisites.
  • The following map shows the distribution of job counts by Metropolitan Statistical Area (MSA) and a table comparing the top 20 MSAs nationally.
cloud-computing-jobs-by-job-count1
cloud-computing-jobs-by-SMA1
 
  • EMC (17%), Amazon.com (16%) and Salesforce.com (12%) and their partners are the leading cloud computing employers currently looking to fill positions.  Software, services and system integration partners that work with these three companies will often mention them in their own job ads as well.  This distribution of jobs reflects the partner network these companies have each built in addition to jobs available with each of them.

top-ten-employers-with-cloud-positions-open

  • Top ten certifications include the following:
  1. Top Secret Sensitive Compartmented Information (TS SCI) (863 ads);
  2. Certified Information Systems Security Professional (CISSP) (385 ads);
  3. Project Management Professional (PMP) (209 ads);
  4. Cisco Certified Network Associate (CCNA) (193 ads);
  5. Microsoft Certified Systems Engineer (MCSE) (180 ads);
  6.  Health Insurance Portability and Accountability Act (HIPAA) expertise (156 ads);
  7.  Business Process Management Programming Languages (BPM) expertise (137 ads);
  8.  EMC System Administrator (EMCSyA) (130 ads);
  9.  VMware Certified Professional (VCP) (109 ads);
  10. Cisco Certified Network Professional (CCNP) (108 ads).

451 Research: Platform-as-a-Service (PaaS) Fastest Growing Area Of Cloud Computing

public-cloud-computing-forecast-2011-2016The majority of cloud computing revenue in 2012 was generated from vendors with sales over $75M (66%) and who are privately held (77%), with Platform-as-a-Service (PaaS) projected to attain a 41% compound annual growth rate (CAGR) through 2016.

Market Monitor, a service of 451 Research, is also predicting 36% CAGR in cloud computing, growing from $5.7B in 2012 to $20B by the end of 2016 in their Cloud-as-a-Service overview report. Other research firms including Gartner have much higher forecasts for cloud computing in general and IaaS, PaaS and SaaS specifically.

Market Monitor relies on a bottoms-up forecasting methodology that includes revenue analysis and forecasts from 309 cloud-services providers and technology vendors across 14 sectors. Their taxonomy defining Cloud as a Service is shown in the following graphic:

taxonomy cloud as a service

Here are the key take-aways from the report:

  • The cloud computing market will grow from $5.7B in 2012 to $20B in 2016, attaining a 36% CAGR over the forecast period.  The following graphic from the report shows the breakout of revenue on a yearly basis throughout the forecast period.

forecast breakout

  • Platform-as-a-Service (PaaS) will attain a 41% CAGR through 2016, generating 24% of total cloud revenues.  71% of PaaS revenues will be generated by vendors over $75M in sales according to the study.
  • Infrastructure-as-a-Service (IaaS) will attain a 37% CAGR through 2016, generating 51% of cloud revenue.  69% of IaaS revenues will be generated by vendors over $75M in sales according to the study.
  • SaaS will attain a 29% CAGR through 2016 and the distribution of revenue by vendor size shows how fragmented this area of the market is.  The following is a summary table from the report showing distribution of sales by vendor and category.

distribution table

Citrix Sees Strong Cloud Sales Growth, Snaps Up Reuven Cohen As Chief Cloud Advocate

saas-200x300Citrix (NASDAQ: CTXS) continues to successfully launch and manage products in the areas of cloud, desktop, mobile and networking, reporting net revenue of $730M for their latest quarter (Q2, 2013), up 19% from Q2, 2012.  Product license revenue is up 21% from Q2, 2012 to $227M for the latest quarter as well.  In the interest of full disclosure, I have never held a position in Citrix stock and do not today, and they have never been a client.

The following table is from their 2Q13 Financial Results presentation:

Managing Multiple Businesses And Making It Look Easy

Citrix continues to be a fascinating company to watch as it successfully competes across a broad range of businesses.  Cloud management, mobility and desktop management platforms, online collaboration, networking and security, and server virtualization are all revenue-generating businesses in the company today.

