Skip to content

SAP Using Humor To Sell SaaS In Latest Business ByDesign Video

In July, SAP bravely broke ranks with the “big is better and ERP is VERY serious business ” messaging the company had seemingly been frozen in for years with a break-out marketing video they produced with Epipheo Studios.  If you have not checked out Ephipheo, be sure to.  They are doing excellent work across a range of clients.

Earlier this week SAP released their second Epipheo Studios video of the year, SAP Business ByDesign — SaaS Made Simple!

This video attacks the perception many small businesses have of ERP systems being large, unresponsive, complex, difficult to use, and costly.  All of this is done with self-deprecating humor, while showing how Business ByDesign can scale to the needs of a small, quickly growing business.  It is very well done and worth checking out.

About these ads
No comments yet

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 14,851 other followers

%d bloggers like this: