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Posts from the ‘Dunbar Number’ Category

The Dunbar Number and Value Propositions: Time to Separate the Two

The optimal or maximum group of friends any person can keep up with is 150, or to be precise, 147.8, according to Dr. Robin Dunbar, Professor of Evolutionary Anthropology, University of Oxford. He has further stated that language is the means of “social grooming” which conjures up an image you would expect from an anthropologist, namely one of reciprocity and mutual support through contact.

Popularized by best selling books including one of my favorite, The Tipping Point: How Little Things Make A Big Difference by Malcolm Gladwell and vocal discussions by Chris Brogan, Seth Godin and others, the Dunbar Number continues to be either assailed as irrelevant or praised as the truth.

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