And while the majority of acquisitions in enterprise software struggle to deliver revenue or even fail, Citrix has been able to bolster is collaboration, enterprise mobility and telecom and networking businesses with solid additions.  Acquiring Zenprise in December, 2012 to bolster its mobile device management (MDM) strategy has led to increased sales, as has the acquisition of Podio in April of last year to augment its Online Services Division (OSD).  In June of last year Citrix also acquired ByteMobile, which gives the company entry into the telecom/carrier market.

At Citrix Synergy 2013 held May 22 – 24 of this year in Anaheim, California the company hosted the Citrix Financial Analyst Track.  You can download the presentation from this track here.  This presentation shows how challenging it can be to manage a business with multiple revenue streams across a broad base of technologies.  The following slide taken from the Citrix Financial Analyst Track illustrates just how quickly Citrix is growing and how mobile & desktop, SaaS and networking & cloud are contributing to their growth.

The addressable market opportunity for Citrix given the breadth of their product strategies is reflected in this slide, also from the Citrix Financial Analyst track:

Why Citrix Snapped Up Reuven Cohen

With so much growth potential in their cloud-based businesses, Citrix needed a seasoned veteran from the cloud computing industry who had both developed and managed new cloud platforms, products and services to the stack level.

They chose Reuven Cohen as their first-ever Chief Cloud Advocate based on his entrepreneurial expertise in Infrastructure-as-a-Service (IaaS) including being the founder and CEO of Enomaly which was sold to Virtustream in 2012. He is also actively involved in the National Institute of Standards Technology (NIST) cloud definition, and is a GSA Cloud IaaS BPA awardee, presented Great Britain’s G-Cloud initiative to the Parliament, and is an active delegate in the Sino-EU America Cooperation Workgroup.

He is responsible for leading Citrix’s cloud advocacy efforts with a specific focus on increasing the volume, reach and influence of Citrix’s extensive portfolio of cloud solutions used by more than 260,000 customers and 100 million end users across the globe.  He’ll also be responsible for increasing the adoption of several Open Source initiatives at Citrix as well.   Here are a few of the current Citrix open source projects now underway:

Apache CloudStack, an open source software designed to deploy and manage large networks of virtual machines, as a highly available, highly scalable Infrastructure as a Service (IaaS) cloud computing platform.

OpenDaylight, a community-led, open, industry-supported framework, for accelerating adoption, fostering new innovation, reducing risk and creating a more transparent approach to Software-Defined Networking.

The Xen Project, the home for various virtualization technologies powering the world’s largest clouds in production and is the foundation of many commercial products.

XenServer, an open source project and community managed by Citrix. The project develops open source software for securely running multiple operating systems and applications on a single device, enabling hardware consolidation and automation to reduce costs and simplify IT management of servers and applications.

Congratulations to Reuven on being named Chief Cloud Advocate at Citrix, I am sure he’ll accomplish much in his new role.

IDG Cloud Computing Survey: Security, Integration Challenge Growth

cloud computing survey 2IDG Enterprise recently published Cloud Computing: Key Trends and Future Effects Report, showing how enterprises continue to struggle with security, integration and governance while finding immediate value in collaboration and customer relationship management (CRM) applications.

IDG’s methodology is based on interviews with 1,358 respondents, stratified across CIO, Computerworld, CSO, InfoWorld, ITworld, and Network World websites, in addition to respondents contacted via email, and LinkedIn forums.  58% of respondents are from executive IT roles; 17% from Mid-level IT; 14% from IT professionals; 8% from middle-level business management and 3% non-manager roles were represented in the study.  High tech industries are the dominant industry represented with 18% of respondents, followed by financial services, government and manufacturing (each accounting for 10% of respondents).  Education (9%) and telecommunications & utilities (6%) are the other industries represented.

Key take-aways from the survey include the following:

  • 49% of executive-level management see cloud computing as transformational to their business strategies.  40% are currently having their IT staff investigate the potential of cloud computing contributing to their businesses, 5% don’t see cloud as an option and 6% aren’t sure.
  • Amazon (32%), Microsoft (23%) and Google (20%) are most often considered thought leaders in the field of cloud computing by respondents to the IDG survey.
  • Enabling business continuity (43%), greater flexibility to react to changing market conditions (40%), speed of deployment (39%) and improving customer support or services (38%) are the top four drivers of investment in cloud computing technology according to the survey.  The following graphic provides an analysis of each driver by level of relative importance.   This image is from Cloud Computing: Key Trends and Future Effects Report.

  • Accelerating business value by providing access to critical business data and applications (56%); serving as a catalyst of IT innovation (56%); enabling greater employee collaboration (54%); and enabling greater levels of IT agility (54%) are the top four benefits enterprises are gaining from cloud-based applications.  The following graphic provides an analysis of how cloud computing technology is impacting each of the areas shown in respondent’s enterprises. This image is from Cloud Computing: Key Trends and Future Effects Report.

  • Financial Services and high tech companies are projected to have the largest cloud computing budgets based on the survey.  Enterprises are expected to invest an average of $1.5M in cloud-based services during the 2013 – 2014 timeframe.  IDG projects that large companies will spend $2.8M relative to small and medium-sized businesses investing $486K on average.
  • Chief Financial Officers (CFOs) (35%) are the hardest to convince regarding the value of cloud computing, followed by the board of directors or equivalent (24%), the CEO (24%), and the Chief Operating Officer (COO) (16%) third. Chief Marketing Officers (CMO) are the easiest to convince, with just 6% of respondents mentioning this group of executives being a challenge to convince regarding the value of cloud computing.
  • The percentage of organizational IT budgets allocated to SaaS increased from 8% in 2012 to 13% in 2013 according to the last two IDG Enterprise Cloud Computing surveys.  Infrastructure-as-a-Service (IaaS) increased to 10% of overall IT budgets, up from 7% in 2012.  In aggregate, 44% of IT budgets are spent on cloud computing today, increasing to 51% by 2015 in the base of enterprises interviewed for the study.
  • Enterprises continue to migrate applications to the cloud that increase collaboration and enhance customer relationships first.  Collaboration and conferencing solutions (38%), e-mail and messaging (35%) and Customer Relationship Management (CRM)/Sales Force Automation (SFA) (27%) are the top three applications being migrated to the cloud in the enterprises surveyed.  The following graphic shows which applications are moving to the cloud today and the plans for migrating applications in the next 12 months, and over the next 1 to 3 years.  This image is from Cloud Computing: Key Trends and Future Effects Report.

  • 59% of enterprises are still identifying which IT operations are the best candidates for cloud hosting.  33% have identified all IT operations that they are comfortable having hosted in the cloud, given the current security of cloud infrastructure and application design.
  • The three most important factors in selecting a SaaS application provider include the ability to configure and customize the cloud application to meet specific business needs (40%), consistent cloud application performance and availability (38%) and security certification and practices of the SaaS provider (34%).
  • 61% of enterprises have at least one application that is cloud-based in their organizations today.  This increased from 57% in 2012.  24% of enterprises are planning to implement cloud applications in the next 12 months and 15% are planning to between 1 to three years from now.
  • In enterprises with less than 1,000 employees, CEOs (52%) are the most influential role in cloud purchasing, followed by the CIO (39%) and IT/networking staff (33%).  In enterprises over 1,000 employees, the CIO (60%), followed by the IT/networking management (47%) and CTO or IT network architect (45%) are the three most influential roles in the cloud purchasing process.
  • 42% of cloud-based projects are eventually brought back in-house, with security concerns (65%), technical/oversight problems (64%), and the need for standardization (on one platform) (48%) being the top three reasons why.
  • The top three challenges to implementing a successful cloud strategy in enterprise vary significantly between IT and line-of-business (LOB).  For IT, concerns regarding security (66%), integration stability and reliability (47%) and ability of cloud computing solutions to meet enterprise/industry standards (35%) challenge adoption.    The following table compares the perceptions of IT and line-of-business leaders.  This image is from Cloud Computing: Key Trends and Future Effects Report.

Coursera, edX Offer Free Online Courses As Cloud Computing Learning Options Proliferate

StanfordThe value and variety of online cloud computing programs being offered by leading colleges and universities is proliferating.

Focusing on the learning needs of IT professionals who need to apply cloud technologies to solve complex business problems, many of these programs and courses sell out before classes begin. This is because CIOs’ career paths are increasingly defined by how well they apply cloud technologies to the unique challenges and problems their businesses face. For CIOs and other members of senior management, getting a solid education on cloud computing’s business benefits is essential for managing effectively today, increasing their long-term marketability and career growth.

These programs are designed for C-level executives and senior managers to get up to speed quickly, often including guest CEOs of prominent software companies as part of the curriculum.  Stanford’s course offered this fall online and on campus has five different CEO guest speakers including Aaron Levie, CEO of Box.net for example.  These programs have an entirely different set of learning objectives versus certifications.  For an excellent analysis of cloud certifications please see David Linthicum’s recent post Are you on the right cloud computing career path?   Also excluded are vendor-sponsored certification programs as the intent of many of these is to promote a very specific view of cloud computing that aligns with their product and service strategies.

Here are key take-aways from following this area:

  •  Georgia Institute of Technology is partnering with Coursera, offering Health Informatics in the Cloud, beginning on September 16th for free.  Coursera is an education company that partners with many of the worlds’ leading colleges and universities to offer free online courses to anyone, anywhere.  They have partnered with 62 universities in 16 countries and offer over 300 courses as of today.
  • University of California, Berkeley is partnering with EdX offering Software as a Service (CS169.2X) beginning August 13th for free.  MIT and Harvard partnered to create EdX, a non-profit organization that is committed to bringing the best of higher education to students around the world.  EdX offers MOOCs (massive open online courses) in addition to interactive online courses in the subject areas of law, history, science, engineering, business, social sciences, computer science, public health, and artificial intelligence (AI).
  • Stanford University’s CS309A looks like one of the best being offered this fall, with five different CEO guest speakers including Hamish Brewer, JDA Software; Godfrey Sulliva, Splunk; Bob Beardon, Horton Works; and Aaron Levie, Box.net.  Dr. Timothy Chou, former president of Oracle OnDemand and Lecturer at Stanford University for over three decades is teaching the course.
  • The following is a comparison of the cloud computing courses and programs designed for senior management starting this fall.  Those entries in green are the free courses that take just minutes to enroll in.  Please click on the image to expand it for easier reading.

Cloud Computing

What’s Hot In CRM 2013: Strong Interest In Mobile For Streamlining Sales And Service

Whats Hot in CRM 2013 imageGartner published the report What’s Hot in CRM Applications in 2013, by Ed Thompson on June 20, 2013.  The report covers areas of interest by clients in the four areas of marketing, sales, customer service and e-commerce.

The report states that “the 2013 What’s Hot list was compiled after examining Gartner inquiry volumes by topic. It was then supplemented by asking all Gartner CRM analysts to offer their opinions on what has been generating the most interest during all the client inquiries they have taken since the end of 2012 and in the beginning of 2013.”

Big data, cloud, social, mobile and the Internet of Things are the five catalysts that are driving inquiries in the hottest areas of interest.  Gartner’s Ed Thompson, author of the report, states that “this is where our clients’ interests lie, although not their current CRM spending.”  Technologies highlighted in red are the hottest in terms of interest, shown in the following table Highest CRM Application Priorities for 2013.

What This Says About the Future of CRM

Mobility is just one part of delivering an excellent customer experience.

  • It is surprising that Gartner clients aren’t looking to create a more unified strategy to customer experience across all channels at all times. As the report states, “The refreshing of an aging agent desktop with a new, more intelligent and unifying user interface has shot to the top of the heat charts once more.” The findings of this Gartner analysis make the highly promoted claims of usability by many CRM vendors look overly hyped.  I think usability is the fastest path to greater system adoption of any CRM system, and that has to include mobile.  It is surprising that a related technology in this area didn’t rise farther in the rankings.
  • Second, mobile sales on smartphones and tablets dominate, followed immediately by Social – Internal Collaboration and Social – Integration with Social Data. What is fascinating about this group of four top items in Sales is the indication that the behavior of how sales teams work individually and together is changing fast. Collaboration is a strong catalyst for Return on Investment (ROI) from social technologies and the sequence of these priorities in Sales underscores that.
  • Third, the vision of the mobile-enabled support representative able to be autonomous yet fully supported to solve customer problems is rapidly approaching.  Of all patterns emerging from this data, this is one shows the greatest profit potential.  Service Lifecycle Management (SLM) and the many forms of service management all have very significant profitability associated with them for manufacturers.  The quicker this area of mobility moves, the faster SLM and Maintenance, Repair and Overhaul (MRO) strategies will grow – giving manufacturers and service providers the ability to mine their installed bases for more profits.
  • Fourth, predictive analytics and big data are reordering how marketing strategies are designed, implemented and managed.  Given the increasing complexity of marketing automation systems and the strategies they support, predictive analytics and big data are starting to dominate the conversations I’ve personally had with Chief Marketing Officers (CMOs) and many demand generation professionals.  I expect the predictive analytics aspects of marketing, combined with big data, to accelerate quickly over the next year.
  • Fifth, the rapid adoption of mobile-based platforms including the Apple iPad in the Configure, Price, Quote (CPQ) continues throughout the professional services, discrete and process manufacturing companies I often visit.  One manufacturer I often work with on their CPQ strategies has the ability today to present a completed 3D model of the proposed product, embed it in a quote and e-mail it to the prospect all from an iPad.  The future of CPQ is going to be dominated by mobility and enterprise support for key order management, pricing and product configuration options.
 Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

North Bridge Venture Partners Future Of Cloud Computing Survey: SaaS Still The Dominant Cloud Platform

6-19-2013-4-19-15-AM-300x223North Bridge Venture Partners and GigaOM Research released the results of their third annual Future Of Cloud Computing Survey today, providing a glimpse into cloud computing adoption trends, inhibitors and drivers of long-term growth.

This year’s survey included 855 respondents selected across business users, IT decision makers and cloud platform and application vendors.  North Bridge and GigaOM Research report that a third of respondents are C-level executives in their organizations.

You can view a copy of the report results here from SlideShare.

The following are key take-aways from the report:

  • Cloud adoption continued to rise in 2013, with 75%  of those surveyed reporting the use of some sort of cloud platform – up from 67% last year. That growth is consistent with forecasts from GigaOM Research, which expects the total worldwide addressable market for cloud computing to reach $158.8B by 2014, an increase of 126.5% from 2011.  The survey also shows significant growth is yet to come in SaaS adoption for business systems and IT management.

.

  • 63% of those surveyed report Software-as-a-Service (SaaS) is in use in their companies, growing 15% over 2012.  45% are using Infrastructure-as-a-Service (IaaS) today, attaining a growth of 29% from last year.  Platform-as-a-Service (PaaS) is expected to grow the fastest over the next five years, with 72% of respondents saying they expect to use PaaS in their organizations.
  • The survey results also included cloud segments and overall growth analysis forecasts from 451 Research Market Monitor Report.  The graphic showing CAGRs by IaaS, PaaS and SaaS is shown below, with comparisons of 2012 results and 2016 market forecasts.

  • 52% of organizations are using cloud-based applications to advance business priorities, compared with 36% that use applications that advance IT initiatives.
  • CRM, marketing (including marketing automation) social business & collaboration and file sharing cloud-based applications are in use by more than 50% of all organizations in the sample.
  • North Bridge Venture Partners reports that cloud investments by venture capitalists totaled $1.6B in 2010, increasing to $2.4B in 2011.  Investments in 2012 dropped to $1.8B and through May, 2013, venture-based investments in cloud computing application and services providers totaled $281M.  Subscription fee-based business models dominate with 77% of cloud vendors relying on this strategy.
  • Gaining greater business agility (54.5%), scalability (54.3%) and cost (48%) are the three main drivers of cloud adoption today according to the survey results.  Mobility was mentioned by 25% of respondents as a major driver for adopting cloud applications and platforms, behind cost.
  • Security concerns (46%), vendor lock-in (35%), interoperability (27%), concerns over reliability (22.3%) and complexity (21%) are the top inhibitors to cloud adoption.  Regulatory compliance (30%) and privacy (26%) are he next most frequently mentioned inhibitors to cloud computing adoption according to the survey.
  • 39% expect to increase training, and 17% expect to hire outside resources as a result of increased cloud adoption.
  • Amazon (14.3%), Microsoft (10.96%) and Google (7.88%) are the three most used cloud platforms by the organizations who responded to the survey.

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